[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-linkedin-marketing-solutions":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",45128,{"id":24,"name":25},"author-0301142015","Canto","2020-05-14T17:01:56","2025-12-18T12:05:12","Promote your brand with LinkedIn marketing solutions","linkedin-marketing-solutions","Seek new ways to expand your brand’s outreach. LinkedIn has endless possibilities to do so. Here are some key LinkedIn marketing solutions to consider.","Marketers search all corners of the web for unique places to share their latest project or campaign. One of the hot spots most of them land on is LinkedIn, which allows for vast connections and instant sharing of new articles. Here are some of the key ways LinkedIn marketing solutions can boost your brand. First […]","Marketers search all corners of the web for unique places to share their latest project or campaign. One of the...","\u003Cp class=\"wp-block-paragraph\">Marketers search all corners of the web for unique places to share their latest project or campaign. One of the hot spots most of them land on is LinkedIn, which allows for vast connections and instant sharing of new articles. Here are some of the key ways LinkedIn marketing solutions can boost your brand.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--first-steps-in-the-process\">First steps in the process\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Before you begin taking advantage of all the different LinkedIn marketing benefits, make sure you understand these basic details:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Build a professional profile\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">If you don’t currently use LinkedIn, you’ll need to create an account in order to market on the platform. If you already have a personal LinkedIn account, you’re all set to create a business profile.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-45134\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191746\u002Flinkedin-marketing-solutions-2.jpg\" alt=\"A person uses social media on a smartphone.\" class=\"wp-image-45134\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191746\u002Flinkedin-marketing-solutions-2.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191746\u002Flinkedin-marketing-solutions-2-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191746\u002Flinkedin-marketing-solutions-2-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Make sure your profile looks professional.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Here’s a brief rundown on how to accomplish this:\u003C\u002Fp>\u003Col class=\"wp-block-list\">\u003Cli>Locate the ‘Work’ tab in the upper right of the profile page\u003C\u002Fli>\u003Cli>Click the icon to open up the popup menu\u003C\u002Fli>\u003Cli>Click the ‘Create a Company Page +’ button\u003C\u002Fli>\u003Cli>Select your business type\u003C\u002Fli>\u003Cli>Click the ‘Create page’ button at the bottom of the page\u003C\u002Fli>\u003C\u002Fol>\u003Cp class=\"wp-block-paragraph\">Next, let’s make sure your images are the right size.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Correctly size your images\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A profile page won’t look professional if your pictures aren’t optimized. All it takes is a few minor adjustments to have a sharp-looking LinkedIn page. There are set limits for a \u003Ca href=\"\u002Fblog\u002Flinkedin-image-size\u002F\">LinkedIn image size\u003C\u002Fa>. The minimum is 400×400. The maximum is 8MB. Obviously, these are just the limits set by LinkedIn and don’t really provide you with a guideline for what looks best. This is something you’ll have to attempt on a trial-and-error basis until you find the right look for your profile image.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-45136\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"571\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191746\u002Flinkedin-marketing-solutions-3.jpg\" alt=\"Tablets with social media sites on them.\" class=\"wp-image-45136\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191746\u002Flinkedin-marketing-solutions-3.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191746\u002Flinkedin-marketing-solutions-3-450x321.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191746\u002Flinkedin-marketing-solutions-3-768x548.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Stick with image sizes that don’t draw negative attention.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Now that you have an idea about image sizes and building a profile, let’s give you some tips to boost your LinkedIn marketing.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--crucial-tips-to-excel-your-brand-using-linkedin\">Crucial tips to excel your brand using LinkedIn\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The following tips are certain to improve the efficacy of your current LinkedIn marketing campaigns:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Expand your network meaningfully\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">It’s easy to tell someone that they need to grow their network on LinkedIn to succeed. However, it’s not really the case. In fact, it might even restrict your chances of reaching the right people if your network is overwhelmed with random connections.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Instead, attempt to make meaningful connections that will give you a chance to share important articles with and get valuable feedback from. The key is quality over quantity.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-45138\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"517\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191745\u002Flinkedin-marketing-solutions-4.jpg\" alt=\"A man builds a social media profile.\" class=\"wp-image-45138\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191745\u002Flinkedin-marketing-solutions-4.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191745\u002Flinkedin-marketing-solutions-4-450x291.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191745\u002Flinkedin-marketing-solutions-4-768x496.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Making the right connections is key.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">2. Optimize your content\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">It’s great that you’ve taken the time to create a business profile on LinkedIn and grow your network. However, if you’re sharing hundreds of articles that lack compelling content, your efforts will have been in-vain.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">After targeting the right audience, think about what types of articles are already available to them. Consider what types of things would make your post stand out. If it’s in line with the standard content, think about switching a few things up.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. Take advantage of LinkedIn groups\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Part of expanding your connections involves branching out and exploring new areas. By joining a new group, you give yourself a chance to meet new people and form relationships with like-minded users.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This can eventually lead to expanding your network and a chance to share with them the latest marketing campaigns you’ve built.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">LinkedIn continues to grow in popularity, adding exciting people to the platform each day. Take advantage of this expansive network and promote your marketing projects.\u003C\u002Fp>",3,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191747\u002Flinkedin-marketing-solutions.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191747\u002Flinkedin-marketing-solutions-450x300.jpg","People using social media.",533,800,[42],{"id":43,"slug":43,"title":44,"path":45},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191614\u002Fbrand-awareness-40-450x300.jpg",20947,"brand-awareness","Fulfill your (brand awareness) destiny! A guide to all things brand awareness","Brand awareness measures how easily a customer recognizes brand traits. Use this guide to overhaul how your target audiences view your brand.","\u002Fblog\u002Fbrand-awareness\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191617\u002Fbrand-association-40.jpg",34935,"brand-association","Positive brand association: How to build it, protect it, and make it drive sales","Brand association is a chance to show your features and values to consumers. Use this guide to create effective brand associations at all times.","\u002Fblog\u002Fbrand-association\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193721\u002Fbrand-culture-450x300.jpg",34489,"brand-culture","3 keys to creating a positive brand culture","Brand culture is how a lot of companies succeed. It's therefore important to build and maintain a positive brand culture. Here are three key ways.","\u002Fblog\u002Fbrand-culture\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787288505619]