[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-linkedin-marketing-strategy":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",41770,{"id":24,"name":25},"author-0301142015","Canto","2020-03-13T07:38:16","2025-12-18T12:12:53","3 unique LinkedIn marketing strategy tips to help you succeed","linkedin-marketing-strategy","Creating an effective LinkedIn marketing strategy requires extensive planning and detailed insight. Here are three key tips to help you along the way.","LinkedIn has changed drastically over the years, moving from being solely a career networking site for individuals into a comprehensive professional networking tool. Companies are able to share a lot of relevant content while connecting with past, current and future clients. If you’ve already got a LinkedIn company profile created, this guide will help you […]","LinkedIn has changed drastically over the years, moving from being solely a career networking site for individuals into a comprehensive...","\u003Cp class=\"wp-block-paragraph\">LinkedIn has changed drastically over the years, moving from being solely a career networking site for individuals into a comprehensive professional networking tool. Companies are able to share a lot of relevant content while connecting with past, current and future clients. If you’ve already got a LinkedIn company profile created, this guide will help you make the most of it. If you don’t have one yet, these three tips will help you build it correctly.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--1-center-efforts-around-your-network\">1. Center efforts around your network\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">It’s easy to get caught up in all the different functions, features and benefits of LinkedIn, so much so that we lose sight of its true power – connecting to others. When it comes to creating a powerful marketing strategy for LinkedIn, center it around building and broadening your network. What are some basic ways you can do this? Start by evaluating your current network. Do you have enough prospects from your target audience? Have you connected with different users and clients your company has recently been in-touch with? It’s important to grow your network as much as reasonable.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This is of course just the beginning of the networking process. In order to succeed, you now need to reach out to your network in meaningful and efficient ways. Spend time researching the new users you’ve connected with, then consider how it will best serve your team to continue with them. Building a solid foundational relationship with your network is the key to a powerful LinkedIn marketing strategy.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"600\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192401\u002Flinkedin-marketing-strategy-2.jpg\" alt=\"A chart of connected yarn.\" class=\"wp-image-41779\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192401\u002Flinkedin-marketing-strategy-2.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192401\u002Flinkedin-marketing-strategy-2-450x338.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192401\u002Flinkedin-marketing-strategy-2-768x576.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">A connected network is key to crucial LinkedIn efficacy.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--2-emphasize-the-importance-of-your-company-profile\">2. Emphasize the importance of your company profile\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">One of the most important parts of the LinkedIn experience is putting forth a powerful business profile that draws audiences to your brand and makes it easy for them to connect. If a profile is very cookie-cutter, users will assume the same thing about the company. Build or re-build your profile in order to have a professional feel to it. Just as importantly, make sure it’s easy to navigate the profile and find how to connect with your company through it.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Another thing to consider when strategizing the profile is the layout and aesthetics in relation to your brand. \u003Ca href=\"\u002Fblog\u002Fbrand-consistency\u002F\">Brand consistency\u003C\u002Fa> definitely applies when building a LinkedIn profile. Differing logos, schemes and colors, though seemingly harmless, have a big effect on audience connection. It confuses anyone who visits the profile, leaving them to wonder if it’s an official company profile or not. Avoid this confusion by adhering to strict brand standards.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"684\" height=\"649\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192400\u002Flinkedin-marketing-strategy-3.jpg\" alt=\"A woman creating a profile.\" class=\"wp-image-41782\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192400\u002Flinkedin-marketing-strategy-3.jpg 684w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192400\u002Flinkedin-marketing-strategy-3-450x427.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Ensure your company profile is easy to navigate.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--3-further-the-outreach-and-quality-of-your-content\">3. Further the outreach and quality of your content\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Don’t underestimate how beneficial to your marketing efforts creating quality content and sharing it on LinkedIn can be. The attention content gets on LinkedIn can be astronomical. There are, of course, some things to consider when creating your company content for LinkedIn. First, remember that more doesn’t always equal better. Writing a \u003Ca href=\"https:\u002F\u002Fwww.fastcompany.com\u002F3042312\u002Fthe-secrets-of-writing-smart-longform-articles-that-go-absolutely-viral\" target=\"_blank\" rel=\"noopener\">lengthy article\u003C\u002Fa> to share on LinkedIn doesn’t necessarily attract more attention. Conversely, writing a short piece doesn’t always get more clicks either. Focus on creating quality content rather than meeting some sort of length quota.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Something else to keep in mind while adding content to your LinkedIn marketing efforts is the fact it can act as a promotional tool for other topics. When applicable, you should attempt to find places throughout each article to link to different pieces you’ve created. This deepens the outreach and coverage of your content. Don’t overdo it though! It’s important that your articles aren’t overwhelmed by hyperlinks.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Start treating your LinkedIn business profile like an important part of your marketing efforts. Chances are there’s much more to do with this social media client than you’re aware of. Take advantage of it to stay ahead of your competition.\u003C\u002Fp>",3,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192401\u002Flinkedin-marketing-strategy.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192401\u002Flinkedin-marketing-strategy-450x300.jpg","A hand putting a puzzle together.",533,800,[42],{"id":43,"slug":43,"title":44,"path":45},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193658\u002Fyoutube-for-business-13-450x300.jpg",21099,"youtube-for-business","YouTube for business: Create a channel that builds your brand","A YouTube account for your business puts your brand in motion. Learn about the simple steps needed to create your own video platform and several basic rules.","\u002Fblog\u002Fyoutube-for-business\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185952\u002Flead-nurturing-emails-feature-450x263.jpg",52580,"lead-nurturing-emails","Email nurturing: How to turn leads into customers with targeted email campaigns","Simple strategies to turn leads into customers and build trust in your brand with lead-nurturing emails. ","\u002Fblog\u002Flead-nurturing-emails\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2016\u002F06\u002F19195543\u002FiStock_80243111_MEDIUM2-450x231.jpg",10743,"manage-assets-content-marketing","How to manage assets for content marketing","The way companies manage assets for content marketing is changing. Businesses need powerful systems to efficiently handle all their assets. Learn more here.","\u002Fblog\u002Fmanage-assets-content-marketing\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1788066100309]