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We sat down with Lisa for a conversation about her role at NEST, creativity and staying organized amidst all the chaos. About NEST Fragrances NEST […]","Lisa Kyle is the Project Manager of Design and Photography at NEST Fragrances – a brand quickly taking the fragrance...","\u003Cp class=\"wp-block-paragraph\">\u003Cb>Lisa Kyle \u003C\u002Fb>is the \u003Cb>Project Manager of Design and Photography\u003C\u002Fb> at \u003Cb>NEST\u003C\u002Fb> \u003Cb>Fragrances\u003C\u002Fb> – a brand quickly taking the fragrance world by storm with its unique scents and exquisite packaging. We sat down with Lisa for a conversation about her role at NEST, creativity and staying organized amidst all the chaos.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">About NEST Fragrances\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">NEST Fragrances is a luxury lifestyle brand for scent lovers who appreciate and desire fragrances that have a real presence, captivate the senses and linger confidently. From citrus to woody and aromatic to fruity, each fragrance has its own distinct personality and creates a different mood.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191103\u002FCreative-Spotlight-NEST-1024x536.png\" alt=\"Lisa Kyle, Project Manager of Design and Photography at NEST Fragrances.\" class=\"wp-image-47275\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191103\u002FCreative-Spotlight-NEST-1024x536.png 1024w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191103\u002FCreative-Spotlight-NEST-450x236.png 450w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191103\u002FCreative-Spotlight-NEST-768x402.png 768w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19191103\u002FCreative-Spotlight-NEST.png 1200w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Thanks for joining us, Lisa. We’re excited to have you with us today. Tell us about NEST. What makes your fragrances different?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">We make candles, perfumes and body care products that are sold at Sephora, Blue Mercury, ULTA, Neiman Marcus, Saks, boutiques all over the country and on our own website. We recently opened our first brick and mortar store in a beautiful building in SoHo, in New York.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">I think this brand is just going to rule the fragrance world! Our products smell beautiful, and they look and feel beautiful, which is incredibly important to our whole team. The boxes are gorgeous and a lot of them actually have texture as well. So the experience is very multisensory.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">We use Canto to send product photography to all the boutiques that carry NEST fragrances for use on their website. It’s pretty widely used and everyone finds it very user-friendly.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">What does your role at NEST involve?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">I manage the digital assets. I organize everything for photo shoots – I have a closet with all the products in it and I make sure we have what we need for the shoot.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">I’m also the project manager of the design department. We usually have around 50 projects going on at once. My role is to make sure the team knows what’s coming up next: I keep up with the dates and the people who make the products and get them photographed. So it’s a lot of organizing, which draws on my background. I also work with the packaging team and the marketing team to make sure their creative teams have everything they need to get their work done.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">I’m actually a photojournalist by training and not a commercial photographer, which is why I don’t do those big gorgeous photos you see on our website with all the flowers in them or the photos you see in Sephora. That requires a different skill set – so I’m not very involved on the creative side of things. But I do get to keep people and things organized which I enjoy very much.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">How does Canto fit into your workflow at NEST?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">We use Canto across several teams, from marketing to sales to PR. We use it to send product photos to all the boutiques that then use them on their website. The e-commerce team also uses Canto to share images. It’s pretty widely used and everyone finds it very user-friendly.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"599\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193710\u002FNEST-candles-2-1024x599.jpg\" alt=\"A group of lit candles.\" class=\"wp-image-34584\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193710\u002FNEST-candles-2-1024x599.jpg 1024w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193710\u002FNEST-candles-2-450x263.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193710\u002FNEST-candles-2-768x449.jpg 768w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193710\u002FNEST-candles-2-1536x899.jpg 1536w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193710\u002FNEST-candles-2.jpg 1572w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">It sounds like you’re something of an organizational maven. How does that play out in other parts of your life?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">I have my own business – which I don’t have much time to do anymore – but it’s called A Fresh Nest. I organize offices and people’s kitchens, bathrooms, living rooms and bedrooms.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">I also offer packing and unpacking services to people who are moving. I even hire the movers for them. I’m kind of like the foreman on the day they’re moving. It’s so much fun! I love organizing things. I find it so satisfying, and it’s something I enjoy very much.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">What advice would you give someone who is just starting out as a creative professional?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Well, everybody is going to tell you that you should do something you love, and that you want to be able to get up in the morning and be excited to go to work.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">But many things that we love don’t actually pay the rent, so you have to find a way to set some goals for yourself. Ask yourself where you want to be. Where you want to live. How you want to live. What kind of house you want to live in. Are you okay living in your van, or do you want to live in a five-story brownstone in New York City? I think your goals can change over time, but you should kind of have an idea of where you want to end up in life, or where you want to be in 10 or 20 years.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It’s hard to do but it makes a big difference in your career path. If you’re lucky enough you’ll be able to just do what you love and make the kind of living you want to make to support yourself and not go hungry. But sometimes you have to adapt to make the things you love work.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Thanks for joining us Lisa! \u003Ca href=\"\u002Fcustomers\u002F\">Click here to learn more\u003C\u002Fa> about the cool things Canto customers are up to.\u003C\u002Fh3>",4,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193714\u002Fflowerbed-for-jack.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193714\u002Fflowerbed-for-jack-450x337.jpg","",1348,1800,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F06\u002F19191642\u002Fcumulus-4-reasons-header-450x208.jpg",45842,"4-reasons-why-switching-to-canto-can-be-worth-it","4 reasons why switching to Canto can be worth it","Cumulus is a standard for on-premise DAM. Yet many organizations are switching to Canto's cloud solution. Why is that - and when is it worth it?","\u002Fblog\u002F4-reasons-why-switching-to-canto-can-be-worth-it\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192029\u002Fhow-to-rank-youtube-videos-450x383.jpg",43775,"how-to-rank-youtube-videos","The quintessential guide for how to rank YouTube videos","If you’re not sure how to rank YouTube videos, chances are there are a few minor adjustments that will help. Learn more here.","\u002Fblog\u002Fhow-to-rank-youtube-videos\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2017\u002F12\u002F19201201\u002FiStock-515801588-1-450x300.jpg",10763,"best-practices-metadata","Best practices for metadata","Metadata is an essential tool to help organize your branded library. It's a set of data that provides detail about digital assets recorded within a system.","\u002Fblog\u002Fbest-practices-metadata\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1790226103709]