[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-local-email-marketing":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",50552,{"id":24,"name":25},"author-0301142015","Canto","2020-11-06T08:59:18","2025-12-01T11:06:45","How local email marketing helps small businesses get customers through the door","local-email-marketing","7 local email marketing strategies for small businesses","Does your small business need a local email marketing strategy? Learn the basics you need to get started. ","Email marketing is a cost-effective way for any business to connect with customers, including on the local level. Companies try all sorts of strategies to make their marketing emails seem personal, and small businesses are already at a huge advantage. The community connection is already there. If you want to use email to promote your […]","Email marketing is a cost-effective way for any business to connect with customers, including on the local level. Companies try...","\u003Cp class=\"wp-block-paragraph\">Email marketing is a cost-effective way for any business to connect with customers, including on the local level.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Companies try all sorts of strategies to make their marketing emails seem personal, and small businesses are already at a huge advantage. The community connection is already there.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If you want to use email to promote your small business, this guide is for you. We’ll go over how to get started with local email marketing, plus types of emails that work great in a local context. All you need are some simple tools, and a basic understanding of your business and your customers.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Keep reading to learn:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>How to pick an email marketing tool\u003C\u002Fli>\u003Cli>How to build an email contact list\u003C\u002Fli>\u003Cli>Effective types of local marketing emails\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--pick-an-email-marketing-tool\">Pick an email marketing tool\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">As with any project, you’ll want to use the right tool for the job. Dedicated email marketing platforms like \u003Ca href=\"https:\u002F\u002Fmailchimp.com\u002F\" target=\"_blank\" rel=\"noopener\">Mailchimp\u003C\u002Fa> are relatively inexpensive and make the whole process much easier.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">These services usually start around $10-20 per month, and even offer free options if your mailing list is under a few thousand contacts.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190449\u002Flocal-email-marketing-templates.jpg\" alt=\"Email template options on a laptop computer screen.\" class=\"wp-image-50588\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190449\u002Flocal-email-marketing-templates.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190449\u002Flocal-email-marketing-templates-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">What should you look for when choosing \u003Ca href=\"\u002Fblog\u002Femail-marketing-software\u002F\">email marketing software\u003C\u002Fa>? Here are a few key features:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">List management\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Email marketing platforms allow customers to sign up to a mailing list on your website, or with a link you provide. Customers can manage their subscriptions themselves, freeing up your attention for other things. You can still add and delete contacts manually, but most of the work managing your list happens in the background – an attractive prospect for busy business owners.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Customizable templates\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">It’s never been easier to make your emails look good. Just add your logo, change the template’s colors, and you’re good to go. If you want to get a little more creative, take some time to familiarize yourself with the basics of good \u003Ca href=\"\u002Fblog\u002Femail-design\u002F\">email design\u003C\u002Fa>.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Performance metrics\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">With email analytics, you can watch your list grow, see what kinds of emails your customers interact with most and improve your technique over time.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">A\u002FB tests\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A\u002FB testing takes the guesswork out of email marketing by letting you run experiments. Let’s say you have two great ideas for \u003Ca href=\"\u002Fblog\u002Femail-subject-lines\u002F\">email subject lines\u003C\u002Fa>. One small group of subscribers will get one subject line. Another will get the other. Whichever subject line gets the most people to open your email goes out to the rest of the list.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Of course, for these results to be meaningful, you need to have a big enough list: at least 1,000 contacts. For smaller lists, don’t worry about A\u002FB testing. Just use your intuition and look for patterns in performance over time.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--build-an-email-contact-list\">Build an email contact list\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Before you start sending out marketing emails, you’ll need an audience to send them to. Try these strategies to gather customers’ email addresses and build a mailing list.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190455\u002Flocal-email-marketing-register.jpg\" alt=\"Owner collecting a customer's email address for local email marketing in a trendy small store.\" class=\"wp-image-50561\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190455\u002Flocal-email-marketing-register.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190455\u002Flocal-email-marketing-register-450x300.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Offer discounts or special access\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Offer your customers something in exchange for signing up to your mailing list. The sign-up bonus could be something like a discount on their next meal at your restaurant. Or maybe newsletter subscribers get first dibs on tickets to your comedy club’s most in-demand shows.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Business transactions\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">You can also collect email addresses during regular business transactions. Use an online booking system for appointments, or offer to email customers their receipts.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Just ask them\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">As you ring your customers up, just ask. Have a tablet ready for them to enter their info, and build up your list one customer at a time.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Leverage your web traffic\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The online equivalent to asking at the register is a pop-up window on your website. Keep your pitch short and sweet, and mention what they get out of signing up. Maybe it’s exclusive deals. Maybe they’ll be the first to know something.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Always keep adding to your mailing list – even after your campaigns are up and running. The beauty of email marketing is that as your contact list grows, you reach more and more people with the same amount of effort.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--now-what-ideas-for-local-email-marketing\">Now what? Ideas for local email marketing\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Once you’ve got an email marketing tool and customers’ email addresses, the real fun begins. It’s time to send some emails. What emails, exactly? That’ll depend on your business and marketing needs.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190456\u002Flocal-email-marketing-customer.jpg\" alt=\"Woman ringing up a customer in a trendy, industrial business space.\" class=\"wp-image-50558\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190456\u002Flocal-email-marketing-customer.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190456\u002Flocal-email-marketing-customer-450x300.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">As you iron out a local email marketing strategy, there are three key things to keep in mind:\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Be yourself\u003C\u002Fstrong> – Sending emails that fit with your business and brand will be far more effective than trying to follow some idea of what email marketing ‘should’ be.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Be consistent\u003C\u002Fstrong> – Don’t surprise customers with a new personality every time you pop up in their inboxes. Pick a style and voice that fits your brand and use it in all your emails.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>But not too consistent\u003C\u002Fstrong> – While your voice and design should say the same, mix up your content to keep things fresh and interesting.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Need some ideas to get started? Here are seven versatile ideas for local email marketing to adapt to your business.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Have something to announce\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Think about what your business is doing to stay fresh, and use your email marketing mailing list to keep customers up to speed.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190455\u002Flocal-email-marketing-donuts.jpg\" alt=\"Decorated donuts lined up on a cooling rack.\" class=\"wp-image-50559\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190455\u002Flocal-email-marketing-donuts.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190455\u002Flocal-email-marketing-donuts-450x300.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Flavors of the month\u003C\u002Fstrong> – My local donut shop introduces new seasonal flavors every month. Their email announcing the new flavors – complete with mouth-watering photos – gets me heading over to try one every time.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Events\u003C\u002Fstrong> – Local email marketing is the perfect way to promote in-person events. Classics include cafe open-mic nights and bookstore readings. Of course, other types of businesses can host events too. An accountant could offer a crash-course in personal finance. A dry cleaning service might organize a winter coat drive for a local charity.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>New products\u003C\u002Fstrong> – Whether you’re a bookstore with new releases, a boutique carrying a new designer or a restaurant with a seasonal menu, make sure you showcase the latest and greatest you have to offer.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"389\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190456\u002Flocal-email-marketing-cafe-art.jpg\" alt=\"Customers sitting in a modern cafe with black-and-white photographs on the wall behind them.\" class=\"wp-image-50557\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190456\u002Flocal-email-marketing-cafe-art.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190456\u002Flocal-email-marketing-cafe-art-450x292.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>New art on the walls\u003C\u002Fstrong> – Coffee shops have long turned their wall space over to local artists, contributing to a creative atmosphere and emphasizing ties to the community. Any business with a physical location can employ the same technique, and an email announcement introducing each new artist amplifies the message.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. Show off your expertise\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">If you run a business, you’re probably a local expert in something. Show off your knowledge and build customers’ trust. A salon’s hair care recommendations, a record store’s music picks or a local grocery’s guide to wine pairings would all make excellent email content.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. Promotions!\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">People need to feel like they get something valuable out of being on your mailing list, and everybody likes free (or discounted) stuff. So be sure to throw some promotions in the mix. You can also make your email subscribers feel special with exclusive access – maybe first dibs on coveted Valentine’s Day reservations at your restaurant.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"399\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190457\u002Flocal-email-marketing-bakery.jpg\" alt=\"Baker sprinkling flower on raw bread dough in the industrial kitchen of a small bakery.\" class=\"wp-image-50556\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190457\u002Flocal-email-marketing-bakery.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190457\u002Flocal-email-marketing-bakery-450x299.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">4. Team up with other local businesses\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Your business and the one next door probably have the same customer base. Join forces to reach a broader audience. Let’s say your deli is going to start using bread from a local bakery in your sandwiches. Congratulations, you’ve just created a \u003Ca href=\"\u002Fblog\u002Fco-branding\u002F\">co-branding\u003C\u002Fa> opportunity! Announce the partnership to both mailing lists. Their customers might start frequenting your deli, and you drum up business for the bakery. Everybody wins!\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">5. Ask for reviews\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">I don’t need to tell you how important reviews are for local businesses – or that dissatisfied customers are more likely to leave them than satisfied ones. It’s a safe bet anyone who joined your mailing list is a fan of your business, so ask your most loyal customers to put in a good word for you. Plus, the act of leaving a review might prompt your customers to reflect on what makes your business special and appreciate it all the more.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">6. Peddle your merch\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">People feel a strong connection to their local bookstore and coffee shop. Got tote bags and T-shirts with your logo on it? Let your customers know, so they can represent around town.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190454\u002Flocal-email-marketing-tees.jpg\" alt=\"Five identical green T-shirts hanging on a display rack.\" class=\"wp-image-50562\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190454\u002Flocal-email-marketing-tees.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190454\u002Flocal-email-marketing-tees-450x300.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">7. Lean into the season\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Planning marketing emails around holidays and seasons makes them feel fresh and relevant all year long.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">And, of course, gift-giving holidays are always a great opportunity to make a sale. Every December, your customers’ inboxes fill up with emails from Apple and Starbucks suggesting headphones and gift cards as stocking stuffers. Remind them they’ve got local options too.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--take-your-email-marketing-to-the-next-level\">Take your email marketing to the next level\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Once you’ve settled into an email marketing flow, you can start finetuning your strategy.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Get inspired by creative \u003Ca href=\"\u002Fblog\u002Femail-marketing-examples\u002F\">email marketing examples\u003C\u002Fa>. Experiment to improve your \u003Ca href=\"\u002Fblog\u002Femail-click-through-rate\u002F\">click-through rate\u003C\u002Fa>. Figure out the best \u003Ca href=\"\u002Fblog\u002Femail-cadence\u002F\">email cadence\u003C\u002Fa> to keep your customers engaged.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Most importantly, have fun with it. Local email marketing is most effective when it’s a genuine reflection of your business’s personality and its role in the community. If you’re happy with your marketing emails, your customers will be too.\u003C\u002Fp>",7,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190453\u002Flocal-email-marketing-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190453\u002Flocal-email-marketing-feature-450x301.jpg","Salon owner using an iPad with hair stylists working in the background.",668,1000,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F01\u002F19194005\u002Femail-large-files-12-450x225.jpg",16253,"email-large-files","How to email large files: 3 Methods for sharing big assets","When teams can share files and ideas, their creativity and project quality shines. Here are three unique ways for your organization to email large files.","\u002Fblog\u002Femail-large-files\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185931\u002Femail-marketing-ressource-feature-450x263.jpg",53426,"email-marketing-resource","Email marketing resource round-up: The best tools, insights and advice for 2021","Eight unique email marketing resources with tools and insights to build your skills and boost your campaigns. 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