[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-machine-learning-marketing":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",43152,{"id":24,"name":25},"author-0301142015","Canto","2020-04-03T03:55:16","2025-12-18T12:17:46","Machine learning marketing – new ways to reach audiences","machine-learning-marketing","Machine learning marketing – reach more audiences","With the continued evolution of computers and technology, companies are finding new ways to reach customers. This is especially true for machine learning.","Machine learning is changing the way marketers create campaigns and utilize data. Due to growing customer demands for unique campaigns and content, marketers need to use every resource they can to meet these needs. This is why a solid understanding of machine learning is so important. Use this guide to learn what it is and […]","Machine learning is changing the way marketers create campaigns and utilize data. Due to growing customer demands for unique campaigns...","\u003Cp class=\"wp-block-paragraph\">Machine learning is changing the way marketers create campaigns and utilize data. Due to growing customer demands for unique campaigns and content, marketers need to use every resource they can to meet these needs. This is why a solid understanding of machine learning is so important. Use this guide to learn what it is and how you can benefit from it for your next marketing campaign.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-machine-learning\">What is machine learning?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Machine learning is when a computer analyzes data and research then uses complex algorithms to perform different tasks. It is computers and machines completing tasks without programming stating specific directions or detailed instructions. Machine learning is the process of computers learning new things using information.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-43158\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192144\u002Fmachine-learning-marketing-2.jpg\" alt=\"A digital representation of transitional phases.\" class=\"wp-image-43158\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192144\u002Fmachine-learning-marketing-2.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192144\u002Fmachine-learning-marketing-2-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192144\u002Fmachine-learning-marketing-2-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Machine learning finds solutions to tasks.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">This concept allows for the analysis of very large sets of information in a short period of time. When it comes to marketing, this type of analysis frees up teams and gives them a chance to embark on more creative endeavors. To provide an example that demonstrates machine learning, think of a computer that arranges puzzle pieces. Every time it gets two put together correctly, it receives a positive response. It then learns how to complete the puzzle. On a larger scale, this type of learning allows teams to use these tools to help them find ideas using data.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--things-to-avoid-concerning-machine-learning\">Things to avoid concerning machine learning\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Though machine learning can be a very powerful tool, it’s important not to overestimate it’s importance or abilities. It’s equally as important not to remove ourselves from the equation as a result. Machine learning doesn’t work the same way, say, a vending machine does. We don’t set it up in a lobby and only return to it to collect cash and make repairs. Instead, we want to constantly evaluate the way it can help us and use it as a way to discover new possibilities.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-43160\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"590\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192143\u002Fmachine-learning-marketing-3.jpg\" alt=\"A digital human visualizing icons.\" class=\"wp-image-43160\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192143\u002Fmachine-learning-marketing-3.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192143\u002Fmachine-learning-marketing-3-450x332.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192143\u002Fmachine-learning-marketing-3-768x566.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">There are some technology myths that can harm teams.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Another common mistake marketing teams make is confusing machine learning with AI. Though they are both very similar, they’re not quite interchangeable. There are some small, subtle differences that need to be understood before extensively using these particular tools in important campaigns. Make sure you have a strong understanding of the \u003Ca href=\"\u002Fblog\u002Fdifference-between-ai-and-machine-learning\u002F\">difference between AI and machine learning\u003C\u002Fa> before getting started.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--unique-marketing-benefits\">Unique marketing benefits\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">One of the least expected machine learning benefits is probably the way in which machine learning can help teams discover new audience tendencies. There are often some very important ideas hidden under mounds of data. We do our best to sift through analysis and locate trends, but sometimes the machines just do it better. Machine learning can discover unique ways to target audiences and revamp products and services. Use this as a way to supplement your own analysis and data research.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-43162\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192143\u002Fmachine-learning-marketing-4.jpg\" alt=\"A brain mapped out digitally.\" class=\"wp-image-43162\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192143\u002Fmachine-learning-marketing-4.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192143\u002Fmachine-learning-marketing-4-450x253.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192143\u002Fmachine-learning-marketing-4-768x432.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">There are plenty of lesser-known benefits to learn about.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">We typically believe machine learning will handle tasks for us and help better analyze audiences. Though it will definitely do these things, it’s also capable of doing something just as important though underutilized – examining our own resources, projects and data. Implement machine learning to scrutinize your own campaigns in order to make sure bias isn’t restricting progress and potential change.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The most important thing to remember is that machine learning is only a small part of our marketing process. Things like creating valuable content and communicating well with other team members are vital, especially if we want machine learning to even be an effective option in the slightest.\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192144\u002Fmachine-learning-marketing.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192144\u002Fmachine-learning-marketing-450x225.jpg","Machine learning digitized.",400,800,[43],{"id":44,"slug":44,"title":45,"path":46},"ai","Artificial Intelligence","\u002Fpost-category\u002Fai\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F12\u002F19184016\u002FAI-face-recognition_feature-450x263.jpg",64089,"ai-face-recognition","How to unlock the power of AI facial recognition","Learn how teams can leverage AI facial recognition to speed up content search and retrieval, save money, and create better content programs.","\u002Fblog\u002Fai-face-recognition\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F06\u002F24145124\u002Factive-DAM-feature-450x225.jpg",78361,"what-is-an-active-dam","What is an active DAM? Why the age of passive content storage is over","The age of passive DAM is over. Learn how active DAM goes beyond content storage to act on your content without manual lift.","\u002Fblog\u002Fwhat-is-an-active-dam\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F02\u002F19183946\u002Fbasics_of_machine_learning_feature-450x225.jpg",64303,"basics-of-machine-learning","Machine learning 101: What ML is and how it works","Get a basic overview of what machine learning is, how ML works, and what industries are being impacted by ML and neural networks in 2024.","\u002Fblog\u002Fbasics-of-machine-learning\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787288504103]