[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-making-digital-experiences-accessible-wins-and-work-remaining":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",62112,{"id":24,"name":25},"author-05180903010007211414","Erica Gunn","2022-10-17T18:00:36","2025-11-19T13:10:59","Making digital experiences accessible: Wins and work remaining","making-digital-experiences-accessible-wins-and-work-remaining","Making Digital Experiences Accessible: Wins And Work Remaining","Many companies are contributing to the vision of a web where everyone can experience, enjoy and transact online without barriers. But we still have work to do.","If I asked you to name the organization that shapes our online experiences more than any other — that influences the way we consume digital content in whatever form it takes — which would you choose? Perhaps you would choose Apple, Amazon, Facebook or Google. How about W3C? “Who?” I hear you ask. In my […]","If I asked you to name the organization that shapes our online experiences more than any other — that influences...","\u003Cp class=\"wp-block-paragraph\">If I asked you to name the organization that shapes our online experiences more than any other — that influences the way we consume digital content in whatever form it takes — which would you choose? Perhaps you would choose Apple, Amazon, Facebook or Google.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">How about W3C? “Who?” I hear you ask.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In my opinion, W3C is one of the most important but least known organizations that influences our digital lives. It’s also the answer to the question: What did the inventor of the World Wide Web, Tim Berners-Lee, do next? Berners-Lee founded W3C at MIT in 1994 with the \u003Ca href=\"https:\u002F\u002Fwww.w3.org\u002FConsortium\u002Fmission#vision\" target=\"_blank\" rel=\"noopener\">idea\u003C\u002Fa> of developing “protocols and guidelines that ensure the long-term growth of the Web.” The organization’s goal is to ensure that the benefits of online access are “available to all people, whatever their hardware, software, network infrastructure, native language, culture, geographical location, or physical or mental ability.”\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"450\" src=\"\u002Fcdn\u002Fen\u002F2022\u002F10\u002F19184416\u002Fdigital-experiences-accessible-1.jpg\" alt=\"Co-workers combining data and elements for a more seamless experience and providing accessibility.\" class=\"wp-image-62211\" srcset=\"\u002Fcdn\u002Fen\u002F2022\u002F10\u002F19184416\u002Fdigital-experiences-accessible-1.jpg 880w, \u002Fcdn\u002Fen\u002F2022\u002F10\u002F19184416\u002Fdigital-experiences-accessible-1-450x230.jpg 450w, \u002Fcdn\u002Fen\u002F2022\u002F10\u002F19184416\u002Fdigital-experiences-accessible-1-768x393.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Today, 464 organizations are members of W3C: from Apple, Amazon, Meta (a.k.a., Facebook) and Google to Sony, Huawei, the BBC and automakers like Volkswagen. Organizations are making regular and similar changes to their user interface (UI) and overall user experience (UX) of branded content today. For example, TikTok is introducing English language auto-captions. In a different category of accessibility, Twitter moved to improve alt-text image descriptions in April this year. Many companies are contributing to the vision of a web where everyone can experience, enjoy and transact online without barriers.\u003Cbr \u002F>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-do-we-need-to-fix\">What do we need to fix?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">But there’s a simple message for us all. We have work to do.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A 2022 \u003Ca href=\"https:\u002F\u002Fwebaim.org\u002Fprojects\u002Fmillion\u002F\" target=\"_blank\" rel=\"noopener\">audit of the homepages of the world’s top 1 million websites\u003C\u002Fa> by the training and consultancy organization WebAIM measured against the Web Content Accessibility Guidelines found 50,829,406 distinct errors. That’s an average of about nearly 51 accessibility issues per homepage.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In my opinion, we’re simply not doing enough to make our digital real estate open to everyone. If you want to get a practical sense of what’s going wrong, take a couple of minutes out of your day to listen to screen-reader software reading your organization’s homepage. Can the screen reader read all of the content, or does it skip bits? Does it hit an internal link in the middle of the page and navigate somewhere else? Does it ignore your call-to-action buttons? And are the videos or images just read out as garbled file names?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This is frustrating, right? Now consider that vision disability \u003Ca href=\"https:\u002F\u002Fwww.cdc.gov\u002Fvisionhealth\u002Fbasics\u002Fced\u002Ffastfacts.htm\" target=\"_blank\" rel=\"noopener\">is one of the 10 most common disabilities among adults in the United States\u003C\u002Fa> — we’re talking about millions of potential clients and customers struggling to navigate your site. And the fixes are relatively simple. If the page is set up correctly — with headers, form and button labels and alt-text for images and video — it’s more likely that screen readers will read it correctly. There are then questions around design and color palette … yes, questions that every CMO loves. A subtle, low-contrast palette might look great: all shades of blue, for example. But a high color contrast between background and fonts could make it easier for some to perceive content. Relatively simple changes — and ensuring that accessibility is front of mind for any web build or design brief — can make a major difference.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">And according to WebAIM, the picture varies from sector to sector. Three fields where accessibility is strong are:\u003C\u002Fp>\u003Col class=\"wp-block-list\">\u003Cli>Law, government and politics.\u003C\u002Fli>\u003Cli>Social media.\u003C\u002Fli>\u003Cli>Science.\u003C\u002Fli>\u003C\u002Fol>\u003Cp class=\"wp-block-paragraph\">Three areas where accessibility is weak are:\u003C\u002Fp>\u003Col class=\"wp-block-list\">\u003Cli>Shopping.\u003C\u002Fli>\u003Cli>Real estate.\u003C\u002Fli>\u003Cli>News, weather and information.\u003C\u002Fli>\u003C\u002Fol>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"450\" src=\"\u002Fcdn\u002Fen\u002F2022\u002F10\u002F19184416\u002Fdigital-experiences-accessible-2.jpg\" alt=\"Co-workers working seamlessly in an online workspace that is accessible for all involved parties.\" class=\"wp-image-62212\" srcset=\"\u002Fcdn\u002Fen\u002F2022\u002F10\u002F19184416\u002Fdigital-experiences-accessible-2.jpg 880w, \u002Fcdn\u002Fen\u002F2022\u002F10\u002F19184416\u002Fdigital-experiences-accessible-2-450x230.jpg 450w, \u002Fcdn\u002Fen\u002F2022\u002F10\u002F19184416\u002Fdigital-experiences-accessible-2-768x393.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">You can find the full ranking, industry-by-industry, based on the IAB’s classifications \u003Ca href=\"https:\u002F\u002Fwebaim.org\u002Fprojects\u002Fmillion\u002F\" target=\"_blank\" rel=\"noopener\">here\u003C\u002Fa>.\u003Cbr \u002F>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--why-accessibility-is-for-everyone\">Why accessibility is for everyone\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Berners-Lee’s vision of a World Wide Web accessible to everyone raises one of the most intriguing aspects of our digital habits. The tools and technologies that W3C’s standards have inspired over the last 28 years have found applications far beyond what was intended. Take Netflix, for example. Heather Dowdy, Netflix’s director of accessibility, \u003Ca href=\"https:\u002F\u002Ftechcrunch.com\u002F2022\u002F05\u002F19\u002Fnetflix-continues-accessibility-push-with-badges-for-audio-and-subtitle-descriptions\u002F\" target=\"_blank\" rel=\"noopener\">said this year\u003C\u002Fa> that “over 40% of our members watch content with subtitles on — that’s more than just our members with disabilities.” That’s the potential for \u003Ca href=\"https:\u002F\u002Ftheconversation.com\u002Fwhy-children-should-be-watching-tv-with-the-subtitles-on-144320\" target=\"_blank\" rel=\"noopener\">language learning, children improving literacy skills as they watch TV\u003C\u002Fa>, and inevitably, people just making the choice to watch on silent. Even copywriters may use screen readers to read their copy aloud and proofread for mistakes. I believe clearer, cleaner, easier to read and simpler-to-navigate digital experiences are better for us all.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">But ultimately, the question of accessibility is a challenge to your brand values, brand reputation and business proposition. Do you believe that your goods and services should be open to the widest possible marketplace? If the answer to the question is a resounding “yes” — as it should be — your efforts in the digital space to make that happen will likely be rewarded with greater reach. Increasing the usability of your website by making it more accessible, for example, could lead to \u003Ca href=\"https:\u002F\u002Fwww.searchenginewatch.com\u002F2016\u002F02\u002F25\u002Fwhy-accessibility-is-key-for-search-and-visibility\u002F\" target=\"_blank\" rel=\"noopener\">higher search visibility\u003C\u002Fa> in search results. There could be a positive SEO side effect of your efforts. And customer awareness that your organization takes accessibility and inclusivity seriously could correlate with increasing customer loyalty, as “57% of consumers are more loyal to brands that \u003Cem>commit\u003C\u002Fem> to addressing social inequities in their actions,” \u003Ca href=\"https:\u002F\u002Fwww2.deloitte.com\u002Fuk\u002Fen\u002Finsights\u002Ftopics\u002Fmarketing-and-sales-operations\u002Fglobal-marketing-trends\u002F2022\u002Fdiversity-and-inclusion-in-marketing.html\" target=\"_blank\" rel=\"noopener\">according to research by Deloitte\u003C\u002Fa>. The same research shows that development of key performance metrics is a hallmark of high-growth brands. Doing the right thing makes business sense.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cem>Originally published on \u003Ca href=\"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Fforbescommunicationscouncil\u002F2022\u002F07\u002F18\u002Fmaking-digital-experiences-accessible-wins-and-work-remaining\u002F\" target=\"_blank\" rel=\"noopener\">Forbes\u003C\u002Fa>.\u003C\u002Fem>\u003C\u002Fp>",4,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F10\u002F19184417\u002Fdigital-experiences-accessible-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F10\u002F19184417\u002Fdigital-experiences-accessible-feature-450x263.jpg","A group of co-workers sharing data and information online.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F11\u002F19184336\u002Fworkplace-well-being-feature-450x263.jpg",62364,"workplace-well-being-the-team-sport-we-win-by-optimizing-how-we-work","Workplace well-being: The team sport we win by optimizing how we work","Workforce well-being in the 21st century is not a one-off struggle for individuals, but a team sport we win by playing together.","\u002Fblog\u002Fworkplace-well-being-the-team-sport-we-win-by-optimizing-how-we-work\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193859\u002Fenterprise-content-management-450x261.jpg",32612,"enterprise-content-management","Business content management: An essential guide for enterprise teams","Enterprise content management (ECM) organizes a company’s entire log of information within a system of storage folders. Learn more about it here.","\u002Fblog\u002Fenterprise-content-management\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193335\u002Farchives-299x450.jpg",36449,"bringing-your-archive-into-the-digital-age","Bringing your archive into the digital age","How can organizations transition their decades-old asset libraries into the digital age? We take a closer look and show how a DAM solution can help.","\u002Fblog\u002Fbringing-your-archive-into-the-digital-age\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789016510704]