[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-manage-assets-content-marketing":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",10743,{"id":24,"name":25},"author-0301142015","Canto","2016-06-15T17:46:19","2025-12-19T14:02:40","How to manage assets for content marketing","manage-assets-content-marketing","The way companies manage assets for content marketing is changing. Businesses need powerful systems to efficiently handle all their assets. Learn more here.","It’s important to manage assets efficiently for successful content marketing. By avoiding common issues like content duplicates and unused folders, you accelerate company processes. This helps teams find needed images or videos and saves time. Here are some key ways managing assets helps content marketing. Organize creative assets to promote your message If you’re engaging […]","It’s important to manage assets efficiently for successful content marketing. By avoiding common issues like content duplicates and unused folders,...","\u003Cp class=\"wp-block-paragraph\">It’s important to manage assets efficiently for successful content marketing. By avoiding common issues like content duplicates and unused folders, you accelerate company processes. This helps teams find needed images or videos and saves time. Here are some key ways managing assets helps content marketing.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--organize-creative-assets-to-promote-your-message\">Organize creative assets to promote your message\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">If you’re engaging in inbound marketing strategies, then you understand how powerful content marketing is at helping you find prospective customers. Using images, videos, white pages and various other content marketing assets keeps customers informed and engaged with your products and services. As your business grows, your customers’ demand for great content does too. That means you’ll have to organize your \u003Ca href=\"\u002Fblog\u002Fcreative-assets\u002F\">creative assets\u003C\u002Fa> properly in order to promote your message effectively.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-20739\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2016\u002F06\u002F19195542\u002Fmanage-assets-content-marketing-2.jpg\" alt=\"Woman at the head of a meeting about content marketing.\" class=\"wp-image-20739\" srcset=\"\u002Fcdn\u002Fen\u002F2016\u002F06\u002F19195542\u002Fmanage-assets-content-marketing-2.jpg 800w, \u002Fcdn\u002Fen\u002F2016\u002F06\u002F19195542\u002Fmanage-assets-content-marketing-2-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2016\u002F06\u002F19195542\u002Fmanage-assets-content-marketing-2-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Sorting creative assets streamlines processes.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">A portion of this process is the overseeing of creative teams that produce collateral. Automated tools and software account for a large portion of the organization process. Things like integration with creative applications are valuable features of content marketing systems.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--compelling-copy-is-a-cornerstone-of-content-marketing\">Compelling copy is a cornerstone of content marketing\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">It’s important to add \u003Ca href=\"\u002Fglossary\u002Fmetadata-management\u002F\">metadata\u003C\u002Fa>, revise and add compelling copy to your promotional content. Images often go through many iterations before becoming digital assets, while team members are accessing that content in order to produce the final product. Because your creative assets attract customers and drive profitable action, the images, videos and copy your company owns have real value.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-20741\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2016\u002F06\u002F19195542\u002Fmanage-assets-content-marketing-3.jpg\" alt=\"Team working on content marketing.\" class=\"wp-image-20741\" srcset=\"\u002Fcdn\u002Fen\u002F2016\u002F06\u002F19195542\u002Fmanage-assets-content-marketing-3.jpg 800w, \u002Fcdn\u002Fen\u002F2016\u002F06\u002F19195542\u002Fmanage-assets-content-marketing-3-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2016\u002F06\u002F19195542\u002Fmanage-assets-content-marketing-3-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Have all the content in place to create compelling copy.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The process of sorting, labeling and utilizing assets for future use in content marketing helps teams create compelling copy. Teams can pull from needed assets quickly for marketing projects, increasing the chances of successful campaigns.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--software-that-boosts-content-marketing\">Software that boosts content marketing\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The best way to manage creative assets for your content marketing is automated marketing software. \u003Ca href=\"\u002Fdigital-asset-management\u002F\">Digital asset management\u003C\u002Fa> (DAM) for example lets you store all of your branded assets in one place while making it easy to organize, collaborate and share content. A DAM streamlines digital workflow, and allows collaboration across multiple channels. Team members will find the right creative content efficiently, and it boosts productivity and increases output.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-20742\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2016\u002F06\u002F19195542\u002Fmanage-assets-content-marketing-4.jpg\" alt=\"Two workers review content marketing on a tablet.\" class=\"wp-image-20742\" srcset=\"\u002Fcdn\u002Fen\u002F2016\u002F06\u002F19195542\u002Fmanage-assets-content-marketing-4.jpg 800w, \u002Fcdn\u002Fen\u002F2016\u002F06\u002F19195542\u002Fmanage-assets-content-marketing-4-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2016\u002F06\u002F19195542\u002Fmanage-assets-content-marketing-4-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">DAM is a system that guides the entire content marketing process.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">DAM also provides key features to manage assets, such as metadata, security and copyright protection. It has become increasingly clear that managing assets through content management is best done with the help of powerful automated software systems, and DAM is a comprehensive tool to accomplish it all.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Have your company’s next marketing campaign move quickly through each phase by organizing and managing assets efficiently. Use the tools at your disposal to ensure the right steps are taken at each part of the process.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Ca href=\"\u002Febooks\u002Fdigital-asset-management-for-content-and-creative\u002F?utm_source=page_blog&utm_medium=content_cta&utm_campaign=canto_content_fy25&utm_content=page_manage-assets-content-marketing\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"250\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F06160433\u002FCTA-banner_contentcreatives.png\" alt=\"Team collaborating around a laptop, with text 'DAM for Content and Creative Teams' and a 'Free guide' button.\" class=\"wp-image-70806\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F06160433\u002FCTA-banner_contentcreatives.png 850w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F06160433\u002FCTA-banner_contentcreatives-450x132.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F06160433\u002FCTA-banner_contentcreatives-768x226.png 768w\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>",2,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2016\u002F06\u002F19195543\u002FiStock_80243111_MEDIUM2.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2016\u002F06\u002F19195543\u002FiStock_80243111_MEDIUM2-450x231.jpg","Manage assets for content marketing",617,1200,[42],{"id":43,"slug":43,"title":44,"path":45},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F06\u002F19185318\u002Fvisual-marketing-statistics-featured-450x263.jpg",57697,"visual-marketing-statistics","5 visual marketing statistics every marketer should know","Our favorite visual marketing statistics – to help you win over stakeholders and up your marketing game. ","\u002Fblog\u002Fvisual-marketing-statistics\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190014\u002Fwelcome-email-feature-450x263.jpg",52468,"welcome-email","First impressions matter: Welcome email examples to learn from","How do you write a great welcome email? These examples from top brands show how to start your email relationship off on the right foot.","\u002Fblog\u002Fwelcome-email\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190620\u002Femail-cadence-feature-1-450x262.jpg",50053,"email-cadence","Email cadence: How to find your email marketing stride","Are you emailing customers too much, or not enough? We’ll show you how to pick an email cadence that’s right for you. ","\u002Fblog\u002Femail-cadence\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789102908466]