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Learn more about how to launch an impactful campaign from these experts.","In the world of marketing things happen fast. Communicating your brand across a variety of platforms, launching campaigns, strategizing – there’s always a lot happening in the industry. And with countless ways to market to your customer, getting your strategy right can feel like an overwhelming challenge. We’re fortunate to have several marketing masterminds as […]","In the world of marketing things happen fast. Communicating your brand across a variety of platforms, launching campaigns, strategizing –...","\u003Cp class=\"wp-block-paragraph\">In the world of marketing things happen fast. Communicating your brand across a variety of platforms, launching campaigns, strategizing – there’s always a lot happening in the industry. And with countless ways to market to your customer, getting your strategy right can feel like an overwhelming challenge.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">We’re fortunate to have several marketing masterminds as customers, so took the chance to reach out and ask for some tips and marketing secrets. Here’s what they had to say.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-1\">Ida Rehnström, Head of Communications and Strategic Partnerships at FSC Denmark\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Ida sees authenticity as being the best approach in an industry full of buzz and trends.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“The truth will set you free! 2020 is all about being genuinely honest about yourself, your organization and your brand. Consumers and stakeholders are done with ‘clever’ marketing and a glossy surface, they want to know what’s up. So put your old school marketing books back on the shelf, start a conversation, and get real.”\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190613\u002FPicture-example-FSC3.jpg\" alt=\"A zoomed in nature image of a tropical tree with large triangular leaves and multi-colored bark \" class=\"wp-image-50117\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190613\u002FPicture-example-FSC3.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190613\u002FPicture-example-FSC3-450x300.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\" id=\"cs-2\">Brian Bayer, Communications Specialist at the University of Pittsburgh School of Health and Rehabilitation Sciences\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Brian took time out to provide us with some tips.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“It’s all about finding a way to focus, it seems like there’s a new social media platform every week, and when you add on video production, analytics, SEO, design, external communications, publications and around one hundred other areas, it can feel overwhelming. That’s why it’s so important to figure out how to balance your time and work as efficiently as possible.”\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Brian values the need for consistency when handling high volumes of work.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Producing a volume of high-quality work is what makes marketing so exciting! It’s a great combination of creativity, project management, and strategic thinking. But if you don’t know how to manage your time and focus on projects, it’s easy for things to get out of hand. Develop collaborative team workflows wherever possible – it helps balance out the work, and promises diverse perspectives which make for a better final product.”\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190412\u002F20200203_AO_3499_SHRS_Communication_0047-1.jpg\" alt=\"A woman wearing a black jacket places headphones on another woman in a small doctors office while two more women behind a small window watch.\" class=\"wp-image-51172\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190412\u002F20200203_AO_3499_SHRS_Communication_0047-1.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190412\u002F20200203_AO_3499_SHRS_Communication_0047-1-450x300.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\" id=\"cs-3\">Marci Falvey, Senior Director of Communications at the New World Symphony, America’s Orchestral Academy\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Marci writes of the value in building a foundation that puts your message at the forefront of any campaign.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“The best advice I received was to picture pyramids when I write. The foundation of your message should always be stated first, and assume that you lose more and more of your audience the longer you ask them to read. Your message shouldn’t be compromised by today’s shorter attention spans and mindless scrolling.”\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190425\u002FDSC_4706.jpg\" alt=\"The New World Symphony, America’s Orchestral Academy playing for Coney Island.\" class=\"wp-image-50984\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190425\u002FDSC_4706.jpg 599w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190425\u002FDSC_4706-450x301.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">We hope these top inside tips from three leaders in their fields help you find your marketing flow.\u003C\u002Fp>",2,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193049\u002FEnterprise-Resource-Planning_DE-1.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193049\u002FEnterprise-Resource-Planning_DE-1-450x311.jpg","Eine Gruppe von Mitarbeitern begutachtet eine Reihe von Diagrammen zum Thema Enterprise Resource Planning.",553,800,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191744\u002Fremote-marketing-450x338.jpg",45177,"remote-marketing","Key ideas to make your remote marketing projects successful","Remote marketing strategies allow teams to efficiently finish projects without in-person communication. Here’s a guide detailing some important tips.","\u002Fblog\u002Fremote-marketing\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19151612\u002Fonline-proofing-feature-450x263.jpg",18747,"online-proofing","Why online proofing software is the key to faster, better content approvals","Discover how online proofing software streamlines content reviews. Learn why Canto Approval Hub is the best online proofing software for marketers and creatives.","\u002Fblog\u002Fonline-proofing\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193714\u002Fflowerbed-for-jack-450x337.jpg",34542,"lisa-kyle-nest-fragrances","Creative spotlight: Turning chaos into clarity with Lisa Kyle from NEST Fragrances","Lisa Kyle, Project Manager of Design and Photography at NEST Fragrances, talks about her role there, creativity and staying organized amidst all the chaos.","\u002Fblog\u002Flisa-kyle-nest-fragrances\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1788066108893]