[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-marketing-collateral":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",57445,{"id":24,"name":25},"author-0301142015","Canto","2026-08-13T19:45:00","2026-08-13T19:55:55","Marketing collateral: Definition, types and examples","marketing-collateral","6 types of marketing collateral customers love","How do you get your brand and messaging in front of your customers? We’ll discuss the most popular types of marketing collateral – and what to keep in mind while creating them.","Marketing collateral is any material a brand produces to communicate its message, promote its products and support its sales process. But creating strong collateral is only half the challenge. Getting it organized, approved, and in front of the right people is where most marketing teams lose ground. This guide covers what marketing collateral is, the […]","Marketing collateral is any material a brand produces to communicate its message, promote its products and support its sales process....","\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Marketing collateral is any material a brand produces to communicate its message, promote its products and support its sales process. \u003C\u002Fstrong>But creating strong collateral is only half the challenge. Getting it organized, approved, and in front of the right people is where most marketing teams lose ground.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This guide covers what marketing collateral is, the most important types to know, how to build a creation process that works and how to manage a growing collateral library as your team scales.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-marketing-collateral\">What is marketing collateral?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Marketing collateral is any material a brand produces to promote its products, services, or identity. The term originally referred to printed sales materials like brochures and flyers. Today, the marketing collateral definition covers a much broader range: websites, blog posts, social media content, videos, eBooks, case studies, email campaigns, and sales presentations. If it carries your brand message, helps a potential customer understand your offer or supports a sales conversation; it qualifies.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--marketing-collateral-vs-marketing-assets\">Marketing collateral vs. marketing assets\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The terms are often used interchangeably, but they describe different things.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Marketing assets are the raw brand components: logos, color palettes, fonts, photography, and brand guidelines. They’re the building blocks. Marketing collateral is what you create using those \u003Ca href=\"\u002Fblog\u002Fdigital-marketing-assets\u002F\">digital marketing assets\u003C\u002Fa>. A brochure, a social graphic, a product video, an email template: these are collateral.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Think of it this way. A high-resolution product photo is a marketing asset. The campaign banner you design using that photo is marketing collateral.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The distinction matters practically. Your assets need security, \u003Ca href=\"\u002Fglossary\u002Fversion-control\u002F\">version control\u003C\u002Fa>, and access for the right teams. Your collateral needs to be produced consistently and distributed at scale. Managing both from the same system is where \u003Ca href=\"\u002Fdigital-asset-management\u002F\">digital asset management \u003C\u002Fa>(DAM) becomes invaluable.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--types-of-marketing-collateral\">Types of marketing collateral\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The right mix depends on your audience, your industry, and where a buyer is in their decision process.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Printed marketing collateral\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Printed materials such as brochures, flyers, catalogues, sell sheets and direct mail remain standard in industries where in-person sales conversations happen. A well-designed brochure gives a salesperson something to leave behind; a product catalogue gives a buyer something to reference. Even in a digital-first world, print can stand out.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Digital marketing collateral\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Digital marketing collateral covers everything delivered online: websites, landing pages, eBooks, white papers, email templates, sales presentations, and digital ads. It’s the dominant format for most B2B brands because it’s faster to distribute, update, and track.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Digital collateral has one critical advantage over print: it can be updated. When messaging changes or a product evolves, \u003Ca href=\"\u002Fglossary\u002Fdigital-assets\u002F\">digital assets \u003C\u002Fa>can be revised without reprinting thousands of copies. This makes version control a priority, and it’s where collateral management becomes essential.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Video content\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Video is one of the most engaging formats in a marketing collateral mix. Product demos, customer testimonials, brand films, explainer animations and webinar recordings all qualify. According to \u003Ca href=\"https:\u002F\u002Fwww.wyzowl.com\u002Fvideo-marketing-statistics\u002F\" target=\"_blank\" rel=\"noopener\">Wyzowl’s Video Marketing Statistics\u003C\u002Fa>, 63% of people say they’d most like to watch a short video when learning about a product or service. Video can be repurposed across websites, social media, email and sales presentations, making it one of the highest-ROI formats when it’s well managed.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Social media and infographics\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Infographics and social graphics make complex ideas easy to scan and share. They perform especially well at the awareness stage when a buyer is learning about a category for the first time. Social-native formats like carousels, short-form video and branded templates are increasingly central to how brands reach new audiences.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Case studies and testimonials\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Case studies are among the most persuasive pieces of marketing collateral for buyers in the evaluation stage. A well-structured case study shows a real customer with a real problem who achieved a measurable result. Testimonials work similarly at shorter lengths. Both formats build credibility in a way that brand copy alone cannot.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Email and sales enablement materials\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Email campaigns, drip sequences, and sales decks belong in any marketing collateral inventory. Sales enablement materials like one-pagers, battlecards and objection-handling guides sit at the intersection of marketing and sales. They’re often the collateral that most directly influences a deal, which makes it essential that sales teams can find the right version quickly.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--benefits-of-marketing-collateral\">Benefits of marketing collateral\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Well-built marketing collateral does more than fill a content calendar. It creates repeated, consistent touchpoints that move buyers from awareness to purchase.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Builds trust and brand recognition\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Buyers need repeated, consistent exposure to a brand before they’re ready to buy. Marketing collateral creates that exposure. When \u003Ca href=\"\u002Fblog\u002Fbrand-identity\u002F\">brand identity\u003C\u002Fa>, tone, and messaging are consistent across every piece of collateral, buyers begin to recognize and trust the brand. Inconsistent collateral has the opposite effect: it signals disorganization and erodes credibility.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Supports sales teams\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Marketing collateral gives sales teams the materials they need to move conversations forward. A well-timed case study addresses a prospect’s concern. A product one-pager gives them something to reference after a call. When sales teams can find and share the right collateral quickly, they spend less time searching and more time selling.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Engages buyers at every stage of the journey\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Different collateral works at different stages. Awareness-stage content like blog posts, infographics and social media introduces your brand to buyers who don’t know it yet. Consideration-stage content like eBooks, webinars and comparison guides helps buyers evaluate options. Decision-stage content like case studies, demos and pricing pages gives buyers the confidence to act. A strong collateral strategy maps each format to the stage where it performs best.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"597\" src=\"\u002Fcdn\u002Fen\u002F2026\u002F02\u002F26221014\u002Fbrand-integrity-feature-1024x597.jpg\" alt=\"Brand logos, typeface, and colors are shown here being used to create marketing collateral\" class=\"wp-image-76326\" srcset=\"\u002Fcdn\u002Fen\u002F2026\u002F02\u002F26221014\u002Fbrand-integrity-feature-1024x597.jpg 1024w, \u002Fcdn\u002Fen\u002F2026\u002F02\u002F26221014\u002Fbrand-integrity-feature-450x263.jpg 450w, \u002Fcdn\u002Fen\u002F2026\u002F02\u002F26221014\u002Fbrand-integrity-feature-768x448.jpg 768w, \u002Fcdn\u002Fen\u002F2026\u002F02\u002F26221014\u002Fbrand-integrity-feature.jpg 1200w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--how-to-create-effective-marketing-collateral\">How to create effective marketing collateral\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Creating collateral that performs requires more than good design. Use this checklist for every new piece you produce.\u003C\u002Fp>\u003Col class=\"wp-block-list\">\u003Cli>\u003Cstrong>Define your audience and objective\u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Fol>\u003Cp class=\"wp-block-paragraph\">Before briefing a designer or writer, identify who this piece is for and what it needs to do. Is it for a buyer comparing vendors or a first-time visitor? Should it generate a lead, support a sales call or build awareness? Every creative decision follows those two answers.\u003C\u002Fp>\u003Col class=\"wp-block-list\">\u003Cli>\u003Cstrong>Align messaging and design with your brand guidelines\u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Fol>\u003Cp class=\"wp-block-paragraph\">Collateral that looks or sounds different from your other materials confuses buyers and weakens brand identity. Before drafting copy or designing a layout, pull your \u003Ca href=\"\u002Fblog\u002Fbrand-style-guide\u002F\">brand style guide \u003C\u002Fa>and confirm the correct logo, colors, fonts and tone of voice. Make sure the team is working from the current approved version.\u003C\u002Fp>\u003Col class=\"wp-block-list\">\u003Cli>\u003Cstrong>Choose the right format for the channel\u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Fol>\u003Cp class=\"wp-block-paragraph\">A piece designed for print won’t work on mobile without adaptation. A video optimized for LinkedIn won’t perform the same way on YouTube. Design for the primary distribution channel first, then adapt for secondary uses.\u003C\u002Fp>\u003Col class=\"wp-block-list\">\u003Cli>\u003Cstrong>Include a clear call to action\u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Fol>\u003Cp class=\"wp-block-paragraph\">Every piece of marketing collateral should direct the reader toward a next step: request a demo, download a resource, contact sales or visit a product page. Make the CTA specific and prominent. Collateral without a clear next step is a missed opportunity.\u003C\u002Fp>\u003Col class=\"wp-block-list\">\u003Cli>\u003Cstrong>Review against brand standards before publishing\u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Fol>\u003Cp class=\"wp-block-paragraph\">Before a piece goes out, confirm the logo is the approved version, the colors are correct, the copy matches approved messaging, and all product names are formatted correctly. An approval workflow makes this step repeatable and consistent as your team grows.\u003C\u002Fp>\u003Col class=\"wp-block-list\">\u003Cli>\u003Cstrong>Distribute to the right people\u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Fol>\u003Cp class=\"wp-block-paragraph\">Getting the right collateral to the right audience at the right time is as important as creating it. Determine whether a piece belongs in a public-facing portal, a sales enablement platform, an email campaign or a gated resource center.\u003C\u002Fp>\u003Col class=\"wp-block-list\">\u003Cli>\u003Cstrong>Measure and refine\u003C\u002Fstrong>\u003C\u002Fli>\u003C\u002Fol>\u003Cp class=\"wp-block-paragraph\">Track how each piece performs. Which case studies get opened? Which one-pagers do sales teams actually share? Use that data to prioritize future production and cut formats that aren’t working.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--marketing-collateral-management\">Marketing collateral management\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Creating strong marketing collateral is only half the challenge. Keeping it organized, current and findable is where most teams lose ground.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">As libraries grow, the same problems emerge: files scattered across shared drives and email threads, sales teams working from outdated versions, designers spending hours searching for an approved logo. The cost of disorganized collateral isn’t just wasted time. It’s inconsistent materials reaching customers, off-brand assets going out the door and deals slipping because the right one-pager couldn’t be found.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A DAM platform is built for marketing collateral management at scale.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-7--what-to-look-for-in-marketing-collateral-management-software\">What to look for in marketing collateral management software\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The right platform solves three problems that derail marketing teams every day: finding assets, keeping them accurate, and getting them to the right people fast.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Findability\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">If your team spends more than a few seconds searching for an asset, your system is working against you. Look for AI-powered search and metadata filtering that goes beyond folder navigation, including the ability to search by visual content, not just file names or tags someone remembered to add.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Governance\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">One outdated logo in a partner deck can undo months of brand work. Look for version control, approval workflows and expiration controls that keep old or unapproved assets out of circulation automatically, without relying on someone to manually clean up the library.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Distribution\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Collateral that gets emailed around is collateral you cannot control. Look for branded portals, secure share links and channel integrations that get the right version to sales teams, agencies, partners and regional offices without a manual handoff every time.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-8--why-choose-canto-for-managing-your-marketing-collateral\">Why choose Canto for managing your marketing collateral\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fproduct\u002Fcanto-dam\u002F\">Canto DAM\u003C\u002Fa> is built to solve all three. \u003Ca href=\"\u002Fproduct\u002Fai-library-assistant\u002F\">AI Library Assistant \u003C\u002Fa>automatically categorizes, tags and enriches assets on upload, so anyone on the team can find what they need in seconds without digging through folders or asking around. And when metadata falls short, \u003Ca href=\"\u002Fproduct\u002Fai-visual-search\u002F\">AI Visual Search \u003C\u002Fa>lets teams describe what they’re looking for in plain language and pull the right visuals instantly, even assets that were never manually tagged.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">On the governance side, \u003Ca href=\"\u002Fproduct\u002Fbrand-studio\u002F\">Brand Studio\u003C\u002Fa> gives teams locked, on-brand templates they can customize without breaking anything, so collateral stays consistent from the start. \u003Ca href=\"\u002Fproduct\u002Fapproval-hub\u002F\">Approval Hub\u003C\u002Fa> then keeps outdated and unapproved assets out of circulation, so what reaches your sales teams, distributors and external partners is always current and on brand.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For distribution, \u003Ca href=\"\u002Fproduct\u002Fmedia-publisher\u002F\">Media Publisher\u003C\u002Fa> pushes assets directly to the channels that need them, no manual handoffs required. And for teams sharing collateral with agencies or regional offices, Portals and Style Guides give partners access to approved materials without giving up brand control.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Ready to see it in action?\u003C\u002Fstrong> \u003Ca href=\"\u002Fdemo\u002F\">Book a demo\u003C\u002Fa> or \u003Ca href=\"https:\u002F\u002Ftours.canto.com\u002Fcanto-dam\u002F\" target=\"_blank\" rel=\"noopener\">take a product tour\u003C\u002Fa> and we’ll show you exactly how your marketing collateral gets found, approved and delivered faster with Canto.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-9--frequently-asked-questions-about-marketing-collateral\">Frequently asked questions about marketing collateral\u003C\u002Fh2>\u003Ch3 class=\"wp-block-heading\">What is the definition of marketing collateral?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Marketing collateral is any material a brand produces to communicate its message, promote its products or services, or support its sales process. It covers both printed materials such as brochures, catalogues and flyers, and digital content such as websites, eBooks, social media graphics, video and email campaigns.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">What are examples of marketing collateral?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Common examples of marketing collateral include brochures, product one-pagers, case studies, eBooks, white papers, sales decks, email campaigns, infographics, social media graphics, product demo videos and landing pages. Sales enablement materials like battlecards and objection-handling guides also fall under the marketing collateral umbrella.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">What is digital marketing collateral?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Digital marketing collateral is any marketing material produced and distributed in a digital format. This includes websites, landing pages, digital ads, eBooks, email templates, social media content, video and online sales presentations. Digital collateral is faster to update, distribute and track than print, which makes version control and centralized management especially important.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">What is the difference between marketing collateral and marketing assets?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Marketing assets are the raw brand components: logos, fonts, photography and brand guidelines. Marketing collateral is what you build using those assets. A product photo is a marketing asset; the campaign banner you design with it is marketing collateral. Assets are inputs; collateral is output.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">What is marketing collateral management?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Marketing collateral management is the practice of organizing, storing, governing and distributing marketing materials so teams can find the right version at the right time. It includes maintaining a centralized asset library, enforcing brand approval workflows and controlling how collateral is shared with sales teams, partners and external stakeholders. Most organizations use a digital asset management (DAM) platform to handle this at scale.\u003C\u002Fp>",10,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F04\u002F11174413\u002Foptimizing-your-media-asset-management-strategy-feature.png","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F04\u002F11174413\u002Foptimizing-your-media-asset-management-strategy-feature-450x236.png","Smiling woman using a tablet against a colorful background with icons representing media files, automation, and creative ideas—symbolizing marketing collateral.",630,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185515\u002Funsubscribe-page-feature-450x263.jpg",56755,"unsubscribe-page","How to say goodbye: The art of the unsubscribe page","What should an unsubscribe page say? How do you make one? We cover all the basics you need to say goodbye to departing subscribers on good terms. ","\u002Fblog\u002Funsubscribe-page\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190120\u002Femail-automation-feature-450x263.jpg",52296,"email-automation","Set it and forget it: A guide to email automation","Should you automate your emails? Where do you even start? We’ll walk you through all you need to know, with great examples of email automation in action. ","\u002Fblog\u002Femail-automation\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F11\u002F19184908\u002Fpersonalized-marketing-benefits-450x263.jpg",59686,"personalized-marketing","Benefits of personalized marketing: Why it’s essential for connecting with today’s customers","Personalized marketing provides the foundation of a quality customer experience that will keep customers engaged and satisfied with brands over time. 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