[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-marketing-enablement":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",36133,{"id":24,"name":25},"author-0301142015","Canto","2019-10-23T16:08:08","2025-11-19T13:19:18","Marketing enablement – A detailed guide","marketing-enablement","Marketing enablement – a guide to the process","Marketing teams are faced with constant changes in technology and other areas. Learn the importance of marketing enablement and what it entails to thrive.","As technology and companies change, marketers struggle to keep up. The result is companies that don’t successfully acknowledge transformations. For businesses to keep up with these changes, marketing enablement needs to be functional. What is marketing enablement? Marketing enablement is a structured approach to boost productivity for teams of different departments. It involves ensuring marketing […]","As technology and companies change, marketers struggle to keep up. The result is companies that don’t successfully acknowledge transformations. For...","\u003Cp class=\"wp-block-paragraph\">As technology and companies change, marketers struggle to keep up. The result is companies that don’t successfully acknowledge transformations. For businesses to keep up with these changes, marketing enablement needs to be functional.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-marketing-enablement\">What is marketing enablement?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Marketing enablement is a structured approach to boost productivity for teams of different departments. It involves ensuring marketing teams have sufficient technology to maximize the quality of their research, projects and efficiency. Think of marketing enablement like a written plan.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--constructing-an-effective-marketing-enablement-strategy\">Constructing an effective marketing enablement strategy\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The foundation of a marketing strategy needs to be laid first and it needs to coincide with the company strategy. For example, if a company strategy involves pushing to be more product oriented, the marketing strategy should as well. Also, there are different phases of strategy that, if followed, create stronger marketing enablement.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193408\u002Fmarketing-enablement-2.jpg\" alt=\"A board with different project steps on it.\" class=\"wp-image-36137\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193408\u002Fmarketing-enablement-2.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193408\u002Fmarketing-enablement-2-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193408\u002Fmarketing-enablement-2-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">A strategy is a basic part of marketing enablement.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The initial phase involves assigning and understanding marketing roles and functions. In order to move forward past this first stage, this needs to be abundantly clear. Evaluate teams to ensure they’re operating at a high level. Finally, remember that these roles and functions change as technology evolves. Adjust accordingly.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The next step in this process is the expansion and accomplishment phase. It involves constructing a procedure for marketing enablement. This is completed by determining things like cost and hiring needs. Finally, this phase implements and carries out this enablement plan. This is an ongoing process that involves continual change.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--notable-marketing-enablement-solutions\">Notable marketing enablement solutions\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">There are plenty of different ways that encourage enablement and boost things like productivity. One important one is adherence to mobile devices. As technology continues to evolve, mobile devices play a larger and larger part in marketing. Currently, users overwhelmingly use mobile devices such as phones and laptops to access things like email and websites. Because of this, marketing toward mobile devices makes a lot of sense.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193408\u002Fmarketing-enablement-3.jpg\" alt=\"A group of workers study a whiteboard.\" class=\"wp-image-36140\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193408\u002Fmarketing-enablement-3.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193408\u002Fmarketing-enablement-3-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193408\u002Fmarketing-enablement-3-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Be aware of potential new marketing solutions.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Another solution to acknowledge is marketing using email. There’s a lot of different ways an email can boost your outreach. Not only does it reach a lot of people effectively, it also gets more traffic to your website and keeps your brand at the forefront of their thoughts. Finally, an email could also expand the range of your social media communication, notifying users of company pages.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--key-step-to-success\">Key step to success\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">One overlooked key to marketing success is training, specifically training that encompasses a wide range of the marketing spectrum. As companies recognize the importance of marketing enablement, more resources will need to be funneled toward training. This phase is double-edged, as marketing enablement takes on the duty of constructing the right type of training.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"575\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193408\u002Fmarketing-enablement-4.jpg\" alt=\"A young woman ponders different topics.\" class=\"wp-image-36143\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193408\u002Fmarketing-enablement-4.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193408\u002Fmarketing-enablement-4-450x323.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193408\u002Fmarketing-enablement-4-768x552.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Training is a large part of marketing enablement.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The formal training offered should take into consideration that marketing needs and roles change constantly. As the necessities of marketing evolve, so should the types of training given. Lastly, marketing training should be comprehensive. Instead of focusing on a few specific areas, it should cover all possible situations.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Recognize the reality of marketing – it changes. Each marketing team faces all sorts of new challenges with these different adjustments. Discover the ways marketing enablement can help you react to these challenges.\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193409\u002Fmarketing-enablement.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193409\u002Fmarketing-enablement-450x170.jpg","A marketing lettering concept.",469,1244,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192130\u002Fhow-to-network-on-linkedin-3-450x300.jpg",43311,"how-to-network-on-linkedin","A complete guide for how to network on LinkedIn","It may seem like a simple task, but networking on LinkedIn takes strategic effort. Use this guide to learn some of the best methods available.","\u002Fblog\u002Fhow-to-network-on-linkedin\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F02\u002F19184827\u002Fscaling-content_feature-450x263.jpg",60189,"scaling-digital-content-creation-2022","Top tips for scaling digital content creation in 2022","Putting the right systems in place is absolutely crucial to successfully creating digital content at scale. Use these five tips to build a solid foundation and set your team up for success. ","\u002Fblog\u002Fscaling-digital-content-creation-2022\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192718\u002FHigh-Point-University-Canto-Portal-450x252.png",41173,"how-communications-teams-use-canto-portals-for-event-marketing","How communications teams use Canto Portals for event marketing","When planning an event, digital assets are the last thing anyone wants to worry about. See how these four teams use Canto Portals to simplify their task!","\u002Fblog\u002Fhow-communications-teams-use-canto-portals-for-event-marketing\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789966910130]