[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-marketing-operations-management":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",19499,{"id":24,"name":25},"author-0301142015","Canto","2020-01-31T08:57:44","2025-12-18T16:44:08","What is marketing operations management?","marketing-operations-management","Marketing operations management is key to controlling the growing tasks and requirements marketing teams face. It provides efficient enterprise oversight.","Marketing departments need a system that provides valuable oversight to tasks, performance insight and directional guidance to teams. The optimal system to ensure these are covered is marketing operations management. If this is a new idea to you, don’t worry, this guide will explain everything and get you on the right path to success. First, […]","Marketing departments need a system that provides valuable oversight to tasks, performance insight and directional guidance to teams. The optimal...","\u003Cp class=\"wp-block-paragraph\">Marketing departments need a system that provides valuable oversight to tasks, performance insight and directional guidance to teams. The optimal system to ensure these are covered is marketing operations management. If this is a new idea to you, don’t worry, this guide will explain everything and get you on the right path to success. First, let’s make sure you understand marketing operations management.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-marketing-operations-management\">What is marketing operations management?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Marketing operations management is a system that oversees an entire marketing process from start to finish. It is a guide to efficiently execute all phases of a marketing project or strategy. This concept is called end-to-end, a vital method for successful marketing. Marketing operations management is a guide to bolster and explain different marketing strategies.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The best way to visualize marketing operations management is by comparing it to a beehive. The process of a beehive (marketing operations) is overseen by a queen. Without the queen, the hive is chaotic and unorganized – the worker bees don’t know what to do. Tasks such as collecting nectar are something the queen directs. Think of the queen as marketing operations management. Keep this idea in mind as you read more about marketing ops.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-19503\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"543\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F10\u002F19194754\u002Fmarketing-operations-management-2.jpg\" alt=\"A team of five persons reviewing symbols spread on a table.\" class=\"wp-image-19503\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F10\u002F19194754\u002Fmarketing-operations-management-2.jpg 800w, \u002Fcdn\u002Fen\u002F2018\u002F10\u002F19194754\u002Fmarketing-operations-management-2-450x305.jpg 450w, \u002Fcdn\u002Fen\u002F2018\u002F10\u002F19194754\u002Fmarketing-operations-management-2-768x521.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Marketing operations management creates organized, efficient projects.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--why-is-marketing-operations-so-relevant\">Why is marketing operations so relevant?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Marketers today have expanded responsibilities and performance expectations. Marketing operations meets these expectations with the key structures it provides. \u003Ca href=\"\u002Fblog\u002Fmarketing-technology\u002F\">Marketing technology\u003C\u002Fa> is a growing field that requires further developed marketing ops within each company.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">One key reason marketing operations is vital is it gives companies detailed analysis of past project data. This in turn creates the chance for stronger returns and successful marketing campaigns. Another thing that marketing ops provides is structured workflows that position the right team members in roles for success. Teams tackle complex issues head on with tools like marketing operations management.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-19505\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F10\u002F19194754\u002Fmarketing-operations-management-3.jpg\" alt=\"A group of team members watch their boss draw a demonstration.\" class=\"wp-image-19505\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F10\u002F19194754\u002Fmarketing-operations-management-3.jpg 800w, \u002Fcdn\u002Fen\u002F2018\u002F10\u002F19194754\u002Fmarketing-operations-management-3-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2018\u002F10\u002F19194754\u002Fmarketing-operations-management-3-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Marketing teams have an increased technological role in modern business settings.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--what-kind-of-systems-does-it-encompass\">What kind of systems does it encompass?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Marketing operations is wide-reaching, covering multiple strategies and tasks. Here are some of the most important ones it envelopes:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>Customer relationship management (CRM)\u003C\u002Fli>\u003Cli>Data analytics\u003C\u002Fli>\u003Cli>Reports and statistics\u003C\u002Fli>\u003Cli>\u003Ca href=\"\u002Fdigital-asset-management\u002F\">Digital asset management\u003C\u002Fa> (DAM)\u003C\u002Fli>\u003Cli>Call analytics\u003C\u002Fli>\u003Cli>Content management system (CMS)\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">As this list grows, the need for marketing operations management increases. Without it, the adherence to structure and order within enterprises breaks down. It is directly responsible for streamlining marketing workflows. Furthermore, it centralizes team members, departments, deadlines and goals. Here are some of the ways to increase the power of your own marketing operations.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-19507\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F10\u002F19194753\u002Fmarketing-operations-management-4.jpg\" alt=\"Five team members discuss statistics printed out onto paper.\" class=\"wp-image-19507\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F10\u002F19194753\u002Fmarketing-operations-management-4.jpg 800w, \u002Fcdn\u002Fen\u002F2018\u002F10\u002F19194753\u002Fmarketing-operations-management-4-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2018\u002F10\u002F19194753\u002Fmarketing-operations-management-4-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Implement past project statistics during the marketing planning phase.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--3-key-tips-to-optimize-your-marketing-management\">3 key tips to optimize your marketing management\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">It can be easy to get lost in the confusion that often accompanies marketing management. Here are some crucial ways to stay balanced throughout each process:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Dedicate and clarify individual roles within teams\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">As you create and specify marketing goals, divide team members in a manner which gives your company the best chance of reaching these goals. Not only does this make them aware of their responsibilities and roles, it also makes sure they’re accountable. To further this accountability, supplement the roles you’ve created with scheduled performance reports.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. Implement key software and technology\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">There are many tools available to further your marketing management ops. Make sure to use systems that impact your marketing workflows. Things like digital asset management reduce the time it takes to finish crucial steps of a marketing campaign.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. Conduct regular data analysis\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Part of marketing operations is analytics and conversion tracking. Accordingly, your marketing management process needs to optimize these valuable statistics. Schedule the end phases of campaigns to include wide-ranging reports.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Marketing operations continues to grow in both scope of tasks and the importance of marketing roles. Ensure you have a management system in place to handle this increase.\u003C\u002Fp>",3,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F11\u002F19194627\u002Fmarketing-operations-management-10.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F11\u002F19194627\u002Fmarketing-operations-management-10-450x225.jpg","A marketing team applauds at a meeting.",380,760,[42],{"id":43,"slug":43,"title":44,"path":45},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2017\u002F12\u002F19200914\u002Fdam-summit-450x243.jpg",20335,"dam-summit-infographic","Last year’s DAM summit explained in numbers","What happens at the Canto DAM Summit? We have put together some interesting numbers from last year's edition in our infographic.","\u002Fblog\u002Fdam-summit-infographic\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193232\u002Femployee-wellbeing-450x300.jpg",37041,"3-ways-to-keep-your-team-happy-and-motivated","3 ways to keep your team happy and motivated","Keeping your team happy and motivated is a win-win scenario: they’re engaged and excited to come to work, and your company benefits from higher productivity and employee retention.","\u002Fblog\u002F3-ways-to-keep-your-team-happy-and-motivated\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192208\u002Fgen-y-marketing-450x293.jpg",42823,"gen-y-marketing","An extensive, helpful guide to Gen Y marketing","Companies are working diligently to ensure their campaigns reach different generations. Not all of them succeed. Here’s a guide to help market to Gen Y.","\u002Fblog\u002Fgen-y-marketing\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789880515933]