[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-marketing-project-management":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",15680,{"id":24,"name":25},"author-0301142015","Canto","2020-03-19T07:15:07","2026-06-05T16:33:15","Marketing project management: A comprehensive guide to planning, executing, and scaling campaigns","marketing-project-management","What is marketing project management? A helpful guide","Take advantage of marketing project management tech to give your team an edge. Power your next campaign with these new marketing project management ideas.","What is marketing project management? Marketing project management is the structured process of planning, executing, and overseeing marketing campaigns and tasks to ensure they are delivered on time, within scope, and aligned with business goals. It encompasses resource coordination, team communication, and workflow oversight across the full campaign lifecycle. Effective marketing project management relies on […]","What is marketing project management? Marketing project management is the structured process of planning, executing, and overseeing marketing campaigns and...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-marketing-project-management\">What is marketing project management?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Marketing project management is the structured process of planning, executing, and overseeing marketing campaigns and tasks to ensure they are delivered on time, within scope, and aligned with business goals. It encompasses resource coordination, team communication, and workflow oversight across the full campaign lifecycle. Effective marketing project management relies on defined processes, clear ownership, and purpose-built tools to keep cross-functional teams aligned.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fglossary\u002Fmarketing-resource-management\u002F\">Marketing resource management\u003C\u002Fa> (MRM) combines tools and processes that enable marketing teams to plan, execute, and measure campaigns with greater efficiency.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--improved-project-oversight\">Improved project oversight\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">There are different phases successful marketing campaigns follow. The first step is to inform the marketing team of the project specifications. This includes giving detailed rundowns of different tasks that specific teams will complete. After task assignment, it’s important to monitor the work. One thing that often goes overlooked is the power of communication throughout the entire process. Open communication is the key to success and transparency. To help this phase along, marketing project management tools allow a quick transition from the project appointment step into the working steps.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"479\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194146\u002Fmarketing-project-management-16.jpg\" alt=\"A project on a whiteboard.\" class=\"wp-image-31941\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194146\u002Fmarketing-project-management-16.jpg 800w, \u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194146\u002Fmarketing-project-management-16-450x269.jpg 450w, \u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194146\u002Fmarketing-project-management-16-768x460.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Control a project with concentrated oversight.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Admins require control over which image, video or document is downloaded or uploaded and by whom. Therefore, they need tools that store creative components of a project in a \u003Ca href=\"https:\u002F\u002Fblog.azendoo.com\u002Fthe-benefits-of-a-centralized-communication\u002F\" target=\"_blank\" rel=\"noopener\">central location\u003C\u002Fa> to avoid miscommunication when retrieving digital assets. Any system implemented should satisfy these important requirements. By having the right tools in place and communicating quickly and freely concerning documents, admins drastically improve their grasp on a specific project.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--optimized-team-communication\">Optimized team communication\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Communication has taken on a whole new meaning, with all sorts of ways to stay in contact with other team members. Just as important as team members communicating properly is the ease of access the project manager has with the team. It’s important that overall communication is accessible to everyone and is reviewable for future reference. The further teams are able to reach one another, the more efficient a project will be. Make sure each team member is connected in one way or the other.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"531\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194145\u002Fmarketing-project-management-17.jpg\" alt=\"Members of a team looking over documents.\" class=\"wp-image-31943\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194145\u002Fmarketing-project-management-17.jpg 800w, \u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194145\u002Fmarketing-project-management-17-450x299.jpg 450w, \u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194145\u002Fmarketing-project-management-17-768x510.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Keep teams communicating at a high level.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Marketing project management ensures the entire campaign flows seamlessly. This includes communication from department to department. Breakdowns of communication are likely interdepartmentally, which is why a management system needs to ensure it doesn’t. Use part of the preparation phases of each project to set up different checks that ensure each team has a chance to get their voice heard by others when necessary.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--software-supplement-enhancements\">Software supplement enhancements\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Marketing project management is enhanced by systems that automate and advance marketing campaigns. It benefits from sophisticated marketing tools that further develop projects. When implementing these tools, one should determine that they offer teams a comprehensive structure to help them complete projects accurately. They also need to handle scheduling, task-setting and timelines. These are basic functions of effective software programs.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194144\u002Fmarketing-project-management-18-1.jpg\" alt=\"Canto DAM interface.\" class=\"wp-image-31947\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194144\u002Fmarketing-project-management-18-1.jpg 800w, \u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194144\u002Fmarketing-project-management-18-1-450x253.jpg 450w, \u002Fcdn\u002Fen\u002F2018\u002F12\u002F19194144\u002Fmarketing-project-management-18-1-768x432.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Software is the key to boost marketing project management.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fdigital-asset-management\u002F\">Digital asset management\u003C\u002Fa> (DAM) is one such tool that boosts marketing project management. DAM allows team members to stay connected and share work files. Most importantly, it gives project managers greater control of the progress of the team and allows more access to the communication within the project. It also provides an organized, searchable database of project content. Consider a DAM when you need powerful tools to further the strength of your current project.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Marketing project management involves many different moving pieces from intake to publication. When implemented correctly, it has the potential to push a project to success.\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F08\u002F19192313\u002Fmarketing-project-management-25.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F08\u002F19192313\u002Fmarketing-project-management-25-450x300.jpg","A jigsaw puzzle of a marketing display.",533,800,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193352\u002FUCDA-Recap-_-1-450x300.png",36224,"creativity-at-scale-at-ucda-portland","Creativity at scale at UCDA Portland","The University & College Designers Association (UCDA) inspires designers working in academia. Jack Huber and a delegation from Canto were at the event.","\u002Fblog\u002Fcreativity-at-scale-at-ucda-portland\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192718\u002FHigh-Point-University-Canto-Portal-450x252.png",41173,"how-communications-teams-use-canto-portals-for-event-marketing","How communications teams use Canto Portals for event marketing","When planning an event, digital assets are the last thing anyone wants to worry about. See how these four teams use Canto Portals to simplify their task!","\u002Fblog\u002Fhow-communications-teams-use-canto-portals-for-event-marketing\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192840\u002Fheader-cumulus-to-canto-2-450x284.jpg",39201,"switching-to-canto","4 reasons why switching to Canto can be worth it","Switching to Canto cloud-based DAM can be rewarding for anyone who wants to save costs and reduce the complexity of their workflows.","\u002Fblog\u002Fswitching-to-canto\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1790226108871]