[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-marketing-technology":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":46},"post",17338,{"id":24,"name":25},"author-0301142015","Canto","2019-10-24T07:52:44","2025-12-19T10:50:11","5 solutions to improve your marketing technology","marketing-technology","Marketing technology – 5 martech solutions","Marketing technology is vital for modern digital marketing. Start building your martech stack with these five dynamic solutions to boost your next campaign.","A dynamic martech stack is crucial to marketing success. In order to build your software list correctly, you need to evaluate different possible solutions. Learn which martech solutions best boost campaigns before beginning your next project. Here are five unique solutions that build a strong martech stack. 1. Content Content is vital to digital marketing […]","A dynamic martech stack is crucial to marketing success. In order to build your software list correctly, you need to...","\u003Cp class=\"wp-block-paragraph\">A dynamic martech stack is crucial to marketing success. In order to build your software list correctly, you need to evaluate different possible solutions. Learn which martech solutions best boost campaigns before beginning your next project. Here are five unique solutions that build a strong martech stack.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--1-content\">1. Content\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Content is vital to digital marketing because of the strong bonds it creates between customer and organization. It gives companies the opportunity to present creative ideas to consumers. These ideas enhance the reputation of an organization. Deliver and store solid content to continue successful, loyal relationships with current customers and obtain new clients.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Digital asset management\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fdigital-asset-management\u002F\">Digital asset management\u003C\u002Fa> (DAM) provides a central location to store valuable assets such as images or videos. Having data in a central library makes it easy for team members to locate needed files during projects. Organization of files from DAM systems promotes efficiency.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"373\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195513\u002Fmarketing-technology-33.png\" alt=\"A screenshot of the Canto DAM interface.\" class=\"wp-image-23661\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195513\u002Fmarketing-technology-33.png 600w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195513\u002Fmarketing-technology-33-450x280.png 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">A DAM system has allows access from numerous devices.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">A great feature of DAM is the security it provides. DAM offers solutions to copyright issues through watermarks. Images placed into the library get watermarked, preventing unauthorized downloads.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Canto DAM is the premier digital asset management system due to its top-notch security and powerful integrations with cloud storage software. Furthermore, it promotes collaboration and widens asset access.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Content marketing\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">Content marketing helps organizations earn customer trust. It also secures their loyalty. Marketing this way lets the customer feel they’re not being sold but rather informed. The consumer lowers their defenses when reading content marketing and are more receptive to ideas in the content.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1336\" height=\"858\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195513\u002Fmarketing-technology-32.png\" alt=\"A screenshot of the Percolate software interface.\" class=\"wp-image-23657\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195513\u002Fmarketing-technology-32.png 1336w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195513\u002Fmarketing-technology-32-450x289.png 450w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195513\u002Fmarketing-technology-32-1024x658.png 1024w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195513\u002Fmarketing-technology-32-768x493.png 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Content marketing is a collaborative effort that garners real results.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Create material that distinguishes itself from the barrage of sale ads consumers face daily. Branch out from the usual sales advertisement and take a subtle approach with content marketing.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Uberflip is a great system for \u003Ca href=\"\u002Fblog\u002Fcontent-marketing-trends\u002F\">content marketing trends\u003C\u002Fa>. It offers specialized help for marketers and assists with content presentation and quality. A strong alternative is \u003Ca href=\"https:\u002F\u002Fpercolate.com\u002F\" target=\"_blank\" rel=\"noopener\">Percolate\u003C\u002Fa>, a content marketing software designed to produce superior content, quality and quantity.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">SEO\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">Search engine optimization promotes your product and brings in traffic organically. It’s a free way to connect your product to a searcher and get more leads. It takes a mix of technical and content know-how and the right tool can make all the difference.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fwww.rankwatch.com\u002F\" target=\"_blank\" rel=\"noopener\">Rankwatch\u003C\u002Fa> takes care of a lot of the SEO process for an organization, leaving more time to focus on content. Rankwatch gives organizations an easy-to-use display of all SEO analytics. If getting a better grasp of SEO is of importance, \u003Ca href=\"https:\u002F\u002Fmoz.com\u002F\" target=\"_blank\" rel=\"noopener\">MOZ\u003C\u002Fa> is a helpful SEO system that focuses on teaching concepts to beginners. Consider it instead of Rankwatch if you’re focused on furthering SEO knowledge.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"276\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195514\u002Fmarketing-technology-31.png\" alt=\"A screenshot of Rankwatch\" class=\"wp-image-23654\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195514\u002Fmarketing-technology-31.png 599w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195514\u002Fmarketing-technology-31-450x207.png 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">SEO requires in-depth analysis and teamwork to be successful.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--2-advertising-and-promotion\">2. Advertising and promotion\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Advertising creates vast opportunities to explain how a product benefits a specific audience. It’s also a chance for an organization to show its values and goals to consumers. Promotion is an event that brings positive attention to your product. It’s an often understated process to publicize. Stay committed to the advertising market to maintain and increase market share.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Search advertising\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">Target the intended audience with a strong plan of attack for search advertising. The source (Google or Bing) keywords targeted and content make search advertising effective.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">One powerful tool for enhancing your search advertising campaigns is analytics. The right information provides insight into relevant details about potential consumers. Users who click on your site through the advertisement give vital clues and help further sculpt campaigns to the intended audience.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fkenshoo.com\u002Fproducts\u002Fkenshoo-search\u002F\" target=\"_blank\" rel=\"noopener\">Kenshoo Search\u003C\u002Fa> delivers innovative search advertising due to its understanding of the constant changes in search evolution. It combines Google and Bing automatically, boosting outreach. Use Kenshoo to keep your organization’s advertisements relevant and formatted correctly. One alternative to Kenshoo is \u003Ca href=\"http:\u002F\u002Fwww.marinsoftware.com\u002Fsolutions\u002Fsearch\" target=\"_blank\" rel=\"noopener\">Marin Search\u003C\u002Fa>, a system that also combines Google and Bing and continuously monitors growth potential. Marin provides data and insight for all advertising campaigns.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"498\" height=\"278\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195515\u002Fmarketing-technology-30.png\" alt=\"A screenshot of the Kenshoo software interface.\" class=\"wp-image-23651\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195515\u002Fmarketing-technology-30.png 498w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195515\u002Fmarketing-technology-30-450x251.png 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Use marketing technology to stay ahead of the search advertising competition.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch4 class=\"wp-block-heading\">Social advertising\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">One of the strongest benefits social advertising offers is the chance to let consumers do promotional work for you. A big reason organizations use social advertising is this type of promotion extends further through supportive users. A social PPC (pay per click) campaign subtly recruits consumers to become an army of marketers for an organization.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Another powerful advantage of social advertising is personalized campaigns. The advertising is focused and crafted to fit your target audience. The ability to target specific groups increases success and allows specialized crafting of advertisements.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"392\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195515\u002Fmarketing-technology-29.png\" alt=\"A screenshot of the Marketo social advertising software interface.\" class=\"wp-image-23648\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195515\u002Fmarketing-technology-29.png 597w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195515\u002Fmarketing-technology-29-450x295.png 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Social marketing is an efficient way to cater a campaign towards your target audience.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fwww.marketo.com\u002Fsoftware\u002Fsocial-marketing\u002F\" target=\"_blank\" rel=\"noopener\">Marketo’s\u003C\u002Fa> social advertising features are perfect because its a complete system for all the needs of a marketing strategy. It keeps track of important information regarding social ads as well, making it a must-have. If you want something less comprehensive, try \u003Ca href=\"https:\u002F\u002Fhootsuite.com\u002Fproducts\u002Fsocial-ads#\" target=\"_blank\" rel=\"noopener\">Hootsuite\u003C\u002Fa>, designed to boost social campaigns using state-of-the-art analytics and integrations.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Video advertising\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">A video ad draws users in with intriguing content and presents a theme or message, ideally planted covertly in the form of a story. Advertising through video is important to marketers because it’s highly customizable and is created with a targeted audience in mind.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A great benefit of video ads are their capability to succeed on multiple platforms due to flexibility to vary length. This is crucial due to lessened attention spans when someone is on the phone or browsing the web. Having a shorter video strengthens the chance it will get watched in its entirety.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fslide.ly\u002Fpromo\" target=\"_blank\" rel=\"noopener\">Promo\u003C\u002Fa> is an amazing choice for video advertising software due to its quick creations and copyright-friendly audio selections. Promo is versatile and can handle a variety of video categories. A more hands-on software is \u003Ca href=\"https:\u002F\u002Fwww.shakr.com\u002F\" target=\"_blank\" rel=\"noopener\">Shakr\u003C\u002Fa>, which gives a preset layout and design. All it requires is to fill in a few details and a video is created quickly. It is a customizable option for video advertising software.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195515\u002Fmarketing-technology-28.png\" alt=\"A screenshot of the Shakr video software interface.\" class=\"wp-image-23645\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195515\u002Fmarketing-technology-28.png 800w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195515\u002Fmarketing-technology-28-450x281.png 450w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195515\u002Fmarketing-technology-28-768x480.png 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Create inspiring videos tailored toward specific consumers.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--3-social-and-relationships\">3. Social and relationships\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Social and relationship marketing spotlights the dynamics of individual consumers and how their attributes could be targeted in a campaign. Marketing in this manner involves meaningful interaction with customers. It is also a chance to collect powerful information and build long term relationships.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Call analytics\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">Call analytics is used to measure success of marketing campaigns. Managers use calls as a way to find out which marketing schemes drove those customers and clients to their business. They take this knowledge and adjust future projects accordingly.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Receive information about potential consumers such as age or location to further precision of marketing campaigns. Call analytics provide these insights and more. This offers a better understanding of demographics. Lastly, a call helps predict future trends of consumers.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fwww.callrail.com\u002F\" target=\"_blank\" rel=\"noopener\">CallRail\u003C\u002Fa> has perfected the call analytics software and offers support in data and marketing efforts. It offers the most complete system for call analytics and makes the process of acquiring valuable data via phone call simple. An alternative marketing technology with different features is \u003Ca href=\"https:\u002F\u002Fcalltracker.io\u002F\" target=\"_blank\" rel=\"noopener\">CallTracker\u003C\u002Fa>. CallTracker is integrated with Google Ads and provides extensive details of every call tracked.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"2096\" height=\"674\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195516\u002Fmarketing-technology-27.png\" alt=\"A screenshot of the CallRail software interface.\" class=\"wp-image-23642\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195516\u002Fmarketing-technology-27.png 2096w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195516\u002Fmarketing-technology-27-450x145.png 450w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195516\u002Fmarketing-technology-27-1024x329.png 1024w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195516\u002Fmarketing-technology-27-768x247.png 768w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195516\u002Fmarketing-technology-27-1536x494.png 1536w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195516\u002Fmarketing-technology-27-2048x659.png 2048w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Monitor calls and collect important data from callers for informative analysis.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch4 class=\"wp-block-heading\">Chatbots\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">A chatbot gives immediate, cheap customer service without human dependence. Administrators feel at ease knowing the bot will never terminate employment unexpectedly, fall asleep during work or give incorrect information. With bots, updating company details doesn’t require time-consuming meetings. With no salary involved, the chatbot assists potential customers and nets a bigger sale amount.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A chatbot gives organizations a modern feel, which could be the deciding factor for a customer looking for a technologically-evolved company. Chatbots have the ability to lighten a mood with humor and creativity as well. This surprises a lot of customers and raises intrigue about an organization’s potential.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fwww.drift.com\u002Fchatbots\u002F\" target=\"_blank\" rel=\"noopener\">Drift\u003C\u002Fa> has personalized chat bot software that emulates the perfect salesperson. Organizations trust them to provide amazing, unique chatbots on websites at all hours of the day. An interesting alternative is \u003Ca href=\"https:\u002F\u002Fsecondego.com\u002F\" target=\"_blank\" rel=\"noopener\">SecondEGO\u003C\u002Fa>, martech with lifelike chatbots who learn information the more they exist. This would be a great choice when seeking a more personable chatbot representative.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Webinars\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">Webinars offer an interactive learning experience and most allow time for a Q&A with viewers. This helps potential and current customers stay informed about all the new happenings of an organization. It also shows them their concerns are valued.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"616\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195516\u002Fmarketing-technology-26.png\" alt=\"A screenshot of the analytics of ClickMeeting software.\" class=\"wp-image-23639\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195516\u002Fmarketing-technology-26.png 906w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195516\u002Fmarketing-technology-26-450x306.png 450w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195516\u002Fmarketing-technology-26-768x522.png 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Webinars can be re-watched, which provides chances for the content to spread to a variety of consumers.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Another valuable feature of webinars is they can be re-watched later. This gives organizations a chance to review what went right or wrong. Furthermore, any customers who missed the live viewing have an opportunity to watch.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fwww.bigmarker.com\u002Fwebinar-software\" target=\"_blank\" rel=\"noopener\">BigMarker\u003C\u002Fa> is a great solution for webinar creation and hosting. It’s easy to use and has a lot of different helpful functions to customize a presentation. \u003Ca href=\"https:\u002F\u002Fclickmeeting.com\u002F\" target=\"_blank\" rel=\"noopener\">ClickMeeting\u003C\u002Fa> is a unique alternative webinar software due to its paypal integration for paid webinars and file-sharing capabilities.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--4-commerce-and-sales\">4. Commerce and sales\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Commerce and sales progressed in complexity due to the digital revolution. As a result, businesses adapted by using automation. They also began implanting digital into non-digital things. Part of the new systems in place come with the territory of delicate monitoring to optimize success. Staying current with potential trends is one of many solid benefits as a result.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">E-commerce marketing\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">E-commerce marketing attempts to drive traffic to an online store. But it’s a grueling process that involves a lot of time investment, so it’s important to have a few strategies to ensure a precise optimization. The first thing to consider doing is checking the layout and navigation for ease of use. If a customer is new to the site, how easy will it be for them to find exactly what they want and how long will it take? Testing and retesting this is key.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"645\" height=\"401\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195517\u002Fmarketing-technology-25.png\" alt=\"A screenshot of Zaius\" class=\"wp-image-23636\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195517\u002Fmarketing-technology-25.png 645w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195517\u002Fmarketing-technology-25-450x280.png 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Brainstorm e-commerce marketing ideas to bring traffic to your online store.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Another great approach is using blogs to give a sense of the product being sold to potential buyers without being confrontational. A blog is a passive way to promote product without being intimidating.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fwww.zaius.com\u002F\" target=\"_blank\" rel=\"noopener\">Zaius\u003C\u002Fa> is proving itself a valuable system for e-commerce marketing. Zaius has important features including analytics to increase potential revenue. \u003Ca href=\"https:\u002F\u002Fwww.remarkety.com\u002F\" target=\"_blank\" rel=\"noopener\">Remarkety\u003C\u002Fa> also has a lot of ideal benefits for e-commerce marketing, including an in-depth email marketing system.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">IoT marketing\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">An important step in Internet of Things marketing is figuring out the best ways to obtain data and then use it in marketing campaigns. Once a storage system is in place, data is utilized through a plethora of ‘things’.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The way information is utilized needs to be planned out and thoroughly researched. Marketers have complete access to a person’s device-usage – now they need to create marketing campaigns using that information. This requires a plan of attack that is comprehensive for an entire team.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"997\" height=\"461\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195517\u002Fmarketing-technology-24.png\" alt=\"A screenshot of TIBCO\" class=\"wp-image-23633\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195517\u002Fmarketing-technology-24.png 997w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195517\u002Fmarketing-technology-24-450x208.png 450w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195517\u002Fmarketing-technology-24-768x355.png 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Target consumers with IoT marketing technology.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fwww.intertek.com\u002Fiot\u002F\" target=\"_blank\" rel=\"noopener\">Intertek\u003C\u002Fa> is an important software to consider for IoT, as it understands how vital the developing IoT landscape is for marketing. Intertek provides constant testing of devices for performance and quality. For a more user-involving software, consider \u003Ca href=\"https:\u002F\u002Fwww.tibco.com\u002Fsolutions\u002Finternet-of-things\" target=\"_blank\" rel=\"noopener\">TIBCO’s\u003C\u002Fa> IoT solution. It provides instant data for quick decisions.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Sales automation\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">As technology continues to evolve, sales automation software is becoming more complex and brings with it the opportunity for efficiency. Sales automation provides a more accurate way to make sales attempts. This is a huge time saver, as organizing a call-list could take days for a human.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Automating emails not only saves time but also creates a more informed customer. The obvious benefit is not having to keep track of who has been emailed, how many times they’ve been emailed and what kind of response they’ve given. This kind of system can alter the way it relays certain content to particular customers, which gives better opportunity for the consumer to commit to your product.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"542\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195517\u002Fmarketing-technology-23.png\" alt=\"A screenshot of the Pipedrive interface.\" class=\"wp-image-23630\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195517\u002Fmarketing-technology-23.png 666w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195517\u002Fmarketing-technology-23-450x366.png 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Sales automation makes for less tedious work and more efficient marketing technology.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fwww.pipedrive.com\u002F\" target=\"_blank\" rel=\"noopener\">Pipedrive\u003C\u002Fa> is a simplistic automation tool to manage sales. Its name is very fitting as it acts like a pipe, feeding you important information to stay on task and understand current sales process. A company with a more complex sales automation software is \u003Ca href=\"https:\u002F\u002Fsoffront.com\u002Fsales-automation-software\u002F\" target=\"_blank\" rel=\"noopener\">Soffront\u003C\u002Fa>. Soffront’s features are more advanced and are organized conveniently.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--5-data\">5. Data\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Data is a big part of the marketing process because it gives marketers proof of success or failure. It answers questions that used to be based on intuition among marketers. Data slices through uncertainties to show teams how profitable their creative output is.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Data science\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">Using statistical models, \u003Ca href=\"\u002Fblog\u002Fdata-lineage\u002F\">data lineage\u003C\u002Fa> scientists take creative output from marketers and run it through simulations to determine if it will succeed in the current landscape. Data science essentially creates the odds as to whether a marketing campaign will be successful and how profitable it will be.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"953\" height=\"609\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195518\u002Fmarketing-technology-22.png\" alt=\"A screenshot of a data science software.\" class=\"wp-image-23627\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195518\u002Fmarketing-technology-22.png 953w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195518\u002Fmarketing-technology-22-450x288.png 450w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195518\u002Fmarketing-technology-22-768x491.png 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Data science provides extensive analytics for organizations to utilize.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Scientists run current campaigns through statistical analysis models to determine how well their marketing is working. This gives valuable insight into what to change, what is working the best and how to continue as an organization.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Frapidminer.com\u002F\" target=\"_blank\" rel=\"noopener\">RapidMiner\u003C\u002Fa> provides the necessary tools of a data science system. The thing that truly sets it apart from other software is its built-in prediction models that give extensive insight into data. For a more advanced system try \u003Ca href=\"https:\u002F\u002Fwww.dataiku.com\u002F\" target=\"_blank\" rel=\"noopener\">Dataiku’s\u003C\u002Fa> DSS. Its model extends past basics of data science and attempts to give the most detailed information available at all times.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">DMP\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">Unprocessed data has a lot of potential value for marketers but it’s useless without a data management platform (DMP). A DMP takes the crucial data, sorts it and delivers it in a much more accessible form.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">DMP marketing technology also collects data in a nuanced fashion, picking it up from underutilized sources. Having data collection through numerous avenues increases accuracy of consumer trends.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"508\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195518\u002Fmarketing-technology-21.png\" alt=\"A screenshot of the TreasureData interface.\" class=\"wp-image-23624\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195518\u002Fmarketing-technology-21.png 800w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195518\u002Fmarketing-technology-21-450x286.png 450w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195518\u002Fmarketing-technology-21-768x488.png 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Use a DMP to organize data and make it more accessible.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fwww.treasuredata.com\u002F\" target=\"_blank\" rel=\"noopener\">TreasureData\u003C\u002Fa> is an optimal DMP system due to its ease of use. It prepares data immediately and integrates data continuously. \u003Ca href=\"https:\u002F\u002Fwww.talend.com\u002Fproducts\u002Fdata-integration\u002Fdata-management-platform\u002F\" target=\"_blank\" rel=\"noopener\">Talend\u003C\u002Fa> has a unique DMP software to consider as well, with numerous data preparation options, management features and data profiling.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Mobile analytics\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">Behavior of a mobile user is inevitably different than a traditional user. Pinpointing these behaviors through mobile analytics gives knowledge to organizations to market toward specific natures.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Mobile use is increasing and leaving desktop usage behind. Crafting marketing campaigns with a mobile focus is key to keeping up with user trends. Determine the differences in behavior that mobile users are enacting and exploit these findings for massive growth.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"486\" height=\"424\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195519\u002Fmarketing-technology-20.png\" alt=\"A screenshot of the Singular product in action.\" class=\"wp-image-23620\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195519\u002Fmarketing-technology-20.png 486w, \u002Fcdn\u002Fen\u002F2018\u002F08\u002F19195519\u002Fmarketing-technology-20-450x393.png 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Gain strong insight from mobile analytics.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fwww.singular.net\u002Fadvanced-mobile-attribution\u002F\" target=\"_blank\" rel=\"noopener\">Singular\u003C\u002Fa> includes intelligent mobile analytics software and focuses on mobile data specifically. It has a vast advertising network and extensive analytic tools. For a less comprehensive system try \u003Ca href=\"https:\u002F\u002Fwww.localytics.com\u002F\" target=\"_blank\" rel=\"noopener\">Localytics\u003C\u002Fa>, which has a more concentrated mobile analytics platform.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Build a martech stack but don’t consider your marketing technology journey complete. Instead, stay current with tech trends and read up on marketing changes. Reevaluate your stack constantly to ensure efficiency and success.\u003C\u002Fp>",13,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F03\u002F19193406\u002Fmarketing-technology-11.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F03\u002F19193406\u002Fmarketing-technology-11-450x315.jpg","A digital marketing technology representation.",560,800,[43],{"id":29,"slug":29,"title":44,"path":45},"Marketing technology","\u002Fpost-category\u002Fmarketing-technology\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19195401\u002Fdigital-data-storage-450x270.jpg",24702,"digital-data-storage","Digital data storage – A guide to modern systems","Digital data storage increases data security for companies with sensitive information. Learn how data storage has changed over the years.","\u002Fblog\u002Fdigital-data-storage\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F11\u002F19184922\u002Fportal-use-feature-450x263.jpg",59574,"canto-portals-better-way-to-distribute-digital-assets","Canto Portals: A better way to distribute digital assets","Portals are Canto’s all-purpose solution for sharing assets with any audience at scale. We've rounded up four ways brands use Portals to get more out of their digital assets. ","\u002Fblog\u002Fcanto-portals-better-way-to-distribute-digital-assets\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19193216\u002Ffile-hosting-13-450x411.jpg",24228,"file-hosting","File hosting – 3 comprehensive storage systems","File hosting services allow users to safely store data, media and other file types within a cloud system. Learn which three systems perform the best.","\u002Fblog\u002Ffile-hosting\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789966902404]