[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-marketing-workflow":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":41,"relatedPosts":46},"post",24678,{"id":24,"name":25},"author-0301142015","Canto","2021-01-12T08:01:16","2026-06-24T16:41:31","Marketing department workflow process: 3 Tips to drive team efficiency","marketing-workflow","Marketing workflow – Utilizing essential tools and processes","A marketing workflow puts your team on the same page and ensures everyone understands what’s expected. Here are three tips on how to succeed.","What is the marketing department workflow process? A marketing department workflow process is the structured sequence of steps, roles, and approvals a marketing team follows to plan, execute, and complete campaigns or projects. It defines task ownership, deadlines, and handoffs to keep work moving without bottlenecks. Teams use workflow processes to standardize execution, reduce errors, […]","What is the marketing department workflow process? A marketing department workflow process is the structured sequence of steps, roles, and...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-the-marketing-department-workflow-process\">What is the marketing department workflow process?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A marketing department workflow process is the structured sequence of steps, roles, and approvals a marketing team follows to plan, execute, and complete campaigns or projects. It defines task ownership, deadlines, and handoffs to keep work moving without bottlenecks. Teams use workflow processes to standardize execution, reduce errors, and maintain accountability across every initiative.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fglossary\u002Fmarketing-resource-management\u002F\">Marketing resource management\u003C\u002Fa> (MRM) combines tools and processes that enable marketing teams to plan, execute, and measure campaigns with greater efficiency.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>A creative request workflow example:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>Hold a team briefing\u003C\u002Fli>\u003Cli>Establish a unified goal\u003C\u002Fli>\u003Cli>Create working guidelines\u003C\u002Fli>\u003Cli>Establish timeframes and allocate roles\u003C\u002Fli>\u003Cli>Provide a template submission process\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">If you want to create an effective marketing workflow then there are a few different methods that can help your team shine when used consistently. Here are three tips for you to keep in mind when implementing your workflow process.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"520\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190005\u002Fmarketing-workflow-image-2.jpg\" alt=\"a calendar of workflow \" class=\"wp-image-52551\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190005\u002Fmarketing-workflow-image-2.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190005\u002Fmarketing-workflow-image-2-450x390.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--use-data-to-optimize-team-productivity\">Use data to optimize team productivity\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Workflows provide data on a given project. They give your business the ability to track the progress of tasks and how long they took to complete. They also deliver detailed reports once a project or campaign is complete – advanced versions have KPI dashboards. All of this helps teams work more efficiently and provides a business with storable information they can use with future tasks.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>3 data workflow benefits:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>MarTech data transfer capabilities\u003C\u002Fli>\u003Cli>Notifications and alerts sent automatically\u003C\u002Fli>\u003Cli>Team performance reports provided\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">Automation is another perk of well-used data. If looking to launch a dynamic email campaign via Mailchimp for example, you can utilize data and have your latest newsletter sent to multiple territories at the perfect time with data analysis. Data allows your business to see what does and doesn’t work on a marketing project.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"390\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190004\u002Fmarketing-workflow-image-3.jpg\" alt=\"arrow in a dart board \" class=\"wp-image-52552\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190004\u002Fmarketing-workflow-image-3.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190004\u002Fmarketing-workflow-image-3-450x293.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--set-goals-from-the-outset\">Set goals from the outset\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Before creating or expanding an existing workflow you need to have a clear marketing goal. The better communicated a goal is the increased chance you have of delivering a project on time. Hold briefings or create design sprints that ensure your content team understands what is expected. Part of any clearly outlined goal is task distribution. Ensure team members are assigned the correct role and provide transparency when discussing what is expected from them. Well understood goals keep workflows moving consistently in the right direction.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--embrace-industry-change\">Embrace industry change\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">With the continuous advancement of technology comes new marketing strategies that speak to the needs of a customer. The use of software within a marketing department means how your\u003Ca href=\"\u002Fglossary\u002Fwhat-is-martech\u002F\"> MarTech\u003C\u002Fa> stack evolves will heavily influence the way your business approaches a task. At the start of a new project or campaign take time to assess previous work and consider what may have changed in the industry. Of course, an iterative approach to certain best practices exists within all departments. Be flexible and adapt to new marketing processes.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"314\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190002\u002Fmarketing-workflow-image-4.jpg\" alt=\"a workflow process \" class=\"wp-image-52553\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190002\u002Fmarketing-workflow-image-4.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190002\u002Fmarketing-workflow-image-4-450x236.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">A marketing workflow is essential to success. It gives teams clear rules and requirements and ensures they understand tasks with the ultimate goal in mind. Produce a high-quality result with a workflow process that is transparent and easy for an entire marketing department to grasp.\u003C\u002Fp>",3,{"url":37,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19195404\u002Fmarketing-workflow.jpg","Two workers look at a whiteboard with notes on it.",249,421,[42],{"id":43,"slug":43,"title":44,"path":45},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192840\u002Fheader-cumulus-to-canto-2-450x284.jpg",39201,"switching-to-canto","4 reasons why switching to Canto can be worth it","Switching to Canto cloud-based DAM can be rewarding for anyone who wants to save costs and reduce the complexity of their workflows.","\u002Fblog\u002Fswitching-to-canto\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F06\u002F19192729\u002Fproject-management-methodologies-22-450x300.jpg",19175,"project-management-methodologies","Methods of project management: Waterfall, agile, and hybrid explained","The correct project management methodology delivers impactful results. Learn which method aligns best with your organization's goals here.","\u002Fblog\u002Fproject-management-methodologies\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192718\u002FHigh-Point-University-Canto-Portal-450x252.png",41173,"how-communications-teams-use-canto-portals-for-event-marketing","How communications teams use Canto Portals for event marketing","When planning an event, digital assets are the last thing anyone wants to worry about. See how these four teams use Canto Portals to simplify their task!","\u002Fblog\u002Fhow-communications-teams-use-canto-portals-for-event-marketing\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1790917308002]