[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-media-encoder":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",35163,{"id":24,"name":25},"author-0301142015","Canto","2019-10-08T06:38:26","2026-06-05T16:46:28","Media Encoder: A guide to video encoding, formats, and file export","media-encoder","Media Encoder – Everything you need to know","Adobe Media Encoder is an important tool when you need to export files from projects. Learn all about this valuable system here.","What is media encoder? A media encoder is software that converts, compresses, and exports video and audio files from one format to another — such as MP4, MPEG2, or PNG — for web delivery, storage, or distribution. Adobe Media Encoder is the most widely used tool in this category, functioning both as a standalone application […]","What is media encoder? A media encoder is software that converts, compresses, and exports video and audio files from one...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-media-encoder\">What is media encoder?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A \u003Ca href=\"https:\u002F\u002Fwww.adobe.com\u002Fproducts\u002Fmedia-encoder.html\" target=\"_blank\" rel=\"noopener\">media encoder\u003C\u002Fa> is software that converts, compresses, and exports video and audio files from one format to another — such as MP4, MPEG2, or PNG — for web delivery, storage, or distribution. Adobe Media Encoder is the most widely used tool in this category, functioning both as a standalone application and as an integrated export engine within the Adobe Creative Cloud suite. It supports batch processing, bitrate control, and resolution scaling to optimize file size and quality.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fvideo-asset-management\u002F\">Video asset management\u003C\u002Fa> (VAM) is a centralized process for storing, organizing, searching, accessing, and delivering video content.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--why-use-media-encoder\">Why use Media Encoder?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The most obvious reasons to use Encoder is to do basic changes such as naming a file and directing it to a specific location on the computer. However, Encoder goes far beyond these basic functions. One detailed tool is overlays. Image overlays, for example, allow companies to include a logo to an image.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"796\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193600\u002Fmedia-encoder-2.jpg\" alt=\"A group of different file icons.\" class=\"wp-image-35168\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193600\u002Fmedia-encoder-2.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193600\u002Fmedia-encoder-2-450x448.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193600\u002Fmedia-encoder-2-150x150.jpg 150w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193600\u002Fmedia-encoder-2-768x764.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Encoder changes file formats for users.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Another reason to use Encoder is to change the bitrate of a video file. There are a lot of different variables to consider when changing the settings of a video’s bitrate. Without overwhelming you with details, the bitrate changes how much data you wish to keep in a video file export. These will differ depending on the types of video you’re using.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--benefits\">Benefits\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Encoder integrates with other Adobe programs such as Premiere. This is helpful when users want to continue working while exporting files. For example, users can export multiple files in Encoder without interrupting their work in Premiere.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Encoder allows users to save hard drive space when exporting videos, giving them the option to scale video resolution and compress file sizes. These options are vast and give detailed sizing options. Finally, the interface of Encoder is divided into four different regions, giving users the chance to separate different aspects of the exporting process. This simplifies a lot of the work they have to do.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193600\u002Fmedia-encoder-3.jpg\" alt=\"A document being transformed using arrows.\" class=\"wp-image-35171\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193600\u002Fmedia-encoder-3.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193600\u002Fmedia-encoder-3-450x450.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193600\u002Fmedia-encoder-3-150x150.jpg 150w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193600\u002Fmedia-encoder-3-768x768.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Encoder works well alongside Adobe programs.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--further-considerations\">Further considerations\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Encoder is available on wide-ranging platforms, working for both Mac and Windows users. It also syncs well with numerous camera software, perfect for users with extensive photograph collections.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Finally, if you’re not convinced media encoder is right for you, there are alternatives. This is particularly helpful when you have fewer transcoding needs and can’t afford to pay for such a comprehensive software like Adobe Media Encoder. One program to consider in this case is \u003Ca href=\"https:\u002F\u002Fhandbrake.fr\u002F\" target=\"_blank\" rel=\"noopener\">HandBrake\u003C\u002Fa>, a free-to-use tool with limited options and basic functions.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If you have extensive media files and need a way to optimize their storage, after using Encoder to export them, consider \u003Ca href=\"\u002Fdigital-asset-management\u002F\">digital asset management\u003C\u002Fa>. It’s an enterprise-based software system designed to allow users to focus on work instead of finding files.\u003C\u002Fp>",2,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193601\u002Fmedia-encoder.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193601\u002Fmedia-encoder-450x281.jpg","An interface of digital media systems.",500,800,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-technology","Marketing technology","\u002Fpost-category\u002Fmarketing-technology\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194108\u002Fsecure-cloud-storage-450x242.jpg",32296,"secure-cloud-storage","The 4 absolute best secure cloud storage systems","The amount of digital data companies retain is growing rapidly. Therefore, it's important to have a plan to store it securely. Here are four elite services.","\u002Fblog\u002Fsecure-cloud-storage\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191734\u002Fconvert-tiff-to-cr2-3-450x300.jpg",45250,"convert-tiff-to-cr2","How to convert a TIFF image file to a CR2 image file","If you’re looking for a way to convert your TIFF to a CR2, this guide’s for you. Learn all of your options in a straightforward fashion.","\u002Fblog\u002Fconvert-tiff-to-cr2\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19193219\u002Fgoogle-drive-storage-limits-13-450x300.jpg",24188,"google-drive-storage-limits","Google Drive storage limits – A comprehensive guide","Google Drive has storage limitations that inevitably restrict users. See the types of upgrades and alternatives that help break these restrictions.","\u002Fblog\u002Fgoogle-drive-storage-limits\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787137033137]