[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-media-literacy":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",34910,{"id":24,"name":25},"author-0301142015","Canto","2019-10-05T10:15:16","2025-11-12T11:27:20","Media literacy – An understanding of the digital age","media-literacy","Media literacy is becoming more and more important each day. The digital age is growing – make sure your media literacy grows with it. Learn more here.","Media literacy determines whether you’ll be able to truly understand something or not, further than comprehending what you just read. Learn the intricate details of media literacy here. What is media literacy? Media literacy is how people use, read, understand and create media on different mediums. It is the ability to understand different ideas from […]","Media literacy determines whether you’ll be able to truly understand something or not, further than comprehending what you just read....","\u003Cp class=\"wp-block-paragraph\">Media literacy determines whether you’ll be able to truly understand something or not, further than comprehending what you just read. Learn the intricate details of media literacy here.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-media-literacy\">What is media literacy?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Media literacy is how people use, read, understand and create media on different mediums. It is the ability to understand different ideas from different media types. Media literacy is the ability to understand why a piece of media was created.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Media literacy goes beyond understanding something. It involves a large amount of skepticism – which is crucial to be truly media literate. This is where media literacy separates itself greatly from common literacy. For example, if a student needs to learn about owls, literacy ensures they’ll be able to read a passage from an encyclopedia at their school about owls. Media literacy introduces the concept of being selective with information you find. In this example, a media illiterate student would put a quote about owls being day creatures in their project based on bad information they read on a blog.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-34915\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"545\" height=\"385\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193627\u002Fmedia-literacy-2.jpg\" alt=\"A group of workers studying online text.\" class=\"wp-image-34915\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193627\u002Fmedia-literacy-2.jpg 545w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193627\u002Fmedia-literacy-2-450x318.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Misinformation is possible without strong media literacy.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--why-is-media-literacy-so-important\">Why is media literacy so important?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Media literacy is so important because it’s required to navigate the digital age we live in. There are massive amounts of information available now, extending further than traditional mediums such as TV and the newspaper. Without a deep understanding of the dynamics of digital media, people are uninformed in numerous ways.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Media literacy ultimately allows us to become smarter, learn faster and be well-informed. It’s not necessarily a bad thing that media is created by way more sources now. In fact, it’s a good – if we’re able to interpret it correctly and break it down the way it needs to be. For this reason, we have to learn to be more media literate.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-34917\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"728\" height=\"610\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193627\u002Fmedia-literacy-3.jpg\" alt=\"Two young learners listening to a podcast.\" class=\"wp-image-34917\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193627\u002Fmedia-literacy-3.jpg 728w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193627\u002Fmedia-literacy-3-450x377.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">The more sources the better, so long as we understand how to interpret them.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--how-do-i-become-more-media-literate\">How do I become more media literate?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The first step to becoming more media literate is to ask yourself questions about content when you’re consuming it. For example, you’ll digest material better if you ask the following questions:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>Who?\u003C\u002Fli>\u003Cli>Why?\u003C\u002Fli>\u003Cli>Intended audience?\u003C\u002Fli>\u003Cli>Credible?\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">These questions give you a solid foundation for improving media literacy. Starting with the ‘who’ which asks who wrote it. This should encompass things like whether it was created by a company, an individual with no corporate ties, anonymously, etc. Next, the ‘why’ helps you figure out why the person or company made this. Knowing this helps you put the information you gathered into perspective. Does it seem like they were trying to be helpful? Or maybe they were trying to convince people to see something from a different perspective. After this, recognize who the intended audience is. This speaks volumes to things like credibility and helps you determine whether the information is something you really need. Which brings us to the final point, is it credible? Explore the source and then dig even deeper. Make sure you learn new things correctly.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Media literacy is a vital skill and like literacy it doesn’t come overnight. It takes years of practice. Make sure you’re getting practice in daily by reading different media mediums.\u003C\u002Fp>",3,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193626\u002Fmedia-literacy-4.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193626\u002Fmedia-literacy-4-450x330.jpg","An animated person using different digital resources.",540,737,[42],{"id":43,"slug":43,"title":44,"path":45},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193822\u002FSix_Senses_Laamu_aerial_5636-ORIGINAL-450x206.jpg",33916,"creative-spotlight-joe-rahim-inspirato","Creative Spotlight: Vacationing for work with Joe Rahim from Inspirato","Joe Rahim is digital asset manager at Inspirato. He talks about his career from art school to managing the production of the incredible vacation imagery.","\u002Fblog\u002Fcreative-spotlight-joe-rahim-inspirato\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F08\u002F19184558\u002Fwinning_at_the_game_of_influencer_marketing-450x263.jpg",61446,"earning-authentic-love-for-your-brand-winning-at-the-game-of-influencer-marketing","Earning authentic love for your brand: winning at the game of influencer marketing","If you’re a CMO and influencer marketing isn’t part of your playbook yet, now is a good time to consider why.","\u002Fblog\u002Fearning-authentic-love-for-your-brand-winning-at-the-game-of-influencer-marketing\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F05\u002F19191833\u002Fmarketing-trends-5-450x299.jpg",44716,"marketing-trends","If you’re unaware of these marketing trends, you’re destined to fail","There are marketing trends that will change everything about marketing. How will you react if and when you spot them? Use this article to prepare yourself.","\u002Fblog\u002Fmarketing-trends\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789189310140]