[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-methods-of-branding":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",9827,{"id":24,"name":25},"author-0301142015","Canto","2020-08-24T09:28:53","2025-12-19T11:23:13","5 methods of branding that could make all the difference","methods-of-branding","5 methods of branding: A path to greatness","It’s important that whatever methods of branding you’re using are optimized. Therefore, here are five unique paths to successful branding.","“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos Sometimes, we know what needs to be done but don’t have the clearest vision of how to do it. In these cases, we look for different methods which lead us […]","“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard...","\u003Cp class=\"wp-block-paragraph\">“\u003Cem>A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.\u003C\u002Fem>” – Jeff Bezos\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Sometimes, we know \u003Cstrong>what\u003C\u002Fstrong> needs to be done but don’t have the clearest vision of \u003Cstrong>how\u003C\u002Fstrong> to do it.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In these cases, we look for different methods which lead us to our goal, then select the one that suits us best.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190944\u002Fmethods-of-branding-32.jpg\" alt=\"A person deciding which way to walk, guided by arrows written in chalk.\" class=\"wp-image-48052\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190944\u002Fmethods-of-branding-32.jpg 601w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190944\u002Fmethods-of-branding-32-450x262.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">In this article, you’ll discover why branding is so crucial, learn five different \u003Cstrong>methods of branding\u003C\u002Fstrong> and be shown software that could supercharge the process.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Before jumping into the methods that will boost our branding, let’s go over the basics of brand and branding.\u003C\u002Fp>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-a-brand\">What is a brand?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A brand is a distinguishing characteristic or feature that represents uniqueness among different organizations. It is how customers feel and react to a certain company. It is typically constructed using different elements like visuals, voice and taglines.\u003C\u002Fp>\u003C\u002Fcto-card>\u003Cp class=\"wp-block-paragraph\">With that, let’s make sure you have a solid understanding of the process of branding.\u003C\u002Fp>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-is-branding\">What is branding?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Branding is a marketing procedure that aims to build up a brand through elements such as color schemes, logos and values that persuade customers in a positive fashion. Branding is how brands show themselves to be the superior option for audiences when considering their services.\u003C\u002Fp>\u003C\u002Fcto-card>\u003Cp class=\"wp-block-paragraph\">Now, before we learn my five methods of branding, let’s take a moment to consider the importance of branding.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--why-you-need-to-optimize-your-branding\">Why you need to optimize your branding\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>Products are made in the factory, but brands are created in the mind.\u003C\u002Fem>” – Walter Lando\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Branding is the deciding factor when a customer decides between you and competitors. The more recognizable and positive you seem, the stronger your bond will be with customers.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190941\u002Fmethods-of-branding-35.jpg\" alt=\"A branding sign.\" class=\"wp-image-48078\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190941\u002Fmethods-of-branding-35.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190941\u002Fmethods-of-branding-35-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">How come branding is so important? Consider the following benefits:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Influences customer purchasing habits\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The average person is often puzzled by customer insistence to purchase products from a higher-priced brand.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">They even go as far to neglect how well a product fits their needs, so long as they get to buy from the brand they’re attached to. Approximately 70% of customers will even pay more based on branding alone.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"245\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190942\u002Fmethods-of-branding-22.jpg\" alt=\"An infographic about customer spending habits.\" class=\"wp-image-48063\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190942\u002Fmethods-of-branding-22.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190942\u002Fmethods-of-branding-22-450x184.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Gives a company strong persona\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The chances of creating an effective \u003Ca href=\"\u002Fblog\u002Fbrand-persona\u002F\">brand persona\u003C\u002Fa> are slim without well-executed branding. Branding itself is a part of building a persona, though there’s more to it.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Also, if you’re not already aware, a persona creates stronger connections between brand and customer.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190940\u002Fmethods-of-branding-26.jpg\" alt=\"A group of people with question marks on their foreheads.\" class=\"wp-image-48081\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190940\u002Fmethods-of-branding-26.jpg 601w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190940\u002Fmethods-of-branding-26-450x262.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Overhauls marketing campaigns\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Marketing campaigns are strongly influenced by and reliant on outside factors. Branding is one of the main factors that influence these campaigns.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It’s important to remember that, if the overall branding is strong (in all areas), marketing campaigns will get better as a result.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Encourages internal team members\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">It’s not always easy finding ways to truly motivate employees and get teams to work together. Fortunately, branding is a strong force behind successful team strength.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This is because if branding is elite, this will in turn bring quality applicants to the position and motivate internals to work together.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190940\u002Fmethods-of-branding-30.jpg\" alt=\"Hands coming together, congratulating each other.\" class=\"wp-image-48086\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190940\u002Fmethods-of-branding-30.jpg 601w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190940\u002Fmethods-of-branding-30-450x262.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Want more branding advice? Check out this comprehensive \u003Ca href=\"\u002Fblog\u002Fbranding-guide\u002F\">branding guide\u003C\u002Fa>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Now that you see the ways branding can benefit you greatly, let’s go over five different methods of branding.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--1-personalized-branding-method\">1. Personalized branding method\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>Personalization Is pointless without knowing the individual. Understand the dreams, hopes, and fears that motivate your customers, then hit them where it counts.\u003C\u002Fem>” – Paul Gillin\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Recently, personalized branding has been receiving a lot of praise as an exciting strategy. It’s often called custom branding, and is an effective way to gain access to insider marketing.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Personalized branding helps customers feel emotional about your brand and connect with it deeper than the usual business-customer relationship.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The key to successful personalized or custom branding is to be individualistic without overstepping or coming off as intrusive or as trying too hard.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">An example of a successful personalized branding campaign was the \u003Ca href=\"https:\u002F\u002Fwww.coca-colacompany.com\u002Fau\u002Fnews\u002Fshare-a-coke-how-the-groundbreaking-campaign-got-its-start-down-under\" target=\"_blank\" rel=\"noopener\">Coca-Cola bottle customization project\u003C\u002Fa>, also known as the ‘Share a Coke’ campaign.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"316\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190943\u002Fmethods-of-branding-25.jpg\" alt=\"Personalized Coke bottles.\" class=\"wp-image-48058\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190943\u002Fmethods-of-branding-25.jpg 601w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190943\u002Fmethods-of-branding-25-450x237.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">With it, customers were able to enter a name on the Coke website and see how it would look on the front of the Coke bottle.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This was furthered by the selling of personalized bottles. This strategy shows the importance of brands to reach customers on an individual level, since certainly, your name is as personal as it gets.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--2-co-branding-method\">2. Co-branding method\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fblog\u002Fco-branding\u002F\">Co-branding\u003C\u002Fa> is a method used to combine the marketing and branding power of two different companies to create a new product or service.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">What are some ways that co-branding can be helpful?\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Opens up new markets for brands.\u003C\u002Fstrong> It seems impossible to jump into certain markets, but co-branding makes it a reality. This is often because of geographical advantages the partner brand has.\u003C\u002Fli>\u003Cli>\u003Cstrong>Reduces overall risk.\u003C\u002Fstrong> It’s a lot easier to convince customers to buy a new product if they’re comforted by brand familiarity.\u003C\u002Fli>\u003Cli>\u003Cstrong>Increases advertising depth.\u003C\u002Fstrong> The idea of two different brands joining forces usually intrigues markets and promotes itself naturally.\u003C\u002Fli>\u003Cli>\u003Cstrong>Hides brand weaknesses.\u003C\u002Fstrong> If one brand in the partnership is weak at something, the other brand can pick up the slack.\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190941\u002Fmethods-of-branding-34.jpg\" alt=\"A picture of chips and soda joining together.\" class=\"wp-image-48075\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190941\u002Fmethods-of-branding-34.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190941\u002Fmethods-of-branding-34-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Some negative aspects of co-branding to look out for:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Potential success impediments.\u003C\u002Fstrong> Just because one brand in the relationship doesn’t have issues succeeding, they can still suffer at the hands of the partner brand.\u003C\u002Fli>\u003Cli>\u003Cstrong>Opposing cultures.\u003C\u002Fstrong> A common result of two brands joining together, mismatching values are a serious issue to consider.\u003C\u002Fli>\u003Cli>\u003Cstrong>Financial issues.\u003C\u002Fstrong> This typically involves some type of disagreement between the two brands, resulting from a misunderstanding.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 class=\"wp-block-heading\">How to build up your co-branding\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Use the following tips to make sure your co-branding is a success.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Don’t partner with identical brands\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">Some brands are basically the exact same as yours. When this is the case, joining together will likely result in failure. Think of how strange it would be to see Microsoft and Apple co-brand a product.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Instead, try to find a brand that does something similar that would give your product a boost. For example, Microsoft might consider partnering with Intel.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Make a transparent proposal beforehand\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">Often the most important issue to consider in a partnership is how clear both parties understand the many different details.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A transparent proposal ensures that each brand knows what they’re getting throughout the process and makes it easy to refer to a standard for future disagreements.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">An illustrative co-branding example\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"342\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190944\u002Fmethods-of-branding-23.jpg\" alt=\"A person wearing Yeezy shoes off a ledge.\" class=\"wp-image-48055\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190944\u002Fmethods-of-branding-23.jpg 601w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190944\u002Fmethods-of-branding-23-450x256.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch4 class=\"wp-block-heading\">Kanye West and Adidas\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">Kanye West has a lot of style, and he took that style to Adidas, who turned it into one of their most popular shoes, \u003Ca href=\"https:\u002F\u002Fwww.forbes.com\u002Fsites\u002Fzackomalleygreenburg\u002F2019\u002F07\u002F09\u002Fkanyes-second-coming-inside-the-billion-dollar-yeezy-empire\u002F#4d39aba5ec3e\" target=\"_blank\" rel=\"noopener\">the Yeezy\u003C\u002Fa>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">As we suggested earlier, co-branding encourages word-of-mouth promotion, and the Yeezy accomplished this and some. The shoe has become a craze, with high-prices and unique features.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Ultimately, the co-branding method has a lot of possibilities that should be considered if you’re lacking in certain areas.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--3-insider-branding-method\">3. Insider branding method\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Insider branding displays your company as an expert source within different, important groups. There are many different ways to use insider branding, most of which result in access to important marketing channels.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">So, why is it so valuable to become immersed into these key marketing channels? Basically, it allows your brand to be authenticated in these spaces, which promotes it naturally.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Engagement is key, so make sure to join relevant groups in digital and physical spaces. Also, follow different influencers on social media and engage within these groups.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Nearly 90% of marketers use social media to promote their campaigns and as a large part of their overall strategy.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"245\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190942\u002Fmethods-of-branding-21.jpg\" alt=\"An infographic referencing social media.\" class=\"wp-image-48066\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190942\u002Fmethods-of-branding-21.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190942\u002Fmethods-of-branding-21-450x184.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Lastly, the more respectful you are within different groups, the more successful your branding will be. For example, it’s tough to get your brand to identify with a traditional topic simply by jamming visuals from this topic into your branding.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This will appear inauthentic and put space between your brand and the important, insider groups.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-7--4-identification-branding-method\">4. Identification branding method\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Identification branding is where a brand’s customers take on the brand and make it their own. This means the customer will take it upon themselves to market for a brand, due to their newfound \u003Ca href=\"\u002Fblog\u002Fbrand-loyalty\u002F\">brand loyalty\u003C\u002Fa>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">When using identification branding, remember that the result is typically stronger marketing campaigns. This is because a third party is more trusted by customers, and their promotion holds more weight.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"245\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190942\u002Fmethods-of-branding-20.jpg\" alt=\"An infographic about customer recommendations.\" class=\"wp-image-48069\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190942\u002Fmethods-of-branding-20.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190942\u002Fmethods-of-branding-20-450x184.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">In fact, 75% of customers believe \u003Cstrong>word of mouth\u003C\u002Fstrong> recommendations to be the biggest factor in their purchasing decisions.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here are some ways to succeed with identification branding:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Focus on community-building.\u003C\u002Fstrong> Look for key ways to involve your brand within positive and relevant communities.\u003C\u002Fli>\u003Cli>\u003Cstrong>Be active on different communicative platforms.\u003C\u002Fstrong> The best way to engage with customers is to be involved with them on many different mediums, such as social media. Become part of the conversations when possible and stay active.\u003C\u002Fli>\u003Cli>\u003Cstrong>Utilize user-generated content.\u003C\u002Fstrong> Enticing users to build powerful content for you is ideal. One of the best ways to do this is by starting some type of brand-related contest.\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 class=\"wp-block-heading\" id=\"toc-8--5-product-branding-method\">5. Product branding method\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fblog\u002Fproduct-branding\u002F\">Product branding\u003C\u002Fa> is a way for a company to try new things and enter new markets without the potential risk typically involved.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here are some of the benefits involved with product branding:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Puts forth separation between brand and company.\u003C\u002Fstrong> This makes things easier on the customer and avoids any confusion about the new product.\u003C\u002Fli>\u003Cli>\u003Cstrong>Eases customer purchases.\u003C\u002Fstrong> It’s easier for customers to find what they need when a product is successfully branded.\u003C\u002Fli>\u003Cli>\u003Cstrong>Expands market reach.\u003C\u002Fstrong> Sometimes a new product can reach markets that the company normally couldn’t.\u003C\u002Fli>\u003Cli>\u003Cstrong>Prevents negative associations.\u003C\u002Fstrong> If a product fails, the failure isn’t then tied to the parent company.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 class=\"wp-block-heading\">How to successfully use the product branding method\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Use these processes in order to find success using product branding.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190940\u002Fmethods-of-branding-33.jpg\" alt=\"A customer making a food selection from vending machines.\" class=\"wp-image-48083\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190940\u002Fmethods-of-branding-33.jpg 601w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190940\u002Fmethods-of-branding-33-450x262.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch4 class=\"wp-block-heading\">Determine a product’s market and characteristics\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">Essentially, you’ll need to figure out what type of market your product will thrive in. For example, a pair of athletic shorts will be aimed at the sporting goods market.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It will need a name that is informative and fits what the product does. Then, it needs a unique purpose, otherwise there’s no point in creating it.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Examine existing product markets\u003C\u002Fh4>\u003Cp class=\"wp-block-paragraph\">It wouldn’t be wise to create a product without already understanding the market you’ll be entering it into. Part of your research should include how the market is responding to similar products.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">By doing this, you’ll be able to strategize key ways to make your new product beat the competition and win the market.\u003C\u002Fp>\u003Ch4 class=\"wp-block-heading\">Build effective visuals\u003C\u002Fh4>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190941\u002Fmethods-of-branding-24.jpg\" alt=\"A book of design visuals.\" class=\"wp-image-48072\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190941\u002Fmethods-of-branding-24.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190941\u002Fmethods-of-branding-24-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">This is probably the most important part of the product branding process. By creating effective visuals, you give the new product its best chance to succeed.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Focus on making a memorable and on-topic logo, color scheme, font, packaging and layout. Then, make sure these are consistent across the board.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Now that you have five different branding methods, let’s make sure you’re using all the available tools to succeed.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-9--branding-software-to-move-the-process-along\">Branding software to move the process along\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Now that you have some branding methods to pull from, it’s important to use every tool available to boost the process. Therefore, it’s important to consider a \u003Ca href=\"\u002Fblog\u002Fbranding-software\u002F\">branding software\u003C\u002Fa> system.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Branding software ensures content stays relevant through each project by maintaining current logos and other branding elements. The right tools help guidelines stay consistent without the use of company-wide memos or emails.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Some other key ways branding software is important:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>Keeps content brand-relevant\u003C\u002Fli>\u003Cli>Boosts brand maintenance\u003C\u002Fli>\u003Cli>Gives better insight and control to administrators\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">Whichever branding strategies you end up using, it’s likely there will be large quantities of digital content accumulated.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Therefore, you’ll need a \u003Ca href=\"\u002Fdigital-asset-management\u002F\">digital asset management\u003C\u002Fa> system to store these digital files in a centralized location. This will keep brand assets easily accessible.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-10--some-closing-thoughts-on-methods-of-branding\">Some closing thoughts on methods of branding\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The possibilities really do seem endless when it comes to branding. Don’t restrict yourself to a set group of strategies.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Focus on what might work for you and go for it. Chances are, it hasn’t been tried before, and it might just provide a huge boost. Good luck!\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Ca href=\"\u002Febooks\u002Fessential-guide-brand-management\u002F?utm_source=page_blog&utm_medium=content_cta&utm_campaign=canto_content_fy25&utm_content=page_methods_of_branding\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"250\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post.png\" alt=\"CTA image promoting a free guide titled "The Essential Guide to Brand Management," featuring a stylish woman in a cream sweater, color swatches, and UI elements that reflect digital brand management tools.\" class=\"wp-image-70168\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post.png 850w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post-450x132.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post-768x226.png 768w\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>",10,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190943\u002Fmethods-of-branding-31.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190943\u002Fmethods-of-branding-31-450x263.jpg","Workers grouping to accomplish branding tasks.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19191632\u002Fbrand-experience-36-450x265.png",9647,"brand-experience","Brand experiences: How to build emotional connections that make customers choose you every time","Brand experience evokes strong emotions from consumers. Learn exciting new ways to enhance brand experience and build customer loyalty.","\u002Fblog\u002Fbrand-experience\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19190737\u002Fbranding-process-28-450x263.jpg",18548,"branding-process","Stages of the branding process: A step-by-step guide to building your brand","The right branding process elevates brands and helps them reach their goals. This simple guide gives you the insight you need to succeed.","\u002Fblog\u002Fbranding-process\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19191124\u002Fbrand-transparency-25-450x282.png",27165,"brand-transparency","Brand transparency: What it is and why it matters for your business","How can a few simple adjustments account for so many successes? That’s the power of brand transparency. Ready to embrace honesty? Learn more here.","\u002Fblog\u002Fbrand-transparency\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789275708397]