[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-millennial-branding":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",41982,{"id":24,"name":25},"author-0301142015","Canto","2020-10-14T02:08:12","2026-07-22T15:07:40","Adapting to change: Secrets of millennial branding","millennial-branding","Millennial branding: 5 strategies, 5 examples","When it comes to millennial branding, you cannot fake it ‘til you make it. Your efforts have to adapt to an aging group. Here’s how to get it right.","What is branding for millennials? Branding for millennials is the practice of tailoring a brand’s messaging, values, and visual identity to resonate with the millennial demographic, a generation defined by digital fluency, demand for authenticity, and preference for brands that align with their values. It requires ongoing adaptation as this group ages and its spending […]","What is branding for millennials? Branding for millennials is the practice of tailoring a brand’s messaging, values, and visual identity...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-branding-for-millennials\">What is branding for millennials?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Branding for millennials is the practice of tailoring a brand’s messaging, values, and visual identity to resonate with the millennial demographic, a generation defined by digital fluency, demand for authenticity, and preference for brands that align with their values. It requires ongoing adaptation as this group ages and its spending behaviors evolve. Effective millennial branding moves beyond surface-level trends to build genuine trust and long-term loyalty.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fglossary\u002Fbrand-management\u002F\">Brand management\u003C\u002Fa> is the continuous practice of shaping how audiences perceive, experience, and trust your brand, including the management of logos, imagery, colors, voice, messaging, and differentiation. Branding for millennials sits squarely within this discipline, demanding that every audience-facing element be consistent, credible, and built to evolve.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--before-we-go-any-further-relevant-millennial-stats-and-trends\">Before we go any further: Relevant millennial stats and trends\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Instead of jumping right into \u003Cem>how\u003C\u002Fem> to market to millennials, it’s necessary to identify the important statistics and trends surrounding the demographic in question.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This information serves as the key to truly reaching our audience, and gives us the foundation on which to structure any marketing campaigns aimed at them.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Don’t forget that these traits aren’t permanent – expect them to evolve as the group we’re focusing on continues to age.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Why focus on millennials?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Is there some specific reason to target millennials in our branding efforts?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">According to many of the recent data, yes. It seems there are some pretty good reasons to win millennials over.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For one, they make up approximately 50% of the American workforce. That number is expected to climb to upwards of 75% within the next five years.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"290\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190630\u002Fmillennial-branding-15.jpg\" alt=\"An infographic about millennials in the workforce.\" class=\"wp-image-50033\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190630\u002Fmillennial-branding-15.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190630\u002Fmillennial-branding-15-450x218.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">It becomes clear that overlooking this demographic now will cost you down the line.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Millennial behavioral trends and why they matter to you\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>Millennials expect to create a better future, using the collaborative power of digital technology.\u003C\u002Fem>” –\u003Cbr \u002F>Mal Fletcher\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">We often believe the only important behavioral trends of a demographic involve buying and spending habits, but that’s just not the case.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190630\u002Fmillennial-branding-10.jpg\" alt=\"A smartphone using digital technology.\" class=\"wp-image-50034\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190630\u002Fmillennial-branding-10.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190630\u002Fmillennial-branding-10-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">In fact, something that might be more telling is the way in which millennials communicate. This extends beyond the language they use or things they discuss, like communication technology.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If millennials prefer less phone interaction (which they do), then wouldn’t it make sense to move away from that method?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It’s no surprise that as the millennial generation makes up more of their customer base, companies are finding better success using chatbots than before.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"299\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190630\u002Fmillennial-branding-12.jpg\" alt=\"An infographic about chatbots.\" class=\"wp-image-50035\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190630\u002Fmillennial-branding-12.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190630\u002Fmillennial-branding-12-450x224.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">With these trends and statistics in mind, here are five tips that will change the way you market to millennials for years to come.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--5-tips-to-change-your-millennial-branding-efforts-forever\">5 tips to change your millennial branding efforts forever\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Use these five dynamic methods to craft a marketing campaign that connects with millennials.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Re-think everything you think you know about trust\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>Don’t lie to anyone, but particularly don’t lie to millennials. They just know. They can smell it. Be yourself\u003C\u002Fem>” – John Green\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Brands have found themselves running into a brick wall lately trying to gain the trust of the millennial demographics. No matter what new efforts they undertake, there seems to be a disconnect.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"240\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190630\u002Fmillennial-branding-16.jpg\" alt=\"An infographic about business ethics.\" class=\"wp-image-50036\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190630\u002Fmillennial-branding-16.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190630\u002Fmillennial-branding-16-450x180.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The reason for this is simple and provides us with a comprehensive blueprint for millennial branding efforts: peers have the power.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This can act as a double-edged sword for brands. On the one hand, if they successfully win over a millennial or two, they can expect recommendations to spread quickly in their favor.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">On the other hand, if a millennial distrusts them, that sentiment will spread. Peers simply have the power.\u003Cbr \u002F>To take control of this fact, attempt to positively influence whenever possible. Look to expand your outreach where millennials communicate most. Social media plays a big part in this method.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. Pandering will get you nowhere\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">When it comes to millennial branding, it’s easy to mistake connection with pandering.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">No demographic enjoys being tricked or taken advantage of. When your branding efforts are hollow and include buzzwords or trends to reach a certain group, they will be turned off.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190629\u002Fmillennial-branding-3-1.jpg\" alt=\"A lightbulb with the word 'honesty' inside.\" class=\"wp-image-50037\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190629\u002Fmillennial-branding-3-1.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190629\u002Fmillennial-branding-3-1-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Instead of touching on stereotypes about millennials in your content, think of what they want as people – their needs and desires. Be helpful rather than condescending. This is accomplished through interesting, relevant content and information.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Millennials are especially drawn to brands they connect with and believe in. Give them content they can enjoy without feeling they’re being sold to or scolded.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. Millennials want to get involved, so let them\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">More than other groups, millennials love to contribute. This extends to the brands they follow.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">So, what are some ways to help them feel like they’re involved with a brand? A sterile, cookie-cutter survey won’t cut it with millennials. Consider the following methods instead:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Get creative with contests.\u003C\u002Fstrong> Contests can fuel \u003Ca href=\"\u002Fblog\u002Fbrand-experience\u002F\">brand experience\u003C\u002Fa> and are a great way to have your customers feel a part of the overall brand. Consider giving customers a chance to design a new logo or come up with a slogan so they can show off their creative side.\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"290\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190629\u002Fmillennial-branding-14.jpg\" alt=\"An infographic about brand contests.\" class=\"wp-image-50038\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190629\u002Fmillennial-branding-14.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190629\u002Fmillennial-branding-14-450x218.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Let it show that feedback has an impact.\u003C\u002Fstrong> What better way to make customers feel involved with your brand by letting their feedback shine through in your future decisions? If a customer notices his or her feedback changes something about a marketing campaign, they’ll be excited moving forward with your brand.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 class=\"wp-block-heading\">4. Always be true, always be see-through\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">It’s no surprise that one of the most important things for millennials when it comes to brands is their honesty. In fact, brands who let their millennial customers down in this regard have pretty much no chance of restoring the relationship.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fblog\u002Fbrand-transparency\u002F\">Brand transparency\u003C\u002Fa> should be at the forefront of all your millennial branding efforts. From the beginning of each new project, discuss how to stay truthful from start to finish.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here are some key ways to uphold transparency in your branding efforts:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Admit to your mistakes early and always.\u003C\u002Fstrong> When it comes to millennials, the worst thing you can do with a mistake is cover it up. There will be times when you blunder – just don’t make it worse by failing to come clean.\u003C\u002Fli>\u003Cli>\u003Cstrong>Don’t be sneaky – white lies are just lies.\u003C\u002Fstrong> It should almost be a golden rule, because it never fails to hold up: your customers will sense when you’re being untruthful, even if you’re dealing in half-truths. It’s not really worth the trouble of losing customers, so be honest completely.\u003C\u002Fli>\u003Cli>\u003Cstrong>Be open and available to customers.\u003C\u002Fstrong> Finally, show yourself as much as possible to customers. Let them have your ear and bend to their whims. The more you do, the better your relationship will be.\u003C\u002Fli>\u003C\u002Ful>\u003Ch3 class=\"wp-block-heading\">5. Focus on the right benefits\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Remember that preferences change from one demographic to the next. Millennials have quirks that other generations don’t. Stay vigilant to know which benefits will please them most.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For example, health benefits are key when it comes to different food purchases, giving brands an opening to adjust their marketing around the nutrition of their product.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Now, this is just one example and doesn’t apply to all brands, but use it as a standard in which to follow. Chances are you’re missing something – find it and use it.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Check out our \u003Ca href=\"\u002Fblog\u002Fbranding-guide\u002F\">branding guide\u003C\u002Fa> for more tips.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--5-examples-of-brands-who-set-the-standard-for-millennial-branding\">5 examples of brands who set the standard for millennial branding\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Use the following examples as a way to understand what works when targeting specific demographics in marketing campaigns.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. \u003Ca href=\"https:\u002F\u002Fwww.netflix.com\u002F\" target=\"_blank\" rel=\"noopener\">Netflix\u003C\u002Fa>\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190629\u002Fmillennial-branding-17.jpg\" alt=\"A person watching Netflix on TV.\" class=\"wp-image-50039\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190629\u002Fmillennial-branding-17.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190629\u002Fmillennial-branding-17-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Netflix is an online entertainment streaming service which delivers media instantly to customer’s television and computers.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What they did:\u003C\u002Fstrong> Netflix is like a chameleon. At first, Netflix watched for basic trends and made changes from there, going from a DVD-by-mail outfit to a streaming service. However, they didn’t rest on their laurels once they reached success. Instead, they made their service sync with things like social media in order to give personalization options and share them with friends.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Why it worked for millennials:\u003C\u002Fstrong> First and foremost, millennials prefer convenience over other benefits, so delivering a movie directly to their television set was a great start. What also won them over, though, was the engagement possibilities from Netflix on social media, where millennials could watch what their peers liked and vice-versa.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. \u003Ca href=\"https:\u002F\u002Fwww.uber.com\u002F\" target=\"_blank\" rel=\"noopener\">Uber\u003C\u002Fa>\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190628\u002Fmillennial-branding-1.jpg\" alt=\"A smartphone with Uber showing.\" class=\"wp-image-50040\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190628\u002Fmillennial-branding-1.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190628\u002Fmillennial-branding-1-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Uber is a service that allows users to order rides using a smartphone app.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What they did:\u003C\u002Fstrong> Uber sought out the issues surrounding millennials and addressed them, both in their marketing and in their service. The idea that you need a car to get from point A to B is now a completely thing of the past. And even taxis – once the default alternative – are being replaced by the smartphone ordering capabilities of Uber.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Why it worked for millennials:\u003C\u002Fstrong> In this case too, we see that millennials prefer convenience over other benefits. They seem to not enjoy the idea of automobile ownership as much as other generations, which leads them to the ride-sharing convenience of Uber. Uber has also taken to social media in order to connect better with their users.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. \u003Ca href=\"https:\u002F\u002Fgopro.com\" target=\"_blank\" rel=\"noopener\">GoPro\u003C\u002Fa>\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190628\u002Fmillennial-branding-8.jpg\" alt=\"A GoPro camera in the wilderness.\" class=\"wp-image-50041\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190628\u002Fmillennial-branding-8.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190628\u002Fmillennial-branding-8-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">GoPro makes cameras that allow users to film their active, physically-demanding adventures with the world.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What they did:\u003C\u002Fstrong> Created campaigns centered around user content – showing off the creativity and experiences of the people who bought and used their products. Whereas some brands focus on their own creations, GoPro let their customers do the creating, and it paid off bigtime.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Why it worked for millennials:\u003C\u002Fstrong> As we know, engagement with brands is something that drives brand loyalty for this demographic. GoPro is all about engagement, basically encouraging all users of its products to share their experiences through videos they created for all to see.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">4. \u003Ca href=\"https:\u002F\u002Fwww.chipotle.com\u002F\" target=\"_blank\" rel=\"noopener\">Chipotle\u003C\u002Fa>\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190628\u002Fmillennial-branding-11.jpg\" alt=\"A Chipotle advertisement.\" class=\"wp-image-50042\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190628\u002Fmillennial-branding-11.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190628\u002Fmillennial-branding-11-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Chipotle is a restaurant chain striving to be different for the sake of its customers.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What they did:\u003C\u002Fstrong> Chipotle researched the important topics surrounding food when it came to millennials, resulting in marketing campaigns highlighting things like organic farming and sustainable operations.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Why it worked for millennials:\u003C\u002Fstrong> One of the trends I discussed earlier was how important certain benefits are for millennials over others. They usually prefer brands to be environmentally-cautious and focused on good health. Chipotle’s marketing efforts fed into these desires.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">5. \u003Ca href=\"https:\u002F\u002Fwww.starbucks.com\u002F\" target=\"_blank\" rel=\"noopener\">Starbucks\u003C\u002Fa>\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190627\u002Fmillennial-branding-4-1.jpg\" alt=\"A young woman drinking Starbucks coffee.\" class=\"wp-image-50043\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190627\u002Fmillennial-branding-4-1.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19190627\u002Fmillennial-branding-4-1-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Starbucks is a coffee company that focuses on experiences and restaurant layout.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>What they did:\u003C\u002Fstrong> It has been a comprehensive effort from Starbucks to succeed in millennial branding. They’ve worked on everything from many different angles, including breaking through in the digital realm, personalizing experiences and offering rewards.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Why it worked for millennials:\u003C\u002Fstrong> Due to the emphasis Starbucks placed on engagement, they were able to win the hearts and minds of the millennial demographic. They mastered the art of social media, fitting in without being too ‘corporate’ or intrusive. They also created rewards systems that customers loved.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--last-but-not-least-the-future\">Last but not least: The future\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">As you can see, there are some concrete things to work toward in order to be successful in your millennial branding efforts. But remember, these too will change.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">To succeed long-term, you’ll need to keep your research current, re-evaluate methods and follow relevant trends.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Millennials will continue to age, changing their desires and needs. Make sure you have a finger on the pulse of these changes.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--closing-thoughts\">Closing thoughts\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Millennials now make up a very large portion of the population. As other marketers scramble to pander to this age group, take a step back and focus on an effective gameplan.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">We know that everyone, no matter the age, has things they worry about, care about and want taken care of. We know they have preferences in the way they’re talked to and contacted.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With enough research and thoughtful strategizing, you can be in-tune with your audience without being intrusive or disruptive.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Ca href=\"\u002Febooks\u002Fessential-guide-brand-management\u002F?utm_source=page_blog&utm_medium=content_cta&utm_campaign=canto_content_fy25&utm_content=page_millennial_branding\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"250\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post.png\" alt=\"CTA image promoting a free guide titled "The Essential Guide to Brand Management," featuring a stylish woman in a cream sweater, color swatches, and UI elements that reflect digital brand management tools.\" class=\"wp-image-70168\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post.png 850w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post-450x132.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F08\u002F06194955\u002FCopy-of-ROI-CTA-blog-post-768x226.png 768w\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>",10,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190612\u002Fmillennial-branding-9.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F10\u002F19190612\u002Fmillennial-branding-9-450x263.jpg","Three young people looking at a computer.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193329\u002Fbranding-design-450x300.jpg",36502,"branding-design","Branding design – 3 tips to build visual items","Branding design defines your company in a lot of ways to a large amount of customers. Make sure you understand the different ways to build company visuals.","\u002Fblog\u002Fbranding-design\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19191523\u002Fbrand-advocate-46-450x240.jpg",27760,"brand-advocate","Brand buzz: The ultimate guide to all things brand advocates","Brand advocates are one of the most valuable marketing resources, and they’re growing more important daily. So how do you attract them? Find out here.","\u002Fblog\u002Fbrand-advocate\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19190407\u002FCult-brand-11-450x263.jpg",24966,"cult-brand","Cult brands: What they are, why they work, and how to build one","Cult brands retain customers throughout all sorts of economic changes. Curious to find out why this is? Here’s a comprehensive guide.","\u002Fblog\u002Fcult-brand\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789621301102]