[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-omnichannel-marketing":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",21180,{"id":24,"name":25},"author-0301142015","Canto","2021-01-04T08:09:33","2025-12-19T13:51:22","Omnichannel marketing: What it is and how it works","omnichannel-marketing","What omnichannel marketing can do for your business","Omnichannel marketing connects the dots on a customer's journey through marketing channels without disruption. Learn more here.","Omnichannel marketing focuses on user experience at every engagement point your customer has with a product or service. This all-encompassing marketing method provides a personalization that is adaptable to the customer’s needs and communicates a brand’s message at each consumer touchpoint. Here we look at what omnichannel marketing is and how it differs from multichannel […]","Omnichannel marketing focuses on user experience at every engagement point your customer has with a product or service. This all-encompassing...","\u003Cp class=\"wp-block-paragraph\">Omnichannel marketing focuses on user experience at every engagement point your customer has with a product or service. This all-encompassing marketing method provides a personalization that is adaptable to the customer’s needs and communicates a brand’s message at each consumer touchpoint. Here we look at what omnichannel marketing is and how it differs from multichannel marketing.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190027\u002Fomnichannel-marketing-image-2.jpg\" alt=\"arrows pointing towards buildings and people \" class=\"wp-image-52410\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190027\u002Fomnichannel-marketing-image-2.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190027\u002Fomnichannel-marketing-image-2-450x300.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-omnichannel-marketing\">What is omnichannel marketing?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Omnichannel marketing connects the access points for products or services across all advertising channels. It promotes a product or service on multiple devices including desktop, mobile and offline locations like in-store. This all-inclusive strategy is rooted in having a detailed understanding of customers and adapting your brand message to meet a specific customer need at each point of a buyer’s journey. It also understands that making sure a customer can interact with your product in multiple ways should not lead to disruption on their purchasing journey.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Omnichannel also connects the dots between digital and real-life advertising campaigns like promotions on billboards, apps, links and everything in between. It has a focus on brand integration within existing channels your business uses to communicate with a customer and provides them with the information they need. Optimize your marketing message through the enhanced understanding of a customer’s interest to create an effective brand message. Omnichannel marketing also brings multiple departments together to work in tandem.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>5 omnichannel marketing departments:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>Marketing\u003C\u002Fli>\u003Cli>Sales\u003C\u002Fli>\u003Cli>Product\u003C\u002Fli>\u003Cli>Tech\u003C\u002Fli>\u003Cli>Customer support\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--omnichannel-versus-multichannel\">Omnichannel versus multichannel\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Multichannel marketing includes social media, email and television. They function independently from one another and each individual campaign looks to reach as wide an audience as possible. For example, your social channels like Twitter and Instagram are used to run competitions, while your YouTube channel may have a more learned function for your product. The tone of voice you use and the emotive values of your brand message often change via a multichannel approach.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Omnichannel focuses on a more seamless and integrated message that has multiple access points for customers and meets them at every potential point of purchase. It remains focused on a coherent and aligned experience whereas multi-channels often work independently from one another and have differing functions. Where the multichannel focus is on customer engagement, Omnichannel is centered around customer experience.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190026\u002Fomnichannel-marketing-image1.jpg\" alt=\"a circle of omnichannel functions \" class=\"wp-image-52411\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190026\u002Fomnichannel-marketing-image1.jpg 538w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190026\u002Fomnichannel-marketing-image1-450x335.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">How a consumer engages with your brand matters. Omnichannel experiences put the consumer at the center of a marketer’s strategy that has an approach rooted in \u003Ca href=\"\u002Fblog\u002Fbrand-consistency\u002F\">brand consistency\u003C\u002Fa> and customer experience. It allows a customer to work across a multitude of channels seamlessly, perhaps reading a review in one location and then moving directly to a customer service operative if they have a query. With omnichannel marketing, customers can make a buyer move without getting lost or having a sense of disruption.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Omnichannel marketing brings consistency to your brand and provides a fuller customer experience that feels personal. This can lead to advocacy and turn casual browsers into loyal purchasers of your product or service.\u003C\u002Fp>",2,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F02\u002F19193626\u002Fomnichannel-marketing-11.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F02\u002F19193626\u002Fomnichannel-marketing-11-450x253.jpg","Omnichannel marketing represented in an animation.",450,800,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184903\u002Fbridge-hybrid-gap_feature-450x263.jpg",59748,"bridge-hybrid-gap-with-collaboration-tools","Bridge the hybrid gap with the right collaboration tools","There are many collaboration tools available to make hybrid work easier. Choosing the right one can mean the difference between long-term productivity and disruptive frustration.","\u002Fblog\u002Fbridge-hybrid-gap-with-collaboration-tools\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F07\u002F19194400\u002Ftransform-creative-workflows-dam-450x300.jpg",30485,"how-5-teams-transformed-their-creative-workflows-with-dam","How 5 teams transformed their creative workflows with DAM","Here are some of the ways creative teams have streamlined their content workflows with DAM, and gained time back to devote towards creating.","\u002Fblog\u002Fhow-5-teams-transformed-their-creative-workflows-with-dam\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F02\u002F19195637\u002FCarin-Canto-hrz-crop-1600w-450x204.jpg",22044,"spotlight-story-branding-hospitality-working-remotely","Spotlight story on branding, hospitality and working remotely","Here Carin shares her inspiring journey of building hospitality brands and reveals personal experiences of working remotely.","\u002Fblog\u002Fspotlight-story-branding-hospitality-working-remotely\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787645030079]