[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-open-digital-rights-language":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",20073,{"id":24,"name":25},"author-0301142015","Canto","2020-02-04T10:18:09","2025-12-18T16:57:21","What exactly is Open Digital Rights Language ODRL?","open-digital-rights-language","Open Digital Rights Language ODRL – A simplified explanation","Open Digital Rights Language (ODRL) is the way companies protect its licensed content. Learn more about how it's used to provide guidelines through code.","Open Digital Rights Language (ODRL) is a necessity for companies and intellectual property owners. As you explore the many facets of ODRL, focus on ways to use it for your business. This type of focus allows companies to narrow in on the most important aspects and details. Learning about ODRL begins with the understanding of […]","Open Digital Rights Language (ODRL) is a necessity for companies and intellectual property owners. As you explore the many facets...","\u003Cp class=\"wp-block-paragraph\">Open Digital Rights Language (ODRL) is a necessity for companies and intellectual property owners. As you explore the many facets of ODRL, focus on ways to use it for your business. This type of focus allows companies to narrow in on the most important aspects and details. Learning about ODRL begins with the understanding of broader concepts. Let’s begin with these and then transition to the main issue.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">To understand ODRL, you first need to learn about \u003Ca href=\"\u002Fblog\u002Frights-expression-language\u002F\">Rights Expression Language\u003C\u002Fa> (REL). REL is a language that conveys details of intellectual property provisions. This creates and displays guidelines for things like copyrighted digital material. REL discloses coded languages which are comprehensible to both the computer and the user. In easiest terms, REL is attached to software so manipulations don’t break the copyright. With that in mind, let’s start breaking down ODRL.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F11\u002F19194623\u002Fopen-digital-rights-language-14.jpg\" alt=\"Code on a computer screen.\" class=\"wp-image-28916\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F11\u002F19194623\u002Fopen-digital-rights-language-14.jpg 800w, \u002Fcdn\u002Fen\u002F2018\u002F11\u002F19194623\u002Fopen-digital-rights-language-14-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2018\u002F11\u002F19194623\u002Fopen-digital-rights-language-14-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">ODRL ensures proper file use.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-odrl-and-how-is-it-used\">What is ODRL and how is it used?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Open Digital Rights Language is a Rights Expression Language. It’s a way to relay protocol and guidelines. It’s terminology of dynamic data design, language and coding structure that declares how to use intellectual digital property. Ultimately, ODRL reduces complexity and difficulty of maintaining order among shared and sold intellectual property.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here’s an example that illustrates ODRL using a common scenario. If you bought a film on VHS, DVD or similar format you would have the right to watch it as many times as you like. However, if you decided to set up an outdoor theater to play that film – charging money for people to watch – you’d be in violation. ODRL is like the warnings that play before the movie begins, warning you of this very example. It delivers rules about the product or service.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"368\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F11\u002F19194624\u002Fopen-digital-rights-language-12.png\" alt=\"A laptop with animated features around it.\" class=\"wp-image-28911\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F11\u002F19194624\u002Fopen-digital-rights-language-12.png 625w, \u002Fcdn\u002Fen\u002F2018\u002F11\u002F19194624\u002Fopen-digital-rights-language-12-450x265.png 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Computers use ODRL to define rules.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--how-odrl-enhances-digital-rights-management\">How ODRL enhances digital rights management\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fglossary\u002Fdigital-rights-management\u002F\">Digital rights management\u003C\u002Fa> is a solution that oversees and regulates licensed and copyrighted content. Companies use digital rights management to organize their collection of digital assets and keep them secure. As the complexities of copyrights grow, digital rights management systems evolve into a complete arrangement to secure content.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A basic component of digital rights management is REL, as it contains data the digital rights management system utilizes. A digital rights management system creates rights expression languages. As ODRL is a subset of REL, it’s a part of the process digital rights management systems undergo to keep intellectual property secure. ODRL lets companies control what is permissible for their copyrighted software or media assets.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"375\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F11\u002F19194623\u002Fopen-digital-rights-language-13.jpg\" alt=\"A human hand navigating a digital surface.\" class=\"wp-image-28913\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F11\u002F19194623\u002Fopen-digital-rights-language-13.jpg 800w, \u002Fcdn\u002Fen\u002F2018\u002F11\u002F19194623\u002Fopen-digital-rights-language-13-450x211.jpg 450w, \u002Fcdn\u002Fen\u002F2018\u002F11\u002F19194623\u002Fopen-digital-rights-language-13-768x360.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">ODRL enhances REL.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--can-companies-use-odrl-in-place-of-a-drm\">Can companies use ODRL in place of a DRM?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">ODRL is a big component of a successful digital rights management system. However, not every industry relies on DRM to oversee copyrighted content. This is why ODRL plays a role in these industries, as it provides an established language for handling digital content. It also manages digital language beyond the confines of a digital rights management system.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For example, if a media company wishes to set a language standard for all of its content without a DRM, they could turn to ODRL. They would then implement the user agreements and other requirements for their media. This is a likely scenario for companies sharing large quantities of content through numerous channels.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Open digital rights language provides the basic formula to maintain and secure copyrighted content digitally. It’s headed in a direction that benefits a majority of companies in need of dynamic intellectual property protections. Make sure you have a firm grasp of it, starting with the subcategories surrounding it.\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F11\u002F19194624\u002Fopen-digital-rights-language-11.png","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F11\u002F19194624\u002Fopen-digital-rights-language-11-450x259.png","A digital image of a computer hud.",373,649,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F12\u002F19184316\u002FPost-pandemic-field-and-event-marketing-feature-450x263.jpg",62742,"what-makes-the-post-pandemic-playbook-for-field-and-event-marketing","What makes the post-pandemic playbook for field and event marketing?","Find out how field sales, marketing, social, and digital teams can work together to reboot field and event marketing tactics post-pandemic.","\u002Fblog\u002Fwhat-makes-the-post-pandemic-playbook-for-field-and-event-marketing\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185952\u002Flead-nurturing-emails-feature-450x263.jpg",52580,"lead-nurturing-emails","Email nurturing: How to turn leads into customers with targeted email campaigns","Simple strategies to turn leads into customers and build trust in your brand with lead-nurturing emails. ","\u002Fblog\u002Flead-nurturing-emails\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185531\u002Fembed-video-in-email-feature-450x263.jpeg",56735,"embed-video-in-email","How to embed a video in an email: A step-by-step guide","Want to put great-looking, clickable videos in an email? We’ll show you how to embed video in email in five easy steps. ","\u002Fblog\u002Fembed-video-in-email\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1790485310575]