Canto Blog

Brand Value Proposition Possibilities: Giving Customers a Reason to Believe

“Why fit in when you were born to stand out?” – Dr. Seuss Writing a decent brand value proposition...

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Rebranding in 2020? Don’t Go It Alone. Introducing the Most Comprehensive Guide Available.

Mediocrity is like quicksand – the more we move around in it, the more it absorbs us. It’s easy...

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You Scratch My Back, I’ll Scratch Yours: A Comprehensive Co-Branding Breakdown

If you’ve ever seen a hippopotamus, you probably first noticed their size (they’re huge!). However, what you might not...

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A Modern Approach to Unique and Compelling Branding From Canto

The following is a complete guide to branding in 2020. If you’re looking for some exciting, fresh ideas, you’re...

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Brand Authenticity: How Customers Uncover Your Brand Truths

Some of the most powerful moments in stories are when the main character discovers that the solution to all...

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Fulfill Your (Brand Awareness) Destiny! a Guide to All Things Brand Awareness

Have you ever asked for Coca-Cola at a restaurant, only to be disappointed when told they only had Pepsi?...

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5 Ways to (Virtually) Connect With Customers

We can’t stress enough the importance of connecting with customers, especially during times of uncertainty. If you prioritize building...

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How a Memory Becomes a Sale: The Guide to Brand Associations

A brand that becomes associated with positive characteristics has a chance to corner the market and massively increase product...

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The True Power of Influence: Crafting Your Impactful Brand Image

Do your favorite brands understand your needs? Do they have a personality that connects with you? The feeling you...

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