Canto Blog

A Dynamic Approach to Completely Change Your Brand Positioning Outcome

If you compared your company to five direct competitors, how would you stand out? Whichever unique feature sets us...

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1000s of Brands Fail to Engage Their Customers – See How Powerful Brand Experience Prevents This

There are a few special moments in our lives that we hold dear and cherish – they stick with...

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I Absolutely Couldn’t Succeed in 2020 Without These 3 Unique Brand Management Strategies

In 2010, looking to separate itself from the competition, Old Spice rebranded themselves completely, giving their 75-year-old brand a...

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Universities Celebrate the Class of 2020 With Canto

As the global pandemic heightened, universities everywhere were forced to hold online classes and produce virtual commencement ceremonies. Many...

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Creative Spotlight: Communicating Through Design With Georgina Reed From Equip Outdoor Technologies

Georgina Reed, a graphic designer at Equip Outdoor Technologies, strikes the perfect balance of love for the outdoors and...

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I Read 100s of Brand Consistency Articles. None Helped. So I Wrote One That Does.

Imagine for a moment that you’re attending a webinar hosted by your favorite design software company. You’re expecting to...

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The Most Important Remote Work Statistics of 2020

The modern workplace incorporates a healthy combination of in-office and remote work. This balance continues to evolve as workers...

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Dynamic Customer Experience Trends to Look out for in 2020

Trends are a tough subject to pin down, especially when it comes to customer experience (CX) trends. A lot...

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5 Tips to Give Your Brand Identity Some Real Pop

Consider this: millions and millions of companies try to stand out among their competitors – very few of them...

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