[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-personalized-marketing":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",59686,{"id":24,"name":25},"author-0301142015","Canto","2021-11-17T17:50:31","2026-07-10T17:48:57","Benefits of personalized marketing: Why it’s essential for connecting with today’s customers","personalized-marketing","4 Reasons Personalized Marketing is Essential","Personalized marketing provides the foundation of a quality customer experience that will keep customers engaged and satisfied with brands over time. ","What are the benefits of personalized marketing? The benefits of personalized marketing include higher customer engagement, stronger brand loyalty, and measurable gains in conversion rates and ROI. By using customer data to deliver individualized messages through preferred channels, brands replace generic outreach with experiences that feel relevant and timely. Organizations that commit to personalized marketing […]","What are the benefits of personalized marketing? The benefits of personalized marketing include higher customer engagement, stronger brand loyalty, and...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-are-the-benefits-of-personalized-marketing\">What are the benefits of personalized marketing?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The benefits of personalized marketing include higher customer engagement, stronger brand loyalty, and measurable gains in conversion rates and ROI. By using customer data to deliver individualized messages through preferred channels, brands replace generic outreach with experiences that feel relevant and timely. Organizations that commit to personalized marketing strategies consistently report improvements in customer satisfaction and long-term retention.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Executing those campaigns efficiently depends on having the right operational backbone in place. \u003Ca href=\"\u002Fglossary\u002Fmarketing-resource-management\u002F\">Marketing resource management\u003C\u002Fa> (MRM) combines tools and processes that enable marketing teams to plan, execute, and measure campaigns more efficiently.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-is-personalized-marketing\">What is personalized marketing?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Unlike more traditional \u003Ca href=\"\u002Fblog\u002Fmarketing-collateral\u002F\">marketing strategies\u003C\u002Fa> that attempt to reach as many customers as possible, personalized marketing leverages data and digital technologies to deliver an individualized message to both existing and potential customers through their preferred channels. Although anyone who has received an automated email addressed specifically to them has encountered a form of personalized marketing, these messages merely scratch the surface of its potential.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The most innovative personalized marketing strategies evaluate data associated with each customer to create a detailed picture of their interests, habits, and needs. Marketing teams can then use that profile to create content and messaging that is more likely to resonate with them, leading to better engagement and higher conversion rates. A recent \u003Ca href=\"https:\u002F\u002Fwww.businesswire.com\u002Fnews\u002Fhome\u002F20200422005836\u002Fen\u002FPersonalized-Commerce-Drives-Higher-ROI-Retailers-Kibo\" target=\"_blank\" rel=\"noopener\">study of the retail sector\u003C\u002Fa>, for instance, found that companies deploying cross-channel personalized marketing strategies achieved an ROI of 400 percent or more.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--4-major-benefits-of-personalization\">4 major benefits of personalization\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Whether it’s being deployed for marketing or as part of a broader brand strategy, personalization can provide organizations with several benefits. Here are just a few ways personalization makes a difference.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F11\u002F19184909\u002Fpersonalized-marketing-1b.jpg\" alt=\"Clothing ads featuring men's and women's fashion for personalized marketing.\" class=\"wp-image-59690\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F11\u002F19184909\u002Fpersonalized-marketing-1b.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F11\u002F19184909\u002Fpersonalized-marketing-1b-450x225.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">1. Brand humanization\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Today more than ever, customers don’t want to engage with a faceless, impersonal company that doesn’t share their values. In fact, according to \u003Ca href=\"https:\u002F\u002Fwww.salesforce.com\u002Fcontent\u002Fdam\u002Fweb\u002Fen_us\u002Fwww\u002Fdocuments\u002Fresearch\u002Fsalesforce-state-of-the-connected-customer-4th-ed.pdf\" target=\"_blank\" rel=\"noopener\">Salesforce research\u003C\u002Fa>, 53 percent of customers report feeling an emotional connection to the brands they buy from and 71 percent of them are paying more attention to the company’s professed values more than they did in the past. Personalized marketing strategies can help organizations relate to customers in ways that are more likely to resonate with them.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For instance, if someone is actively involved in their local community, a personalized campaign can highlight the company’s charitable efforts. In other cases, however, the best way of engaging with a potential customer may be through making them laugh. In both cases, the goal of personalized marketing is to create a shared experience based on authenticity and trust. Once a customer \u003Ca href=\"\u002Fblog\u002Fhow-dam-transform-brand-storytelling\u002F\">feels like they “know” a brand,\u003C\u002Fa> they’re much more likely to keep the engagement going over time.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. Accelerated growth\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">From a pure results standpoint, personalized marketing simply works. A \u003Ca href=\"https:\u002F\u002Fwww.mckinsey.com\u002Findustries\u002Fretail\u002Four-insights\u002Fpersonalizing-the-customer-experience-driving-differentiation-in-retail\" target=\"_blank\" rel=\"noopener\">2020 McKinsey study\u003C\u002Fa> found that personalization strategies that create a more positive customer experience increase customer satisfaction by 20 percent, boost sales conversion rates by 10 to 15 percent, and triple shareholder returns. It’s no surprise, then, that some of the world’s most successful companies (such as Amazon and Netflix) have become synonymous with personalization techniques.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">To understand how personalized marketing translates into faster growth, it’s important to remember its role in creating a better customer experience. When people feel like a brand shares their values and understands their needs, they’re more likely to return to that brand in the future. Good personalization campaigns understand this relationship and are constantly looking for ways to keep customers engaged without being pushy or intrusive. No one wants to feel like they’re being marketed or sold to, but they also aren’t likely to forget when personalized marketing helped them solve a problem they didn’t realize they had.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. Protection from digital disruptors\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Although personalization is a powerful tool of some of the world’s largest companies, it also provides an effective way to compete with them. For small to medium organizations, personalized marketing that feeds into an outstanding customer experience allows them to build strong relationships with customers that can withstand the disruptive impact of much larger companies entering their market space.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">By investing in personalization technology and content platforms that allow them to streamline their marketing efforts, smaller organizations can deliver hyper-focused messaging to customers that doesn’t feel like something churned out by an impersonal algorithm. As more consumers lose trust in big tech companies, there’s a huge opportunity for less established brands to capitalize on the sentiment with personalized content that reflects their values.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">4. Improved customer experience\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The ability to deliver a high-quality customer experience is fast becoming a key differentiator in the eyes of today’s consumers. In fact, research firm Gartner has long been predicting that most businesses will be \u003Ca href=\"https:\u002F\u002Fblogs.gartner.com\u002Fjake-sorofman\u002Fgartner-surveys-confirm-customer-experience-new-battlefield\u002F\" target=\"_blank\" rel=\"noopener\">competing on the basis of customer experience\u003C\u002Fa> rather than price in the years to come.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Good personalization campaigns facilitate more natural communication and allow organizations to create genuine relationships with their customers. By engaging in \u003Ca href=\"\u002Fblog\u002Fwelcome-email\u002F\">conversations on an individual level\u003C\u002Fa>, companies can create an interactive experience that is very difficult to find elsewhere. Personalized marketing provides the initial touchpoint for guiding customers through a buyer’s journey that’s customized for their specific needs.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Rather than taking the old-fashioned approach of bombarding people with generic, one-size-fits-all content, marketing teams can \u003Ca href=\"\u002Fblog\u002Femail-segmentation\u002F\">use data to craft unique messages\u003C\u002Fa> for every audience. The goal of these personalized campaigns is to start a conversation that will lead to a mutually beneficial (and lasting) relationship, which is a different approach than the more transactional process of generating and converting as many leads as possible.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--unlock-the-potential-of-personalized-marketing-with-dam\">Unlock the potential of personalized marketing with digital asset management\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"312\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F11\u002F19184909\u002Fpersonalized-marketing-2b.jpg\" alt=\"Headphone brand images in digital asset management library.\" class=\"wp-image-59689\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F11\u002F19184909\u002Fpersonalized-marketing-2b.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F11\u002F19184909\u002Fpersonalized-marketing-2b-450x234.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Creating a better customer experience through personalized marketing requires \u003Ca href=\"\u002Fblog\u002Fdigital-first-for-better-hybrid-employee-experience\u002F\">software tools that streamline processes\u003C\u002Fa> and allow marketing teams to be more agile. Speed and accuracy are critical. Nothing will undermine a personalized message faster than an inappropriate image or piece of content. Without the right solution in place, managing digital content can quickly become confusing as teams lose track of which assets are approved, which are the most up-to-date, and which are restricted to only certain uses. Effective personalized marketing requires a solution that can scale seamlessly to support vast amounts of digital assets and provide the automation tools needed to tag, locate, and edit those resources.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Canto is a digital asset management (DAM) platform that makes it easier than ever for marketing teams to work with the content that supports their personalization campaigns. By consolidating and organizing brand assets in a single, easy to access location, Canto streamlines content creation and enhances productivity. Rather than \u003Ca href=\"\u002Fblog\u002Fcontent-chaos-poll\u002F\">wasting hours searching\u003C\u002Fa> for the right piece of content, marketing teams can quickly locate the assets they need for their personalization campaigns to deliver a seamless customer experience.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">To learn more about how Canto can transform the way your marketing teams manage and work with digital content, \u003Ca href=\"\u002Fsignup\u002F\">sign up today for a free trial\u003C\u002Fa>.\u003C\u002Fp>",6,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F11\u002F19184908\u002Fpersonalized-marketing-benefits.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F11\u002F19184908\u002Fpersonalized-marketing-benefits-450x263.jpg","Personalized marketing for headphones addressing customer by name.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192401\u002Flinkedin-marketing-strategy-450x300.jpg",41770,"linkedin-marketing-strategy","3 unique LinkedIn marketing strategy tips to help you succeed","Creating an effective LinkedIn marketing strategy requires extensive planning and detailed insight. Here are three key tips to help you along the way.","\u002Fblog\u002Flinkedin-marketing-strategy\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190430\u002Femail-campaign-optimization-feature-450x263.jpg",50859,"email-campaign-optimization","Science for marketers: A guide to email campaign optimization","Email campaign optimization is all about experiments. We’ll show you how to think like a scientist to boost your performance.","\u002Fblog\u002Femail-campaign-optimization\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F12\u002F19184316\u002FPost-pandemic-field-and-event-marketing-feature-450x263.jpg",62742,"what-makes-the-post-pandemic-playbook-for-field-and-event-marketing","What makes the post-pandemic playbook for field and event marketing?","Find out how field sales, marketing, social, and digital teams can work together to reboot field and event marketing tactics post-pandemic.","\u002Fblog\u002Fwhat-makes-the-post-pandemic-playbook-for-field-and-event-marketing\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789382226010]