[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-portals-3-tips-to-make-your-public-content-shine":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",53897,{"id":24,"name":25},"author-0301142015","Canto","2021-02-08T08:09:12","2026-03-23T09:50:04","Portals – 3 tips to make your public content shine","portals-3-tips-to-make-your-public-content-shine","Portals: Public access you control","Portals give you control of how the public markets your brand logos and content. Here are three top tips.","When sharing your content online, keeping assets up to date and your brand on point is super important. How the public access and use your content has a direct impact on brand perception. Knowing what assets to make available is key to a product or campaign’s success. Without an established process, public sharing can feel […]","When sharing your content online, keeping assets up to date and your brand on point is super important. How the...","\u003Cp class=\"wp-block-paragraph\">When sharing your content online, keeping assets up to date and your brand on point is super important. How the public access and use your content has a direct impact on brand perception. Knowing what assets to make available is key to a product or campaign’s success. Without an established process, public sharing can feel like a drain on your time. Your marketing team needs control over which digital assets are accessible to keep a brand on point and in sync.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Enter Portals, a Canto tool that empowers creative teams to make digital content like logos and the latest product images available online. Portals make your digital assets available to the public to share and use in line with any intellectual property requirements you may have. Here are three tips to help you distribute content and represent your brand in the best possible way with Portals.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--create-a-media-press-kit\">Create a media press kit\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Time and time again, media and press teams request access to common digital assets. These requests for ‘one-off’ usage of a logo, image or video can easily overburden a department. If wanting consistency you need to know where your assets are. Thankfully, Portals come with libraries and folders that make searching for assets simple. This tool allows your team to easily upload the latest brand logos and share your most iconic images.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Like our Canto customer, \u003Ca href=\"\u002Fcustomers\u002Fthe-set\u002F\">The Set\u003C\u002Fa>, you can use Portals to deliver content to the press that you wish to have used. This hospitality giant also uses its Portals to inform the media about upcoming events and exemplify the grand nature of their locations alongside iconic logos.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Brian Gore, the VP of Brand, Marketing and Digital values how Portals helps them share.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Canto Portals allow us to effortlessly share assets with those most important to us in a safe and reliable manner.”\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"555\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185854\u002FScreenshot-2021-01-29-at-15.28.34.png\" alt=\"three hotels of The Set\" class=\"wp-image-53898\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185854\u002FScreenshot-2021-01-29-at-15.28.34.png 555w, \u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185854\u002FScreenshot-2021-01-29-at-15.28.34-450x324.png 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--keep-your-viewing-gallery-on-point-and-up-to-date\">Keep your viewing gallery on point and up to date\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A gallery allows you to showcase your business’s best sides in a themed and organized fashion. It also encourages creatives to keep brand assets up to date and allows marketing teams to promote a product, service or event. Having an accessible viewing gallery gives visitors a feel for what you are offering and promotes your business.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fwww.britishfencing.com\u002F\" target=\"_blank\" rel=\"noopener\">British Fencing\u003C\u002Fa> uses Canto to showcase this classic sport with in action duel images that promote the thrill of competing. A gallery also presents an opportunity to stockpile engaging content that’s easily transferable to social media. An up-to-date and easy-to-access viewing gallery helps promote what British Fencing does, and acts as a promotional gateway with easy-to-customize folders.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Sophie DeVooght is the Media and Communications Manager at British Fencing.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We use portals to share assets and images with our clubs, to help them bring new people to our sport and show the many different faces that make up our fencing community. As we look ahead to the Olympics, we’ll be using portals to share information about our athletes and their inspiring journeys,” Sophie says.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"314\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185853\u002FBF-universities-facebook-performance-4-1.jpg\" alt=\"two fencing champions\" class=\"wp-image-53900\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185853\u002FBF-universities-facebook-performance-4-1.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185853\u002FBF-universities-facebook-performance-4-1-450x236.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--share-visual-guides-and-tutorials\">Share visual guides and tutorials\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Sharing any guides or tutorials educates your audience on how you want your business to be represented visually. It also encourages consistency of message, voice and tone. Guides and tutorials are friendly reminders for those who wish to use your visuals.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"https:\u002F\u002Fmalarianomore.org.uk\u002F\" target=\"_blank\" rel=\"noopener\">Malaria No More UK\u003C\u002Fa> is a nonprofit that combines advocacy and mass awareness-raising campaigns to help end the deadly disease of malaria within a generation. They use Canto to create visually compelling campaigns – helping them share the content with partners all around the world at the click of a button. They use Portals as landing pages for their various awareness-raising brands that cater to different audiences, from media to TikTok influencers. They also use Canto to help create visually compelling campaigns, like their most recent “A World Without Malaria” featuring David Beckham.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"369\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185853\u002FDB_F2F_300dpi.20201130115053971-1.jpg\" alt=\"tw o david beckham images\" class=\"wp-image-53901\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185853\u002FDB_F2F_300dpi.20201130115053971-1.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185853\u002FDB_F2F_300dpi.20201130115053971-1-450x277.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">A portal makes content publicly accessible, promotes your product or service and ensures third parties are working with the latest version of valuable brand assets. It also presents a great opportunity to educate your audience on the values that matter with accessible and engaging guides.\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185751\u002FPortal-feature_3.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185751\u002FPortal-feature_3-450x263.jpg","",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190006\u002Fbrand-guidelines-feature_2-450x263.jpg",51760,"making-room-for-creativity-within-established-brand-guidelines","Making room for creativity within established brand guidelines","Make room for your content team to get creative while staying on brand. Here are some tips on how to find your flow within established guidelines.","\u002Fblog\u002Fmaking-room-for-creativity-within-established-brand-guidelines\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F10\u002F19184337\u002Fadobe-max_feature-450x263.jpg",62335,"adobemax","Canto harnessed creativity: Adobe MAX 2022 recap","Find out more about Adobe MAX 2022, trends, announcements, key takeaways, and how Canto solves creative workflow issues for creatives using Adobe products.","\u002Fblog\u002Fadobemax\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F07\u002F19194757\u002Fcollaborative-marketing-1-450x300.jpg",16612,"collaborative-marketing","Collaborative marketing: Tactics, tools, and strategies for campaign success","Collaborative marketing campaigns are bolstered by solid tools and workflows. Here are five tactics to move your next marketing campaign forward.","\u002Fblog\u002Fcollaborative-marketing\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787374902330]