[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-powering-your-sales-team-with-dam":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",35657,{"id":24,"name":25},"author-0301142015","Canto","2019-10-16T16:47:28","2026-03-25T09:49:25","Powering your sales team with DAM","powering-your-sales-team-with-dam","Powering your sales team with a cloud-based DAM","Sales enablement is an essential function of marketing teams. Here’s how four teams use Canto to equip their sales teams with the assets they need to succeed!","Sales enablement has become an essential function of marketing teams. The collateral that marketing teams create can power a sales team’s success and drive revenue, but it’s critically important that sales can easily find and use this content. Here’s how four teams use Canto to equip their sales teams with the assets they need to […]","Sales enablement has become an essential function of marketing teams. The collateral that marketing teams create can power a sales...","\u003Cp class=\"wp-block-paragraph\">Sales enablement has become an essential function of marketing teams. The collateral that marketing teams create can power a sales team’s success and drive revenue, but it’s critically important that sales can easily find and use this content.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here’s how four teams use Canto to equip their sales teams with the assets they need to succeed!\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--united-airlines\">United Airlines\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1025\" height=\"682\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19194024\u002Funited-airlines-header.jpg\" alt=\"united airlines plane frankfurt\" class=\"wp-image-32638\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19194024\u002Funited-airlines-header.jpg 1025w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19194024\u002Funited-airlines-header-450x299.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19194024\u002Funited-airlines-header-768x511.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">United Airlines connects people all over the world with thousands of domestic and international flights daily. They needed to arm their global team of 800 sales managers with access to important announcements about products and flight routes.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The marketing team created a sales portal with Canto, providing their sales team with a one stop shop for all the assets they need.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“There is a link to the Canto sales portal on our Salesforce homepage that field reps use all the time to access forms, ebooklets, training materials and other assets,” says Kaitlyn Daleidyn, communication and design manager at United Airlines.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The sales team loves this easy-to-use solution so much that several field managers have emailed Kaitlyn to say thanks for making it so easy!\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--falcon-structures\">Falcon Structures\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194202\u002FFalcon-Structures-Canto.jpg\" alt=\"A man working in a shop.\" class=\"wp-image-31782\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194202\u002FFalcon-Structures-Canto.jpg 1024w, \u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194202\u002FFalcon-Structures-Canto-450x301.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194202\u002FFalcon-Structures-Canto-768x513.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Falcon Structures creates customizable modular container-based structures, revolutionizing the construction industry. In the sales process, visual assets help show exactly what Falcon Structures can accomplish for their customers and are key to closing deals.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Falcon Structures uses Canto to streamline sales enablement by creating a sales portal that makes it easy to access content quickly.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Everything sales needs to see is in the portal. They can only see and use what they need to on a daily basis, which makes the user experience much easier. It works really well for us,” says Krista Short, marketing director at Falcon Structures.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The sales team can now easily find images and share them via a Canto link that directs the prospect to a professional, Falcon-branded interface. The team also frequently uses Canto’s Google Chrome plug-in to drag and drop images directly from Canto into email conversations with prospects and customers, further simplifying their workflows.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“A prospect might come to us and say, ‘We have a particular style of office that we’re looking for with this unique feature, which might be an oddball thing for you.’ And our sales team can say, ‘Actually we’ve done something very similar for another customer – in fact, I have a photograph that I can share with you.’ To be able to easily search for that particular product and then email it over was just unheard of with Google Drive, but we can do that with Canto,” says Krista.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fcustomers\u002Ffalcon-structures\u002F\">Read more about how Falcon Structures uses Canto.\u003C\u002Fa>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--visit-seattle\">Visit Seattle\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter wp-image-32799\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19194007\u002FDestination-Slides-005.jpg.jpg\" alt=\"Visit Seattle Streamlines Media Outreach to Drive Record-Breaking Tourism\" class=\"wp-image-32799\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19194007\u002FDestination-Slides-005.jpg.jpg 1024w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19194007\u002FDestination-Slides-005.jpg-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19194007\u002FDestination-Slides-005.jpg-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">\u003Cem>Photo Credit: Visit Seattle\u003C\u002Fem>\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Visit Seattle is a destination marketing organization that helps attract visitors from all over the world to the Emerald City. One of the ways they do this is by bringing events to the Washington State Convention Center in downtown Seattle. Their sales team uses imagery of the space to communicate with event organizers.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With Canto, the sales team can find and access assets they need while they’re in the field. Sales representatives can quickly download the images they need to create presentations on the fly or communicate with prospects and clients. Canto’s intuitive user interface empowers the sales team to self-serve.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Canto is really easy to understand. It’s rare that people come to me for help with Canto, because it’s just so intuitive,” says David Newman, creative director at Visit Seattle.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fcustomers\u002Fvisit-seattle\u002F\">Read more about how Visit Seattle uses Canto.\u003C\u002Fa>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--boral-north-america\">Boral North America\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"848\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194056\u002Ffeature-img-boral.jpg\" alt=\"A house with a natural stone facade.\" class=\"wp-image-32379\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194056\u002Ffeature-img-boral.jpg 1200w, \u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194056\u002Ffeature-img-boral-450x318.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194056\u002Ffeature-img-boral-1024x724.jpg 1024w, \u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194056\u002Ffeature-img-boral-768x543.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The Stone Division at Boral North America manufactures high quality stone veneer for commercial and residential buildings. Boral North America’s five stone product lines are each sold by different distributors and used by different sales and architectural teams across North America. Product lines are specific to certain regions of the country, so each sales representative needs to have access to only the brands they’re working with to avoid confusion.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The marketing team puts approved photos into a sales portal that the sales team can easily pull from while they’re on the road. This has empowered the sales team to self-serve and virtually eliminated image requests to the marketing team.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We ensure that each file name has the stone profile, brand name and stone color in it, so it’s easy for anyone to find the exact product they’re searching for. The photos that are ready get put into Canto portals,” says Alessandra Roqueta, marketing manager at the Stone Division at Boral North America.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fcustomers\u002Fboral-north-america\u002F\">Read more about how Boral North America uses Canto.\u003C\u002Fa>\u003C\u002Fp>",4,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193503\u002Fsales-enablement-dam.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193503\u002Fsales-enablement-dam-450x300.jpg","",683,1024,[43],{"id":44,"slug":44,"title":45,"path":46},"digital-asset-management","Digital Asset Management","\u002Fpost-category\u002Fdigital-asset-management\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F12\u002F19184853\u002Fdigital-rights-management-feature-450x263.jpg",59816,"why-your-content-needs-digital-rights-management-drm","Why your content needs digital rights management (DRM)","Implementing DAM solutions that feature digital right management tools is essential for protecting licensed content and avoiding copyright violations.","\u002Fblog\u002Fwhy-your-content-needs-digital-rights-management-drm\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F09\u002F06213906\u002Fcontent-distribution-feature-450x263.jpg",65356,"content-distribution","The ultimate guide to content distribution with DAM","Learn how to improve content distribution with DAM technology. Discover tools and strategies to boost your reach and automate delivery.","\u002Fblog\u002Fcontent-distribution\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F06\u002F19194734\u002Fbox-alternatives-2-450x253.jpg",27808,"box-alternatives","3 unique Box alternatives to consider","Box is widely considered an elite option for file storage – but what happens when it doesn’t suit you? Here are three dynamic Box alternatives to consider.","\u002Fblog\u002Fbox-alternatives\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789621309467]