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The days of sparse websites and boring text-only emails have long since given way to an era of dynamic and engaging content designed […]","We all know that content is king, and today’s businesses need a ton of amazing content if they want to...","\u003Cp class=\"wp-block-paragraph\">We all know that content is king, and today’s businesses need a ton of amazing content if they want to have any chance of being heard and seen in a crowded market. The days of sparse websites and boring text-only emails have long since given way to an era of dynamic and engaging content designed to provide a better experience for customers and prospects. This shift has prompted many organizations to invest in \u003Ca href=\"\u002Febooks\u002Fessential-guide-brand-management\u002F\">brand management strategies\u003C\u002Fa> that help them strengthen their brand identity and explore new and exciting ways to engage with the market. Reusing and repurposing content is just one of many ways they can leverage their growing collection of brand assets more effectively.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-content-repurposing\">What is content repurposing?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A good brand management strategy doesn’t look at digital assets as disposable resources. As organizations generate marketing and production content, they accumulate vast libraries of assets that continue to have value even after their initial use. Rather than deleting these resources or filing them away never to be seen again, there are many ways that they can find new life and purpose for many years to come.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Content repurposing is the process of taking existing assets that have been used in one format or channel and using them to generate additional content elsewhere. A photo used in a blog post one day, for example, might end up as a social media post background on another. Video clips can be cut into smaller segments to use on other channels.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--why-reuse-or-repurpose-digital-assets\">Why reuse or repurpose digital assets?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">There are a few reasons why developing a system for repurposing digital assets is a great strategy for creative teams:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Scale production\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The sheer amount of content being consumed across the digital landscape is truly mind boggling. As organizations grow, their library of brand assets \u003Ca href=\"\u002Febooks\u002Fscaling-digital-content-creation-in-todays-workplace\u002F\">needs to grow with them\u003C\u002Fa> to keep up with the ceaseless demand for content. Reusing existing material in new and unique ways can help even a small content team keep up with that demand without forcing them to dedicate all their resources to creating new assets.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"460\" src=\"\u002Fcdn\u002Fen\u002F2022\u002F04\u002F19184725\u002Frepurpose-content-1.jpg\" alt=\"Image of a staged living room cropped to focus on the sofa.\" class=\"wp-image-60695\" srcset=\"\u002Fcdn\u002Fen\u002F2022\u002F04\u002F19184725\u002Frepurpose-content-1.jpg 880w, \u002Fcdn\u002Fen\u002F2022\u002F04\u002F19184725\u002Frepurpose-content-1-450x235.jpg 450w, \u002Fcdn\u002Fen\u002F2022\u002F04\u002F19184725\u002Frepurpose-content-1-768x401.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Manage costs\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Organizations spend a lot of resources on multimedia content. Digital photos, videos, audio recordings, artwork, and animated graphics all cost money to produce. Creating unique assets for every campaign and channel will quickly strain the capabilities of even larger enterprises. By strategically repurposing assets, resourceful organizations can get additional value from their content library and stretch their existing budgets.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Save time\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">It takes time to create digital assets from scratch. Whether an organization is using an in-house team or outside collaborators to produce content, it usually can’t get them right away. This can cause marketing teams to miss out on opportunities or slow down the \u003Ca href=\"\u002Fblog\u002Fdigital-asset-management-workflow\u002F\">content process\u003C\u002Fa> in other areas. If a system is in place to quickly identify and reuse assets, creative teams can move much more swiftly to respond to the market and engage with customers.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Ensure quality & consistency\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">One of the challenges with creating any kind of content is maintaining a \u003Ca href=\"\u002Fblog\u002Fbrand-management-protecting-your-brand-integrity\u002F\">high level of quality and consistency\u003C\u002Fa>. Part of any effective brand management strategy is making sure nothing that falls short of brand standards goes out the door and into the public eye. As organizations democratize their content creation, they run the risk of people not familiar with brand guidelines using unapproved or inappropriate content across media channels. Allowing people to reuse existing assets ensures that every resource they have access to has already gone through an approval process and will be consistent with content already in use.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Expand reach\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">New opportunities for \u003Ca href=\"\u002Fblog\u002Fhow-dam-transform-brand-storytelling\u002F\">sharing and promoting\u003C\u002Fa> content continue to emerge each year, making it vital that organizations have the ability to quickly adapt and utilize the best available resources to support their brand identity. Reusing existing content allows them to mix and match their assets in different contexts as needed. Today’s long form video can be tomorrow’s social media clip and the next day’s blog GIF. By reaching into their library of approved assets, organizations can easily experiment with new channels without having to invest in an entirely new content creation strategy.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"460\" src=\"\u002Fcdn\u002Fen\u002F2022\u002F04\u002F19184725\u002Frepurpose-content-2.jpg\" alt=\"Surfing image repurposed for social media and categorized as approved.\" class=\"wp-image-60694\" srcset=\"\u002Fcdn\u002Fen\u002F2022\u002F04\u002F19184725\u002Frepurpose-content-2.jpg 880w, \u002Fcdn\u002Fen\u002F2022\u002F04\u002F19184725\u002Frepurpose-content-2-450x235.jpg 450w, \u002Fcdn\u002Fen\u002F2022\u002F04\u002F19184725\u002Frepurpose-content-2-768x401.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--how-to-repurpose-content-with-dam\">How to repurpose content with digital asset management\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Leveraging an existing content library is much easier with a \u003Ca href=\"\u002Fdigital-asset-management\u002F\">digital asset management\u003C\u002Fa> (DAM) platform like Canto in place. For starters, a DAM system creates a single source of truth for all assets within an organization. This makes it easy to know what assets are even available to be used in the first place. Powerful search tools can locate assets based on predefined tags and keywords or content metadata. Assets that are deemed eligible for reuse can be labeled as such for easy reference, or even placed within a \u003Ca href=\"\u002Fblog\u002Fcanto-portals-better-way-to-distribute-digital-assets\u002F\">dedicated portal\u003C\u002Fa> that allows anyone to browse through reusable content.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">More importantly, a DAM platform also tracks how every asset stored within the system is utilized. This makes it much easier to determine which content pieces have been most successful. Brand managers can track how people have engaged with videos, images, and other assets or see which files have been downloaded most often. By routinely reviewing these reports and auditing content, they can determine which assets need to be retired for good, which ones may need to be put on hold to prevent overuse, and which ones have generated the most engagement.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--take-control-of-your-brand-management-strategy-with-canto\">Take control of your brand management strategy with Canto\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">By centralizing your content and leveraging smart organization, search, and analytics tools, Canto empowers teams to extract more value from every asset—faster, more efficiently, and at scale. Whether you’re repurposing high-performing visuals or optimizing creative workflows, a powerful digital asset management platform like Canto turns your content into a strategic advantage.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Ca href=\"\u002Febooks\u002Fbeginners-guide-to-digital-asset-management\u002F?utm_source=page_blog&utm_medium=content_cta&utm_campaign=canto_content_fy25&utm_content=page_repurposing_your_best_content_using_digital_asset_management\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"250\" src=\"\u002Fcdn\u002Fen\u002F2024\u002F07\u002F06193532\u002FCopy-of-ROI-CTA-blog-post.png\" alt=\"Discover the essentials of digital asset management with our free beginner’s guide. Learn how to efficiently organize, store, and access your digital files to boost productivity.\" class=\"wp-image-70159\" srcset=\"\u002Fcdn\u002Fen\u002F2024\u002F07\u002F06193532\u002FCopy-of-ROI-CTA-blog-post.png 850w, \u002Fcdn\u002Fen\u002F2024\u002F07\u002F06193532\u002FCopy-of-ROI-CTA-blog-post-450x132.png 450w, \u002Fcdn\u002Fen\u002F2024\u002F07\u002F06193532\u002FCopy-of-ROI-CTA-blog-post-768x226.png 768w\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>",5,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F04\u002F19184726\u002Frepurpose-content-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F04\u002F19184726\u002Frepurpose-content-feature-450x263.jpg","Repurposed content in an ad for a fashion brand in a digital asset management system.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"digital-asset-management","Digital Asset Management","\u002Fpost-category\u002Fdigital-asset-management\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F02\u002F24220048\u002Fworkflow-1-1-450x230.jpg",76272,"select-dam-platform","What should I consider when choosing a digital asset management platform?","Discover the 9 most important factors for choosing digital asset management software, from AI search to security, scalability, and integrations.","\u002Fblog\u002Fselect-dam-platform\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F06\u002F19194734\u002Fbox-alternatives-2-450x253.jpg",27808,"box-alternatives","3 unique Box alternatives to consider","Box is widely considered an elite option for file storage – but what happens when it doesn’t suit you? Here are three dynamic Box alternatives to consider.","\u002Fblog\u002Fbox-alternatives\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193800\u002Fomrf-webinar-blog-1-450x236.png",34154,"how-one-marketing-team-boosts-their-outreach-with-dam","How one marketing team boosts their outreach with DAM","Jenny Lee, the creative director of Oklahoma Medical Research Foundation (OMRF), joined us to host a webinar about nonprofit marketing challenges and how digital asset management (DAM) can help.","\u002Fblog\u002Fhow-one-marketing-team-boosts-their-outreach-with-dam\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789479971954]