[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-retail-digital-transformation":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",38481,{"id":24,"name":25},"author-0301142015","Canto","2019-12-12T05:10:01","2025-12-18T12:29:46","Retail digital transformation – Improving stores through tech","retail-digital-transformation","Retail digital transformation is a reality of modern times. How companies perform their own has huge benefits and potential downfalls. Learn more here.","Retail digital transformations are revamping how customers experience retail stores. Companies benefit from these changes drastically so make sure you have a good understanding of them. Here’s a breakdown of the important information behind these transformations. What is a digital transformation? A digital transformation is a complete change of current company procedures into new digital […]","Retail digital transformations are revamping how customers experience retail stores. Companies benefit from these changes drastically so make sure you...","\u003Cp class=\"wp-block-paragraph\">Retail digital transformations are revamping how customers experience retail stores. Companies benefit from these changes drastically so make sure you have a good understanding of them. Here’s a breakdown of the important information behind these transformations.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-a-digital-transformation\">What is a digital transformation?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A \u003Ca href=\"\u002Fblog\u002Fdigital-transformation\u002F\">digital transformation\u003C\u002Fa> is a complete change of current company procedures into new digital technologies. It’s a business change from traditional physical formats into digital ones. Digital transformation brings new digital tech into all parts of a company, especially when it comes to communicating with customers.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-38494\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193001\u002Fretail-digital-transformation-4.jpg\" alt=\"A woman swipes her credit card at a store.\" class=\"wp-image-38494\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193001\u002Fretail-digital-transformation-4.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193001\u002Fretail-digital-transformation-4-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193001\u002Fretail-digital-transformation-4-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Digital transformations are crucial to retail stores.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--benefits\">Benefits\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">There are some specific ways that digital transformation creates great value for retail companies. Though it is subjective based on the type of company, here are some benefits that most can get behind:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Customer convenience\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">There are different ways that digital transformation boosts customer convenience. The most noticeable are through the accessible support and \u003Ca href=\"\u002Fblog\u002Fomnichannel-marketing\u002F\">omnichannel\u003C\u002Fa> experience. Digital transformations typically include superior access to help through digital assistance. Whereas retail stores used to only be able to assist customers during physical store location hours, now they have automated responses setup online. This creates a chance for customers to connect with a company 24\u002F7.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">An omnichannel experience creates a seamless process where customers transition from a company’s different entry points with ease, as they’re all connected. For example, say the customer begins their journey inside a physical store finding an item they might purchase. They then look up the item at home on their computer and add it to their digital cart on the company website. From there, they use their smartphone to complete the transaction. A digital transformation allows for this connectivity between different access points, which makes the customer’s experience easy.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-38492\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"587\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193002\u002Fretail-digital-transformation-3.jpg\" alt=\"A lighted cafe with a lot of customers.\" class=\"wp-image-38492\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193002\u002Fretail-digital-transformation-3.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193002\u002Fretail-digital-transformation-3-450x330.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193002\u002Fretail-digital-transformation-3-768x564.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Customers are the center of all transformations.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Data trend discovery\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Part of the digital progression is the new and improved way retail companies can watch for customer trends. This is done through data and machines that help companies learn what the customers want. This is the case with things such as product or service recommendations, promotion changes toward specific customers and the ability to identify customer needs. The better the analysis, the stronger the personalized changes for the customer. And of course the more powerful the personalization, the happier the customer will be. This all points to stronger customer experience and relationship with the company.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--how-physical-locations-fit-in\">How physical locations fit in\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Don’t confuse digital transformations as a removal of the physical location or even a diminishing role of the physical location. The point of a retail digital transformation isn’t to move away from a physical locale – it’s to strengthen it. It does so by tying everything together.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">So instead, we should focus our digital efforts on building the best possible experience involving the store. Digital promotions that set the customer up for success once they arrive to the store are part of this process. If a customer has access to information about products or services, half their work is done for them. Now their in-store tasks are simpler.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-38490\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1200\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193003\u002Fretail-digital-transformation-2.jpg\" alt=\"A woman counts items in a store.\" class=\"wp-image-38490\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193003\u002Fretail-digital-transformation-2.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193003\u002Fretail-digital-transformation-2-300x450.jpg 300w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193003\u002Fretail-digital-transformation-2-683x1024.jpg 683w, \u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193003\u002Fretail-digital-transformation-2-768x1152.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Physical locations will always be part of retail.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--what-the-future-has-in-store-for-retail\">What the future has in store for retail\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The future of retail is leaning more and more towards digital innovation. Certainly the plan has been to compete with online sales companies by changing the way they handle their own digital tech. This should continue to progress and grow even stronger as companies look to stay relevant in the competitive field of sales.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It’s also likely that data, whether this practice is good or bad, will continue to be collected by retail companies on their customers. It’s also likely that this collection will increase as time goes by, creating amazing customer experiences through personalized promotions and sales. This is becoming a reality, whether customers accept it as a positive is yet to be seen.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Digital transformations are raising the bar for retail establishments and creating powerful competition. If you’re in the middle of your own transformation, make sure you understand what types of things will change and how to react to these changes.\u003C\u002Fp>",3,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193004\u002Fretail-digital-transformation.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193004\u002Fretail-digital-transformation-450x253.jpg","A sign that says 'Change'.",450,800,[42],{"id":43,"slug":43,"title":44,"path":45},"marketing-technology","Marketing technology","\u002Fpost-category\u002Fmarketing-technology\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F05\u002F19193055\u002Fmov-video-file-15-450x450.jpg",18876,"mov-video-file","Pitfalls and positives of the MOV video file","The video file MOV is a powerful extension capable of high quality resolution and small sizes. Read more to learn its extensive video features.","\u002Fblog\u002Fmov-video-file\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192236\u002Fpodcast-tools-450x300.jpg",42513,"podcast-tools","5 podcast tools you need to implement right away","Podcasts are a great way to reach a wide range of users and deliver new, exciting information. Make sure you’re using the best podcast tools for your show.","\u002Fblog\u002Fpodcast-tools\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F09\u002F22141019\u002Fdata-quality-management-feature-450x236.jpg",71314,"data-quality-management","Data quality for asset management: How DAM and PIM keep business data accurate","Learn what data quality management is, why it matters, and how DAM + PIM platforms help ensure accuracy, consistency, and trust in business data.","\u002Fblog\u002Fdata-quality-management\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787137034355]