[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-scaling-retail-growth-with-dam":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",36821,{"id":24,"name":25},"author-0301142015","Canto","2019-11-11T22:30:02","2026-07-16T22:07:50","How four leading retail and CPG brands modernized content operations with Canto","scaling-retail-growth-with-dam","How real retail brands use DAM to scale content operations","See how four global retail and consumer brands (doTerra, Beaphar, Knog, and Marini SkinSolutions) use Canto DAM to centralize assets, empower distributors, and scale content without adding headcount.","Retail and CPG teams are managing more digital content than ever, and the brands that win are the ones that can quickly organize, distribute, and scale that content across teams, partners, and markets. The challenge is not creating great content. It is managing it across distributors, regional teams, e-commerce platforms, and global partner networks without […]","Retail and CPG teams are managing more digital content than ever, and the brands that win are the ones that...","\u003Cp class=\"wp-block-paragraph\">Retail and CPG teams are managing more digital content than ever, and the brands that win are the ones that can quickly organize, distribute, and scale that content across teams, partners, and markets.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The challenge is not creating great content. It is managing it across distributors, regional teams, e-commerce platforms, and global partner networks without brand consistency breaking down.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here is how four Canto customers turned content operations into a competitive advantage.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--doterra-15x-faster-asset-access-for-a-global-advocate-network\">doTERRA: 15x faster asset access for a global advocate network\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"450\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F16194950\u002Fretail-brands-doterra.jpg\" alt=\"A screenshot of doTERRA's branded Digital Marketing Kit portal powered by Canto, showing an AI-enabled search bar, a hero image of a woman working on a laptop, and a grid of content categories including Compensation Plan Resources, Wellness Made Simple, Rewards, Leadership Retreat 2026, and DMK How-to Videos\" class=\"wp-image-79093\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F16194950\u002Fretail-brands-doterra.jpg 880w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F16194950\u002Fretail-brands-doterra-450x230.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F16194950\u002Fretail-brands-doterra-768x393.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">With more than 350,000 independent advocates across 171 countries, doTERRA depends on consistent, brand-approved content to support product promotion at scale. Before Canto, advocates often relied on their own product photos or low-quality website images, while internal asset requests could take one to two weeks to fulfill. Today, doTerra uses nine internal and nine external market-specific portals to provide self-service access to approved content. The platform has surpassed 2 million downloads, and adoption continues to grow quarter over quarter. The difference was dramatic:\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>“With Canto, finding assets is at least 15x faster. We’ve gone from waiting weeks to having what we need in minutes.”\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">– Katie Morgan, US Marketing Department Coordinator, doTERRA\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fcustomers\u002Fdoterra\u002F\">Read the full doTERRA customer story\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--beaphar-1-200-hours-saved-annually-through-centralized-asset-management\">Beaphar: 1,200+ hours saved annually through centralized asset management\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"450\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F16195356\u002Fretail-brands-beaphar.jpg\" alt=\"A screenshot of Beaphar's Canto DAM library displaying nearly 49,000 assets including pet product packaging, campaign imagery, and marketing materials for their parasite treatment line, with tag-based filtering options in the right sidebar\" class=\"wp-image-79094\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F16195356\u002Fretail-brands-beaphar.jpg 880w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F16195356\u002Fretail-brands-beaphar-450x230.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F16195356\u002Fretail-brands-beaphar-768x393.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">With more than 2,800 products sold across 86 countries, Beaphar needed a better way to manage and distribute brand asset globally.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">When Marlies Nijmeijer joined as Global Brand and Marketing Manager in 2020, assets were scattered across regional servers, email threads, and team drives. Customer service teams spent up to 30 minutes fulfilling a single asset request, while designers devoted significant time to manually distributing content.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Canto replaced that fragmented approach with a centralized DAM, country-specific portals, editable brand templates, and easily accessible brand guidelines. The impact was felt across the business:\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>“With Canto, we’re easily 20-25% more efficient in terms of time saved for marketers, graphic designers, and customer service. We save a lot of time, and time equals money that can be spent on other priorities.”\u003C\u002Fstrong> \u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">– Marlies Nijmeijer, Former Global Brand and Marketing Manager, Beaphar\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fcustomers\u002Fbeaphar\u002F\">Read the full Beaphar customer story.\u003C\u002Fa>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--knog-20-productivity-gains-and-stronger-brand-consistency-worldwide\">Knog: 20%+ productivity gains and stronger brand consistency worldwide\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"450\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F16201555\u002Fretail-brands-knog.jpg\" alt=\"A screenshot of Knog's Canto DAM library showing 24 search results for 'prima,' featuring a grid of cycling product images and social posts filtered by lifestyle images and social posts asset types, with folder navigation on the left sidebar\" class=\"wp-image-79095\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F16201555\u002Fretail-brands-knog.jpg 880w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F16201555\u002Fretail-brands-knog-450x230.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F16201555\u002Fretail-brands-knog-768x393.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Knog is an Australian cycling and outdoor accessories brand sold by thousands of retailers in over 40 countries. To support its global partner network, the company invest heavily in photography, video, and marketing content designed to help sellers represent the brand consistently across every market.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">As the business grew Knog needed a more efficient way to organize and distribute those assets across internal teams, distributors, and dealers. After evaluating five DAM platforms, Digital Director Clem Robin chose Canto. Today, a single SKU search surfaces every relevant asset for a product, helping Knog improve productivity by more than 20% while creating a more consistent brand experience worldwide:\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>“With Canto, every seller is speaking as one and amplifying the brand together. That consistency makes all the difference for us, for our partners, and ultimately for our customers.\u003C\u002Fstrong>” \u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">– Clem Robin, Digital Director, Knog\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fcustomers\u002Fknog\u002F\">Read the full Knog customer story.\u003C\u002Fa>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--marini-skinsolutions-one-connected-system-for-assets-product-data-and-e-commerce\">Marini SkinSolutions: One connected system for assets, product data, and e-commerce\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Marini SkinSolutions creates clinically advanced skincare products trusted by dermatologists and skincare professionals worldwide.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With more than 17,000 assets, over 100 products, and resellers in 84 countries, Marini SkinSolutions was managing content and product information across spreadsheets, emails, Word documents, and team chats.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Canto DAM for Products brought assets and product information together in a single connected system, with automatic Shopify sync and tailored portals for resellers and international teams. The impact extended beyond content organization:\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>“With Canto, it’s not just about storage. It’s about making content easier to find, share, and use. It’s really changed the way our whole marketing team works together.”\u003C\u002Fstrong> \u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">– Dana Bellezza, Creative Director, Marini SkinSolutions\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fcustomers\u002Fmarini-skinsolutions\u002F\">Read the full Marini SkinSolutions customer story\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--the-dam-platform-built-for-how-modern-retail-teams-actually-work\">The DAM platform built for how modern retail teams actually work\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">doTERRA cut asset retrieval from weeks to minutes. Beaphar reclaimed 1,200+ hours a year. Knog boosted productivity by more than 20%. Marini SkinSolutions connected a staggering amount of assets and product data while unifying an international e-commerce operation. These different brands came to Canto with distinct challenges, but all of them had the same underlying need: a better way to manage and distribute content at scale.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For more than 30 years, Canto has helped brands do exactly that. With AI-powered search, automated workflows, customizable Portals, and easy integrations, Canto gives retail and CPG teams a centralized foundation for managing content across global teams, partners, and channels.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Whether you’re supporting a network of independent advocates, enabling thousands of retail partners, or syncing product information across 80+ countries, Canto can help you stay organized \u003Cem>and \u003C\u002Fem>move faster. Whatever your consumer brand challenge, getting more value from your content is possible with Canto.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Ready to see how Canto works?\u003C\u002Fstrong> \u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Frequest-a-demo\u002F\">Book a demo today.\u003C\u002Fa>\u003C\u002Fp>",4,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F16202232\u002Fretail-brands-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F16202232\u002Fretail-brands-feature-450x225.jpg","Two women collaborate over a laptop against a red background, surrounded by icons representing digital asset management capabilities including file sharing, content organization, and creative tools",600,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F01\u002F19195712\u002Fcreative-project-management-2-450x141.jpg",21549,"creative-project-management","Powerful creative project management ideas","Creative project management is a necessary part of workplaces due to new creative departments. However, it differs from traditional management – learn how.","\u002Fblog\u002Fcreative-project-management\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19195404\u002Fmarketing-workflow.jpg",24678,"marketing-workflow","Marketing department workflow process: 3 Tips to drive team efficiency","A marketing workflow puts your team on the same page and ensures everyone understands what’s expected. Here are three tips on how to succeed.","\u002Fblog\u002Fmarketing-workflow\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19193310\u002Fvideo-file-types-11-450x300.jpg",17682,"video-file-types","A comprehensive breakdown of different video file types","Learn the varying advantages of different video file types to figure out which optimally fits your needs. Here's a breakdown of popular video file formats.","\u002Fblog\u002Fvideo-file-types\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1788066106337]