[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-sensory-branding":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",52227,{"id":24,"name":25},"author-0301142015","Canto","2020-12-22T16:57:19","2026-05-26T17:47:18","Sensory branding: A complete guide to multi-sense marketing","sensory-branding","Touch trends: New ideas in sensory branding","Tantalizing touch, overwhelming visuals or intoxicating aroma have more value than you think in the marketing world. Learn the true power of sensory branding.","What is sensory branding? Sensory branding is a marketing strategy that engages one or more of a consumer’s senses — sight, sound, smell, taste, and touch — to build emotional associations with a brand. By anchoring brand identity to sensory experiences, companies create stronger memory links and deeper loyalty than visual advertising alone can achieve. […]","What is sensory branding? Sensory branding is a marketing strategy that engages one or more of a consumer’s senses —...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-sensory-branding\">What is sensory branding?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Sensory branding is a marketing strategy that engages one or more of a consumer’s senses — sight, sound, smell, taste, and touch — to build emotional associations with a brand. By anchoring brand identity to sensory experiences, companies create stronger memory links and deeper loyalty than visual advertising alone can achieve. It draws on neuromarketing principles to shape how customers perceive, recall, and connect with a brand.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fglossary\u002Fbrand-management\u002F\">Brand management\u003C\u002Fa> is the continuous practice of shaping how audiences perceive, experience, and trust your brand, including the management of logos, imagery, colors, voice, messaging, and differentiation.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--significant-sensory-branding-strategies\">Significant sensory branding strategies\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">As you likely know by now, there are more than five human senses. Even though there are basic senses, don’t restrict your branding to these alone. For example, a brand may make an effort to appeal to our sense of temperature by \u003Ca href=\"https:\u002F\u002Fwww.theseverngroup.com\u002Ftemperature-for-retail-stores\u002F\" target=\"_blank\" rel=\"noopener\">coordinating in-store climates\u003C\u002Fa>. That way they can make a customer feel warm or cold, whichever they feel best represents the idea of their brand.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190113\u002Fsensory-branding-6.jpg\" alt=\"A store with opposing climates.\" class=\"wp-image-52241\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190113\u002Fsensory-branding-6.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190113\u002Fsensory-branding-6-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">With this in mind, it’s still important to target the basic senses when possible. Follow these unique strategies to succeed in whichever sensory task you set out to accomplish.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-1\">Make a visual contrast\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">If you’ve ever seen a shooting star, you were likely amazed by the visual impact it had on you. It is, after all, a fairly rare occurrence, and it stands out in the sky. However, imagine that the sky was filled with shooting stars at every time of day – thousands of streaking stars flying across your field of vision. I’m guessing that you wouldn’t notice one particular star and appreciate its beauty.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"282\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190114\u002Fsensory-branding-2.jpg\" alt=\"An infographic about visual graphic engagement.\" class=\"wp-image-52236\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190114\u002Fsensory-branding-2.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190114\u002Fsensory-branding-2-450x212.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">When it comes to branding, this idea of shooting stars is highly relevant, because the senses most brands like to attack are visual. The last thing you want to do is spend a lot of resources and time creating a marketing advertisement that gets lost among the stars.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It has become imperative, then, to stand out visually. The status quo won’t have a big impact on your audience. Sometimes, the best way to stand out is to be minimal and quiet, rather than loud and intrusive. Many explosive visuals, such as colors, can stand out, but not if the entire community is going that route. Evaluate your specific industry and advertising realm and decide the best way to create differences between your visual branding and everyone else’s.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-2\">Focus on the shifting spirit of sound\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">If the latest advertising trends are any indicator, it seems like sound is finding a new home in the sensory branding world. As people who watched the Super Bowl a few years ago noticed, an \u003Ca href=\"https:\u002F\u002Fwww.vulture.com\u002F2019\u002F03\u002Finside-the-rise-of-the-asmr-commercial.html\" target=\"_blank\" rel=\"noopener\">advertisement that was quiet and used ASMR\u003C\u002Fa> was an attempt to captivate the senses, and it ended up being a popular topic for some time after it aired.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Recurring sounds, such as jingles, are a great way to tie your brand to a customer’s memory and encourage emotional connections. On top of this, attacking the audible senses can help brands stand out in a potentially overly crowded visual advertisement scene.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"282\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190113\u002Fsensory-branding-4.jpg\" alt=\"An infographic about music and sounds.\" class=\"wp-image-52238\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190113\u002Fsensory-branding-4.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190113\u002Fsensory-branding-4-450x212.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">In order to truly captivate using sounds, think of the ways sounds impact people and adapt your branding to appeal to this. For example, most people feel differently about a quiet sound versus a loud sound, or nails on a chalkboard versus a whispering voice. Find a happy balance that appeals to your target market.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-3\">Appeal to taste, even if you’re not in the food industry\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Here’s an exercise that’s common but effective: Imagine you’re at a kitchen counter and there is a small, bright-yellow lemon in front of you, as well as a knife. Picture yourself slicing the lemon into four different pieces, seeing the juices fly out onto the surface. Now imagine taking a bite of one of the opened pieces.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Chances are you got a strong sense of the taste of a lemon, in its texture and the sour, acidic flavor it provides, despite not having actually tasted anything. This exercise shows the power of taste.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190112\u002Fsensory-branding-7.jpg\" alt=\"A woman tasting a spoon.\" class=\"wp-image-52242\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190112\u002Fsensory-branding-7.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190112\u002Fsensory-branding-7-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">This is a difficult concept for brands to overcome, but taste can be an effective sense to target in their branding efforts, even if they’re not in the food industry. Like the lemon example above, it’s clear that taste extends beyond physically tasting a product to sample it.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-4\">Incentivize your audience with scents\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>Nothing revives the past so completely as a smell that was once associated with it.\u003C\u002Fem>” – Vladimir Nabokov\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Does a brand have a distinct smell? If they adhere to sensory branding practices, they just might. In fact, their smell might be unique and bring out positive emotions in their customers.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"282\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190114\u002Fsensory-branding-3.jpg\" alt=\"An infographic about smells.\" class=\"wp-image-52237\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190114\u002Fsensory-branding-3.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190114\u002Fsensory-branding-3-450x212.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Here’s where it gets tricky. There are a lot of different smells that are similar and bring out the same feelings. For example, if two coffee brands hoped that their brand would come to mind whenever a customer smelled coffee, they’re likely going to be disappointed. This is why appealing to an audience’s smell takes some legitimate creative effort. Starbucks, for example, ensures each of their locations have an atmosphere and an aroma that extends beyond ‘coffee’.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Many brands have experimented with introducing smells into their physical locations, a trend which seems to be on the uptick, so look for ways to stand out among your competitors.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-5\">Nudge customers in the right direction with touch\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">“\u003Cem>Touch comes before sight, before speech. It is the first language and the last, and it always tells the truth.\u003C\u002Fem>” – Margaret Atwood\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This is another tricky one that brands get confused in their sensory branding efforts, since there aren’t a whole lot of opportunities to target touch in campaigns. However, there are a few simple things to look out for.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190112\u002Fsensory-branding-8.jpg\" alt=\"A person's hand touching a tree.\" class=\"wp-image-52243\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190112\u002Fsensory-branding-8.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190112\u002Fsensory-branding-8-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">First, consider the way in which your products, if applicable, feel when handled. Even if it’s just the \u003Ca href=\"https:\u002F\u002Fmedium.com\u002F@contact_15268\u002Fwhy-packaging-matters-and-how-to-make-a-difference-8ae8207f0a25\" target=\"_blank\" rel=\"noopener\">packaging of a product\u003C\u002Fa>, the idea should be to put a picture into the customer’s head, such as soft, gentle, professional, clean, etc.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">When it comes to brands in the food industry, touch can extend to things like texture, which is crucial when it comes to food and drink. Though this overlaps with taste a bit, there is serious consideration to thinks like the texture a beverage, which can ruin a product completely if it’s even slightly off.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"cs-6\">Stay true to your brand throughout the sensory branding process\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Your brand appeals to a certain demographic, and has a specific audience it targets. Because of this, it’s important to gear your sensory branding toward that audience, keeping in mind their age, location and interests.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190110\u002Fsensory-branding-10.jpg\" alt=\"A man wearing a mask.\" class=\"wp-image-52244\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190110\u002Fsensory-branding-10.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190110\u002Fsensory-branding-10-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190110\u002Fsensory-branding-10-768x512.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Also remember that your brand has built a \u003Ca href=\"\u002Fblog\u002Fbrand-image\u002F\">brand image\u003C\u002Fa> that must be upheld throughout each marketing campaign. Sensory branding is no different. Each time you make an attempt to appeal to senses, it should be within the values and confines of your brand. For example, if your brand has a very serious customer base and presents itself professionally, visually wacky advertisement would be the wrong kind of sensory branding. Stay true to your brand.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Now that you have the necessary tools to create your own sensory branding, let’s take a look at some examples of brands who successfully appealed to customer senses.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--powerful-sensory-branding-examples\">Powerful sensory branding examples\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">In order to see what types of things are successful and what attempts fall flat, it’s nice to have some concrete examples. Use these ideas to evaluate your own processes.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Coca-Cola\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Coca-Cola has produced a wide variety of advertisements that have different unique attempts to appeal to certain customer emotions. They have certainly worked on improving their sensory branding over the years, and I feel have perfected it in their adherence to audio.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190110\u002Fsensory-branding-11.jpg\" alt=\"A Coke bottle being opened.\" class=\"wp-image-52245\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190110\u002Fsensory-branding-11.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190110\u002Fsensory-branding-11-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The colors of their advertisements are outshined by the simple sounds that come through in many of their ads. For example, the sound of bubbling fizz rising, or someone exhaling gently after taking a drink of Coke.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">However, most notable to the senses is the \u003Ca href=\"https:\u002F\u002Fwww.marketingmag.com.au\u002Fnews-c\u002Fnews-cocacola-asmrketing-sounds\u002F\" target=\"_blank\" rel=\"noopener\">opening of a Coke bottle\u003C\u002Fa>. Notice how Coca-Cola doesn’t choose to have the opening of their cans in ads? This is because it’s just not as appealing. This shows an expert level of dedication to sensory branding.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Apple\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">There are actually quite a few things Apple targets in their sensory branding, but I think the one that stands out is their approach to the visual side of things. It’s not just the solidarity of their products visually that stands out to customers, but the feeling of a futuristic, ‘clean’ brand.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190109\u002Fsensory-branding-12.jpg\" alt=\"An Apple store.\" class=\"wp-image-52246\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190109\u002Fsensory-branding-12.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190109\u002Fsensory-branding-12-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">For example, their physical stores are \u003Ca href=\"https:\u002F\u002F9to5mac.com\u002F2019\u002F06\u002F18\u002Fapple-store-pricing-sign-watch-display-design-changes\u002F\" target=\"_blank\" rel=\"noopener\">designed to be transparent\u003C\u002Fa> from the outside looking in and vice versa, they’re very open without shelves blocking off one person from the next, and the walls are white without distracting images or posters everywhere. This is the kind of thing that overwhelms the sense of sight effectively and in a positive way. Other brands have even attempted to emulate Apple’s sensory branding approach in this manner.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">McDonald’s\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Mcdonalds has dabbled in sensory branding quite a few different times now, with strategies designed to captivate customer emotions and serve as reminders of what the brand stands for. It’s worth pointing out the effectiveness of the ‘I’m Lovin’ it’ jingle as a way to use audio to connect with customers.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190109\u002Fsensory-branding-13.jpg\" alt=\"The McDonald's candle campaign.\" class=\"wp-image-52247\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190109\u002Fsensory-branding-13.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190109\u002Fsensory-branding-13-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">However, the sense they targeted most successfully in their branding is smell. Now, you may think that this has to do with the natural smell of their locations, thanks to their food, but that’s not really a result of direct sensory branding. What I’m referring to is their McDonald’s \u003Ca href=\"https:\u002F\u002Fspy.com\u002Farticles\u002Flifestyle\u002Ffood-drink\u002Fmcdonalds-scented-candles-231275\u002F\" target=\"_blank\" rel=\"noopener\">scented candles\u003C\u002Fa> campaign, which allowed users to buy candles that gave off the McDonald’s aromas when lit. These are the kinds of ideas that need to be considered when trying to stand out with sensory branding.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--spark-your-own-sensory-transformation\">Spark your own sensory transformation\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Sensory branding brings out the best moods in customers, which encourages sales, but only when the process is handled correctly. Each time our market interacts with our brand, we want the experience to be memorable, and sensory branding gives us that chance.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Take a few creative risks and make a commitment to boost the emotional effectiveness of your brand. Chances are, the success you seek is just a sense away. Good luck!\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For more branding information, check out my complete \u003Ca href=\"\u002Fblog\u002Fbranding-guide\u002F\">branding guide\u003C\u002Fa>.\u003C\u002Fp>",9,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190114\u002Fsensory-branding-1.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190114\u002Fsensory-branding-1-450x263.jpg","A group of people wearing shades of orange.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191617\u002Fbrand-association-40.jpg",34935,"brand-association","Positive brand association: How to build it, protect it, and make it drive sales","Brand association is a chance to show your features and values to consumers. Use this guide to create effective brand associations at all times.","\u002Fblog\u002Fbrand-association\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2016\u002F01\u002F19195551\u002Fbrand-reputation-450x267.jpg",4862,"brand-reputation","Brand reputation – 5 enhancements to consider","Brand reputation is a valuable thing to protect and improve because it increases company value. Use these five important methods to boost brand reputation.","\u002Fblog\u002Fbrand-reputation\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19190507\u002FBest-branding-conferences-14-450x263.jpg",38832,"best-branding-conferences","The best branding conferences, virtual and in-person","The landscape of conferences has changed, but that doesn’t mean you can’t still benefit from them. Learn more here.","\u002Fblog\u002Fbest-branding-conferences\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789189311645]