[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-short-form-video":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",63581,{"id":24,"name":25},"author-0301142015","Canto","2023-05-19T00:54:44","2026-07-10T17:41:02","Video DAM: How to power your short-form video strategy with digital asset management","short-form-video","Boost your short-form video power with a DAM","Discover how combining short-form video content with DAM can boost customer engagement, increase brand awareness, and drive sales. ","What is video DAM? A video DAM (digital asset management system) is a centralized platform purpose-built to store, organize, search for, and distribute video assets at scale. It gives marketing teams a single source of truth for all video content — from raw footage to finished short-form clips — with built-in metadata tagging, version control, […]","What is video DAM? A video DAM (digital asset management system) is a centralized platform purpose-built to store, organize, search...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-video-dam\">What is video DAM?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A video DAM (digital asset management system) is a centralized platform purpose-built to store, organize, search for, and distribute video assets at scale. It gives marketing teams a single source of truth for all video content — from raw footage to finished short-form clips — with built-in metadata tagging, version control, and production tool integrations. Unlike general cloud storage, a video DAM is designed to make videos findable, reusable, and ready to publish across channels.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">That capability sits within the broader practice of video asset management: \u003Ca href=\"\u002Fvideo-asset-management\u002F\">Video asset management\u003C\u002Fa> (VAM) is a centralized process for storing, organizing, searching, accessing, and delivering video content.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-is-short-form-video-content\">What is short-form video content?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Short-form video is a type of video content that typically runs for 60 seconds or less and is designed for quick and easy consumption. The format has become an essential tool for marketers, creators, and influencers to connect with their audience and build engagement across \u003Ca href=\"\u002Fblog\u002Fcommercials-omnichannel-campaigns\u002F\">multiple channels\u003C\u002Fa>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here are a few examples of where organizations use short-form content to keep audiences engaged and promote their business:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>Social media platforms such as TikTok, Instagram Reels, YouTube Shorts, Snapchat, and Twitter\u003C\u002Fli>\u003Cli>E-commerce websites that showcase product features, customer reviews, or influencer promotions\u003C\u002Fli>\u003Cli>Travel and tourism websites to showcase destinations and attractions in a visually appealing way\u003C\u002Fli>\u003Cli>Training and education platforms, such as LinkedIn Learning and Udemy, provide quick tutorials and how-to videos\u003C\u002Fli>\u003Cli>Corporate communications, such as internal training videos and company announcements\u003C\u002Fli>\u003C\u002Ful>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--why-short-form-video-content-matters-for-marketing\">Why short-form video content matters for marketing\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">For marketers, short videos offer a powerful tool to connect with their audience, tell their \u003Ca href=\"\u002Fblog\u002Fbrand-story\u002F\">brand’s story\u003C\u002Fa>, drive engagement, and boost sales. They allow marketers to tell stories, showcase products, and convey brand personality in a visually compelling way that resonates with consumers. As social media platforms prioritize video content, short-form videos will become increasingly important for marketers to incorporate into their marketing strategies.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">And since short-form video can be produced and distributed quickly, it allows marketers to respond to shifting trends and take advantage of engagement opportunities across \u003Ca href=\"\u002Fblog\u002Fcommercials-omnichannel-campaigns\u002F\">multiple channels\u003C\u002Fa>. Managing short video content through a DAM solution streamlines operations and makes it easy to upload, edit, locate, and share short videos to put them in front of the right audience when it matters most.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here are a few reasons short-form video content has become so important for marketing teams:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.wyzowl.com\u002Fsovm-results-2022\u002F\" target=\"_blank\" rel=\"noopener\">73% of consumers\u003C\u002Fa> say they’d prefer to learn about products or services from short videos\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fblog.hubspot.com\u002Fmarketing\u002Fhubspot-blog-marketing-industry-trends-report\" target=\"_blank\" rel=\"noopener\">90% of marketers\u003C\u002Fa> using short-form videos expect to increase or maintain their investment next year\u003C\u002Fli>\u003Cli>Nearly all short-form videos are watched for over \u003Ca href=\"https:\u002F\u002Fblog.hubspot.com\u002Fmarketing\u002Fvideo-marketing-report\" target=\"_blank\" rel=\"noopener\">40% of their duration\u003C\u002Fa>\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"450\" src=\"\u002Fcdn\u002Fen\u002F2023\u002F05\u002F19184123\u002Fbenefits-short-form-videos-in-marketing-campaigns.jpg\" alt=\"Person sitting at a laptop watching a person explain videos\" class=\"wp-image-63599\" srcset=\"\u002Fcdn\u002Fen\u002F2023\u002F05\u002F19184123\u002Fbenefits-short-form-videos-in-marketing-campaigns.jpg 880w, \u002Fcdn\u002Fen\u002F2023\u002F05\u002F19184123\u002Fbenefits-short-form-videos-in-marketing-campaigns-450x230.jpg 450w, \u002Fcdn\u002Fen\u002F2023\u002F05\u002F19184123\u002Fbenefits-short-form-videos-in-marketing-campaigns-768x393.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--benefits-of-short-form-videos-in-marketing-campaigns\">Benefits of short-form videos in marketing campaigns\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Short-form video has numerous benefits for marketers looking to reach and engage with their target audience:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Easy to consume\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">As survey data demonstrates, short videos are more likely to be watched in their entirety, as they are easy to consume and do not require a significant time investment. This can increase the chances of successfully conveying a brand message or promoting a product.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Reach a wider audience\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Most short videos are highly shareable, making them an effective way to increase brand visibility and reach a wider audience. When a video is shared, it has the potential to go viral, leading to increased exposure and engagement.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Canto’s ability to embed videos provides a great alternative to online platforms like YouTube, which will often suggest additional videos that may not align with your brand’s identity or values.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Showcase products\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Short videos are also ideal for showcasing product features and benefits in an engaging and visual way, making it easier for consumers to understand and appreciate the product’s value. Incorporating quick-hitting videos into product descriptions and other campaigns gives people a simple way to instantly understand what a product, service, or brand is all about.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">And leveraging your product videos is a snap with DAM organization tools. Canto’s AI-powered Smart Tags automatically label video assets with relevant keywords, making it easy to find videos later, even if your team doesn’t have the time to label everything manually. When you know exactly what assets you have at your disposal, you never have to worry about videos getting lost or unused again.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Cost-effective production\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Finally, short-form videos are more cost-effective than longer-form content, as they require less production time and resources. They also allow marketers to reuse long-form content by breaking it into smaller pieces that can be distributed across multiple channels. This makes them an ideal option for smaller businesses with limited budgets and larger companies looking to \u003Ca href=\"\u002Fblog\u002Fcontent-scaling\u002F\">scale content production\u003C\u002Fa> to increase their marketing reach.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With a DAM platform, marketers can implement efficient workflows for producing, organizing, and sharing their short-form video content. For example, if your team is getting new content from influencers or outside contributors, you can utilize upload links to streamline intake, metadata collection, and approval before it enters your Canto library. And Canto’s Portal feature allows your teams to curate polished and branded media libraries full of your new \u003Ca href=\"\u002Fblog\u002Fearning-authentic-love-for-your-brand-winning-at-the-game-of-influencer-marketing\u002F\">influencer\u003C\u002Fa> video content for specific campaigns.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--types-of-short-form-videos\">Types of short-form videos\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Short videos are a flexible format that can take a variety of forms, which is one of the reasons why it’s such a valuable tool for marketers. Here are some common types of short videos that companies use to reach different audiences and serve their diverse needs:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>Product demos: Short-form content showcasing a product’s features and benefits, highlighting its value to potential customers\u003C\u002Fli>\u003Cli>Quick tutorials: Short instructional videos that teach viewers how to do something quickly and easily, often used for DIY or how-to content (see some great \u003Ca href=\"\u002Fvideos\u002F\">Canto explainer short video examples\u003C\u002Fa>)\u003C\u002Fli>\u003Cli>Frequently asked questions (FAQs): Brief videos that answer common questions customers may have about a product or service\u003C\u002Fli>\u003Cli>Behind-the-scenes content: Videos that provide a sneak peek into the making of a product, service, or event, giving viewers an exclusive look at the process\u003C\u002Fli>\u003Cli>Entertaining content: Short-form content designed to be fun, engaging, and entertaining, often used to capture viewers’ attention and maintain engagement\u003C\u002Fli>\u003Cli>Brand awareness: Content designed to increase familiarity with a brand, showcasing its values, \u003Ca href=\"\u002Fblog\u002Fbrand-voice\u002F\">distinctive voice\u003C\u002Fa>, and unique selling points\u003C\u002Fli>\u003Cli>Customer reviews: Videos that feature real customers sharing their experiences and opinions about a product or service, providing valuable social proof, and building trust with potential customers\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">Next, you need to track all of this content to make it usable. Keeping track of all your short-form video content is easy with a DAM like Canto. You can label each file with keyword tags and metadata associated with video type, media channel, or specific people — using Canto’s \u003Ca href=\"\u002Ffeatures\u002Forganize-search\u002F\">organization features\u003C\u002Fa> — to ensure that a simple search from any team returns fast, relevant results. \u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--tips-for-creative-and-effective-short-videos\">Tips for creative and effective short videos\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Creating short-form video content that consistently drives engagement and resonates with viewers might sound like a heavy lift, but putting the right strategy and process in place from the beginning can help streamline the process. Whether you’re making short videos for social media platforms like TikTok, Instagram, and YouTube or using them on other channels, there are a few best practices worth following to ensure your content is always top-notch.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Keep these eight tips for effective short videos in mind:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Keep it concise\u003C\u002Fstrong>: The ideal short video should be between 15 to 60 seconds to capture and maintain viewers’ attention\u003C\u002Fli>\u003Cli>\u003Cstrong>Grab attention quickly:\u003C\u002Fstrong> The first few seconds are crucial to capturing your viewers’ attention, so make sure the opening is engaging and visually appealing\u003C\u002Fli>\u003Cli>\u003Cstrong>Tell a story:\u003C\u002Fstrong> Create a narrative arc for your video to capture your viewers’ attention, generate emotional engagement, and encourage them to watch the entire video\u003C\u002Fli>\u003Cli>\u003Cstrong>Focus on visuals:\u003C\u002Fstrong> Short video content relies heavily on visuals to convey its message, so make sure it is visually appealing and well-crafted\u003C\u002Fli>\u003Cli>\u003Cstrong>Use captions:\u003C\u002Fstrong> Many viewers watch videos on social media without sound, so including captions can ensure anyone watching can still follow the story\u003C\u002Fli>\u003Cli>\u003Cstrong>Optimize for mobile:\u003C\u002Fstrong> Every short video should be optimized for mobile viewing, with easy-to-read text in vertical or square format\u003C\u002Fli>\u003Cli>\u003Cstrong>Get creative:\u003C\u002Fstrong> Short videos are an opportunity to showcase your creativity and capture your audience’s imagination, so experiment with different styles and formats\u003C\u002Fli>\u003Cli>\u003Cstrong>Include a call-to-action:\u003C\u002Fstrong> Encourage viewers to take the next step, whether it’s to follow on social media, visit your website, or make a purchase\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"450\" src=\"\u002Fcdn\u002Fen\u002F2023\u002F05\u002F19184123\u002Forganize-execute-short-form-video-strategy-with-Canto.jpg\" alt=\"Teams grabbing on-brand videos from a central library over a red background.\" class=\"wp-image-63600\" srcset=\"\u002Fcdn\u002Fen\u002F2023\u002F05\u002F19184123\u002Forganize-execute-short-form-video-strategy-with-Canto.jpg 880w, \u002Fcdn\u002Fen\u002F2023\u002F05\u002F19184123\u002Forganize-execute-short-form-video-strategy-with-Canto-450x230.jpg 450w, \u002Fcdn\u002Fen\u002F2023\u002F05\u002F19184123\u002Forganize-execute-short-form-video-strategy-with-Canto-768x393.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-7--effectively-organize-and-execute-your-short-form-video-strategy-with-canto\">Effectively organize and execute your short-form video strategy with Canto\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Canto’s powerful array of DAM features makes it an essential tool for marketing teams looking to execute their short-form video content strategy. Managing your short-form video content strategy is a lot easier when you have AI-powered tools that help you tag assets accurately, so you can find exactly what you need when you need it. Canto’s upload link and Portal features also make working with influencers, ambassadors, and video vendors simple and efficient. Canto’s \u003Ca href=\"\u002Fintegrations\u002F\">integrations\u003C\u002Fa> with video editing tools keep the production process within your DAM ecosystem, minimizing the risk of files being lost or used in the wrong place.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Canto provides a variety of video enhancement capabilities that eliminate time-consuming manual tasks and make it easier to scale short video content. By analyzing the audio track of any uploaded video, Canto can also automatically generate captions in multiple languages. If you’d instead use pre-generated captions instead, you can easily add the file to Canto so it can incorporate the captions seamlessly. Canto even allows you to embed fully-optimized videos into your website or e-commerce platform directly from Canto.\u003Cbr \u002F>\u003Cstrong>To learn more about how you can tap into Canto’s extensive short-form video functionality, sign up today for a \u003Ca href=\"\u002Fsignup\u002F\">free trial\u003C\u002Fa>.\u003C\u002Fstrong>\u003C\u002Fp>",8,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F05\u002F19184122\u002Fshort-form-video-featured.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F05\u002F19184122\u002Fshort-form-video-featured-450x263.jpg","A video director with a marker slate getting ready to clap it and a video library in blue in the background.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F07\u002F19194400\u002Ftransform-creative-workflows-dam-450x300.jpg",30485,"how-5-teams-transformed-their-creative-workflows-with-dam","How 5 teams transformed their creative workflows with DAM","Here are some of the ways creative teams have streamlined their content workflows with DAM, and gained time back to devote towards creating.","\u002Fblog\u002Fhow-5-teams-transformed-their-creative-workflows-with-dam\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19193310\u002Fvideo-file-types-11-450x300.jpg",17682,"video-file-types","A comprehensive breakdown of different video file types","Learn the varying advantages of different video file types to figure out which optimally fits your needs. Here's a breakdown of popular video file formats.","\u002Fblog\u002Fvideo-file-types\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2017\u002F12\u002F19200914\u002Fdam-summit-450x243.jpg",20335,"dam-summit-infographic","Last year’s DAM summit explained in numbers","What happens at the Canto DAM Summit? We have put together some interesting numbers from last year's edition in our infographic.","\u002Fblog\u002Fdam-summit-infographic\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789794107842]