[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-six-revenue-boosting-benefits-of-digital-asset-management-software-for-agencies":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",64363,{"id":24,"name":25},"author-0301142015","Canto","2024-03-07T15:01:24","2025-12-19T13:12:05","Six revenue-boosting benefits of digital asset management software for agencies","six-revenue-boosting-benefits-of-digital-asset-management-software-for-agencies","Benefits of Digital Asset Management for Agencies","The right content management tools can unlock revenue and help agencies grow. Discover the top benefits of digital asset management for agencies.  ","Whether you’re a full-service agency or a specialist boutique, creating and managing digital content is a race against time and tight budgets. Managing directors are grappling with the ultimate puzzle: How can agencies increase profits, keep focused on billable work, and take on new clients — all without letting the quality of creative output drop? […]","Whether you’re a full-service agency or a specialist boutique, creating and managing digital content is a race against time and...","\u003Cp class=\"wp-block-paragraph\">Whether you’re a full-service agency or a specialist boutique, creating and managing digital content is a race against time and tight budgets. Managing directors are grappling with the ultimate puzzle: How can agencies increase profits, keep focused on billable work, and take on new clients — all without letting the quality of creative output drop?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">By combining everything you need to manage client media files, concepts, brand resources, artwork, and campaign materials in one place, a \u003Ca href=\"\u002Fdigital-asset-management\u002F\">digital asset management\u003C\u002Fa> (DAM) platform like Canto streamlines creative operations, freeing up resources to take on more projects.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">DAM platforms aren’t just a place to store client media. They’re about optimizing creative operations to maximize return on investment. So how can a DAM platform like Canto unlock revenue and help your agency grow? Let’s dive right into some of the top benefits of \u003Ca href=\"\u002Findustries\u002Fagencies\u002F\">digital asset management for agencies\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--1-accelerate-creative-workflows-and-produce-more-creative-content\">1. Accelerate creative workflows and produce more creative content\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A digital asset management platform ensures that any time your team does anything with digital content, it’s fast, easy, and streamlined. By centralizing client content in a searchable library, your team has the latest approved versions of client brand assets at their fingertips. And by integrating your DAM platform with project management software and creative tools, you can accelerate workflows even more.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With efficiency gains across every stage of creative production, you can deliver artwork and launch campaigns faster — leaving your team free to tackle more concepts and campaigns for prospecting and clients.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--2-streamline-reviews-and-go-from-concept-to-approval-in-no-time\">2. Streamline reviews and go from concept to approval in no time\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Seamlessly engage clients at every stage of the creative lifecycle, from the first spark of an idea to the final sign-off. Digital asset management platforms transform client collaboration by providing a dedicated space for reviews and approvals. With quick buy-in and efficient review cycles, your team can turn projects around faster and move on to the next campaign, concept, or pitch.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--3-outshine-the-competition-with-a-better-client-experience\">3. Outshine the competition with a better client experience\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Forget sharing work with clients in SharePoint, WeTransfer links, and ZIP files. Branded client portals provide a better experience. Clients can self-serve, uploading files to share with your team and approving concepts and artwork — all through a user-friendly interface. You spend less time going back and forth with clients, and your clients get a professional, convenient user experience.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Not only does a polished client portal streamline collaboration, it also sets your agency apart in a crowded marketplace.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"470\" src=\"\u002Fcdn\u002Fen\u002F2024\u002F03\u002F19183940\u002Fagencies-client-experience.jpg\" alt=\"A client portal with brand images, videos, and project proposals in an agency's digital asset management platform.\" class=\"wp-image-64365\" srcset=\"\u002Fcdn\u002Fen\u002F2024\u002F03\u002F19183940\u002Fagencies-client-experience.jpg 880w, \u002Fcdn\u002Fen\u002F2024\u002F03\u002F19183940\u002Fagencies-client-experience-450x240.jpg 450w, \u002Fcdn\u002Fen\u002F2024\u002F03\u002F19183940\u002Fagencies-client-experience-768x410.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--4-get-a-head-start-on-new-projects-by-repurposing-existing-content\">4. Get a head start on new projects by repurposing existing content\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Producing new client concepts from scratch is expensive and time-consuming. Creative teams get a head start when they can find and repurpose unused campaign assets or older, previously unsearchable client artwork.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">By leveraging content that might otherwise go unused, you can create concepts faster, deliver more with less, and ensure nothing goes to waste. As great artwork gets rediscovered and repurposed, it creates more value for your agency, increasing margins and maximizing ROI on creative investments.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--5-keep-your-team-focused-on-billable-work\">5. Keep your team focused on billable work\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Creative teams can easily get bogged down with tasks clients don’t consider part of billable services: sorting through mountains of files, adding metadata, and managing fast-moving projects. Keep your team focused on billable work by letting digital asset management software tackle those tasks for you with tools like smart tags, AI search, and automatic hex code tagging.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For example, Canto’s DAM platform offers AI-powered search. Creative team members can simply describe the visuals or video footage they need for a campaign, and AI finds client images and clips that fit those criteria. There’s no manual tagging or tedious content management required, so teams can redirect that time and energy to higher-value work.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--6-build-trust-with-clients-by-avoiding-mix-ups\">6. Build trust with clients by avoiding mix-ups\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">In addition to storing client media files themselves, a DAM platform also manages all the essential information that goes with them. Are these the most up-to-date assets from the client? Are we sure there’s a model release for this image? Can we release this, or is it still under embargo?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Tools like version controls, digital rights management, approval settings, and expiration dates make it easy to ensure your team never uses outdated, unlicensed, or still-embargoed brand assets and campaign materials.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-7--manage-and-deliver-pitches-artwork-and-campaigns-faster-with-canto\">Manage and deliver pitches, artwork, and campaigns faster with Canto\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A leader in digital asset management, Canto is the DAM of choice for successful agencies around the world. Canto’s innovative platform offers everything you need to accelerate creative workflows, enhance your team’s productivity, and scale client relations — including industry-leading technology like \u003Ca href=\"\u002Fproduct\u002Fai-visual-search\u002F\">AI Visual Search\u003C\u002Fa>.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Ca href=\"\u002Febooks\u002Fdigital-asset-management-for-agencies\u002F?utm_source=blog&utm_medium=content_cta&utm_campaign=canto_content_fy25&utm_content=guide_agencies\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"250\" src=\"\u002Fcdn\u002Fen\u002F2017\u002F10\u002F22124548\u002FCopy-of-ROI-CTA-blog-post.png\" alt=\"Download the eBook ‘Digital Asset Management for Agencies’; banner shows a professional with a laptop and icons for collaboration, approvals, and file-workflow automation.\" class=\"wp-image-71031\" srcset=\"\u002Fcdn\u002Fen\u002F2017\u002F10\u002F22124548\u002FCopy-of-ROI-CTA-blog-post.png 850w, \u002Fcdn\u002Fen\u002F2017\u002F10\u002F22124548\u002FCopy-of-ROI-CTA-blog-post-450x132.png 450w, \u002Fcdn\u002Fen\u002F2017\u002F10\u002F22124548\u002FCopy-of-ROI-CTA-blog-post-768x226.png 768w\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>",4,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F03\u002F19183939\u002Fagencies-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F03\u002F19183939\u002Fagencies-feature-450x225.jpg","Promotional staff images in an agency's digital asset management platform.",600,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"digital-asset-management","Digital Asset Management","\u002Fpost-category\u002Fdigital-asset-management\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192809\u002F3-questions-to-ask-when-buying-dam-450x300.jpg",39489,"3-questions-to-ask-when-choosing-a-digital-asset-management-solution","3 questions to ask when choosing a digital asset management solution","Searching for the right digital asset management solution? Here are three questions to make sure you’re choosing the best solution for your team.","\u002Fblog\u002F3-questions-to-ask-when-choosing-a-digital-asset-management-solution\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F01\u002F19195724\u002Fgoogle-drive-alternatives-450x300.jpg",21397,"google-drive-alternatives","The 5 best Google Drive alternatives available today","Google Drive hasn't kept up with recent changes to cloud technology. Companies need a lot more from their storage systems. Here are the 5 best alternatives.","\u002Fblog\u002Fgoogle-drive-alternatives\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F09\u002F12172255\u002Fdam-trends-feature-450x225.jpg",65471,"dam-trends","Digital asset management trends marketing leaders can’t ignore","See why DAM market trends are impossible to ignore. Learn how digital asset management drives growth, efficiency, and brand control for marketing leaders.","\u002Fblog\u002Fdam-trends\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789382233984]