[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-slogan-vs-tagline":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",39976,{"id":24,"name":25},"author-0301142015","Canto","2020-01-24T22:29:39","2025-12-18T12:21:15","Choosing between a slogan and a tagline","slogan-vs-tagline","Slogan vs tagline – a guide to help you decide which to choose","When examining a slogan vs a tagline, there's bound to be some overlap. Use this to your advantage when creating your own. Here's a complete guide.","If you’re unsure where you stand on the slogan vs tagline ordeal, it probably stems from a lack of true knowledge concerning both terms. They are in fact quite different and they’re pretty easy to understand once you grasp this. Here’s a guide to help you understand both terms better. What is a slogan? First […]","If you’re unsure where you stand on the slogan vs tagline ordeal, it probably stems from a lack of true...","\u003Cp class=\"wp-block-paragraph\">If you’re unsure where you stand on the slogan vs tagline ordeal, it probably stems from a lack of true knowledge concerning both terms. They are in fact quite different and they’re pretty easy to understand once you grasp this. Here’s a guide to help you understand both terms better.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-a-slogan\">What is a slogan?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">First up, \u003Ca href=\"\u002Fblog\u002Fwhat-is-a-slogan\u002F\">what is a slogan\u003C\u002Fa>? Company slogans align all the beneficial traits of a business, expressing them (generally indirectly) using short sentences. This concise statement is filled with excitement, creativity and other descriptive, enlightening information. Slogans are created in order to satisfy customers, though they definitely apply to and help guide company employees as well.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A slogan is similar to a motto. It has underlying goals which usually involve presenting a company in a certain way with positive goals and ideals. It also attempts to prove that whatever product or service it represents is worthy of a purchase by customers. Finally, companies create slogans and utilize them in order to let their customers quickly and easily identify their individual brand. Now that you have a firm grasp of company slogans, let’s pivot to taglines.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"489\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192714\u002Fslogan-vs-tagline.jpg\" alt=\"A woman holds a card in front of her eye.\" class=\"wp-image-39982\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192714\u002Fslogan-vs-tagline.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192714\u002Fslogan-vs-tagline-450x275.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192714\u002Fslogan-vs-tagline-768x469.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">A slogan is a changing motto of sorts.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-is-a-tagline\">What is a tagline?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Let’s move on to the next big question, \u003Ca href=\"\u002Fblog\u002Fwhat-is-a-tagline\u002F\">what is a tagline\u003C\u002Fa>? A company tagline is a powerful way for businesses to implant their brand in customer’s memories by giving them a unique and thoughtful phrase. Taglines are widely-ranging, as they represent the baseline values of each company that creates them. They are intended to represent the company brand for as long as it exists.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Taglines are basically a short, concise phrase that makes it absolutely clear what a company is about. It’s similar to a catchphrase and creates a strong impact on customers who see it or hear it. Company taglines are used in different advertisements and typically don’t get changed often, as it’s supposed to represent the main values of the company and this remains the same for long periods of time. Now that you have a foundational understanding of both a slogan and a tagline, let’s take a look at some of the ways in which they are different.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192713\u002Fslogan-vs-tagline-2.jpg\" alt=\"A cup of coffee with a slogan on it.\" class=\"wp-image-39984\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192713\u002Fslogan-vs-tagline-2.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192713\u002Fslogan-vs-tagline-2-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192713\u002Fslogan-vs-tagline-2-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Taglines don’t change too often.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--what-are-the-key-differences\">What are the key differences?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Taglines and slogans are quite similar, both are short phrases that represent a company. So how are they different? The easiest way to remember them is to imagine a tagline as permanent and slogan as ever-changing. Though this isn’t 100% the case, it is a pretty close declaration. Taglines only change when a drastic company values overhaul is necessary. Alternatively, slogans change often and don’t always attempt to display the main company values.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Think of a slogan as something that defines a company’s new product largely, with a touch of the underlying main values included. For example, a business that cares for animals with the tagline of ‘love all creatures’ could come out with a new product, a coat made from zero animals. Their slogan for this jacket may be something like ‘All the fur, none of the animal’. As you can see, a slogan will definitely change as the company creates new products and services, while the tagline will mostly remain the same. In the above example, the slogan might change if the company had a change of heart concerning consuming animal products, though this would require a drastic values change. With these distinct differences in mind, it’s a bit easier to build your own slogans and taglines.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With a strong understanding of these terms and their differences, you’ll understand which side certain phrases will fall under when examining the slogan vs a tagline. Remember that even though they are not the same, they’re in the same vain and can build off each other for your company and brand.\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192713\u002Fslogan-vs-tagline-3.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192713\u002Fslogan-vs-tagline-3-450x300.jpg","A sign with a motto on it.",533,800,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F01\u002F19184300\u002Fbrand-story-feature-450x263.jpg",51817,"brand-story","Brand story: What it is and how to tell one that drives results","How to leverage your brand story to engage customers, increase sales, and boost your bottom line.","\u002Fblog\u002Fbrand-story\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193329\u002Fbranding-design-450x300.jpg",36502,"branding-design","Branding design – 3 tips to build visual items","Branding design defines your company in a lot of ways to a large amount of customers. Make sure you understand the different ways to build company visuals.","\u002Fblog\u002Fbranding-design\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19191006\u002Fbrand-value-chain-25-450x263.jpg",35887,"brand-value-chain","Brand value chain: How brands build and measure lasting value","The brand value chain opens the door to insight, which leads to success. Here’s a simple breakdown of the model to help you achieve your goals.","\u002Fblog\u002Fbrand-value-chain\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787374895131]