[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-software-as-a-product":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",24928,{"id":24,"name":25},"author-0301142015","Canto","2021-01-20T08:00:32","2026-04-17T20:50:13","What you need to know about software as a product","software-as-a-product","Software as a product (SaaP): Software products you control","Software as a product is a one-time purchase that provides businesses with a technological solution. Learn more about SaaP.","Software as a product (SaaP) is a one-time purchase of a technology solution that belongs within a team’s MarTech stack. Here we’ll look at what SaaP is and how it works to service your business needs. What is software as a product (SaaP)? Software as a product is a license that allows you to download […]","Software as a product (SaaP) is a one-time purchase of a technology solution that belongs within a team’s MarTech stack....","\u003Cp class=\"wp-block-paragraph\">Software as a product (SaaP) is a one-time purchase of a technology solution that belongs within a team’s \u003Ca href=\"\u002Fglossary\u002Fwhat-is-martech\u002F\">MarTech\u003C\u002Fa> stack. Here we’ll look at what SaaP is and how it works to service your business needs.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-software-as-a-product-saap\">What is software as a product (SaaP)?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Software as a product is a license that allows you to download and host a software solution on your server. Although there are no monthly or annual subscription fees, SaaP costs more upfront as a result. Unlike cloud-based services, SaaP works offline and on the intranet, as well as the internet. When a business purchases software as a product they essentially become the host and control all of the tool’s functionality.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Software as a product is a purchase you own and not a rental you subscribe to. Once installed, it is up to a business to ensure software maintenance. SaaP upgrades usually come at an additional cost and IT will be heavily involved from the outset. Internal servers are required to accommodate SaaP as it isn’t cloud-based.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"360\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185951\u002Fsoftware-as-a-product-16-768x461-1.jpg\" alt=\"An illustrated image of technology with system updates and icons of wifi, search, arrows all over a purple background\" class=\"wp-image-52642\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185951\u002Fsoftware-as-a-product-16-768x461-1.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185951\u002Fsoftware-as-a-product-16-768x461-1-450x270.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Benefits of SaaP:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>Controlled security\u003C\u002Fli>\u003Cli>Offline usability\u003C\u002Fli>\u003Cli>No third-party governance\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">SaaP is static in nature and once you have the product you will need to maintain it. This means you’ll need a dedicated team to keep up with software updates and data security.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--keep-up-to-date\">Keep up to date\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Team workflow can be disrupted if your SaaP solutions aren’t up to date with the latest technology. To update the software, you will need to pay an additional fee to the company you purchased it from. SaaP can become costly if future pricing is not accounted for. Team collaboration and aligning your MarTech to projects and campaigns is an issue faced by SaaP owners as products evolve.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"469\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185945\u002Fsoftware-as-a-product-18-768x655-1-2.jpg\" alt=\"an illustrated image of video tapes over a two tiered yellow and teal background. \" class=\"wp-image-53334\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185945\u002Fsoftware-as-a-product-18-768x655-1-2.jpg 550w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185945\u002Fsoftware-as-a-product-18-768x655-1-2-450x384.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--software-as-a-service-saas-alternative\">Software as a service (SaaS) alternative\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Software as a service is a monthly or yearly subscription-based solution. These third-party applications are popular for businesses keen to scale and require no internal storage space. Data is stored in the cloud and made accessible via the web. SaaS tools have several benefits:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>Automatic updates\u003C\u002Fli>\u003Cli>No hardware required\u003C\u002Fli>\u003Cli>Fully scalable\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Let’s compare two examples:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">SaaP: Microsoft Office 2010 – CD purchase installed on a computer\u003Cbr \u002F>SaaS: Adobe Creative Cloud – yearly subscription available via the web\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"372\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185950\u002Fsoftware-as-a-product-17-1.jpg\" alt=\"an illustrated image of a computer with collaborators, graphs, emails and arrows. \" class=\"wp-image-52644\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185950\u002Fsoftware-as-a-product-17-1.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185950\u002Fsoftware-as-a-product-17-1-450x279.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">When it comes to \u003Ca href=\"\u002Fblog\u002Fsaas-vs-saap\u002F\">SaaS versus SaaP\u003C\u002Fa> solutions the former makes integrating existing systems like CRM and workflow software painless. Productivity and efficiency are also improved as maintenance is left to the owner of the solution, as are licensing and legal requirements. At the end of your subscription, it’s up to you if you renew with a third-party. This encourages software companies to stay competitive. SaaP in comparison has no ongoing fees but there is a cost involved in purchasing updates of software. While data security is in the hands of the owner, so is the need to ensure it’s kept secure.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For more forward-thinking marketing teams looking to keep your business agile as technology advances, consider SaaS as the better alternative.\u003C\u002Fp>",2,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F05\u002F19193038\u002Fsoftware-as-a-product-19.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F05\u002F19193038\u002Fsoftware-as-a-product-19-450x299.jpg","A colorful pink green and teal CD-Rom with a case over a maroon background.",532,800,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-technology","Marketing technology","\u002Fpost-category\u002Fmarketing-technology\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193303\u002Findesign-file-extension-13-450x241.jpg",24299,"indesign-file-extension","InDesign file extension – using the Adobe file type","The indesign file extension is used for projects that require multiple layers and layouts. Here's a guide to help you learn all about the INDD.","\u002Fblog\u002Findesign-file-extension\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F09\u002F19184537\u002FImprove-workflow-Feature-450x263.jpg",61645,"improve-workflow","Improve workflow: Prepare your marketing team for economic uncertainty","Learn how economic uncertainty brought by the COVID-19 pandemic forced marketing teams to adapt and improve workflow to deal with inefficient processes.","\u002Fblog\u002Fimprove-workflow\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F05\u002F19193122\u002Fdropbox-vs-onedrive-17.jpg",19212,"dropbox-cloud","Dropbox cloud: Features that work for you","Dropbox cloud storage offers versatility and can be scaled to grow with your organization. Learn 3 features right here.","\u002Fblog\u002Fdropbox-cloud\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789479974239]