[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-software-as-a-service":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",18755,{"id":24,"name":25},"author-0301142015","Canto","2021-01-18T08:00:09","2025-12-19T13:49:32","Software as a Service (SaaS) – Third-party software that works for you","software-as-a-service","Software as a Service – Empowering business growth","Software as a service provides marketing teams with tools to succeed. Learn more about what SaaS is and how it improves your business.","Whether it’s a product or service your business provides, how your team utilizes software has a direct impact on campaign and project success. Here we breakdown what SaaS is and the benefits it brings to your daily work. What is Software as a Service (SaaS)? SaaS is a third-party application available via the internet. It […]","Whether it’s a product or service your business provides, how your team utilizes software has a direct impact on campaign...","\u003Cp class=\"wp-block-paragraph\">Whether it’s a product or service your business provides, how your team utilizes software has a direct impact on campaign and project success. Here we breakdown what SaaS is and the benefits it brings to your daily work.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-software-as-a-service-saas\">What is Software as a Service (SaaS)?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">SaaS is a third-party application available via the internet. It doesn’t require hardware, licenses or integrations and customers pay a monthly or yearly fee. Automatic updates are made by outside vendors who own the software and maintenance belongs to the owner. Google Drive is considered software as a service. If you use Office 365 to draft documents on Microsoft Word or send emails, you are also using SaaS. Salesforce is an example of SaaS versatility and focuses on customer relationship management. SaaS is a part of daily working life and is commonly used across multiple departments.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>SaaS examples:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>Dropbox for storage\u003C\u002Fli>\u003Cli>Mailchimp for \u003Ca href=\"\u002Fblog\u002Femail-marketing-tips\u002F\">email marketing\u003C\u002Fa>\u003C\u002Fli>\u003Cli>YouTube for video content\u003C\u002Fli>\u003Cli>Slack for communication\u003C\u002Fli>\u003Cli>Personio for human resource management\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"495\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185956\u002Fsoftware-as-a-service-16-768x620-1.jpg\" alt=\"a team meeting \" class=\"wp-image-52600\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185956\u002Fsoftware-as-a-service-16-768x620-1.jpg 495w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185956\u002Fsoftware-as-a-service-16-768x620-1-450x364.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Software as a service is cloud-based. It replaces an \u003Ca href=\"https:\u002F\u002Fdlg.im\u002Fen\u002Fblog\u002Fexplaining-the-main-hosting-models-on-premise-server-self-hosted-hosted-cloud\u002F\" target=\"_blank\" rel=\"noopener\">on-premise model\u003C\u002Fa> of hardware installation with device login via the internet. A plus of SaaS is the fact that the provider manages everything associated with the software and is responsible for maintenance. This includes updates, integrations, licenses and ensuring security measures are maintained. Third-party usage frees up IT teams to focus on in-house work and enables colleagues to access and share files.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--saas-improves-teamwork\">SaaS improves teamwork\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Collaboration is improved when teammates are able to work from a single place. Office hardware can slow down how information is stored, shared and interpreted and this has an effect on team productivity. Software as a service delivers communal access points and databases for entire teams to use. \u003Ca href=\"\u002Fblog\u002Fenterprise-resource-planning\u002F\">Enterprise Resource Planning\u003C\u002Fa> is a good example of successful SaaS. It is used to consolidate customer information in one place to give a better customer experience. SaaS is scalable which means as your business grows there’s no issue with external servers.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Mobility and agility in the digital space\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Another benefit of using a web browser or app-based service is mobility. Teams become agile when able to access digital assets, files or the services they need from anywhere. Networks, runtime and data are all managed by the SaaS vendor, freeing up time for your teams to visualize a campaign or realize project goals. The ability to work remotely is another plus.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>5 benefits of SaaS:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>Cost-efficient price points\u003C\u002Fli>\u003Cli>Host servers with large capacity\u003C\u002Fli>\u003Cli>Automatic system management updates\u003C\u002Fli>\u003Cli>Scalable integrations\u003C\u002Fli>\u003Cli>Quality control\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"608\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185956\u002Fsoftware-as-a-service-13-768x608-1.jpg\" alt=\"SaaS logo\" class=\"wp-image-52602\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185956\u002Fsoftware-as-a-service-13-768x608-1.jpg 768w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185956\u002Fsoftware-as-a-service-13-768x608-1-450x356.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Enjoy widespread adoption and seamless integration when using SaaS across your business. But also keep in mind your security requirements before entrusting a third-party service with sensitive data. A little research beforehand will ensure the service you choose is the right fit for your business operations.\u003C\u002Fp>",2,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F10\u002F19195306\u002Fsoftware-as-a-service-10.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F10\u002F19195306\u002Fsoftware-as-a-service-10-450x239.jpg","A picture of a laptop with building blocks in front of it that spell 'SaaS'.",372,701,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-technology","Marketing technology","\u002Fpost-category\u002Fmarketing-technology\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F03\u002F19193355\u002Fpattern-library-11-450x450.jpg",23677,"pattern-library","Pattern library: 3 ways to optimize your site’s design consistency","A pattern library is a rundown of visual elements for a site. It gives instruction for a site’s visual outlook. Learn how to best use them here.","\u002Fblog\u002Fpattern-library\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F05\u002F19193114\u002Findesign-vs-illustrator-27-450x305.jpg",17697,"indesign-vs-illustrator","InDesign vs Illustrator – The ultimate design software comparison","Compare InDesign vs Illustrator to learn which features support the needs of your project. Here are some crucial features to guide your decision.","\u002Fblog\u002Findesign-vs-illustrator\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193004\u002Fretail-digital-transformation-450x253.jpg",38481,"retail-digital-transformation","Retail digital transformation – Improving stores through tech","Retail digital transformation is a reality of modern times. How companies perform their own has huge benefits and potential downfalls. Learn more here.","\u002Fblog\u002Fretail-digital-transformation\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789016512675]