[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-style-guide-template":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",37334,{"id":24,"name":25},"author-0301142015","Canto","2019-11-20T11:34:38","2025-11-12T11:20:09","A unique, informative look at style guide templates","style-guide-template","A style guide template provides a visual representation of a company. Make sure you have a strong grasp of all it should entail. Here are some unique tips.","A style guide template is a lot more important than companies might know. In fact, without the right type of template, a style guide might fail to get the right idea across to users trying to represent the brand. Luckily, it’s easy to correct this potential issues by following a few principles. Here’s a breakdown […]","A style guide template is a lot more important than companies might know. In fact, without the right type of...","\u003Cp class=\"wp-block-paragraph\">A style guide template is a lot more important than companies might know. In fact, without the right type of template, a style guide might fail to get the right idea across to users trying to represent the brand. Luckily, it’s easy to correct this potential issues by following a few principles. Here’s a breakdown including some tips to align your template correctly.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-a-style-guide-template\">What is a style guide template?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A style guide is like a rulebook for anyone working for a specific company. It sets precedents concerning grammar, visuals, tone, tense, colors and more. It ensures that any created works are compatible with all other brand content.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">A style guide template is the arrangement or pattern used to create the layout and overall visual appearance of the style guide. Companies select this based on how they want their brand to portray itself to all who use it. If they want specific tone and colors, their template and layout should follow suit to represent this to all team members and externals who see it.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-37345\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193152\u002Fstyle-guide-template-4.jpg\" alt=\"A group of different newsletters and company logos.\" class=\"wp-image-37345\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193152\u002Fstyle-guide-template-4.jpg 1200w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193152\u002Fstyle-guide-template-4-450x450.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193152\u002Fstyle-guide-template-4-1024x1024.jpg 1024w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193152\u002Fstyle-guide-template-4-150x150.jpg 150w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193152\u002Fstyle-guide-template-4-768x768.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">A style guide sets the rules for all future company projects.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--why-is-the-template-important-to-the-style-guide\">Why is the template important to the style guide?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The template chosen will represent your brand in its full visual aesthetic. If the template itself doesn’t fit the brand, it will throw off anyone who reads it. This is because the style guide dictates how team members and outside agencies are to use your brand.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here’s an example of why the template is so important to the style guide. If there were a warning sign posted by an extremely dangerous part of nature, it would make sense for the sign to coincide with visuals representing caution – red font, serious typography, etc. If, however, the sign were made up of happy colors and goofy fonts, the message would be lost. The same is true for choosing a template when creating a style guide.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-37347\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"701\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193152\u002Fstyle-guide-template-5.jpg\" alt=\"A group of workers creating a layout on a computer.\" class=\"wp-image-37347\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193152\u002Fstyle-guide-template-5.jpg 773w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193152\u002Fstyle-guide-template-5-450x408.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193152\u002Fstyle-guide-template-5-768x696.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">The template sets the tone for the entire style guide.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--5-different-tips-to-make-an-amazing-style-guide-template\">5 different tips to make an amazing style guide template\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">You want the company style guide to really stand out and draw team members in to the culture. Therefore, it’s important to create an exciting layout. Here are five unique tips to help you do so:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Be unique with your brand colors\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Sure, it’s important to fill your style guide using company colors. However, it’s just as important to avoid overdoing it or being cliche. Mix up your \u003Ca href=\"https:\u002F\u002Fwww.freelogoservices.com\u002Fblog\u002F2017\u002F12\u002F14\u002Fwhat-are-the-best-colors-for-a-company-logo\u002F\" target=\"_blank\" rel=\"noopener\">color schemes\u003C\u002Fa> and keep the layout fresh. It will encourage teams to do the same in their projects.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. Include a logo on every page\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Similar to having page numbers to guide readers, a logo on every page maintains professionalism and solidarity throughout the style guide. Make sure you choose a reasonable size – something noticeable but not overwhelming to the material.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. Name your brand colors\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">It’s a lot easier to refer to specific names of brand colors than it is to numbers of a color chart. For example, ‘Dark Ruby Red’ makes things easier than ‘#FF0000’. It also distinguishes between plain green and a unique type of green.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-37342\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"544\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193153\u002Fstyle-guide-template-3.jpg\" alt=\"A color book.\" class=\"wp-image-37342\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193153\u002Fstyle-guide-template-3.jpg 605w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193153\u002Fstyle-guide-template-3-450x405.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Give your brand colors specific labels.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">4. Create an intriguing title and supplement it with a beautiful title page\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Just because it’s a style guide and not a novel doesn’t mean the title has to be boring. Make it pop with a twist but keep it professional and on-point. Further, the title page should be intriguing visually. Give the readers the idea that your brand is professional through and through.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">5. Give your template layout enough room for images\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Finally, make sure your guide is laid out in a manner that gives plenty of room for images. The most likely use of images in the style guide is the company product. It’s very informative to explain a product or tool and then show a picture of it.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Remember that the template you use for a style guide represents your brand just as much as the content of the guide. Make sure it measures up to the standards your company wants to represent.\u003C\u002Fp>",3,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193153\u002Fstyle-guide-template-2.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193153\u002Fstyle-guide-template-2-450x278.jpg","An example style template.",479,775,[42],{"id":43,"slug":43,"title":44,"path":45},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19190722\u002Fbranding-websites-16-450x294.jpg",37751,"branding-websites","Unlocking your potential with branding websites: A complete guide","Branding websites give you the extra push needed toward success. Which ones truly deliver the goods? Here are seven great examples.","\u002Fblog\u002Fbranding-websites\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F08\u002F19191036\u002Fbrand-dilution-12-450x283.jpg",47460,"brand-dilution","Brand dilution: 9 real examples and what every brand can learn from them","Here’s something that might surprise you: even the most successful products can dilute your brand. Want to learn more? Read on.","\u002Fblog\u002Fbrand-dilution\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19191128\u002Fbrand-recognition-29-1-450x282.jpg",25209,"brand-recognition","Why brand recognition helps businesses: Strategies to build lasting awareness","This is my painless process to gain valuable brand recognition that you can implement right away. Sound interesting? Learn more here.","\u002Fblog\u002Fbrand-recognition\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1790485298868]