[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-successful-podcasts":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",43392,{"id":24,"name":25},"author-0301142015","Canto","2020-04-08T03:54:49","2025-12-18T12:16:29","A comprehensive, helpful guide to create successful podcasts","successful-podcasts","Podcasts are a great way to gain an audience and promote certain topics and ideas. Here’s a guide to make sure you create successful podcasts of your own.","Podcasts are growing in popularity and are tackling a wide range of topics, making them suitable for all types of different audiences. If you’re considering entering the world of podcasts, it’s important to do some research to determine what types of things work and what fails. Luckily, I’ve created a simple guide to help you […]","Podcasts are growing in popularity and are tackling a wide range of topics, making them suitable for all types of...","\u003Cp class=\"wp-block-paragraph\">Podcasts are growing in popularity and are tackling a wide range of topics, making them suitable for all types of different audiences. If you’re considering entering the world of podcasts, it’s important to do some research to determine what types of things work and what fails. Luckily, I’ve created a simple guide to help you create your own successful podcasts.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--some-tips-to-help-build-a-successful-podcast\">Some tips to help build a successful podcast\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The basics often go overlooked when starting a podcast, so make sure you’ve laid a foundation that will give your show a chance to succeed. The first and truly most important part about a podcast is the equipment you use. \u003Ca href=\"\u002Fblog\u002Fpodcast-tools\u002F\">Podcast tools\u003C\u002Fa> are more important than the ideas you have and content you create. This is because podcasts are different from a blog or an article.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-43397\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"307\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192121\u002Fsuccessful-podcasts-2.jpg\" alt=\"A blue microphone.\" class=\"wp-image-43397\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192121\u002Fsuccessful-podcasts-2.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192121\u002Fsuccessful-podcasts-2-450x173.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192121\u002Fsuccessful-podcasts-2-768x295.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">High-quality hardware is a podcast must.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">No matter how old the computer you use when typing a blog, the audience sees the font and the text exactly the same as if you had typed it up on the best computer on the market. That’s not the case with podcasts. Bad audio quality ruins the show and turns away audiences. Now, that doesn’t mean that it’s necessary to have the most expensive equipment on the market. However, it’s important to use quality tools that cover all the audio quality bases. These typically include a nice microphone with a stand\u002Fmount and a pop filter.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The next important thing after the audio and content-quality is the regularity of the show. It doesn’t matter how interesting the topic is, audiences will desert the show and never come back if the episodes don’t come out on schedule. Imagine hearing the first episode of a podcast and loving it, only to find the next episode doesn’t come out for another 6 months. You would certainly not wait around. Make sure your show keeps a tight schedule to maintain audiences.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-43399\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"556\" height=\"480\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192121\u002Fsuccessful-podcasts-3.jpg\" alt=\"A podcast icon.\" class=\"wp-image-43399\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192121\u002Fsuccessful-podcasts-3.jpg 556w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192121\u002Fsuccessful-podcasts-3-450x388.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Make sure your show runs on a schedule.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-are-some-of-the-most-successful-podcasts\">What are some of the most successful podcasts?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Topics that typically go over well in the podcast community are often things that are currently in the spotlight in terms of news, events, etc. Keep in mind that there are some real positives and negatives when making this type of content. Certainly, if your show is some type of news show that follows current events, it could potentially be long lasting. However, if you create a show based on some hot issue, chances are the podcast will be short lived.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Another thing that seems to be popular is the concept of somebody who was famous from another subject area who then branches out to a podcast show. Of course, we don’t all have this option (we’re not all celebrities) but it does provide us with some reasonable ideas. For one, it could influence the types of guests we bring on the show.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-43401\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"695\" height=\"463\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192121\u002Fsuccessful-podcasts-4.jpg\" alt=\"A group of users working on a podcast.\" class=\"wp-image-43401\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192121\u002Fsuccessful-podcasts-4.jpg 695w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192121\u002Fsuccessful-podcasts-4-450x300.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">We can’t be experts on everything, but we can invite expert guests.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Finally, shows with a hyper-focused theme are quite popular. For example, a show that discusses only topics within a certain genre. This could include things like sports, television, literature and movies. Consider zeroing in on one particular thing rather than trying to be too broad. This could help retain a more loyal audience. It also might make the show a lot easier to produce.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--how-can-we-use-these-examples-to-build-our-own-show\">How can we use these examples to build our own show?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Seeing and understanding what types of things are succeeding in the podcast world helps us come up with our own ideas for shows. However, it’s important that we don’t simply fall in line to fit within a specific category that is popular. There needs to be some evaluation of our own particular skills, knowledge and understanding.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-43403\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"700\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192120\u002Fsuccessful-podcasts-5.jpg\" alt=\"A woman listening to podcasts.\" class=\"wp-image-43403\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192120\u002Fsuccessful-podcasts-5.jpg 618w, \u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192120\u002Fsuccessful-podcasts-5-397x450.jpg 397w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Use other shows as a guide for your own creations.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Even more important than what we, as potential creators want to talk about or are experts at, is our audience. When creating a podcast, it’s easy to get swept away in endless ideas about what we want the show to be about and how we can accomplish this. Instead, the focus should be squarely on our audience. How will we make this interesting for listeners? Who are our listeners? What makes us different than our peers of the same genre? These are the questions we need to be focusing on during the creation phase.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">There are too many resources available for us to venture into the world of podcasts unprepared. Spend some time doing data analysis and listening to other podcasts to see what is working and what isn’t. This type of preparation is key to success.\u003C\u002Fp>",4,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192336\u002Fmarketing-podcasts-4.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192336\u002Fmarketing-podcasts-4-450x337.jpg","A desk with podcast tools.",599,800,[42],{"id":43,"slug":43,"title":44,"path":45},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F08\u002F19192313\u002Fmarketing-project-management-25-450x300.jpg",15680,"marketing-project-management","Marketing project management: A comprehensive guide to planning, executing, and scaling campaigns","Take advantage of marketing project management tech to give your team an edge. Power your next campaign with these new marketing project management ideas.","\u002Fblog\u002Fmarketing-project-management\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F02\u002F19184827\u002Fscaling-content_feature-450x263.jpg",60189,"scaling-digital-content-creation-2022","Top tips for scaling digital content creation in 2022","Putting the right systems in place is absolutely crucial to successfully creating digital content at scale. Use these five tips to build a solid foundation and set your team up for success. ","\u002Fblog\u002Fscaling-digital-content-creation-2022\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2022\u002F11\u002F19184336\u002Fworkplace-well-being-feature-450x263.jpg",62364,"workplace-well-being-the-team-sport-we-win-by-optimizing-how-we-work","Workplace well-being: The team sport we win by optimizing how we work","Workforce well-being in the 21st century is not a one-off struggle for individuals, but a team sport we win by playing together.","\u002Fblog\u002Fworkplace-well-being-the-team-sport-we-win-by-optimizing-how-we-work\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789966902804]