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Learn how retail brands can benefit from a DAM solution like Canto to stay in the game.","For consumer brands, managing relationships with retailers is essential to meeting growing consumer expectations of convenient and streamlined shopping experiences. In this increasingly digital age, it’s not just products moving between brands and retailers – it’s also visual assets. The challenge for many consumer brands is providing a smooth and professional way to share assets […]","For consumer brands, managing relationships with retailers is essential to meeting growing consumer expectations of convenient and streamlined shopping experiences....","\u003Cp class=\"wp-block-paragraph\">For consumer brands, managing relationships with retailers is essential to meeting growing consumer expectations of convenient and streamlined shopping experiences. In this increasingly digital age, it’s not just products moving between brands and retailers – it’s also visual assets.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The challenge for many consumer brands is providing a smooth and professional way to share assets with their retailers, and that’s where digital asset management (DAM) can help. We’ve had the pleasure of helping many of our customers streamline the way they share assets with retailers and distributors, strengthening those key relationships.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Chris Freyer, marketing specialist at The Honest Kitchen, joined us to share how he uses Canto to share assets with over 4,000 retailers.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--sharing-assets-with-retailers-using-portals\">Sharing assets with retailers using Portals\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Canto \u003Ca href=\"\u002Ffeatures\u002Fdistribute-analyze\u002F\">Portals\u003C\u002Fa> are libraries separate from the main asset library that are customizable and configured to share content to users with limited privileges. The Honest Kitchen uses Portals to share product photos and lifestyle photography with their 4,000+ retailers.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Before Canto, we didn’t have a way to get all these assets to our retailers. Now, it’s really easy,” said Chris.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Customizing the Portal for a professional, branded experience\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1912\" height=\"944\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194132\u002FScreen-Shot-2019-08-19-at-2.28.50-PM.png\" alt=\"The Honest Kitchen Canto Portal\" class=\"wp-image-32051\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194132\u002FScreen-Shot-2019-08-19-at-2.28.50-PM.png 1912w, \u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194132\u002FScreen-Shot-2019-08-19-at-2.28.50-PM-450x222.png 450w, \u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194132\u002FScreen-Shot-2019-08-19-at-2.28.50-PM-1024x506.png 1024w, \u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194132\u002FScreen-Shot-2019-08-19-at-2.28.50-PM-768x379.png 768w, \u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194132\u002FScreen-Shot-2019-08-19-at-2.28.50-PM-1536x758.png 1536w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Chris set up a public portal with a custom URL so that anyone with the link can access it. He further customized it with a lifestyle background image, The Honest Kitchen logo and custom album covers to give the portal a branded and professional look.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Once I had [the portal] done and shared it with upper management, they were really impressed,” said Chris.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Simple set up and user-friendly interface\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Chris loves the search functionality of portals, which makes it easy for retailers to find what they need without having to make requests for individual assets. In addition, the portal was simple to put together; he estimates that it took him just a few hours to create the portal, receive feedback from the team, and finalize it. Portals are also easily maintained and updated. Once the assets are in the right folders, it’s simply a matter of syncing the content.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We know retailers are using it because we see images pop up in places like social media ads. Portals have helped strengthen our relationship with sales reps and stores,” said Chris.\u003C\u002Fp>",2,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194132\u002Fthe-honest-kitchen-canto.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F08\u002F19194132\u002Fthe-honest-kitchen-canto-450x293.jpg","The Honest Kitchen Canto Portal",666,1024,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F09\u002F19195115\u002Fteam-collaboration-450x197.jpg",18893,"team-collaboration","Proven success strategies to boost team collaboration","Team collaboration thrives within organizations that promote creativity through exploratory and experimental methods. Evaluate your own methods to succeed.","\u002Fblog\u002Fteam-collaboration\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F11\u002F19194627\u002Fmarketing-operations-management-10-450x225.jpg",19499,"marketing-operations-management","What is marketing operations management?","Marketing operations management is key to controlling the growing tasks and requirements marketing teams face. It provides efficient enterprise oversight.","\u002Fblog\u002Fmarketing-operations-management\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192642\u002FChristyDuggan_CCC-1-450x243.jpg",40327,"creative-spotlight-christy-duggan-counter-culture-coffee","Working for your dream brand with Christy Duggan from Counter Culture Coffee","We talked with Christy Duggan, visual designer at Counter Culture Coffee, about her exciting job at a company dedicated to coffee perfection and sustainability.","\u002Fblog\u002Fcreative-spotlight-christy-duggan-counter-culture-coffee\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787601500216]