[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-the-oldest-logos-that-still-exist-today":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",68136,{"id":24,"name":25},"author-0301142015","Canto","2026-04-16T09:00:00","2026-04-16T19:12:49","The oldest logos still in use today","the-oldest-logos-that-still-exist-today","The Oldest Logos Still in Use Today","Discover the world's oldest logos still in use today, from Stella Artois' 1366 horn emblem to Coca-Cola's iconic cursive. Explore the 25 most enduring brand identities and what makes them timeless.","A company’s logo is an essential element of its brand — it helps consumers quickly identify products and, over time, builds familiarity and trust. While most brands update their logos to fit modern times, a few have maintained the same visual identity for more than a century. Simple, timeless design tends to be the key […]","A company’s logo is an essential element of its brand — it helps consumers quickly identify products and, over time,...","\u003Cp class=\"wp-block-paragraph\">A company’s logo is an essential element of its brand — it helps consumers quickly identify products and, over time, builds familiarity and trust. While most brands update their logos to fit modern times, a few have maintained the same visual identity for more than a century. Simple, timeless design tends to be the key to their longevity: the Coca-Cola Co., for example, has used the same cursive font since 1887 and is now reportedly the fifth most recognizable brand in the world.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The old logos that still exist today have all retained the distinct core elements that make them recognizable, though some designs have been slightly altered over the years.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-the-oldest-logo-still-in-use-today\">What is the oldest logo still in use today?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Stella Artois has the oldest company logo still in use today, featuring its signature horn and star, which dates back to 1366, when the Den Hoorn brewery was founded in Belgium. Local brewer Sebastian Artois purchased the brewery in 1708 and renamed it after himself. The name “Stella” — Latin for “star” — was inspired by the brewery’s first seasonal beer, the Christmas Star, while “Artois” honors Sebastian Artois, the Den Hoorn brewmaster.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Despite the name change, the original horn logo has remained a prominent feature of the logo for more than 600 years. The horn, originally used to beckon travelers, has come to signify stability and continuity — fitting for the best-selling Belgian beer in the world.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">All logos on our list have been in use for more than a century. Here are the 10 oldest:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Stella Artois\u003C\u002Fstrong> — first used in 1366\u003C\u002Fli>\u003Cli>\u003Cstrong>Twinings\u003C\u002Fstrong> — first used in 1787 (the world’s oldest unaltered logo, in continuous use for over 227 years)\u003C\u002Fli>\u003Cli>\u003Cstrong>American Red Cross\u003C\u002Fstrong> — first used in 1864\u003C\u002Fli>\u003Cli>\u003Cstrong>Nestlé\u003C\u002Fstrong> — first used in 1868 (its first logo featured a nest symbolizing care and safety)\u003C\u002Fli>\u003Cli>\u003Cstrong>Heinz\u003C\u002Fstrong> — first used in 1869; largely unchanged since introduction, symbolizing the brand’s Pennsylvania heritage\u003C\u002Fli>\u003Cli>\u003Cstrong>Amstel Bier\u003C\u002Fstrong> — first used in 1870\u003C\u002Fli>\u003Cli>\u003Cstrong>Mitsubishi\u003C\u002Fstrong> — first used in 1873\u003C\u002Fli>\u003Cli>\u003Cstrong>Bass Ale\u003C\u002Fstrong> — first used in 1876 (its red triangle was the first registered trademark in Britain)\u003C\u002Fli>\u003Cli>\u003Cstrong>John Deere\u003C\u002Fstrong> — first used in 1876\u003C\u002Fli>\u003Cli>\u003Cstrong>Boots\u003C\u002Fstrong> — first used in 1883\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure class=\"wp-block-image aligncenter size-large\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F16184743\u002Fcreative-teams-feature-5-1024x512.jpg\" alt=\"Man and woman on a laptop with red icons of idea, collaboration and document float around them.\" class=\"wp-image-77078\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F16184743\u002Fcreative-teams-feature-5-1024x512.jpg 1024w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F16184743\u002Fcreative-teams-feature-5-450x225.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F16184743\u002Fcreative-teams-feature-5-768x384.jpg 768w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F16184743\u002Fcreative-teams-feature-5.jpg 1200w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-is-the-world-s-oldest-unaltered-logo\">What is the world’s oldest unaltered logo?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">British tea company Twinings holds that distinction. Its logo, introduced in 1787, uses a capitalized font and has never been altered. It has been displayed continuously at the same location on London’s Strand since 1706 — reinforcing the brand’s heritage and authenticity.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The logo is based on the Twining family crest and references China, from which the company exclusively sourced its tea. Its simple wordmark style has kept it timeless across nearly two and a half centuries.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--why-did-campbell-s-change-its-logo\">Why did Campbell’s change its logo?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The Campbell’s logo, based on founder Joseph Campbell’s original signature, has appeared on the brand’s famous red-and-white soup cans for decades. In 2021, the company gave it a subtle modernization. The updates included:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>Removing the drop shadow from the lettering\u003C\u002Fli>\u003Cli>Removing the ligatures between letters\u003C\u002Fli>\u003Cli>Restoring the Campbell’s “C” in the fleur de lis at the bottom — a callback to the original 1898 label design\u003C\u002Fli>\u003Cli>Restoring the slanted “O” in “Soup,” also from the 1898 label\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">The classic red font on a white background was preserved throughout. Campbell’s Chief Marketing Officer of Meals & Beverages, Linda Lee, described the intent behind the change:\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cem>“We’ve been on a journey to re-imagine this iconic brand and appeal to new generations of consumers who are cooking at home more than ever, while still honoring our rich history.”\u003C\u002Fem>\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Campbell’s subtle logo redesign is a prime example of refreshing a historic logo while preserving its core identity. Tools like Canto play a crucial role in \u003Ca href=\"\u002Fglossary\u002Fbrand-management\u002F\">brand management\u003C\u002Fa> by helping companies store, organize, and distribute their logos and other digital assets efficiently, making it easier to scale \u003Ca href=\"http:\u002F\u002FCampbell’s subtle logo redesign is a prime example of refreshing a historic logo while preserving its core identity. Tools like Canto play a crucial role in brand management by helping companies store, organize, and distribute their logos and other digital assets efficiently, making it easier to scale brand consistency with a centralized DAM system.\" target=\"_blank\" rel=\"noopener\">brand consistency\u003C\u002Fa> with a centralized \u003Ca href=\"\u002Fdigital-asset-management\u002F\">DAM system\u003C\u002Fa>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With Canto, brands can ensure consistent use of their logos across all platforms and campaigns, maintaining the integrity of their visual identity even as they evolve. Features like \u003Ca href=\"\u002Fblog\u002Fcanto-portals-better-way-to-distribute-digital-assets\u002F\">Canto Portals\u003C\u002Fa> for distributing digital assets at scale and the Canto integration with \u003Ca href=\"\u002Fintegrations\u002Fcanva\u002F\">Canva\u003C\u002Fa> for streamlined \u003Ca href=\"\u002Febooks\u002Fcreative-workflows\u002F\">creative workflows\u003C\u002Fa> help teams manage brand assets, especially for companies with longstanding logos that require careful handling to preserve their heritage while adapting to modern design needs.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--what-is-the-oldest-car-company-logo-still-in-use\">What is the oldest car company logo still in use?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Mitsubishi’s red three-diamond emblem has been in use since 1873, making it the oldest car company logo still active today. Founder Yataro Iwasaki chose the mark to honor two family crests: the three-leaf crest of his first employer and the three stacked rhombuses of the Iwasaki family. The logo also reflects the company’s name directly — “mitsu” means three and “hishi” means diamond or rhombus in Japanese.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--the-25-oldest-company-logos-still-in-use\">The 25 oldest company logos still in use\u003C\u002Fh2>\u003Cfigure class=\"wp-block-table aligncenter\">\u003Ctable class=\"has-fixed-layout\">\u003Ctbody>\u003Ctr>\u003Cth>\u003Cstrong>Rank\u003C\u002Fstrong>\u003C\u002Fth>\u003Cth>\u003Cstrong>Company\u003C\u002Fstrong>\u003C\u002Fth>\u003Cth>\u003Cstrong>Founded\u003C\u002Fstrong>\u003C\u002Fth>\u003Cth>\u003Cstrong>Logo first used\u003C\u002Fstrong>\u003C\u002Fth>\u003Cth>\u003Cstrong>Years in use\u003C\u002Fstrong>\u003C\u002Fth>\u003Cth>\u003Cstrong>Industry\u003C\u002Fstrong>\u003C\u002Fth>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>1\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Stella Artois¹\u003C\u002Ftd>\u003Ctd>1366\u003C\u002Ftd>\u003Ctd>1366\u003C\u002Ftd>\u003Ctd>656\u003C\u002Ftd>\u003Ctd>Beverage\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>2\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Twinings\u003C\u002Ftd>\u003Ctd>1706\u003C\u002Ftd>\u003Ctd>1787\u003C\u002Ftd>\u003Ctd>235\u003C\u002Ftd>\u003Ctd>Beverage\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>3\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>American Red Cross\u003C\u002Ftd>\u003Ctd>1864\u003C\u002Ftd>\u003Ctd>1864\u003C\u002Ftd>\u003Ctd>158\u003C\u002Ftd>\u003Ctd>Humanitarian Aid\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>4\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Nestlé\u003C\u002Ftd>\u003Ctd>1866\u003C\u002Ftd>\u003Ctd>1868\u003C\u002Ftd>\u003Ctd>154\u003C\u002Ftd>\u003Ctd>Food\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>5\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Heinz\u003C\u002Ftd>\u003Ctd>1869\u003C\u002Ftd>\u003Ctd>1869\u003C\u002Ftd>\u003Ctd>153\u003C\u002Ftd>\u003Ctd>Food\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>6\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Amstel Bier\u003C\u002Ftd>\u003Ctd>1870\u003C\u002Ftd>\u003Ctd>1870\u003C\u002Ftd>\u003Ctd>152\u003C\u002Ftd>\u003Ctd>Beverage\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>7\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Mitsubishi\u003C\u002Ftd>\u003Ctd>1870\u003C\u002Ftd>\u003Ctd>1873\u003C\u002Ftd>\u003Ctd>149\u003C\u002Ftd>\u003Ctd>Automotive\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>8\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Bass Ale²\u003C\u002Ftd>\u003Ctd>1777\u003C\u002Ftd>\u003Ctd>1876\u003C\u002Ftd>\u003Ctd>146\u003C\u002Ftd>\u003Ctd>Beverage\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>8\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>John Deere³\u003C\u002Ftd>\u003Ctd>1868\u003C\u002Ftd>\u003Ctd>1876\u003C\u002Ftd>\u003Ctd>146\u003C\u002Ftd>\u003Ctd>Agricultural Machinery\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>10\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Boots\u003C\u002Ftd>\u003Ctd>1849\u003C\u002Ftd>\u003Ctd>1883\u003C\u002Ftd>\u003Ctd>139\u003C\u002Ftd>\u003Ctd>Health and Beauty\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>11\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Levi Strauss & Co.⁴\u003C\u002Ftd>\u003Ctd>1837\u003C\u002Ftd>\u003Ctd>1886\u003C\u002Ftd>\u003Ctd>136\u003C\u002Ftd>\u003Ctd>Apparel and Accessories\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>12\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Johnson & Johnson\u003C\u002Ftd>\u003Ctd>1886\u003C\u002Ftd>\u003Ctd>1887\u003C\u002Ftd>\u003Ctd>135\u003C\u002Ftd>\u003Ctd>Health and Beauty\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>12\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Coca-Cola\u003C\u002Ftd>\u003Ctd>1886\u003C\u002Ftd>\u003Ctd>1887\u003C\u002Ftd>\u003Ctd>135\u003C\u002Ftd>\u003Ctd>Beverage\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>14\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Union Pacific\u003C\u002Ftd>\u003Ctd>1862\u003C\u002Ftd>\u003Ctd>1888\u003C\u002Ftd>\u003Ctd>134\u003C\u002Ftd>\u003Ctd>Railroad\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>15\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Underwood\u003C\u002Ftd>\u003Ctd>1822\u003C\u002Ftd>\u003Ctd>1895\u003C\u002Ftd>\u003Ctd>127\u003C\u002Ftd>\u003Ctd>Food\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>16\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Prudential\u003C\u002Ftd>\u003Ctd>1875\u003C\u002Ftd>\u003Ctd>1896\u003C\u002Ftd>\u003Ctd>126\u003C\u002Ftd>\u003Ctd>Life Insurance\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>16\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Louis Vuitton\u003C\u002Ftd>\u003Ctd>1854\u003C\u002Ftd>\u003Ctd>1896\u003C\u002Ftd>\u003Ctd>126\u003C\u002Ftd>\u003Ctd>Apparel and Accessories\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>18\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Campbell’s\u003C\u002Ftd>\u003Ctd>1869\u003C\u002Ftd>\u003Ctd>1898\u003C\u002Ftd>\u003Ctd>124\u003C\u002Ftd>\u003Ctd>Food\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>18\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Goodyear\u003C\u002Ftd>\u003Ctd>1898\u003C\u002Ftd>\u003Ctd>1898\u003C\u002Ftd>\u003Ctd>124\u003C\u002Ftd>\u003Ctd>Rubber and Plastics\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>20\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Lindt\u003C\u002Ftd>\u003Ctd>1845\u003C\u002Ftd>\u003Ctd>1899\u003C\u002Ftd>\u003Ctd>123\u003C\u002Ftd>\u003Ctd>Food\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>21\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>General Electric\u003C\u002Ftd>\u003Ctd>1892\u003C\u002Ftd>\u003Ctd>1900\u003C\u002Ftd>\u003Ctd>122\u003C\u002Ftd>\u003Ctd>Electronics\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>22\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Shell Oil\u003C\u002Ftd>\u003Ctd>1833\u003C\u002Ftd>\u003Ctd>1904\u003C\u002Ftd>\u003Ctd>118\u003C\u002Ftd>\u003Ctd>Energy\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>23\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>DuPont\u003C\u002Ftd>\u003Ctd>1802\u003C\u002Ftd>\u003Ctd>1907\u003C\u002Ftd>\u003Ctd>115\u003C\u002Ftd>\u003Ctd>Chemicals\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>24\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Del Monte\u003C\u002Ftd>\u003Ctd>1886\u003C\u002Ftd>\u003Ctd>1909\u003C\u002Ftd>\u003Ctd>113\u003C\u002Ftd>\u003Ctd>Food\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>\u003Cstrong>25\u003C\u002Fstrong>\u003C\u002Ftd>\u003Ctd>Sherwin-Williams\u003C\u002Ftd>\u003Ctd>1866\u003C\u002Ftd>\u003Ctd>1910\u003C\u002Ftd>\u003Ctd>112\u003C\u002Ftd>\u003Ctd>Paint and Coating\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">¹ Now owned by Anheuser-Busch InBev, with distribution in over 80 countries.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">² Bass Ale’s red triangle logo was the first trademark registered by the British government in 1876.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">³ The John Deere logo has featured a lion crest, symbolizing heritage and tradition.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">⁴ The Levi Strauss & Co. logo features two horses attempting to pull apart a pair of jeans, introduced to communicate product durability.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter size-full\">\u003Ca href=\"\u002Febooks\u002Fbeginners-guide-to-digital-asset-management\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"250\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F16190247\u002FBeginners-Guide-DAM-7.png\" alt=\"Computer with a digital asset management system and text block that reads "The beginners guide to digital asset management - download here" all over a blue background\" class=\"wp-image-77082\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F11\u002F16190247\u002FBeginners-Guide-DAM-7.png 850w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F16190247\u002FBeginners-Guide-DAM-7-450x132.png 450w, \u002Fcdn\u002Fen\u002F2020\u002F11\u002F16190247\u002FBeginners-Guide-DAM-7-768x226.png 768w\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--frequently-asked-questions-on-timeless-logo-designs\">Frequently asked questions on timeless logo designs\u003C\u002Fh2>\u003Ch3 class=\"wp-block-heading\">How long must a logo be in use to be considered historic?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Branding experts typically consider logos that have been in continuous use for over 100 years as historic or among the oldest logos still in use today. This benchmark helps identify timeless logos that have stood the test of time.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Does a logo have to remain completely unchanged to be counted among the oldest logos still in use?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">No, most of the oldest logos still in use have undergone minor refinements such as color tweaks, cleaner lines, or updated typography. The essential factor is that the core visual identity or original symbol remains prominently recognizable.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Why do many of the logos belong to food and beverage companies?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Food and beverage brands prioritize familiarity, trust, and reliability since consumers make frequent purchase decisions. Maintaining the same logo over time reinforces consumer confidence, making these brands some of the oldest logos still in use.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">What is the difference between a logo and a trademark in the context of historic brand logos?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A logo is the visual design that represents a brand, while a trademark is the legal registration that protects that logo. For example, Bass Ale’s red triangle is famous for being both a logo and the first trademark ever registered by the British government in 1876.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Have any famous logos been retired or replaced after long-term continuous use?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Yes, many iconic logos have been retired or significantly redesigned due to rebranding, acquisitions, or cultural changes. However, the logos featured here are exceptional examples of the oldest logos still in use with minimal changes.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Why do companies risk updating logos that are already well-known and historic?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Companies update logos to connect with younger audiences, improve digital legibility, or modernize their brand image. Campbell’s subtle logo redesign is a prime example of refreshing a historic logo while preserving its core identity.\u003C\u002Fp>",7,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F16184322\u002Fovercome-leadership-objections-feature-2.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F16184322\u002Fovercome-leadership-objections-feature-2-450x236.jpg","An image of a man and woman looking shocked at computer with red icons of collaboration and marketing sales float around over a blue background",630,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19191128\u002Fbrand-recognition-29-1-450x282.jpg",25209,"brand-recognition","Why brand recognition helps businesses: Strategies to build lasting awareness","This is my painless process to gain valuable brand recognition that you can implement right away. Sound interesting? Learn more here.","\u002Fblog\u002Fbrand-recognition\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F09\u002F03184500\u002Fbrand-positioning-450x236.png",76212,"brand-positioning-guide","Brand positioning: The complete guide to strategic market differentiation","Learn brand positioning strategies to stand out, define your value, and differentiate in competitive markets with this complete guide.","\u002Fblog\u002Fbrand-positioning-guide\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193017\u002Fbrand-persona-4-450x233.jpg",38296,"brand-persona","Brand personas: A complete guide to humanizing your company","A brand persona drives customers to and from a company's products or services. With this in mind, learn everything there is to know about this concept.","\u002Fblog\u002Fbrand-persona\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789880514756]