[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-top-5-reasons-teams-choose-canto":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",41217,{"id":24,"name":25},"author-0301142015","Canto","2020-02-27T23:51:01","2026-07-24T15:13:30","The top 5 reasons teams choose Canto","top-5-reasons-teams-choose-canto","Each team has their own requirements for a digital asset management (DAM). Here are the top five reasons, why teams have chosen Canto as their media library.","Each team has their own requirements for a digital asset management (DAM) solution. There are a ton of different reasons that teams have chosen Canto to manage their media libraries, but here are the top five that we hear. And don’t just take our word for it – read on to hear it straight from […]","Each team has their own requirements for a digital asset management (DAM) solution. There are a ton of different reasons...","\u003Cp class=\"wp-block-paragraph\">Each team has their own requirements for a digital asset management (DAM) solution. There are a ton of different reasons that teams have chosen Canto to manage their media libraries, but here are the top five that we hear.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">And don’t just take our word for it – read on to hear it straight from our customers!\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19192456\u002Ftop-5-reasons-teams-choose-canto.jpg\" alt=\"A group of excited people in front of a laptop.\" class=\"wp-image-41218\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19192456\u002Ftop-5-reasons-teams-choose-canto.jpg 1024w, \u002Fcdn\u002Fen\u002F2020\u002F02\u002F19192456\u002Ftop-5-reasons-teams-choose-canto-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F02\u002F19192456\u002Ftop-5-reasons-teams-choose-canto-768x512.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--1-ease-of-use-and-simplicity\">1. Ease of use and simplicity\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">We hear a lot from customers that they love how easy it is to use Canto! Canto’s user-friendly interface, including its intuitive search bar, makes it approachable for all team members, no matter their technical background. And since everyone can quickly learn how to use Canto and access the assets they need, customers can happily say bye to bottlenecks.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">At \u003Ca href=\"\u002Fcustomers\u002Fcathay-pacific\u002F\">Cathay Pacific\u003C\u002Fa>, ease of use was top of mind because the company needed to get employees with varying levels of technical background on board quickly.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Many of the other DAM solutions we looked at had a million and one functions, but beyond having tools at our disposal, we wanted a platform that is intuitive to use and easy to manage. Regardless of whether the end user is working in marketing or engineering, the solution needed to be something we could roll out without extensive training,” says Daniel at Cathay Pacific.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fcustomers\u002Fdanner\u002F\">Danner\u003C\u002Fa>‘s creative team needed an intuitive DAM solution that both internal team members and retail partners could use.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"707\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193158\u002FDanner-Canto-portal.png\" alt=\"Danner's portal in Canto\" class=\"wp-image-37297\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193158\u002FDanner-Canto-portal.png 1024w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193158\u002FDanner-Canto-portal-450x311.png 450w, \u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193158\u002FDanner-Canto-portal-768x530.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">“Canto’s simplicity and ease of use were important factors in our decision,” says Jeff, creative producer at Danner. “Canto has become the go-to place to get the content we need. It’s easier and faster than the previous alternative.”\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--2-visual-interface\">2. Visual interface\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19192558\u002FYard-House-Canto-Screenshot.jpg\" alt=\"Yard House Canto Library\" class=\"wp-image-40708\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19192558\u002FYard-House-Canto-Screenshot.jpg 1024w, \u002Fcdn\u002Fen\u002F2020\u002F02\u002F19192558\u002FYard-House-Canto-Screenshot-450x209.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F02\u002F19192558\u002FYard-House-Canto-Screenshot-768x356.jpg 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Hand-in-hand with ease of use, Canto is built with visual assets in mind. Creative and marketing professionals will feel right at home in Canto’s gallery view, which displays a grid of thumbnail previews of each asset.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The creative team at Yard House love Canto’s visual interface, because it was so similar to the physical lookbooks they used previously.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Canto is the perfect tool for what we need. The visual gallery of viewing assets came so close to those books that I was building, which we needed to let our team see everything we have quickly. We didn’t just want a place to hold files; we wanted a lookbook,” says Sean, senior graphic designer at Yard House.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">At \u003Ca href=\"\u002Fcustomers\u002Fvisit-seattle\u002F\">Visit Seattle\u003C\u002Fa>, the marketing team was confused and intimidated by their previous solution, which was too technical and nonvisual. Canto provided a friendlier alternative that everyone could use.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Our previous solution had a lot of functionality, but it was very nonvisual – like seeing a wall of text without paragraph breaks or punctuation. That’s just not how people work,” says David, creative director at Visit Seattle.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--3-it-checked-all-the-boxes\">3. “It checked all the boxes”\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1279\" height=\"636\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193825\u002Finspirato-canto-screenshot.png\" alt=\"Screenshot of the Canto media library of Inspirato\" class=\"wp-image-33895\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193825\u002Finspirato-canto-screenshot.png 1279w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193825\u002Finspirato-canto-screenshot-450x224.png 450w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193825\u002Finspirato-canto-screenshot-1024x509.png 1024w, \u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193825\u002Finspirato-canto-screenshot-768x382.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Small and large teams alike end up choosing Canto because it checks off all their boxes, with plenty of deep functionality to explore but without being overly complicated.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Canto’s feature set was comprehensive of what we were looking for: a contemporary interface and a robust organization system utilizing a tree structure, along with strong search functionality and the ability to easily share content with outside users,” says Joe, digital asset manager at \u003Ca href=\"\u002Fcustomers\u002Finspirato\u002F\">Inspirato\u003C\u002Fa>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Canto was the solution that checked all our boxes without being too complex,” says Nicolai, photo editor at \u003Ca href=\"\u002Fcustomers\u002Ffavor\u002F\">Favor\u003C\u002Fa>. “We especially liked the folder structure and how easy it is to use.”\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--4-value\">4. Value\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Many organizations find that Canto is a sweet spot between what they need and what they’re willing to spend.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">At Dia&Co, the creative team felt that Canto was a better value than their other options, checking off all their requirements while being affordable for the startup.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Canto was a happy medium between pricing and functionality. The creative team was really satisfied with the service that Canto provided and we didn’t feel like we had to sacrifice what we wanted for the price. Canto had everything we needed, even though it was significantly cheaper than the other options we were exploring,” says Grace, creative producer at Dia&Co.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">And for nonprofits, Canto provides robust functionality without going over budget.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“Canto was the best solution to help us meet our goals while using our limited resources efficiently,” says Susanna, communications director at \u003Ca href=\"\u002Fcustomers\u002Fseattle-housing-authority\u002F\">Seattle Housing Authority\u003C\u002Fa>.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--5-organization-and-metadata-management\">5. Organization and metadata management\u003C\u002Fh2>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"1430\" height=\"822\" src=\"\u002Fcdn\u002Fen\u002F2017\u002F09\u002F19194609\u002FScreen-Shot-2019-07-09-at-11.18.41-AM.png\" alt=\"Seattle Aquarium Public Portal with Canto\" class=\"wp-image-29079\" srcset=\"\u002Fcdn\u002Fen\u002F2017\u002F09\u002F19194609\u002FScreen-Shot-2019-07-09-at-11.18.41-AM.png 1430w, \u002Fcdn\u002Fen\u002F2017\u002F09\u002F19194609\u002FScreen-Shot-2019-07-09-at-11.18.41-AM-450x259.png 450w, \u002Fcdn\u002Fen\u002F2017\u002F09\u002F19194609\u002FScreen-Shot-2019-07-09-at-11.18.41-AM-1024x589.png 1024w, \u002Fcdn\u002Fen\u002F2017\u002F09\u002F19194609\u002FScreen-Shot-2019-07-09-at-11.18.41-AM-768x441.png 768w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Teams that are evaluating DAM solutions often want to be able to organize and track their assets more efficiently – which they can’t do with a piecemeal system of servers, hard drives and cloud storage.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Canto offers a flexible, customizable folder and album structure, keywords and tagging, metadata management and digital rights management.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Seattle Aquarium decided it was time to invest in a DAM after the nonprofit ran into trouble with digital rights.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">“We’re producing more and more content, so being able to properly organize it and assess the content created without wasting money was something that we really needed in place. The file system on our servers just wasn’t working anymore,” says Pam, digital marketing manager at Seattle Aquarium.\u003C\u002Fp>",4,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19192456\u002Ftop-5-reasons-teams-choose-canto.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19192456\u002Ftop-5-reasons-teams-choose-canto-450x300.jpg","A group of excited people in front of a laptop.",683,1024,[42],{"id":43,"slug":43,"title":44,"path":45},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193124\u002Fdigital-transformation-examples-450x319.jpg",37611,"digital-transformation-examples","Digital transformation examples: What they are and what you can learn from them","Digital transformation examples guide companies to successfully change their own technological devices. Here are some important examples for you to follow.","\u002Fblog\u002Fdigital-transformation-examples\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F07\u002F19195832\u002FMCC-Pearl-red-1200w-copy-450x300.jpg",16974,"how-pearl-drums-streamlined-content-marketing-with-canto","Evolution of drum sales: how Pearl streamlined content marketing with Canto DAM","Look at a picture of a drum set inside a catalog and you’ll see so much more than just an instrument. The image represents hopes and dreams...","\u002Fblog\u002Fhow-pearl-drums-streamlined-content-marketing-with-canto\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F01\u002F19195712\u002Fcreative-project-management-2-450x141.jpg",21549,"creative-project-management","Powerful creative project management ideas","Creative project management is a necessary part of workplaces due to new creative departments. However, it differs from traditional management – learn how.","\u002Fblog\u002Fcreative-project-management\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789966912855]