[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-understanding-information-architecture-a-beginners-guide-to-structuring-digital-information":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",68138,{"id":24,"name":25},"author-0301142015","Canto","2022-01-01T00:50:42","2026-08-17T14:00:15","What is information architecture? A complete guide to structuring digital information","understanding-information-architecture-a-beginners-guide-to-structuring-digital-information","Information Architecture 101: Organizing Digital Content for Optimal User Experience","Learn the fundamentals of information architecture and how to effectively organize digital content to enhance usability and findability for users.","What is information architecture? Information architecture (IA) is the practice of organizing, structuring, and labeling digital content so users can find and navigate it efficiently. It applies to websites, apps, intranets, and digital asset libraries — shaping how content is grouped, named, and connected. Effective IA reduces friction for users and improves findability across any […]","What is information architecture? Information architecture (IA) is the practice of organizing, structuring, and labeling digital content so users can...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-information-architecture\">What is information architecture?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Information architecture (IA) is the practice of organizing, structuring, and labeling digital content so users can find and navigate it efficiently. It applies to websites, apps, intranets, and digital asset libraries — shaping how content is grouped, named, and connected. Effective IA reduces friction for users and improves findability across any content system.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>\u003Ca href=\"\u002Fglossary\u002Fmetadata-management\u002F\">Metadata management\u003C\u002Fa>\u003C\u002Fstrong> is the governance process that organizes and catalogs metadata to keep digital assets discoverable, trackable, and consistently labeled across your digital library.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-is-information-architecture-in-dam\">What is Information Architecture in Digital Asset Management?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Broadly, information architecture is the art of taking a set of information and organizing it into a structure that makes sense. This \u003Ca href=\"\u002Fblog\u002Fphoto-metadata\u002F\" rel=\"noopener noreferrer\">information can be images\u003C\u002Fa>, videos, rich \u003Ca href=\"\u002Fblog\u002Fdigital-media-production\u002F\" rel=\"noopener noreferrer\">media\u003C\u002Fa>, product information, web content, documents such as PDFs or Word \u003Ca href=\"\u002Fblog\u002Fdoc-document-file\u002F\" rel=\"noopener noreferrer\">docs\u003C\u002Fa>, and much more. Information can also be metadata, which is what is used to describe or represent content objects such as products, organizations, or processes. Information is generally not raw data such such as numbers, statistics or characters. This data is better organized in a database, where it can be analyzed and given meaning. It needs this processing and context to become useful. Once there is analysis, then it becomes information!\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Information architects work to group information into different structures, and organize it so that it can be easily found by the end user on a website, app, or software program. Content management systems, particularly \u003Ca href=\"\u002Fblog\u002Fcms-vs-ecm\u002F\" rel=\"noopener noreferrer\">enterprise content-management (ECM\u003C\u002Fa>) platforms, provide an abstraction layer for managing unstructured digital assets, facilitating integration and access across various applications within an organization. Findability is a key component of information architecture, and information architects work to make things findable through search and browse functions. In the end, information architecture makes finding a needle in a haystack a less onerous task. We want users to come away from their experience satisfied (even happy!) with their search experience and results, not frustrated or empty-handed.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--who-does-it-help\">\u003Cstrong>Who Does It Help? \u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Information architecture helps pretty much everyone who has ever been to a library or navigated the internet. Every time you check your smartphone or open up a social media app, you are seeing the work of an information architect. If the IA is well done, and you move quickly through the website to find what you need, then you may not even notice it. It’s when people have a problem locating information that they notice a lack of information architecture.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Information Architecture brings value to users and businesses in different ways. For users, it aims to bring a high level of satisfaction. The user has a goal, something they are looking to buy or learn more about, and they find it quickly and easily. They leave the interaction happy. When users are satisfied, this helps the business. Users are more likely to return, which can mean selling more of a product, selling more ad space on a website, or return visits.’\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Businesses also see workplace productivity from good IA when their employees are using internal systems. DAM software streamlines workflows, enhances collaboration, and provides a centralized repository for all digital files, allowing for quick access to necessary information and significant cost reductions. If they are using a time tracking or invoicing system with good IA, they will be more likely to use these tools often and efficiently. Or if the marketing department is using \u003Ca href=\"\u002Fdigital-asset-management\u002F\">digital asset management software\u003C\u002Fa> with good IA, they will not waste many hours hunting for what they are looking for, but instead find the photo or video quickly.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--different-ways-of-knowledge-seeking\">\u003Cstrong>Different Ways of Knowledge Seeking\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The users of your system are who you are developing your system for, whether they are internal to your organization looking for branding materials, or external, looking to buy something or find information that you provide. Effective systems for managing digital assets are crucial in ensuring that users can find and utilize the information they need efficiently. How you build your information architecture will be based on your users’ needs and goals. How they will be searching for that information is also another essential piece.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Known-Item Seeking\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">There are four defined ways in which users go about seeking information. The first is called “known-item seeking”, and it is when users are looking for a very specific answer to a question. It could be something like the population of New York City, or the headshot of the CEO. There is generally one right answer to these kinds of questions.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Exploratory Seeking\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The second type of seeking is “exploratory seeking.” This means that users are not exactly sure what they are looking for, and may learn a lot through the process of seeking and browsing. This type of user is not looking for a specific answer, and may collect multiple pieces of information along the way. Examples of this would be someone looking to find images of families for a brochure, or a birthday present for a friend.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Exhaustive Research\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">When someone wants to look at all information available on a topic, this is called “exhaustive research”. Someone may be searching for information on a medical condition, or may want to find every photo where a person is seen. The user may need to express their search in various ways, such as cough, sore throat, strep throat, cold, etc. There may not be one right answer to this type of search either, and this user may spend more time than average on the search.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Refinding\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The last type of seeking is refinding. In this instance, users are going back to find something they found before. For example, if someone found a video they liked, and wanted to show it to a field late. To refine it they would need to use aspects of the video that they remember, a saved search function, or a bookmark.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">All of these different ways of seeking mean that your Information Architecture needs to be set up to accommodate them. Users should be able to browse files or products by clicking through your navigation, or by using refine tools. They should also be able to do a general or advanced search using a search box. The more tools you give your users to find what they need, the more satisfied they will be.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--who-does-information-architecture\">\u003Cstrong>Who Does Information Architecture?\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">There are those who have an Information Architect as their job title and work specifically on that task everyday, all day. Some of them work in-house at a large organization like Amazon or Ebay on their ever-expanding and complex information needs. Others may work independently or for a design firm and consult on many smaller projects. They may be brought in to do the information architecture for a website, and the rest of the work is done by other specialists. Architecture firms benefit from user-friendly tools designed for efficient 3D \u003Ca href=\"\u002Febooks\u002Fdigital-asset-management-vs-cloud-storage\u002F\" rel=\"noopener noreferrer\">asset management and storage\u003C\u002Fa>, which are vital for modern architectural projects that are becoming increasingly complex.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The majority of people who practice information architecture, however, do not have the name in their title. People who practice information architecture regularly include web designers, web developers, user experience designers, content strategists, librarians, and more. As part of their job, these people may design the information architecture for a website, app, online catalog, or other system. They may build an entire website or app and the information architecture is just a part of it, or they may collaborate with others. No matter what their title, their job is to make whatever they are working on easy for the end user to navigate.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--how-is-information-architecture-accomplished-briefly\">\u003Cstrong>How is Information Architecture Accomplished (Briefly)\u003C\u002Fstrong>\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">There are many books written on this topic, and one we would recommend is \u003Ca href=\"https:\u002F\u002Foreilly.com\u002Flibrary\u002Fview\u002Finformation-architecture-4th\u002F9781491913529\" target=\"_blank\" rel=\"noopener\">Information Architecture: for the Web and Beyond\u003C\u002Fa> or “The Polar Bear Book” as it has come to be known since its first release in 1998. A great DAM platform can reduce errors, streamline workflows, and enhance organizational efficiency. But we will give you an overview of the steps that information architects take to achieve their goals.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Building a healthy DAM architecture is an ongoing process that requires regular audits, clear communication among team members, and a tailored approach to fit each organization’s unique needs.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Content Audit in Content Management Systems\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The first step, and a very important one, is to understand the content you will be organizing. This is called a content audit, and they range in depth of analysis. If you have the time, you can do a deep analysis of the content, going through each and every item. If you are more time sensitive, you can get a more basic understanding of the content you are trying to organize by looking at at groups of content rather than unique items, how much much content there is or how many assets there are, what it is exactly (\u003Ca href=\"\u002Fblog\u002Fjpeg-image-file\u002F\" rel=\"noopener noreferrer\">jpegs\u003C\u002Fa>, web pages, videos, etc). It is very difficult to organize content if you don’t have an understanding of what it is!\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Survey Users\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The next step is to survey your users. What are their goals, what do they need to achieve in the information environment that you are setting up? Will they be looking to buy something from you, are they looking for information on where to vacation, are they hoping to find powerpoint templates? Are the people who are using your website or app internal or external, customers or colleagues? No organization is the same; each has unique content and unique user goals. In order to create a system that works, you will need to understand these goals, which can be achieved through surveys, one-on-one interviews, group discussions, and focus groups.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Place in Buckets\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Once you understand the content and the user needs, you can start grouping the content together into buckets. What makes sense together, what needs its own group, how granular should these groups be? For example, do you group all animal photos together, or do you separate them into dogs, cats and rabbits? In some cases, the information architect will do this grouping on their own, in other cases, they will work with a group of users to see how they would group the content at their specific organization using tools such as \u003Ca href=\"https:\u002F\u002Fdigital.gov\u002Ftopics\u002Fusability\" target=\"_blank\" rel=\"noopener\">card sorting\u003C\u002Fa>. For example, does an organization group products together by launch date or by season? Only someone with internal knowledge of an organization will know this.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Label Groups and Metadata Management\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Once you have your groups, you will need to create labels for them. These labels tell the user in understandable terms what they are looking at. These labels will help users understand what information environment they are in; a library, a hospital, a clothing store. Many fields have special terms that they use that are specific to them, and you want to decide whether these terms are appropriate or if they need to be broad.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Create Navigation\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Now with your labels and groups in place, you will want to create the navigation. How does the user move from one place to another? What goes in the main navigation, and what is nested below? You will also want to think about how users access your information. Are they always coming in through the homepage, or will they perform a google search and enter a sub-page first? Once they are in this sub-page, will they still be able to navigate as easily through your site? Will there be a search bar on your site, and how do these search results appear? This is one of the most challenging and important steps in building your information architecture.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Build It Out\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Time to build out your information architecture. In some cases this may mean passing it along to your web developer. You can send it to them laid out in a spreadsheet, or a tool like \u003Ca href=\"https:\u002F\u002Fbalsamiq.com\u002F\" target=\"_blank\" rel=\"noopener\">Balsamiq\u003C\u002Fa> or \u003Ca href=\"https:\u002F\u002Finvisionapp.com\u002F\" target=\"_blank\" rel=\"noopener\">InVision\u003C\u002Fa>. In other cases, you may be building out the structure yourself in a website, catalog, \u003Ca href=\"\u002Fblog\u002Fpim-vs-dam\u002F\" rel=\"noopener noreferrer\">DAM or other product\u003C\u002Fa>.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Test and Iterate with Emerging Technologies\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Finally, you will want to test and iterate. You can launch your website or product to a small group of users or subset of your main population and ask for feedback. You could also do some usability testing where you ask a small group of people to perform certain set tasks and either record their progress, or interview them after. It’s important that you are open to this feedback and use it to improve the product! There may be a few small changes, there may be many. But it is all helpful in moving towards your goal of user satisfaction.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">One you are happy with the information architecture, you can launch to your whole user group, whether they are your colleagues or anyone on the web! Hopefully by understanding the purpose of creating a strong information architecture and by taking the correct steps to set it up, you users will come away happy from their interaction with your website or product.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">There is much more to know about information architecture and we will address other issues in upcoming posts.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-7--why-canto\">Why Canto\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Effective information architecture doesn’t just make your content easier to find—it makes your organization more efficient, your teams more productive, and your assets more valuable. But building and maintaining smart IA requires more than structure—it demands the right technology to support it.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">That’s where \u003Cstrong>Canto\u003C\u002Fstrong> comes in. As a leading \u003Cstrong>digital asset management (DAM) platform\u003C\u002Fstrong>, Canto helps organizations create intuitive, scalable content systems with built-in metadata, user permissions, and intelligent search. It turns your information architecture into a living system—one that evolves with your content, scales with your team, and makes your assets instantly usable.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Ca href=\"\u002Febooks\u002Fbeginners-guide-to-digital-asset-management\u002F?utm_source=page_blog&utm_medium=content_cta&utm_campaign=canto_content_fy25&utm_content=page_understanding_information_architecture_a_beginners_guide_to_structuring_digital_information\u002F\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"250\" src=\"\u002Fcdn\u002Fen\u002F2024\u002F07\u002F06193532\u002FCopy-of-ROI-CTA-blog-post.png\" alt=\"Discover the essentials of digital asset management with our free beginner’s guide. Learn how to efficiently organize, store, and access your digital files to boost productivity.\" class=\"wp-image-70159\" srcset=\"\u002Fcdn\u002Fen\u002F2024\u002F07\u002F06193532\u002FCopy-of-ROI-CTA-blog-post.png 850w, \u002Fcdn\u002Fen\u002F2024\u002F07\u002F06193532\u002FCopy-of-ROI-CTA-blog-post-450x132.png 450w, \u002Fcdn\u002Fen\u002F2024\u002F07\u002F06193532\u002FCopy-of-ROI-CTA-blog-post-768x226.png 768w\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>",11,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F01\u002F14192737\u002Finfo-architecture-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F01\u002F14192737\u002Finfo-architecture-feature-450x236.jpg","The Basics of Information Architecture",630,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-technology","Marketing technology","\u002Fpost-category\u002Fmarketing-technology\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193757\u002Fmp4-audio-file-450x378.jpg",34178,"mp4-audio-file","Is MP4 audio or video? A complete guide to the MP4 file format","The MP4 audio file is a powerful multimedia file type. What types of media does it play? Here’s a comprehensive guide to the audio file type.","\u002Fblog\u002Fmp4-audio-file\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19185638\u002Ftypes-of-metadata-450x263.png",35573,"types-of-metadata","The 6 metadata types you need to know","There are more types of metadata out there than you think. Most people believe there are only three. Here are six you need to know about.","\u002Fblog\u002Ftypes-of-metadata\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F05\u002F19195206\u002Fcold-data-storage-450x279.jpg",25822,"cold-data-storage","Cold data storage: How it works and why it matters","Cold data storage enables teams to work at speed with key information. Learn about how effective storage helps teams succeed.","\u002Fblog\u002Fcold-data-storage\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1788930111533]