[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-unsubscribe-page":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",56755,{"id":24,"name":25},"author-0301142015","Canto","2021-04-16T07:43:56","2025-12-01T10:06:30","How to say goodbye: The art of the unsubscribe page","unsubscribe-page","Unsubscribe page tips for a sweeter goodbye","What should an unsubscribe page say? How do you make one? We cover all the basics you need to say goodbye to departing subscribers on good terms. ","It might seem counterintuitive, but making it easy for people to unsubscribe is an important part of a thriving mailing list. Plus, a well-designed unsubscribe page can ensure people’s positive feelings about your brand stay intact, even as they leave your list. In this article, we’ll go over everything you need to know about unsubscribe […]","It might seem counterintuitive, but making it easy for people to unsubscribe is an important part of a thriving mailing...","\u003Cp class=\"wp-block-paragraph\">It might seem counterintuitive, but making it easy for people to unsubscribe is an important part of a thriving mailing list. Plus, a well-designed unsubscribe page can ensure people’s positive feelings about your brand stay intact, even as they leave your list.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In this article, we’ll go over everything you need to know about unsubscribe pages, including how to set one up and how to make unsubscribing from your mailing list a positive experience with your brand.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-an-unsubscribe-page\">What is an unsubscribe page?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">An unsubscribe page is the page people reach when they click the “unsubscribe” link at the bottom of an email. It allows them to confirm they want to be removed from a mailing list or stop receiving certain types of emails.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"380\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185517\u002Funsubscribe-page-bellroy.png\" alt=\"Bellroy's unsubscribe page with field to enter email address.\" class=\"wp-image-56823\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185517\u002Funsubscribe-page-bellroy.png 600w, \u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185517\u002Funsubscribe-page-bellroy-450x285.png 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--why-you-need-one\">Why you need one\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Allowing people to easily unsubscribe from your mailing list is an important part of \u003Ca href=\"\u002Fblog\u002Femail-list-management\u002F\">email list management\u003C\u002Fa>. Keeping subscribers trapped on your mailing list is bad for engagement and can even hurt your sender reputation, causing email service providers to send your emails to the spam folder.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In many places, a good unsubscribe page is also a legal requirement. The US CAN-SPAM Act requires a clear way for people to unsubscribe. Similarly, the EU’s GDPR legislation requires that it be just as easy for subscribers to remove themselves from a mailing list as it is for them to sign up. Canada, Australia and many other countries also have laws on the books that make an unsubscribe page an absolute must.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"446\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185516\u002Funsubscribe-page-new-yorker.png\" alt=\"New Yorker's unsubscribe page.\" class=\"wp-image-56824\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185516\u002Funsubscribe-page-new-yorker.png 600w, \u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185516\u002Funsubscribe-page-new-yorker-450x335.png 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--how-to-create-an-unsubscribe-page\">How to create an unsubscribe page\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Your unsubscribe page needs to be connected to the contact lists in your email marketing tool. To ensure it works correctly, follow your email provider’s instructions for creating unsubscribe pages.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Mailchimp, for example, automatically includes an unsubscribe link in every email. By default, this link unsubscribes contacts with a single click and directs them to a survey asking why they unsubscribed. To customize the unsubscribe page, you can either edit the survey text or \u003Ca href=\"https:\u002F\u002Fmailchimp.com\u002Fhelp\u002Fedit-or-remove-the-unsubscribe-reason-survey\u002F\" target=\"_blank\" rel=\"noopener\">build your own confirmation page\u003C\u002Fa> with Mailchimp’s form builder and host it on your website.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--best-practices-for-unsubscribe-pages\">Best practices for unsubscribe pages\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">While there are no universal rules for unsubscribe pages, there are a few basics you’ll want to keep in mind as you adapt your email tool’s template or create your own.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Make it easy\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Don’t make people log in to unsubscribe, and don’t make them wait for an email to click a link. At most, two clicks should be all it takes: the unsubscribe link in the email and a confirmation button on the unsubscribe page.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"133\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185516\u002Funsubscribe-page-slate.png\" alt=\"Slate's unsubscribe page with an "opt out" CTA.\" class=\"wp-image-56826\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185516\u002Funsubscribe-page-slate.png 600w, \u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185516\u002Funsubscribe-page-slate-450x100.png 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">Ask questions later\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">A quick survey asking people why they unsubscribed can give you valuable insights. Just don’t make it a hoop people have to jump through to get off your list. Don’t ask for feedback until after the unsubscribe action is complete.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Give confirmation\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Display a brief message letting people know they’ve successfully unsubscribed.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Tread carefully\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Your unsubscribe page should mostly be about unsubscribing, but many brands want to make one last effort to keep contacts on their list. One way to do this is to give people the option of dialing back the emails (or only getting certain types) instead of unsubscribing altogether. However, this may annoy people who just want to unsubscribe. Whether the risk is worth it is up to you.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"345\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185516\u002Funsubscribe-page-bonobos.jpeg\" alt=\"The Bonobos unsubscribe page with options to tailor subscription settings instead.\" class=\"wp-image-56830\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185516\u002Funsubscribe-page-bonobos.jpeg 600w, \u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185516\u002Funsubscribe-page-bonobos-450x259.jpeg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Most importantly, remember that an unsubscribe page is more about function than form. Clever copy and graphics don’t hurt (it’s never too late to let your brand identity shine through), but the most important thing is that the page is clear and easy to use.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Provide departing subscribers with a smooth experience, and you’ll keep your brand in their good graces, if not in their inbox.\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185515\u002Funsubscribe-page-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F04\u002F19185515\u002Funsubscribe-page-feature-450x263.jpg","Unsubscribe page message over a photo background of a desk and computer.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190506\u002Femail-marketing-examples-feature-450x263.jpg",50477,"email-marketing-examples","Email marketing examples: Smart ideas to borrow for your own campaigns","Need some inspiration? These fantastic email marketing examples are full of ideas to borrow for your own campaigns. ","\u002Fblog\u002Femail-marketing-examples\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192401\u002Flinkedin-marketing-strategy-450x300.jpg",41770,"linkedin-marketing-strategy","3 unique LinkedIn marketing strategy tips to help you succeed","Creating an effective LinkedIn marketing strategy requires extensive planning and detailed insight. Here are three key tips to help you along the way.","\u002Fblog\u002Flinkedin-marketing-strategy\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190312\u002Fhtml-vs-text-email-feature-450x263.jpg",51497,"html-vs-text-email","HTML vs. text email: How to choose the right format for the job","Do you know what type of email you’re sending? We’ll go over the advantages and disadvantages of HTML vs text emails, so you can make the right choice.","\u002Fblog\u002Fhtml-vs-text-email\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787288502993]