[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-user-generated-content-tips":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",9405,{"id":24,"name":25},"author-0301142015","Canto","2020-11-17T17:00:22","2025-12-19T14:02:03","User-generated content: A guide on how to grow your brand","user-generated-content-tips","User-generated content: 3 effective marketing tips","Looking to raise brand awareness with user-generated content? Here we guide you with tips and insight into how to create a buzz around your brand.","User-generated content (UGC) is a marketing approach for organizations looking to grow brand identity and create community engagement. UGC also has big potential to develop brand loyalty through potential or established customers. Let’s look closer at how it all works. What is user-generated content? In short, user-generated content is as it sounds, content that’s created […]","User-generated content (UGC) is a marketing approach for organizations looking to grow brand identity and create community engagement. UGC also...","\u003Cp class=\"wp-block-paragraph\">User-generated content (UGC) is a marketing approach for organizations looking to grow brand identity and create community engagement. UGC also has big potential to develop brand loyalty through potential or established customers. Let’s look closer at how it all works.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-user-generated-content\">What is user-generated content?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">In short, user-generated content is as it sounds, content that’s created and shared by customers, fans or members of a brand. These people are independent of a product and represent brand experience, however good or bad.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--social-media-and-effective-ugc\">Social media and effective UGC\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Brand advocates can use the popularity of social media and share views of a product to a large audience. Whether a Twitter poll, YouTube review or Instagram post, user-generated content is an effective way to build \u003Ca href=\"\u002Fblog\u002Fbrand-awareness\u002F\">brand awareness\u003C\u002Fa> and reach potential clients. It gives consumers a real-life perspective that your brand is authentic and provides insight into consumer needs.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--a-quick-differentiation-between-ugc-and-professional-content\">A quick differentiation between UGC and professional content\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">UGC is best distinguished from professional content through the relationship the contributor has with the brand. The first thing to know is that contributors of UGC are not paid (influencers can be an exception) when promoting a product or brand. User-generated content comes from users or advocates sharing voluntarily. Although disclaimers and waivers may be signed with any future usage of content, UGC providers aren’t creative agencies or freelancers.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F11\u002F19190427\u002Fuser-generated-content_image1.jpg\" alt=\"woman sat at table working on a laptop\" class=\"wp-image-50963\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F11\u002F19190427\u002Fuser-generated-content_image1.jpg 600w, \u002Fcdn\u002Fen\u002F2018\u002F11\u002F19190427\u002Fuser-generated-content_image1-450x254.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Participation is at the heart of UGC. Social media plays an invaluable role in building an audience that showcases your brand organically. Here are three tips when using user-generated content.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--post-images-video-and-promote-via-hashtags\">Post images, video and promote via hashtags\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Successful user-generated content builds trust and inspires loyalty. Social media platforms like \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002F\" target=\"_blank\" rel=\"noopener\">Instagram\u003C\u002Fa> and \u003Ca href=\"https:\u002F\u002Fwww.facebook.com\u002F\" target=\"_blank\" rel=\"noopener\">Facebook\u003C\u002Fa> are excellent ways to promote content with image-led campaigns that focus on user journeys. Asking your user to associate a post with a hashtag allows companies to monitor trends and reach out to potential customers. Permissions can also be granted to use UGC through hashtag features.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Images can also be powerful. Let’s say your company’s product is outdoor shoewear and you’re launching new hiking boots. And maybe you’d like to promote in a way that highlights how it helps people get outside of their comfort zone. With social media campaigns, you can showcase your brand through the people who use your product, and spread the good word with a hashtag that makes it visible to a wider audience.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"338\" src=\"\u002Fcdn\u002Fen\u002F2018\u002F11\u002F19190427\u002Fcollaborative-design-process-image-2.jpg\" alt=\"team working on user generated content at desk\" class=\"wp-image-50964\" srcset=\"\u002Fcdn\u002Fen\u002F2018\u002F11\u002F19190427\u002Fcollaborative-design-process-image-2.jpg 600w, \u002Fcdn\u002Fen\u002F2018\u002F11\u002F19190427\u002Fcollaborative-design-process-image-2-450x254.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--increase-brand-awareness-with-competitions-and-online-campaigns\">Increase brand awareness with competitions and online campaigns\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Competitions can be very impactful, especially if the winner produces content that is then used for an advertisement. This type of UGC helps build brand awareness organically. UGC is powerful because it promotes the qualities of your product or service. Brand advocates can become an essential asset to a company.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Launching a campaign to find an exciting image, new logo or design also creates buzz and draws user attention to a product. The reposts, shares, likes and comments generated online promote \u003Ca href=\"\u002Fblog\u002Fbrand-identity\u002F\">brand identity\u003C\u002Fa>. This type of UGC creates buzz, helps with trending online and presents organizations with trackable user data.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Launching a competition through your social media channels is an effective promotional method. Users can post personal experiences and share real-life journeys that a brand can then publish. This engagement boost usually rewards users who participate with a gift.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Keep in mind brand consistency when choosing user-generated content. When launching content online make sure the rules are clear and simply stated. If you have a brief, make it accessible and have a review team in place to assess the quality of submissions.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Three benefits of effective user-generated content:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>Increases traffic across all social channels\u003C\u002Fli>\u003Cli>Unique perspectives from individual user submissions\u003C\u002Fli>\u003Cli>Drive the brand narrative through customer engagement\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"320\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19191523\u002Fbrand-advocate-46.jpg\" alt=\"A man yelling something.\" class=\"wp-image-46626\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19191523\u002Fbrand-advocate-46.jpg 600w, \u002Fcdn\u002Fen\u002F2020\u002F03\u002F19191523\u002Fbrand-advocate-46-450x240.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--look-for-brand-advocates-that-spread-your-message\">Look for brand advocates that spread your message\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Video and motion platforms like Youtube and TikTok provide opportunities for sourcing user-generated content. Reviews, tutorials and product placement often take place on these platforms. A tip when sourcing content from creative advocates is to consider if their emotional stance and narrative theme sync with your brand message. Having cheerleaders is great, but having them cheer about your product in a voice reflective of your brand is even better.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The quality of user-generated content can vary. Consider that most USG customers are not professional creatives. What is trending and when to promote should also be kept in mind.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If receiving content or researching online, ensuring copyright is upheld is another consideration. Users who enjoy a brand and its products aren’t necessarily adept at any legal issues that can arise from posting images or videos.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>Things to keep in mind with UGC:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>Weak content harms brand image and affects google rankings\u003C\u002Fli>\u003Cli>Understand user and copyrights before launching a competition or campaign\u003C\u002Fli>\u003Cli>Establish a process that facilitates large volumes of content\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">Following these guidelines will increase user engagement while ensuring copyright infringements are avoided. Utilize your audience with exciting competitions and campaigns that create a buzz around your brand.\u003C\u002Fp>",4,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2017\u002F02\u002F19194855\u002Fuser-generated-content-8.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2017\u002F02\u002F19194855\u002Fuser-generated-content-8-450x300.jpg","A young woman is sitting in a living room at a table, working on her laptop.",667,1000,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193522\u002Fcreative-director-inspiration-e1570837902410-450x240.jpg",35155,"how-4-creative-directors-stay-inspired","How 3 creative directors stay inspired","At Canto, we work with creative people from various industries. Seeing their beautiful content, we asked what keeps them inspired! Here's what they said.","\u002Fblog\u002Fhow-4-creative-directors-stay-inspired\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F07\u002F19194757\u002Fcollaborative-marketing-1-450x300.jpg",16612,"collaborative-marketing","Collaborative marketing: Tactics, tools, and strategies for campaign success","Collaborative marketing campaigns are bolstered by solid tools and workflows. Here are five tactics to move your next marketing campaign forward.","\u002Fblog\u002Fcollaborative-marketing\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19192038\u002Fcanto-remote-work-customers-450x300.jpg",46055,"5-ways-to-virtually-connect-with-customers","5 ways to (virtually) connect with customers","Connecting with customers is key, especially during times of uncertainty. Here are five strategies you can implement today.","\u002Fblog\u002F5-ways-to-virtually-connect-with-customers\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789880515418]