[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-user-generated-content":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",63474,{"id":24,"name":25},"author-0301142015","Canto","2023-04-20T15:46:52","2026-05-13T17:08:31","UGC: How to build and scale a user-generated content program","user-generated-content","5 steps to launch a user generated content program","Digital asset management platforms allow marketers to easily leverage the power, reach, and potential of user generated content for their campaigns.","What is UGC? UGC (user-generated content) is any content — photos, videos, reviews, or social posts — created and published by real customers, fans, or users rather than a brand or organization. Because it reflects genuine experience with a product or service, UGC is widely used in marketing as authentic social proof. Brands collect, rights-manage, […]","What is UGC? UGC (user-generated content) is any content — photos, videos, reviews, or social posts — created and published...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-ugc\">What is UGC?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">UGC (user-generated content) is any content — photos, videos, reviews, or social posts — created and published by real customers, fans, or users rather than a brand or organization. Because it reflects genuine experience with a product or service, UGC is widely used in marketing as authentic social proof. Brands collect, rights-manage, and redistribute UGC across campaigns to build trust and extend reach.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>\u003Ca href=\"\u002Fglossary\u002Fmarketing-resource-management\u002F\">Marketing resource management\u003C\u002Fa> \u003C\u002Fstrong>(MRM) combines tools and processes that enable marketing teams to plan, execute, and measure campaigns with greater efficiency.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--why-user-generated-content-is-so-important\">Why user-generated content is so important\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">User-generated content shows people how other people use products or services in their everyday lives. From product reviews to \u003Ca href=\"\u002Fblog\u002F3-ways-to-ace-social-media-marketing-in-2020\u002F\">social media marketing\u003C\u002Fa>, UGC can help build trust and create a stronger customer connection. It’s also a great way to show off how creative and different your brand can be compared to the competition.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Simply put, UGC brings something unique to the party that no amount of clever marketing can replace: authenticity. Whether it’s giving voice to brand enthusiasts, sharing advice and experiences among users, having real customers talk about their shopping experience, or letting visitors post their photos on web pages – UGC can be just what it takes to cut through the clutter. UGC gives \u003Ca href=\"\u002Fsolutions\u002Fmarketing\u002F\">legitimacy and personalization\u003C\u002Fa> to your messages by allowing real people to speak for you.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--benefits-of-user-generated-content\">Benefits of user-generated content\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">There are several benefits of user-generated content for brands willing to get creative. Most importantly, it drives increased engagement with customers and prospects and enhances trust and credibility. Brands can reach a wider audience not familiar with their brand by utilizing UGC, which is more authentic than traditional advertising or marketing messages. Additionally, it allows customers to participate in campaigns which can increase customer satisfaction.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"389\" src=\"\u002Fcdn\u002Fen\u002F2023\u002F04\u002F19184136\u002Ftypes-user-generated-content.jpg\" alt=\"A video file and a blog post as examples for types of user generated content.\" class=\"wp-image-63477\" srcset=\"\u002Fcdn\u002Fen\u002F2023\u002F04\u002F19184136\u002Ftypes-user-generated-content.jpg 600w, \u002Fcdn\u002Fen\u002F2023\u002F04\u002F19184136\u002Ftypes-user-generated-content-450x292.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Leveraging existing UGC saves brands money on creating original content. As a result, brands can \u003Ca href=\"\u002Fblog\u002Fcontent-scaling\u002F\">scale content strategies\u003C\u002Fa> and use their budget more efficiently for other projects. Incorporating user content into campaigns also gives brands valuable insights about their customer base and what resonates most with them. Data on customer preferences is incredibly beneficial for both current and future campaigns.\u003Cbr \u002F>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--types-of-digital-user-generated-content\">Types of digital user-generated content\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Now that you know why UGC is so influential, let’s look at some of the most popular types. There are many ways to get creative with your campaigns, from photos to videos and beyond. Here are just a few examples:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>\u003Cstrong>Photos and images:\u003C\u002Fstrong> Whether it’s a selfie or a beautiful landscape, photos are the most popular type of digital UGC and offer an immediate connection to your brand for followers and customers\u003C\u002Fli>\u003Cli>\u003Cstrong>Videos:\u003C\u002Fstrong> From unboxing videos to tutorials, video content is incredibly engaging and can be used to promote products, services, and events\u003C\u002Fli>\u003Cli>\u003Cstrong>Reviews and testimonials:\u003C\u002Fstrong> Letting customers share their experiences with your product or service is a great way to build trust and credibility with potential customers\u003C\u002Fli>\u003Cli>\u003Cstrong>Blogs and articles:\u003C\u002Fstrong> Encourage customers to write about their experiences with your brand to share their knowledge and enthusiasm\u003C\u002Fli>\u003Cli>\u003Cstrong>Social media posts:\u003C\u002Fstrong> Take advantage of the power of social media user-generated content by sharing customer posts on your social accounts\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"wp-block-paragraph\">UGC is a powerful way to showcase your brand in an authentic and honest light. Not only does it help build trust with customers and prospects, but it also gives them a voice in your marketing campaigns. By leveraging UGC in your strategies, you can create content that stands out from the competition and drives real results.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--examples-of-user-generated-content-marketing\">Examples of user-generated content marketing\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Sometimes, it can take a lot of work to know exactly how to use UGC in your marketing strategies. To help get your creative juices flowing, here are a few examples of how brands have used UGC to capture attention and engage customers in new and exciting ways:\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">AirBnB: “Live There”\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Airbnb’s \u003Ca href=\"https:\u002F\u002Fwww.dexigner.com\u002Fnews\u002F28795\" target=\"_blank\" rel=\"noopener\">2016 campaign\u003C\u002Fa> encouraged users to share their experiences traveling and living in different cities worldwide. Twelve customers were selected to live in a new Airbnb location every month for a year, with the company covering all expenses. During their stay, the guests shared their experiences on social media to showcase some of the best destinations in the world. The successful campaign helped the company reach out to a new audience, with more than 223 million impressions, nearly 1 million engagements, and a 10% increase in long-term stays during the promotion’s run.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Coca-Cola: “#ShareACoke”\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">The beverage giant’s \u003Ca href=\"https:\u002F\u002Fwww.wrike.com\u002Fblog\u002Fwinning-coca-cola-formula-successful-campaign\u002F\" target=\"_blank\" rel=\"noopener\">youth-focused campaign\u003C\u002Fa> encouraged customers to share photos of themselves with Coke bottles personalized with their names. When the campaign rolled out in 2012, #ShareACoke became the number one global trending topic with over a billion impressions and more than 150 million personalized bottles sold. More importantly, the company saw its US sales increase by 2.5% after experiencing years of declining revenue.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Apple: “#ShotOniPhone”\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">For the release of the iPhone 11, Apple \u003Ca href=\"https:\u002F\u002Fwww.socialsamosa.com\u002F2020\u002F08\u002Fshot-on-iphone-campaign-list\u002F\" target=\"_blank\" rel=\"noopener\">launched a campaign\u003C\u002Fa> that invited users to share the images captured with their iPhones on Instagram and has generated over 27 million posts. The campaign was so successful that it has all but become an enduring tagline for the company. By sharing content posted by ordinary users as well as celebrity artists, Apple found ways to continually repurpose the campaign to promote new features, such as the \u003Ca href=\"https:\u002F\u002Fwww.phonearena.com\u002Fnews\u002Fapple-iphone-11-pro-one-take-5-hour-video-hermitage-museum_id122851\" target=\"_blank\" rel=\"noopener\">5-hour long museum tour video\u003C\u002Fa> that showed off the improved battery life of the iPhone 11 Pro.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Starbucks: “#WhiteCupContest”\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">One of the best examples of a company tapping into an existing UGC trend, this campaign encouraged customers to turn their Starbucks cups into a canvas and share their creations on Twitter or Instagram. Since many customers were already drawing on their cups and sharing them over social media, the campaign quickly caught on. The contest generated 4,000 entries in three weeks, and the winner’s design was printed on a limited edition Starbucks reusable plastic cup, which helped the company to promote its sustainability efforts.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">Oreo: “#MyOreoCreation”\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"389\" src=\"\u002Fcdn\u002Fen\u002F2023\u002F04\u002F19184136\u002Fdam-user-generated-content.jpg\" alt=\"Various files of different media types in a digital asset management system.\" class=\"wp-image-63476\" srcset=\"\u002Fcdn\u002Fen\u002F2023\u002F04\u002F19184136\u002Fdam-user-generated-content.jpg 600w, \u002Fcdn\u002Fen\u002F2023\u002F04\u002F19184136\u002Fdam-user-generated-content-450x292.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">No stranger to \u003Ca href=\"https:\u002F\u002Fwww.digitalvidya.com\u002Fblog\u002Foreo-leveraged-social-media-marketing-for-continuous-engagement-with-the-customers\u002F\" target=\"_blank\" rel=\"noopener\">innovative engagement campaigns\u003C\u002Fa>, Oreo’s unique \u003Ca href=\"https:\u002F\u002Fwww.chiefmarketer.com\u002Foreo-launches-500000-myoreo-creation-contest\u002F\" target=\"_blank\" rel=\"noopener\">cookie creation contest\u003C\u002Fa> invited fans to create and submit their unique Oreo creations over Twitter, Instagram, or text message. The company received hundreds of thousands of creative submissions that were ultimately narrowed down to three flavors. Oreo then kicked the campaign into a whole new phase by actually producing the three flavors and encouraging consumers to vote for their favorite, driving both increased sales and social media shares.\u003Cbr \u002F>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--what-is-dam-dam-and-how-can-it-help-your-ugc-program\">What is digital asset management (DAM) and how can it help your UGC program?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">\u003Ca href=\"\u002Fdigital-asset-management\u002F\">Digital asset management software\u003C\u002Fa> is designed to help organizations store, organize, and publish digital assets such as images, videos, audio files, and documents. The software typically works by allowing users to upload and tag their digital assets, making them easy to search and access when needed. Digital assets are stored in a centralized repository and can be accessed by authorized users from anywhere at any time. Digital asset management solutions also include features for version control, metadata management, and workflow automation, making it easy for teams to collaborate on projects and streamline their processes.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">By implementing a DAM like Canto, organizations can better manage their digital assets, increase productivity, and ensure consistency in their branding and marketing efforts. They also make it much easier to manage UGC programs because user-created assets can be organized, located, and shared quickly. Canto, for instance, offers a \u003Ca href=\"\u002Fblog\u002Fcanto-portals-better-way-to-distribute-digital-assets\u002F\">Portals feature\u003C\u002Fa> that allows marketers to create curated and branded content libraries for specific projects and use cases, ensuring that collaborators can find the assets they need quickly and easily. This feature saves time and enables team members to access the most relevant and up-to-date content, improving the overall quality of the campaign.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-7--5-steps-to-launch-your-ugc-program-using-dam\">5 steps to launch your UGC program using digital asset management\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Are you ready to launch your UGC program? It may seem like a daunting task, but fear not! We’ve got you covered with these five easy steps to get you started.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Centralize user-generated content marketing using DAM\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">User-generated content is a powerful tool for brands to leverage in their marketing efforts. But without the right system in place, organizing and managing all of this content can be a headache. That’s where digital asset management (DAM) software comes into play. By using DAM to centralize all brand content, marketers can easily store, manage, and share user-generated content with stakeholders across the organization. In addition to organizing content, DAM can be used to approve submissions and measure ROI on UGC content. With DAM as a single source of truth for all your digital assets, you’ll find it easier than ever to stay organized and maximize the potential of any campaign – including ones using user-generated content.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. Organize content by type, campaign, funnel, and more\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Once you have your UGC centralized in DAM, the next step is to \u003Ca href=\"\u002Ffeatures\u002Forganize-search\u002F\">organize files\u003C\u002Fa> so they are easily accessible for future projects. To do this, you’ll want to create different folders or collections based on various criteria such as campaign and channel. Next, add relevant keywords and tags for brand colors used, funnel stage in the buyer journey, or products mentioned. AI-based tagging and facial recognition can help capture relevant imagery and influencers in images for you. All of these features will make finding the content easier for any team searching for it.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">3. Create Portals to collaborate with influencers and marketing channel partners\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Creating Portals within your DAM system is a great way to collaborate with influencers and other marketing channel partners. By setting up individual Portals for each partner, you can easily share relevant content and resources while giving them access to the content they need—and nothing else! This makes it easier for everyone involved while keeping your UGC secure and organized within the DAM system.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">4. Integrate with social channels for distribution\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">To maximize the reach of your UGC, you’ll need to \u003Ca href=\"\u002Fintegrations\u002F\">integrate with social channels\u003C\u002Fa> for distribution. Integrations let you quickly and easily post content across multiple platforms while keeping UGC content on-brand with preset downloads that use the proper ratios and sizing for sharing across various channels.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">5. Use DAM reporting to analyze results\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Finally, you’ll want to use \u003Ca href=\"\u002Ffeatures\u002Freporting\u002F\">DAM reporting\u003C\u002Fa> to analyze the results of your user generated content campaigns. With Canto, you can see the top content shares, tags, keywords, and share terms being used from your library. From there, you can reference social network analytics to drill down further into UGC campaign results.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">By following these five steps, you’ll be well on your way to launching a successful UGC program with DAM software. With the right system in place, organizing and managing user-generated content is easier than ever—opening up new opportunities to engage customers and drive ROI from your campaigns.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-8--streamline-your-user-generated-content-marketing-with-canto\">Streamline your user-generated content marketing with Canto\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Canto’s DAM technology is an invaluable tool for marketing teams seeking to streamline their UGC campaigns. With Canto, marketers can \u003Ca href=\"\u002Ffeatures\u002Forganize-search\u002F\">consolidate their digital assets\u003C\u002Fa>, enabling them to keep their creative workflows moving efficiently. Canto’s platform offers a range of features, including powerful AI-driven tagging and metadata tools that can organize various digital assets, such as images, videos, brand elements, and much more. The Portals feature also makes it easy to share user-created assets with the team members who need them most.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In addition, Canto’s seamless integration with leading project management, \u003Ca href=\"\u002Fintegrations\u002Fhootsuite\u002F\">social media marketing platforms\u003C\u002Fa>, and storage solutions further enhance its utility for marketers. These integrations help break down content creation barriers, ensuring that workflows run smoothly and efficiently. With Canto’s, marketers can easily manage their UGC campaigns and ensure they are getting the most out of their digital assets.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Ca href=\"\u002Febooks\u002Fbeginners-guide-to-digital-asset-management\u002F?utm_source=page_blog&utm_medium=content_cta&utm_campaign=canto_content_fy25&utm_content=page_user_generated_content\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"250\" src=\"\u002Fcdn\u002Fen\u002F2024\u002F07\u002F06193532\u002FCopy-of-ROI-CTA-blog-post.png\" alt=\"Discover the essentials of digital asset management with our free beginner’s guide. Learn how to efficiently organize, store, and access your digital files to boost productivity.\" class=\"wp-image-70159\" srcset=\"\u002Fcdn\u002Fen\u002F2024\u002F07\u002F06193532\u002FCopy-of-ROI-CTA-blog-post.png 850w, \u002Fcdn\u002Fen\u002F2024\u002F07\u002F06193532\u002FCopy-of-ROI-CTA-blog-post-450x132.png 450w, \u002Fcdn\u002Fen\u002F2024\u002F07\u002F06193532\u002FCopy-of-ROI-CTA-blog-post-768x226.png 768w\" \u002F>\u003C\u002Fa>\u003C\u002Ffigure>",10,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F04\u002F19184135\u002Fuser-generated-content-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2023\u002F04\u002F19184135\u002Fuser-generated-content-feature-450x263.jpg","A photograph of a laughing woman with sunglasses used as a social media item, along with hashtags and a 5 star rating.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"digital-asset-management","Digital Asset Management","\u002Fpost-category\u002Fdigital-asset-management\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F10\u002F19184940\u002Fbrand-storytelling-feature-450x263.jpeg",59438,"how-dam-transform-brand-storytelling","How digital asset management can transform your brand storytelling","Effective brand storytelling connects a brand to its customers. Empower your team with a digital asset management solution to optimize your content strategy.  ","\u002Fblog\u002Fhow-dam-transform-brand-storytelling\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2026\u002F02\u002F24015643\u002Fcontent-distribution-feature-450x263.jpg",76248,"digital-asset-manager-jobs","Digital asset manager jobs: Complete career guide","Discover how to become a digital asset manager. Learn job responsibilities, salary expectations, required DAM skills, and prove strategies to break into this fast-growing career field.","\u002Fblog\u002Fdigital-asset-manager-jobs\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F08\u002F13140105\u002Fcreative-teams-feature-450x225.jpg",70928,"signs-your-creative-workflow-is-slowing-you-down","5 signs your creative workflow is slowing you down and how to fix it","Learn the 5 signs that your workflow is slowing your content and creative team down and how you can take action to help them work smarter.","\u002Fblog\u002Fsigns-your-creative-workflow-is-slowing-you-down\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1790139714848]