[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-using-the-new-wordpress-editor-for-better-content-marketing":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",22683,{"id":24,"name":25},"author-0301142015","Canto","2019-03-04T12:37:12","2025-12-18T16:38:47","Using the new WordPress editor for better content marketing","using-the-new-wordpress-editor-for-better-content-marketing","Using the new WordPress editor for marketing","A major update introduced a new way of publishing content so that WordPress could continue to be the best editing interface available.","As a marketer, you are tasked with creating more content now than ever before. If you publish articles and blogs as part of your content marketing strategy, then there is high probability you are doing so with WordPress. WordPress is the undisputed content marketing system (CMS) of choice for managing and publishing websites on the […]","As a marketer, you are tasked with creating more content now than ever before. If you publish articles and blogs...","\u003Cp class=\"wp-block-paragraph\">As a marketer, you are tasked with creating more content now than ever before. If you publish articles and blogs as part of your content marketing strategy, then there is high probability you are doing so with WordPress.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">WordPress is the undisputed content marketing system (CMS) of choice for managing and publishing websites on the internet – if your marketing team is using WordPress to manage your website(s), then this comes as no surprise. You are part of the overwhelming 60 percent CMS market share dominated by WordPress. In fact, according to the latest data, nearly 30 percent of all websites are built with WordPress.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--the-new-wordpress-editor\">The new WordPress editor\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">At the end of last year, the team behind WordPress introduced the next generation of its CMS. This major update introduced a new way of publishing content so that WordPress could continue to be the best editing interface available. They call this new editor, Gutenberg.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This new approach to content editing was designed to streamline the entire creative process with a modern and distraction-free interface. It offers inline formatting of text and media, as well as many customizable options for building complex page layouts without needing templates.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"615\" height=\"401\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F03\u002F19195556\u002FWP-Editor-1.png\" alt=\"New WordPress image sizing\" class=\"wp-image-22685\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F03\u002F19195556\u002FWP-Editor-1.png 615w, \u002Fcdn\u002Fen\u002F2019\u002F03\u002F19195556\u002FWP-Editor-1-450x293.png 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">At its core, the new editing interface automatically separates each distinct section of content into a ‘block’. Each of these blocks can then be easily re-arranged, duplicated and individually customized to make sure your content adheres to your brand style guidelines. Even better, you can create your own reusable blocks so it takes less time to create more content.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This may all seem familiar if you have ever used any page builder plugins for WordPress, but the difference now is this is built into the core with no additional plugins required.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It also means, this is the future for WordPress. And it is here today.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--utilizing-dam-for-wordpress\">Utilizing digital asset management for WordPress\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The new WordPress editor may make it easier than ever for content marketing teams to write and publishing articles. But images and document management within WordPress still leave a lot to be desired.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For example, WordPress does not offer folder management to organize your media. Meaning all of your hundreds of images are in one unorganized list which does not offer filtering nor advanced searching. There is also no version control in the WordPress media library. So if you receive an updated version of an image or need to update the copyright information attached to it, then you have to hunt it down and replace it each time.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"394\" height=\"527\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F03\u002F19195556\u002FWP-Editor-2.png\" alt=\"Media Library in new WordPress\" class=\"wp-image-22688\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F03\u002F19195556\u002FWP-Editor-2.png 394w, \u002Fcdn\u002Fen\u002F2019\u002F03\u002F19195556\u002FWP-Editor-2-336x450.png 336w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">If you use a \u003Ca href=\"\u002Fdigital-asset-management\u002F\">digital asset management\u003C\u002Fa> (DAM) system, you can reduce the time needed to add images and media assets to your website and utilize automatic updates so changes are pushed directly to your website once they are approved.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"440\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F03\u002F19195555\u002FWP-Editor-3.png\" alt=\"Canto and WordPress integration\" class=\"wp-image-22690\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F03\u002F19195555\u002FWP-Editor-3.png 629w, \u002Fcdn\u002Fen\u002F2019\u002F03\u002F19195555\u002FWP-Editor-3-450x315.png 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--canto-wordpress-plugin\">Canto WordPress plugin\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Canto’s integration with WordPress gives you the best of both worlds. With the new Gutenberg editor, we have created a Canto block that will make it easy to import any asset directly into your content.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The steps for installing the Canto WordPress plugin are simple.\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F03\u002F19195555\u002Fnew-wordpress-editor.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F03\u002F19195555\u002Fnew-wordpress-editor-450x300.jpg","desk with a laptop",533,800,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-technology","Marketing technology","\u002Fpost-category\u002Fmarketing-technology\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F16173553\u002FCanto_Guide_Digital-Asset-Management-for-Content-and-Creative-Teams-3-450x236.jpg",44240,"how-to-use-microsoft-powerpoint","How to use PowerPoint: A beginner’s guide to creating polished slides","New to Microsoft PowerPoint? This beginner's guide covers everything you need to create professional presentations — from using templates and designing slides to adding text, charts, and animations. Learn how to save your work, collaborate with teammates in real time, and share presentations with ease. Whether you're building a business proposal, academic project, or marketing pitch, this step-by-step PowerPoint tutorial will get you up and running quickly.","\u002Fblog\u002Fhow-to-use-microsoft-powerpoint\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193047\u002Fdigital-transformation-companies-2-450x151.jpg",37957,"digital-transformation-companies","Companies that need digital transformation: 5 Agencies that can help","Digital transformation companies exist to guide businesses towards a new technological presence. Find the right one for you with this list of five agencies.","\u002Fblog\u002Fdigital-transformation-companies\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192355\u002Fslack-collaboration-25-450x270.jpg",19194,"slack-collaboration","Slack collaboration: 3 tips to work smarter","Communicate beyond company lines with Slack collaborations that reach far beyond your team. Learn more here with these three hot tips.","\u002Fblog\u002Fslack-collaboration\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789016514240]