[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-variety-spice-life":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",9745,{"id":24,"name":25},"author-0301142015","Canto","2017-10-06T06:15:44","2025-12-19T11:22:23","Variety – The spice of life","variety-spice-life","DAM intelligence meets hands-on solution for marketing material generation? We talked to Kevin Goeminne, CEO of CHILI publish.","Because some like their branding consistency hot. Your digital asset management system is a true treasure trove. One of the treasured doubloons, is the integrated CHILI publisher, an online document editor that allows brands to streamline marketing activities within corporate brand design guidelines. DAM intelligence meets hands-on solution for marketing material generation? We talked to […]","Because some like their branding consistency hot. Your digital asset management system is a true treasure trove. One of the...","\u003Cp class=\"wp-block-paragraph\">\u003Cem>Because some like their branding consistency hot.\u003C\u002Fem>\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Your \u003Ca href=\"\u002Fdigital-asset-management\u002F\">digital asset management\u003C\u002Fa> system is a true treasure trove. One of the treasured doubloons, is the integrated CHILI publisher, an online document editor that allows brands to streamline marketing activities within corporate brand design guidelines. DAM intelligence meets hands-on solution for marketing material generation? We talked to \u003Ca href=\"https:\u002F\u002Fbe.linkedin.com\u002Fin\u002Fgoeminnek\" target=\"_blank\" rel=\"noopener\">Kevin Goeminne\u003C\u002Fa>, CEO of CHILI publish.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">What’s the biggest challenge brands and marketeers are facing today?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">With stakeholder communication tools evolving so rapidly, many of our brand marketeers nowadays struggle to consistently cover all digital, print and social channels. What they seem to struggle most with, is:\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">1. Time-to-market\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Brand design and marketing material creation are expected to be signed, sealed, delivered in one week’s time. No can do without a spread workflow and disconnected work system. Time-to-market can be optimized by involving the entire organization in the creation process.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">2. Campaign-driven mindset\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Create once, repurpose often. Be more creative with the tools templates at hand – use the design for your countertop, window shop, Facebook banner – by using CHILI publisher you can do it without burdening production. Why not allocate this freed-up budget for A\u002FB testing?\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">How did you come about the DAM connection and how easy is it for brands to make the best use of CP within their DAM?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">If you have invested in good and correct image material, leveraging that investment seemed like the next logical step to us. Facebook and Google are leading examples of how you can connect your data streams to your production tools. The intelligence is in the DAM, someone just has to work it. By using the online document editor, brand owners can exert so much control on how marketing material gets created and launched for output, that even non-prepress people can create it. That way you can lighten the load on the marketing department and redirect some responsibility towards other departments. Empower Marketing to be creatives again, not miracle workers.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">What would you say is the most undervalued or underused benefit of a DAM system?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">1. notification system\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The value of content lies in the value you attribute to that value. If content is added, but nobody knows, what good can it do? Or how good can you repurpose it?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">2. search system\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The DAM is so smart, it can actually be set up to deliver auto-suggested content. It will advise you on what you need before you even know you’ll be needing it. See how it will boost your creative mindset?\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">How does CP match the consistency with the creativity in marketing?\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">CHILI publisher does not interfere with creativity – it doesn’t limit it. By weeding out the tedious jobs, we’re actually enabling creatives to get more creative. You can’t imagine how many art directors get back to us saying how they love how our solution frees up creative time in their department.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">What will the future bring next for brands? (3 long\u002Fshort term predictions)\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">– Innovation does not stop at your latest implementation. Integration is the way forward in the uberizing co-creation society.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">– Personalization is here to stay – e-commerce will drive personalized packages. Stay hungry and informed. (use industry tips and tricks!)\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">– Don’t lose your flexibility – your consumer’s personal preference can be either an opportunity or a threat. Stay on top of your game.\u003C\u002Fp>",3,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2017\u002F10\u002F19200923\u002FChili-feature.png","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2017\u002F10\u002F19200923\u002FChili-feature-450x338.png","",600,800,[42],{"id":43,"slug":43,"title":44,"path":45},"digital-asset-management","Digital Asset Management","\u002Fpost-category\u002Fdigital-asset-management\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F05\u002F19183857\u002Fblog-dominos-feature-2-450x263.jpg",64772,"how-dominos-pizza-uk-serves-up-efficiencies-with-digital-asset-management","How Domino’s Pizza UK serves up efficiencies with digital asset management","See how Domino’s Pizza UK set their in-house creative agency up for success with Canto — empowering the team, tackling burnout, and building credibility across the corporation.","\u002Fblog\u002Fhow-dominos-pizza-uk-serves-up-efficiencies-with-digital-asset-management\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2024\u002F03\u002F19183939\u002Fagencies-feature-450x225.jpg",64363,"six-revenue-boosting-benefits-of-digital-asset-management-software-for-agencies","Six revenue-boosting benefits of digital asset management software for agencies","The right content management tools can unlock revenue and help agencies grow. Discover the top benefits of digital asset management for agencies.  ","\u002Fblog\u002Fsix-revenue-boosting-benefits-of-digital-asset-management-software-for-agencies\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2025\u002F01\u002F13161916\u002Fcincinnati-bearcats-faeture-450x236.png",68102,"cincinnati-bearcats-dam","How the Cincinnati Bearcats won big with digital asset management","How DAM software helps the Cincinnati Bearcats execute their content strategy, manage content, engage fans, and empower athletes with NIL opportunities. 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