[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-video-email-marketing":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",55502,{"id":24,"name":25},"author-0301142015","Canto","2021-02-18T13:29:35","2025-12-01T15:32:01","Video email marketing: A match made in heaven","video-email-marketing","Video email marketing: Top questions answered","Can you embed video in an email? What kind of video content works best? We answer your top video email marketing questions. ","These days, brands are (wisely) investing in video marketing. In fact, 86% of businesses use video as a marketing tool – in most cases to build a YouTube presence, spice up a website and make a splash on social media. But what about email? For many companies, it’s a major marketing channel with untapped potential […]","These days, brands are (wisely) investing in video marketing. In fact, 86% of businesses use video as a marketing tool...","\u003Cp class=\"wp-block-paragraph\">These days, brands are (wisely) investing in video marketing. In fact, 86% of businesses use video as a marketing tool – in most cases to build a YouTube presence, spice up a website and make a splash on social media.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">But what about email? For many companies, it’s a major marketing channel with untapped potential when it comes to video.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Email campaigns mean more eyes on your video content, and adding video to email marketing is a great way to mix things up and keep subscribers engaged.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Want to help your video email marketing reach its full potential? In this article, we’ll show you:\u003C\u002Fp>\u003Cul class=\"wp-block-list\">\u003Cli>How to use video in email marketing\u003C\u002Fli>\u003Cli>What types of video content work well in email campaigns\u003C\u002Fli>\u003Cli>Why video email marketing is worth the effort\u003C\u002Fli>\u003C\u002Ful>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"322\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185815\u002Fvideo-email-marketing-phone.jpg\" alt=\"Hand holding a smartphone displaying a video marketing email.\" class=\"wp-image-55564\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185815\u002Fvideo-email-marketing-phone.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185815\u002Fvideo-email-marketing-phone-450x242.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-makes-video-and-email-marketing-such-a-powerful-combination\">What makes video and email marketing such a powerful combination?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">There are several reasons video and email work well together.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For one, all the \u003Ca href=\"\u002Fblog\u002Fbenefits-of-email-marketing\u002F\">benefits of email marketing\u003C\u002Fa> apply to video email marketing too: It’s direct, it’s easy to measure and you can incorporate video content into any \u003Ca href=\"\u002Fblog\u002Femail-cadence\u002F\">email cadence\u003C\u002Fa>.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">But there’s also a simpler answer: People like videos.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">69% of consumers say they would \u003Ca href=\"https:\u002F\u002Fwww.wyzowl.com\u002Fvideo-marketing-statistics\u002F\" target=\"_blank\" rel=\"noopener\">rather watch a video\u003C\u002Fa> to learn about a new product or service. Only 18% would rather read a text. Video email marketing combines the two, giving both groups their preferred format.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-55575 size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185813\u002Fvideo-email-marketing-consumers.jpg\" alt=\"Woman in red shirt lying on a sofa watching a video on her phone.\" class=\"wp-image-55575\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185813\u002Fvideo-email-marketing-consumers.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185813\u002Fvideo-email-marketing-consumers-450x263.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Emails with video get 64% more clicks on average.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Given all that, it’s no surprise emails with videos perform better. \u003Ca href=\"https:\u002F\u002Fwww.campaignmonitor.com\u002Fresources\u002Fguides\u002Fvideo-in-email\u002F\" target=\"_blank\" rel=\"noopener\">Campaign Monitor\u003C\u002Fa> crunched the numbers and found that emails with videos get 19% more opens and 64% more clicks.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The boost in clicks is impressive, but it makes sense. When people see a play button, they want to click it.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">But why more opens?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In short: Video stands out. While email video marketing is highly effective, not many brands are doing it. The word “video” in a subject line is still novel enough to make an impression. People get curious and want to check it out.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--can-you-embed-video-in-an-email\">Can you embed video in an email?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">First things first: How do you get the video into the email? It’s not as simple as it might seem. Because many email providers won’t display videos, you can’t embed them directly in the email.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Instead, you’ll need to host the video somewhere else – like on your website or YouTube channel – and link to it in the email.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"375\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185816\u002Fvideo-email-marketing-cooking.jpg\" alt=\"Video of a chef pan roasting lamb from a marketing email.\" class=\"wp-image-55562\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Fortunately, there are ways to reproduce the effect of an embedded video without actually embedding it. Simply select a thumbnail from your video, overlay a play button and embed the image in your email.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The play button makes it clear it’s a video, and linking the image means readers can still click to watch, just as they would if it were a video player.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If you’re using an email marketing tool like Mailchimp, they’ll do this for you. Simply select a video content block when you’re creating your email and follow the instructions provided.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">You can also easily do it yourself. There are simple browser-based tools that will \u003Ca href=\"http:\u002F\u002Faddplaybuttontoimage.way4info.net\u002F\" target=\"_blank\" rel=\"noopener\">add a play button\u003C\u002Fa> to any image. Just add the resulting file to the email and link to the video.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"365\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185814\u002Fvideo-email-marketing-play.jpg\" alt=\"Screenshot of a web tool with different play button options to superimpose over an image.\" class=\"wp-image-55566\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--what-types-of-video-are-a-good-fit-for-email-marketing\">What types of video are a good fit for email marketing?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Email marketing can be used to amplify the reach of any type of video you produce as part of your marketing strategy. However, it pays to be selective and pick videos that provide the most value to your audience.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Need some ideas to get started? Here are six versatile ideas for great video email marketing content.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. New product announcements\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">You’re probably already using your mailing list to inform customers of new and exciting products. Video can bring those products to life far better than photos and text alone.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Video offers a 360-degree view, shows moving parts in action and makes it easy for customers to imagine themselves owning or using the item you’re showing off.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"339\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185814\u002Fvideo-email-marketing-sonos.jpg\" alt=\"Still from a product video showing the Sonos Play 1 against a white background.\" class=\"wp-image-55568\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185814\u002Fvideo-email-marketing-sonos.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185814\u002Fvideo-email-marketing-sonos-450x254.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">2. Guides and tutorials\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Video is also a great format for informational or educational content. By combining visuals, narration and text, you can cater to lots of different learning styles.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Showing is usually better than telling. A software company, for example, might email video tutorials to new customers to help them hit the ground running.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"339\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185815\u002Fvideo-email-marketing-photoshop.jpg\" alt=\"Still from an Adobe Photoshop video tutorial.\" class=\"wp-image-55565\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185815\u002Fvideo-email-marketing-photoshop.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185815\u002Fvideo-email-marketing-photoshop-450x254.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">3. Customer success stories\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Customer success stories can be a powerful marketing tool. Showcasing a real-life example gives the story a protagonist customers can identify with, and the video format brings it to life.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This video showing \u003Ca href=\"\u002Fcustomers\u002F\">how chocolatier Godiva uses Canto\u003C\u002Fa> to manage their digital assets is one of our most popular pieces of content. Seeing Canto in action makes it easy for people interested in digital asset management to see how it could benefit them.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"339\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185815\u002Fvideo-email-marketing-godiva.jpg\" alt=\"Still from a video showing Canto and Godiva logos with Godiva chocolates.\" class=\"wp-image-55563\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185815\u002Fvideo-email-marketing-godiva.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185815\u002Fvideo-email-marketing-godiva-450x254.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">4. A look behind the scenes\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Customers like to buy products from brands they know and trust, and video is a great way to offer a look inside your company.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For example, glasses manufacturer Warby Parker created this video to offer a behind-the-scenes look at their design and manufacturing process. Videos like these help people feel like they know your brand, and feel confident in what they’re buying.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"298\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185813\u002Fvideo-email-marketing-warby-parker.jpg\" alt=\"Still from a video showing plastic hardening in the Warby Parker factory.\" class=\"wp-image-55570\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185813\u002Fvideo-email-marketing-warby-parker.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185813\u002Fvideo-email-marketing-warby-parker-450x224.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">5. Industry insights\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">With years of experience, your brand can provide plenty of industry insights customers will find useful. This is a great way to build your brand, highlight expertise and engage your mailing list in a way that doesn’t make people feel marketed to.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This REI video introduces outdoor enthusiasts to the world of snowshoe running. While it doesn’t advertise any particular snowshoes, it establishes the brand as a source of expertise and encourages customers to learn more about the sport. In a well-timed winter email campaign, this video could inspire quite a few of REI’s subscribers to take up snowshoeing – and buy the equipment they need from REI.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"322\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185814\u002Fvideo-email-marketing-rei.jpg\" alt=\"Video still showing REI logo over a snowshoeing scene.\" class=\"wp-image-55567\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185814\u002Fvideo-email-marketing-rei.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185814\u002Fvideo-email-marketing-rei-450x242.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Ch3 class=\"wp-block-heading\">6. A personal message\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">Video is also a great medium for a company’s leadership to speak straight to customers. While a written statement can seem distant and impersonal, video creates a personal connection. This is especially important for sensitive topics.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This email with a video message from American Airlines’ CEO puts a human face to the company as they outline their response to COVID-19.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185816\u002Fvideo-email-marketing-american.jpg\" alt=\"Screenshot from an American Airlines email, including a video message from their CEO.\" class=\"wp-image-55560\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185816\u002Fvideo-email-marketing-american.jpg 400w, \u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185816\u002Fvideo-email-marketing-american-150x150.jpg 150w\" \u002F>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--bonus-tip-joke-links-in-emails-are-risky\">Bonus tip: Joke links in emails are risky\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Humor and memes are a great way to connect with customers, and email marketing is no exception. But there’s one video you shouldn’t link to in your emails.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"240\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185817\u002Fvideo-email-marketing-rickroll.gif\" alt=\"Rick Astley dancing in the Never Gonna Give You Up music video.\" class=\"wp-image-55557\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">It’s not Rick Astley himself you need to steer clear of, but misleading links in general.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">That’s because attempts at deception are a major red flag to email providers that can ding your sender reputation. These systems exist to protect consumers by making sure phishing emails end up in the spam folder.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Getting labeled a spammer or phisher could have long-term consequences and harm your \u003Ca href=\"\u002Fblog\u002Femail-deliverability\u002F\">email deliverability\u003C\u002Fa>* well into the future.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It’s possible some email clients have some kind of Rick Astley exception built into their algorithms, but you don’t want to risk it. Save the Rickrolling for other channels. Or use an accurate anchor text, but where’s the fun in that?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">*\u003Cem>This is really a link to an article about email deliverability, I promise!\u003C\u002Fem>\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--let-s-recap\">Let’s recap\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Video marketing and email marketing are a match made in heaven with untapped potential for many brands. With a little creativity and a thumbnail mock-up, you can use email to help your videos reach a wider audience while also using video to spice up your email campaigns.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Most importantly, videos provide customers with a meaningful way to engage with your brand in the format they prefer.\u003C\u002Fp>",6,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185816\u002Fvideo-email-feature2.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F02\u002F19185816\u002Fvideo-email-feature2-450x263.jpg","Man operating video equipment in a filming studio with purple lighting.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190214\u002Femail-marketing-vs-social-media-feature-450x263.jpg",51828,"email-marketing-vs-social-media","Email marketing vs. social media: Choose the right channel for your goals","Two very different tools for very different jobs. This side-by-side comparison of email marketing vs. social media will show you how to decide which is the best fit your marketing needs. ","\u002Fblog\u002Femail-marketing-vs-social-media\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19185931\u002Femail-marketing-ressource-feature-450x263.jpg",53426,"email-marketing-resource","Email marketing resource round-up: The best tools, insights and advice for 2021","Eight unique email marketing resources with tools and insights to build your skills and boost your campaigns. ","\u002Fblog\u002Femail-marketing-resource\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F06\u002F19185318\u002Fvisual-marketing-statistics-featured-450x263.jpg",57697,"visual-marketing-statistics","5 visual marketing statistics every marketer should know","Our favorite visual marketing statistics – to help you win over stakeholders and up your marketing game. 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