[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-we-are-going-to-martech-three-reasons-why-you-should-go-too":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",24020,{"id":24,"name":25},"author-0301142015","Canto","2019-04-03T11:38:09","2025-12-18T16:39:15","We’re going to MarTech: Three reasons why you should go too","we-are-going-to-martech-three-reasons-why-you-should-go-too","Three reasons why you should go to MarTech","Canto is heading to the MarTech Conference in San Jose this week and here are three important reasons why you should go too.","As a company that has been serving the marketing community for a number of years, we have been witness to the significant growth in the marketing technology marketplace. While many would cite the Marketing Technology Landscape Supergraphic that is compiled annually by Scott Brinker as evidence of this growth, a better measure is the rising […]","As a company that has been serving the marketing community for a number of years, we have been witness to...","\u003Cp class=\"wp-block-paragraph\">As a company that has been serving the marketing community for a number of years, we have been witness to the significant growth in the marketing technology marketplace. While many would cite the \u003Ca href=\"https:\u002F\u002Fchiefmartec.com\u002F2018\u002F04\u002Fmarketing-technology-landscape-supergraphic-2018\u002F\" target=\"_blank\" rel=\"noopener\">Marketing Technology Landscape Supergraphic\u003C\u002Fa> that is compiled annually by Scott Brinker as evidence of this growth, a better measure is the rising strategic weight being placed by companies of all sizes in this fundamental area of their business. Large or small, no matter the industry, all organizations have now become digital content companies at scale. This has magnified the importance of a thorough understanding of this area – that’s why we are going to the \u003Ca href=\"https:\u002F\u002Fmartechconf.com\u002F\" target=\"_blank\" rel=\"noopener\">MarTech Conference\u003C\u002Fa> in San Jose this week and here are three reasons why you should go too.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--personal-connection-with-technology-vendors\">Personal connection with technology vendors\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">In our interactions with prospects and customers, we often hear the lament that the proliferation of technology solutions has made it challenging to truly differentiate among the potential options. Often there is overlap in functionality among various solutions. Additionally, the messaging of vendors can make it confusing to grasp what they actually have to offer. Finally, one is challenged in determining whether a vendor’s claims are accurate or are really marketing exaggerations.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Attending MarTech is one of the most efficient ways to get acquainted with marketing technology options, with several hundred vendors in one place. Meeting directly with vendors at the conference allows for in-depth conversations to supplement the one-way research that companies frequently perform. A major benefit of such conversations is greater clarity as to technology fit for your organization. An associated benefit of this personal interaction, also of great importance, is determining if the vendor, through their approach and behavior, is likewise a good fit from a business and cultural perspective to partner with you in achieving your goals. You need both type of fits to be successful.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-24022 size-full\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19195444\u002Fmartech-conference-2.jpg\" alt=\"A deliberately blurred photograph of a convention bustling with people.\" class=\"wp-image-24022\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19195444\u002Fmartech-conference-2.jpg 600w, \u002Fcdn\u002Fen\u002F2019\u002F04\u002F19195444\u002Fmartech-conference-2-450x300.jpg 450w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">MarTech is a good place to learn about the potential additions to your stack.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--community\">Community\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">One of the exciting parts of the MarTech Conference is the announcement of the Stackie Awards honoring companies who best visualize the technologies in their marketing stack. It is noteworthy that marketing technology stacks for even smallish companies often number more than 25. This underscores the fact that companies are primarily selecting fit-for-purpose solutions and that a need exists to ensure that these technologies can work effectively together. Vendors that participate at the MarTech Conference are those most likely to understand this dynamic and the need to be part of an interlocking network of practitioners. The conference is a great vehicle to connect with those whose experience can help fast-track learnings.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--the-martech-worldview-from-different-perspectives\">The martech worldview from different perspectives\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">The dramatic growth in martech solutions reflects the continued advancement in the space, whereby vendors are improving on existing approaches or approaching problems through a completely new lens. This advancement is the result of the community’s innovative mindset that views progress as continuous. One of the enjoyable parts of the conference is hearing how other participants view the outlook for marketing technology and the impact on their businesses. In this vein, we are very much looking forward to hearing the keynote address by the aforementioned Mr. Brinker, Succeeding in the Next Decade of Marketing.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Come see us booth #418 at MarTech.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">\u003Ca href=\"\u002Fblog\u002Fmarketing-technology\u002F\">Boost your martech stack with these 5 solutions\u003C\u002Fa>\u003C\u002Fh3>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19195443\u002Fmartech-conference-1.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F04\u002F19195443\u002Fmartech-conference-1-450x269.jpg","",478,800,[43],{"id":44,"slug":44,"title":45,"path":46},"industry-insights","Industry insights","\u002Fpost-category\u002Findustry-insights\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19193049\u002FEnterprise-Resource-Planning_DE-1-450x311.jpg",50975,"marketing-advice-from-industry-experts","Marketing advice from industry experts","Feast on elite pieces of marketing advice from three industry leaders. Learn more about how to launch an impactful campaign from these experts.","\u002Fblog\u002Fmarketing-advice-from-industry-experts\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F09\u002F19193714\u002Fflowerbed-for-jack-450x337.jpg",34542,"lisa-kyle-nest-fragrances","Creative spotlight: Turning chaos into clarity with Lisa Kyle from NEST Fragrances","Lisa Kyle, Project Manager of Design and Photography at NEST Fragrances, talks about her role there, creativity and staying organized amidst all the chaos.","\u002Fblog\u002Flisa-kyle-nest-fragrances\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F03\u002F19192326\u002F1-300x450.jpg",45037,"creative-spotlight-georgina-reed-equip","Creative Spotlight: Communicating through design with Georgina Reed from Equip Outdoor Technologies","Georgina Reed, graphic designer at Equip Outdoor Technologies, shares insights into her work and talks about what she’s learned in her 16 years at Equip.","\u002Fblog\u002Fcreative-spotlight-georgina-reed-equip\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1787374904888]