[{"data":1,"prerenderedAt":75},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-welcome-email":20,"i-material-symbols:person-outline":69,"i-material-symbols:calendar-month":71,"i-mdi:schedule":73},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":30,"seoDescription":31,"excerpt":32,"trimmedExcerpt":33,"content":34,"readingTime":35,"featuredImage":36,"postCategory":42,"relatedPosts":47},"post",52468,{"id":24,"name":25},"author-0301142015","Canto","2021-01-08T10:07:47","2025-11-21T11:03:50","First impressions matter: Welcome email examples to learn from","welcome-email","Master the art of the welcome email (with examples)","How do you write a great welcome email? These examples from top brands show how to start your email relationship off on the right foot.","First impressions are lasting impressions, and a welcome email is a fantastic opportunity for your brand to make a splash. But how do you make sure that first impression is a good one? To jumpstart your brainstorming, we’ve collected some examples of welcome emails that make a statement and draw customers in. Why welcome emails […]","First impressions are lasting impressions, and a welcome email is a fantastic opportunity for your brand to make a splash....","\u003Cp class=\"wp-block-paragraph\">First impressions are lasting impressions, and a welcome email is a fantastic opportunity for your brand to make a splash.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">But how do you make sure that first impression is a good one? To jumpstart your brainstorming, we’ve collected some examples of welcome emails that make a statement and draw customers in.\u003C\u002Fp>\u003Ccto-card blue=\"true\" shadow=\"false\">\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-a-welcome-email\">What is a welcome email?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A welcome email is an inaugural email sent to new subscribers on a mailing list. It confirms a successful sign-up and sets the tone of the email relationship between brand and customer. Welcome emails can vary in format, from a simple ‘thanks for signing up’ to comprehensive collections of resources and tutorials.\u003C\u002Fp>\u003C\u002Fcto-card>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--why-welcome-emails-matter\">Why welcome emails matter\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Most emails you send your subscribers have a specific goal, like convincing customers to buy something, read a blog post or try out a new feature. For welcome emails, the purpose is a little more abstract, but no less important. You’re introducing yourself as a brand and starting your email relationship off on the right foot.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The welcome email is an especially powerful brand touchpoint, because new subscribers are at peak engagement. By joining your mailing list or purchasing a product, they’ve signaled they want to take the brand-customer relationship to the next level.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">That means people are not only more likely to open and read the email, they’re also excited about what you have to say.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190012\u002Fwelcome-email-subscriber.jpg\" alt=\"Young woman in a red shirt reading emails on her phone while lounging on a gray couch.\" class=\"wp-image-52483\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190012\u002Fwelcome-email-subscriber.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190012\u002Fwelcome-email-subscriber-450x263.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">So let your brand’s personality shine through. Use colors and design elements to create memory pathways. Choose content that fits your most important marketing goals, and reward subscribers for signing up.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--welcome-email-examples\">Welcome email examples\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">How do you distill the essence of your brand into a single email that also makes customers feel great about their decision to subscribe?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">For some ideas and inspiration, let’s look at a few successful brands that pulled it off.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"KL-1\">Lush welcomes subscribers to the family\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"441\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190013\u002Fwelcome-email-lush.jpg\" alt=\"Screenshot of a welcome email from Lush featuring photo of orange-hued Lush products.\" class=\"wp-image-52480\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">This email from beauty brand \u003Ca href=\"https:\u002F\u002Fwww.lushusa.com\u002F\" target=\"_blank\" rel=\"noopener\">Lush\u003C\u002Fa> is a classic and straightforward welcome email. The image choice and color palate are warm and cozy, and show off enticing products. The copy makes customers feel embraced and included, with phrases like ‘We’re so happy to have you’ and ‘There’s always a place at our table.’\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The brand reinforces this message of inclusivity with a strong subject line: You’re part of the family now.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"KL-2\">Warby Parker sets priorities\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"531\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190012\u002Fwelcome-email-warby.jpg\" alt=\"Screenshot of welcome email from Warby Parker.\" class=\"wp-image-52484\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190012\u002Fwelcome-email-warby.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190012\u002Fwelcome-email-warby-450x398.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">This welcome email from eyewear brand \u003Ca href=\"https:\u002F\u002Fwww.warbyparker.com\u002F\" target=\"_blank\" rel=\"noopener\">Warby Parker\u003C\u002Fa> is a master class in using \u003Ca href=\"\u002Fblog\u002Femail-design\u002F\">email design\u003C\u002Fa> to show which part of the email is most important.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The headline, photograph and bright blue button give the welcome message top billing over other content items. The call to action links to the company’s product selection, putting subscribers’ priorities first: They care more about finding a stylish set of frames than learning about the brand.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With short snippets of text anchored by small illustrations, the other content takes a back seat. These short texts are easy to skim, and communicate key brand qualities Warby Parker wants customers to know about, like manufacturing know-how and charitable giving. It’s not terribly important for customers to click the links to learn more. Just knowing the content exists conveys a certain brand image.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"KL-3\">Harry’s sweetens the pot\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"531\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190014\u002Fwelcome-email-harry.jpg\" alt=\"Screenshot of a welcome email from Harry's featuring photo of shaving products.\" class=\"wp-image-52477\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190014\u002Fwelcome-email-harry.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190014\u002Fwelcome-email-harry-450x398.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Men’s grooming company \u003Ca href=\"https:\u002F\u002Fwww.harrys.com\u002Fen\u002Fus\" target=\"_blank\" rel=\"noopener\">Harry’s\u003C\u002Fa> knows that customers who sign up to a newsletter are pretty close to a purchase. They just need a little nudge to get them there.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Their welcome email provides that nudge, with a discount code and an easy-to-skim list of reasons to choose Harry’s.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">With lots of white space and a format similar to the Warby Parker example above, the email is also visually appealing and easy to read.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"KL-4\">Away gives customers a crash-course\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"531\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190016\u002Fwelcome-email-away.jpg\" alt=\"Screenshot of an email from Away featuring tips for using the suitcase.\" class=\"wp-image-52472\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190016\u002Fwelcome-email-away.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190016\u002Fwelcome-email-away-450x398.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Luggage company \u003Ca href=\"https:\u002F\u002Fwww.awaytravel.com\u002F\" target=\"_blank\" rel=\"noopener\">Away\u003C\u002Fa> wants new customers to love their suitcases. So they’ve turned their welcome email into a handy user’s guide, with tips, instructions and tutorials to help customers get to know their new bag.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Minimalist illustrations anchor the text, encouraging customers to read it, but also breaking it up to make it easier on the eyes.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"KL-5\">Strava shows next steps\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"531\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190012\u002Fwelcome-email-strava.jpg\" alt=\"Screenshot of welcome email prompting subscribers to download the Strava app.\" class=\"wp-image-52482\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190012\u002Fwelcome-email-strava.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190012\u002Fwelcome-email-strava-450x398.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">For exercise app \u003Ca href=\"https:\u002F\u002Fwww.strava.com\u002F\" target=\"_blank\" rel=\"noopener\">Strava\u003C\u002Fa>, enticing customers to create an account is only half the battle. Users won’t have a good experience if they don’t download the app too.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">So the brand found a solution: Users who create an account on the website (instead of on the app), get a welcome email that encourages them to discover all the benefits the app has to offer. Finally, the email offers privacy reassurances, addressing a top concern of hesitant new customers.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"KL-6\">Spotify goes bold with color\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"326\" height=\"451\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190011\u002Fwelcome-email-spotify.png\" alt=\"Email confirmation from Spotify with bright pink, purple, green and red colors.\" class=\"wp-image-52489\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">Brands often need to send multiple emails to new subscribers. Embedding a welcome message in another email is one way to avoid overwhelming people with too many messages.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">In this example, \u003Ca href=\"https:\u002F\u002Fwww.spotify.com\u002F\" target=\"_blank\" rel=\"noopener\">Spotify\u003C\u002Fa> slips a warm welcome into an email asking new subscribers to verify their email address as part of a double opt-in process.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">You wouldn’t want an opt-in link to get lost, so Spotify wisely doesn’t include any other messaging. However, they still get some brand-building benefits from the email: It’s dripping with distinctive design choices that will help with \u003Ca href=\"\u002Fblog\u002Fbrand-recognition\u002F\">brand recognition\u003C\u002Fa> down the line.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"KL-7\">The New York Times masters multitasking\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"566\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190015\u002Fwelcome-email-crossword.jpg\" alt=\"Screenshot of the New York Times' crossword subscription's welcome email.\" class=\"wp-image-52475\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190015\u002Fwelcome-email-crossword.jpg 400w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190015\u002Fwelcome-email-crossword-318x450.jpg 318w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">You can also combine a welcome email with a purchase confirmation, as the New York Times does with their \u003Ca href=\"https:\u002F\u002Fwww.nytimes.com\u002Fcrosswords\" target=\"_blank\" rel=\"noopener\">game subscription\u003C\u002Fa>. Billing information is important, but not the most exciting email content. So the Times made its friendly welcome text the star of the email and tacked the account details on at the end.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">They also had a bit of fun with the subject line: W-e-l-c-o-m-e to the Crossword. This subtle detail is sure to make new subscribers feel at home in a community of fellow word lovers.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"KL-8\">LinkedIn Premium shows off benefits\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"531\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190013\u002Fwelcome-email-linkedin.jpg\" alt=\"Screenshot of a welcome email for LinkedIn Premium highlighting five LinkedIn Premium features.\" class=\"wp-image-52479\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190013\u002Fwelcome-email-linkedin.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190013\u002Fwelcome-email-linkedin-450x398.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">The welcome email for \u003Ca href=\"https:\u002F\u002Fpremium.linkedin.com\u002F\" target=\"_blank\" rel=\"noopener\">LinkedIn Premium\u003C\u002Fa>’s free trial is jam packed with features Premium status unlocks. By cramming all these benefits into a single email, LinkedIn is sending a clear message: You get a lot with Premium status.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Indeed, a welcome email is a great way to make sure new customers know their money was well spent. That’s all the more important for a free trial. If leads know about all the new features they’ve unlocked, they’ll try them out and want to keep them.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"KL-9\">Instagram uses images strategically\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"531\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190014\u002Fwelcome-email-instagram.jpg\" alt=\"Screenshot of a welcome email from Instagram with square photos.\" class=\"wp-image-52478\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190014\u002Fwelcome-email-instagram.jpg 600w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190014\u002Fwelcome-email-instagram-450x398.jpg 450w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">This welcome email from \u003Ca href=\"https:\u002F\u002Fwww.instagram.com\u002Faccounts\u002Femailsignup\u002F\" target=\"_blank\" rel=\"noopener\">Instagram\u003C\u002Fa> shows new users some of the platform’s core features, so they can hit the ground running.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It also makes great use of subtle branding. The square images reference Instagram’s famous UX design. As a result, the email feels closely connected to the product.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">The photo selection is also worth noting. Instagram has chosen images that look great, but aren’t so professional they set an unrealistically high standard. That way, new users will think ‘Hey, I could do that’ and be inspired to get started.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"KL-10\">Airbnb stays on-message\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"566\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190016\u002Fwelcome-email-airbnb.jpg\" alt=\"Screenshot of an Airbnb welcome email with photo of children playing in an apartment.\" class=\"wp-image-52471\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190016\u002Fwelcome-email-airbnb.jpg 400w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190016\u002Fwelcome-email-airbnb-318x450.jpg 318w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">This welcome email from \u003Ca href=\"https:\u002F\u002Fwww.airbnb.com\u002F\" target=\"_blank\" rel=\"noopener\">Airbnb\u003C\u002Fa> shows that sometimes, less is more. By keeping things simple, Airbnb narrows the focus to a core aspect of their brand: adventure that feels like home.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Airbnb offers vacation accommodations in private residences, so they’ve zeroed in on what sets them apart from corporate hotels. This is textbook \u003Ca href=\"\u002Fblog\u002Fbrand-differentiation\u002F\">brand differentiation\u003C\u002Fa>. ‘Home’ and ‘adventure’ might seem like contradictions, but Airbnb combines them seamlessly.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"KL-11\">Chipotle emphasizes intimacy\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"566\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190015\u002Fwelcome-email-chipotle.jpg\" alt=\"Chipotle welcome email featuring image of a foil-wrapped burrito.\" class=\"wp-image-52474\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190015\u002Fwelcome-email-chipotle.jpg 400w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190015\u002Fwelcome-email-chipotle-318x450.jpg 318w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">While we know that emails from companies are different from personal messages, email marketing still feels incredibly intimate. We carry our phones with us wherever we go, and read emails on our couches, in our bedrooms, with our families.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">It’s one of the biggest \u003Ca href=\"\u002Fblog\u002Fbenefits-of-email-marketing\u002F\">benefits of email marketing\u003C\u002Fa>, and Chipotle doesn’t dance around it in their welcome email. The playful, humorous tone instantly conveys the brand’s personality, and seeing them articulate something we understand intuitively about email marketing creates a feeling of intimacy and trust.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Plus, who would say no to some alone time with a burrito?\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\" id=\"KL-12\">Blinkist celebrates with subscribers\u003C\u002Fh3>\u003Cfigure class=\"wp-block-image aligncenter\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"566\" src=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190016\u002Fwelcome-email-blinkist.jpg\" alt=\"Blinkist welcome email featuring words "Thank you!" surrounded by confetti.\" class=\"wp-image-52473\" srcset=\"\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190016\u002Fwelcome-email-blinkist.jpg 400w, \u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190016\u002Fwelcome-email-blinkist-318x450.jpg 318w\" \u002F>\u003C\u002Ffigure>\u003Cp class=\"wp-block-paragraph\">When customers get a welcome email, they’re at peak excitement about your brand. They’ve just signed up to your service, bought their first product or decided they like your brand enough to invite it into their inboxes.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Consider strengthening the relationship by sharing in their excitement, as \u003Ca href=\"https:\u002F\u002Fwww.blinkist.com\u002F\" target=\"_blank\" rel=\"noopener\">Blinkist\u003C\u002Fa> does in their welcome email. Confetti and an exclamation point set the celebratory tone, and a brief blurb of copy outlines key subscription benefits.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">This email shows that while a welcome email can be complex and comprehensive, it doesn’t have to be. Sometimes, a small burst of joy is all you need to connect with a customer.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--find-the-right-approach-for-your-brand\">Find the right approach for your brand\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">With these examples in the back of your mind, you’re ready to create your own welcome email.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Before you roll up your sleeves and start writing and designing, start with your strategy. What should the email say about your brand? What do you want new customers to know?\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If you don’t have a comprehensive brand strategy already, our \u003Ca href=\"\u002Fblog\u002Fbranding-guide\u002F\">branding guide\u003C\u002Fa> is a great place to start. Once a roadmap to your brand’s personality and messaging is in place, the welcome email practically writes itself.\u003C\u002Fp>",7,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190014\u002Fwelcome-email-feature.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2021\u002F01\u002F19190014\u002Fwelcome-email-feature-450x263.jpg","Customer reading a welcome email on a phone in a cafe.",700,1200,[43],{"id":44,"slug":44,"title":45,"path":46},"marketing-communication","Marketing communication","\u002Fpost-category\u002Fmarketing-communication\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F11\u002F19190437\u002Femail-analytics-feature-450x263.jpg",50731,"email-analytics","Email analytics: What to measure and why it matters for your campaigns","Click-through rates? Bounces? Unsubscribes? Your guide to the most important metrics in email analytics. ","\u002Fblog\u002Femail-analytics\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190138\u002Femail-marketing-statistics-feature-450x263.jpg",52054,"email-marketing-statistics","Email marketing statistics every marketer should know","These numbers will change the way you think about email marketing. We present: Our favorite email marketing statistics. ","\u002Fblog\u002Femail-marketing-statistics\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190214\u002Femail-marketing-vs-social-media-feature-450x263.jpg",51828,"email-marketing-vs-social-media","Email marketing vs. social media: Choose the right channel for your goals","Two very different tools for very different jobs. This side-by-side comparison of email marketing vs. social media will show you how to decide which is the best fit your marketing needs. ","\u002Fblog\u002Femail-marketing-vs-social-media\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1790226105398]