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Even though it seems like a simple task, creating one takes planning. Learn more here.","A slogan incorporates all the positives of a company in a brief sentence of creativity, passion and informative value. Creating one takes a lot of planning and constant updating. Here’s a guide that breaks the whole process down. What is a slogan? A slogan is a motto that is enduring and tied to a group, […]","A slogan incorporates all the positives of a company in a brief sentence of creativity, passion and informative value. Creating...","\u003Cp class=\"wp-block-paragraph\">A slogan incorporates all the positives of a company in a brief sentence of creativity, passion and informative value. Creating one takes a lot of planning and constant updating. Here’s a guide that breaks the whole process down.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-a-slogan\">What is a slogan?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A slogan is a motto that is enduring and tied to a group, representing their purpose or ideals. The goal of a slogan is to convince a target audience to buy a product or service, or believe in something. Companies use slogans as a way to allow customers to identify their brand.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Here are 5 simple tips that will help you create a fascinating slogan:\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--1-make-it-unique\">1. Make it unique\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">This takes quite a bit of research, both into your own slogan and into other company’s slogans. Before creating your motto, make absolutely sure that it stands out, especially in comparison to your competitors. If you end up with a slogan too close to an already existing one, it will be ineffective and customers will know right away that you’ve blundered. Therefore, focus your initial research around your own slogan. Next, compare it to other company taglines to see if it’s unique.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-36248\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193357\u002Fwhat-is-a-slogan-2.jpg\" alt=\"A slogan on a tag.\" class=\"wp-image-36248\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193357\u002Fwhat-is-a-slogan-2.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193357\u002Fwhat-is-a-slogan-2-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193357\u002Fwhat-is-a-slogan-2-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Whatever your slogan is, make it stand out from others.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--2-aim-toward-your-intended-audience\">2. Aim toward your intended audience\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">When crafting a slogan, keep in mind your target audience. They are the most important piece of the puzzle and your phrase should intrigue them. There are different types of sayings to consider, each catering to a different demographic. For example, if you are a fitness company, activity might be something you target in your slogan. Note that this doesn’t have to be restrictive, either. There are advertisements for cars with mottos promoting inspiration or life-altering events. Be creative.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--3-keep-it-simple\">3. Keep it simple\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A slogan should be short and simple because it needs to stick in a customer’s head. It should also be very easy to memorize. Even though it feels counter-intuitive to restrict your words, it’s going to get your point across better for this specific type of saying. Use your slogan to create a memorable phrase for your customers; use other marketing areas to give more detail. Also remember that short and simple are two different things. The more complex a slogan, the higher the chance a customer doesn’t identify with it. Create something creative yet simple.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-36251\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193356\u002Fwhat-is-a-slogan-3.jpg\" alt=\"A beach with the words 'Keep it simple' written into it.\" class=\"wp-image-36251\" srcset=\"\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193356\u002Fwhat-is-a-slogan-3.jpg 800w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193356\u002Fwhat-is-a-slogan-3-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193356\u002Fwhat-is-a-slogan-3-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">If a slogan is short and simple, it’s likely to succeed.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-5--4-re-evaluate-constantly\">4. Re-evaluate constantly\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Slogans are far from permanent. There are so many changes to technology, social issues, language and other factors to keep one slogan successfully over long periods of time – at least for the most part. What works today may fail tomorrow. What’s trending right now could be unpopular later. In order to avoid a stale motto, constantly research your slogan’s impact on the market. Analyze data reports and compare success with other companies. The stronger your research, the stronger your logo will ultimately evolve.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-6--5-align-slogan-with-company-branding\">5. Align slogan with company branding\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">It’s very important that you create a slogan that suits your company’s ideals. If you’re an innovative enterprise that focuses on customers, consider a motto that incorporates helping people. Furthermore, make sure the phrase you settle on exemplifies your company’s products, services and customer relations. Make it known through the slogan that everything you do will be of extremely high quality.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">If you’re ready to create your own slogan, make sure everything is in order before you get started. Even though it’s a group of very few words, its impact is massive.\u003C\u002Fp>",3,{"url":37,"url_md":38,"alt":39,"height":40,"width":41},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193358\u002Fwhat-is-a-slogan.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F10\u002F19193358\u002Fwhat-is-a-slogan-450x300.jpg","A chalkboard that says 'Words have power'.",533,800,[43],{"id":44,"slug":44,"title":45,"path":46},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[48,55,62],{"featuredImage":49,"postId":50,"slug":51,"title":52,"description":53,"path":54},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2018\u002F11\u002F19194726\u002Fbranding-guide-5-450x300.jpg",19923,"branding-guide","A modern approach to unique and compelling branding from Canto","Branding is the strategy used to promote and define a brand to a specific audience. Follow this modern branding guide to ensure you're on the right track.","\u002Fblog\u002Fbranding-guide\u002F",{"featuredImage":56,"postId":57,"slug":58,"title":59,"description":60,"path":61},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F04\u002F19191305\u002Fproduct-branding-46-450x263.jpg",32573,"product-branding","Product branding: What it is, why it matters, and how to get it right","Discover how effective product branding simplifies customer choices, enhances market entry, and strengthens brand image. Learn key strategies today.","\u002Fblog\u002Fproduct-branding\u002F",{"featuredImage":63,"postId":64,"slug":65,"title":66,"description":67,"path":68},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F12\u002F19190248\u002Fbrand-slogans-and-taglines-1-450x263.jpg",51673,"brand-slogans-and-taglines","Understanding the ins and outs of brand slogans and taglines","Building catchy brand slogans and taglines is a complex process. Embrace this complexity to inspire your audience. Learn more here.","\u002Fblog\u002Fbrand-slogans-and-taglines\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":70},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":72},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":74},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1788435548544]