[{"data":1,"prerenderedAt":74},["ShallowReactive",2],{"i-material-symbols:language":3,"i-material-symbols:person":8,"i-mdi:instagram":10,"i-mdi:youtube":12,"i-ri:linkedin-fill":14,"i-ri:twitter-x-line":16,"i-ri:facebook-fill":18,"post-what-is-a-tagline":20,"i-material-symbols:person-outline":68,"i-material-symbols:calendar-month":70,"i-mdi:schedule":72},{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":7},0,24,false,"\u003Cpath fill=\"currentColor\" d=\"M8.125 21.213q-1.825-.788-3.187-2.15t-2.15-3.188T2 11.988t.788-3.875t2.15-3.175t3.187-2.15T12.013 2t3.875.788t3.175 2.15t2.15 3.175t.787 3.875t-.787 3.887t-2.15 3.188t-3.175 2.15t-3.875.787t-3.888-.787M12 19.95q.65-.9 1.125-1.875T13.9 16h-3.8q.3 1.1.775 2.075T12 19.95m-2.6-.4q-.45-.825-.787-1.713T8.05 16H5.1q.725 1.25 1.813 2.175T9.4 19.55m5.2 0q1.4-.45 2.488-1.375T18.9 16h-2.95q-.225.95-.562 1.838T14.6 19.55M4.25 14h3.4q-.075-.5-.112-.987T7.5 12t.038-1.012T7.65 10h-3.4q-.125.5-.187.988T4 12t.063 1.013t.187.987m5.4 0h4.7q.075-.5.113-.987T14.5 12t-.038-1.012T14.35 10h-4.7q-.075.5-.112.988T9.5 12t.038 1.013t.112.987m6.7 0h3.4q.125-.5.188-.987T20 12t-.062-1.012T19.75 10h-3.4q.075.5.113.988T16.5 12t-.038 1.013t-.112.987m-.4-6h2.95q-.725-1.25-1.812-2.175T14.6 4.45q.45.825.788 1.713T15.95 8M10.1 8h3.8q-.3-1.1-.775-2.075T12 4.05q-.65.9-1.125 1.875T10.1 8m-5 0h2.95q.225-.95.563-1.838T9.4 4.45Q8 4.9 6.912 5.825T5.1 8\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":9},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":11},"\u003Cpath fill=\"currentColor\" d=\"M7.8 2h8.4C19.4 2 22 4.6 22 7.8v8.4a5.8 5.8 0 0 1-5.8 5.8H7.8C4.6 22 2 19.4 2 16.2V7.8A5.8 5.8 0 0 1 7.8 2m-.2 2A3.6 3.6 0 0 0 4 7.6v8.8C4 18.39 5.61 20 7.6 20h8.8a3.6 3.6 0 0 0 3.6-3.6V7.6C20 5.61 18.39 4 16.4 4zm9.65 1.5a1.25 1.25 0 0 1 1.25 1.25A1.25 1.25 0 0 1 17.25 8A1.25 1.25 0 0 1 16 6.75a1.25 1.25 0 0 1 1.25-1.25M12 7a5 5 0 0 1 5 5a5 5 0 0 1-5 5a5 5 0 0 1-5-5a5 5 0 0 1 5-5m0 2a3 3 0 0 0-3 3a3 3 0 0 0 3 3a3 3 0 0 0 3-3a3 3 0 0 0-3-3\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":13},"\u003Cpath fill=\"currentColor\" d=\"m10 15l5.19-3L10 9zm11.56-7.83c.13.47.22 1.1.28 1.9c.07.8.1 1.49.1 2.09L22 12c0 2.19-.16 3.8-.44 4.83c-.25.9-.83 1.48-1.73 1.73c-.47.13-1.33.22-2.65.28c-1.3.07-2.49.1-3.59.1L12 19c-4.19 0-6.8-.16-7.83-.44c-.9-.25-1.48-.83-1.73-1.73c-.13-.47-.22-1.1-.28-1.9c-.07-.8-.1-1.49-.1-2.09L2 12c0-2.19.16-3.8.44-4.83c.25-.9.83-1.48 1.73-1.73c.47-.13 1.33-.22 2.65-.28c1.3-.07 2.49-.1 3.59-.1L12 5c4.19 0 6.8.16 7.83.44c.9.25 1.48.83 1.73 1.73\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":15},"\u003Cpath fill=\"currentColor\" d=\"M6.94 5a2 2 0 1 1-4-.002a2 2 0 0 1 4 .002M7 8.48H3V21h4zm6.32 0H9.34V21h3.94v-6.57c0-3.66 4.77-4 4.77 0V21H22v-7.93c0-6.17-7.06-5.94-8.72-2.91z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":17},"\u003Cpath fill=\"currentColor\" d=\"M10.488 14.651L15.25 21h7l-7.858-10.478L20.93 3h-2.65l-5.117 5.886L8.75 3h-7l7.51 10.015L2.32 21h2.65zM16.25 19L5.75 5h2l10.5 14z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":19},"\u003Cpath fill=\"currentColor\" d=\"M14 13.5h2.5l1-4H14v-2c0-1.03 0-2 2-2h1.5V2.14c-.326-.043-1.557-.14-2.857-.14C11.928 2 10 3.657 10 6.7v2.8H7v4h3V22h4z\"\u002F>",{"postType":21,"id":22,"author":23,"date":26,"modified":27,"title":28,"slug":29,"seoTitle":28,"seoDescription":30,"excerpt":31,"trimmedExcerpt":32,"content":33,"readingTime":34,"featuredImage":35,"postCategory":41,"relatedPosts":46},"post",39237,{"id":24,"name":25},"author-0301142015","Canto","2020-01-03T03:35:19","2026-05-11T19:25:08","What is a tagline? How do I create one? A complete guide","what-is-a-tagline","A tagline is a semi-permanent phrase or text that essentially defines a company for their entire existence. Learn more about the tagline in this guide.","What is a tagline? A tagline is a short, semi-permanent phrase that encapsulates a company’s core identity, mission, or value proposition in a single memorable statement. Unlike slogans, which shift with campaigns, taglines are designed to endure as a stable signal of brand identity. They appear across advertising, packaging, and marketing communications to drive recognition […]","What is a tagline? A tagline is a short, semi-permanent phrase that encapsulates a company’s core identity, mission, or value...","\u003Ch2 class=\"wp-block-heading\" id=\"toc-1--what-is-a-tagline\">What is a tagline?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">A tagline is a short, semi-permanent phrase that encapsulates a company’s core identity, mission, or value proposition in a single memorable statement. Unlike slogans, which shift with campaigns, taglines are designed to endure as a stable signal of brand identity. They appear across advertising, packaging, and marketing communications to drive recognition and differentiation.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">\u003Cstrong>\u003Ca href=\"\u002Fglossary\u002Fbrand-management\u002F\">Brand management\u003C\u002Fa>\u003C\u002Fstrong> is the continuous practice of shaping how audiences perceive, experience, and trust your brand, including the management of logos, imagery, colors, voice, messaging, and differentiation.\u003C\u002Fp>\u003Ch2 class=\"wp-block-heading\" id=\"toc-2--what-are-the-benefits\">What are the benefits?\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">Taglines help companies standout among their competition, putting a recognizable spin on what they do that is special. They also help customers recognize a company based on a simple phrase. This recognition provides a certain level of brand recognition that is extremely valuable to companies, as it separates them from their competition.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Interestingly enough, one of the main benefits of a tagline is it makes potential benefits transparent. For example, a customer who reads the tagline might get an idea of what type of company they’re dealing with or type of product they’re buying. Furthermore, this idea usually includes something like an indicator of the level of quality they’ll receive.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-39243\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"919\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192837\u002Fwhat-is-a-tagline-2.jpg\" alt=\"A wall that reads, "grab & go".\" class=\"wp-image-39243\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192837\u002Fwhat-is-a-tagline-2.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192837\u002Fwhat-is-a-tagline-2-392x450.jpg 392w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192837\u002Fwhat-is-a-tagline-2-768x882.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Be aware of the many different potential company benefits of a solid phrase.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-3--some-tagline-examples\">Some tagline examples\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">There are different types of taglines, all demonstrating different types of company characteristics. Here are a couple of example taglines to give you a feel of the different ways companies use them.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">1. Inspirational taglines\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">These types of taglines attempt to inspire customers. Let’s say, for example, a company sells televisions. They may use something like, “Watch our television. Envision the future”. This type of tagline tries to make the company’s product appear to offer more than the basic functions. Usually inspirational taglines suggest that a product or service can enlighten your life.\u003C\u002Fp>\u003Ch3 class=\"wp-block-heading\">2. Outstanding taglines (comparative)\u003C\u002Fh3>\u003Cp class=\"wp-block-paragraph\">These taglines offer differentiation between companies, suggesting one is outstanding next to its competition. Using the same example of a television company from above, they may use the phrase, “The absolute best TV money can buy”. This tries to demonstrate a company is superior to competition by essentially saying they are.\u003C\u002Fp>\u003Cfigure class=\"wp-block-image aligncenter wp-image-39245\">\u003Cimg loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192837\u002Fwhat-is-a-tagline-3.jpg\" alt=\"An ice cream sign on a building.\" class=\"wp-image-39245\" srcset=\"\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192837\u002Fwhat-is-a-tagline-3.jpg 800w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192837\u002Fwhat-is-a-tagline-3-450x300.jpg 450w, \u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192837\u002Fwhat-is-a-tagline-3-768x512.jpg 768w\" \u002F>\u003Cfigcaption class=\"wp-element-caption\">Each type of phrase has its own unique meaning.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Ch2 class=\"wp-block-heading\" id=\"toc-4--how-to-create-one\">How to create one\u003C\u002Fh2>\u003Cp class=\"wp-block-paragraph\">There are a few basic principles to remember in order to create an effective tagline. The first thing to understand is that the best ones are the clearest, simplest phrases. Try to keep things short, saying just enough to get your point across while not enough to clutter up the tagline. The easier your tagline is to understand, the better chance it will have to ultimately work well.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Another important thing to remember is to decide what you want to be told and tell it. For example, if you sell shoes for athletes, make sure your tagline signifies this. It could say something about how your shoes let athletes excel physically when wearing them, in so many words. As long as it’s creative and descriptive, it can work.\u003C\u002Fp>\u003Cp class=\"wp-block-paragraph\">Ultimately, a tagline is meant to represent your company for a long time, no matter what it’s currently selling or promoting. Create a tagline that signifies that underlying values of your mission, goals or product.\u003C\u002Fp>",3,{"url":36,"url_md":37,"alt":38,"height":39,"width":40},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192837\u002Fwhat-is-a-tagline-4.jpg","https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F01\u002F19192837\u002Fwhat-is-a-tagline-4-450x291.jpg","A sign on the side of a store.",518,800,[42],{"id":43,"slug":43,"title":44,"path":45},"branding","Branding","\u002Fpost-category\u002Fbranding\u002F",[47,54,61],{"featuredImage":48,"postId":49,"slug":50,"title":51,"description":52,"path":53},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F12\u002F19191529\u002Fbrand-equity-34-450x266.jpg",37909,"brand-equity","Building better brand equity: The strategies and ideas you haven’t heard","Brand equity is a factor in whether or not a product will sell. As such, you’ll want to find every which way to increase yours. Here’s how.","\u002Fblog\u002Fbrand-equity\u002F",{"featuredImage":55,"postId":56,"slug":57,"title":58,"description":59,"path":60},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2019\u002F11\u002F19193137\u002Fbest-books-on-branding-450x450.jpg",37490,"best-books-on-branding","The 3 best books on branding","It's easy to learn branding if you have the right materials. Don't sell yourself short with cookie cutter resources. Here are three super unique books.","\u002Fblog\u002Fbest-books-on-branding\u002F",{"featuredImage":62,"postId":63,"slug":64,"title":65,"description":66,"path":67},"https:\u002F\u002Fwww.canto.com\u002Fcdn\u002Fen\u002F2020\u002F02\u002F19191103\u002Fbrand-compliance-33-450x283.jpg",25438,"brand-compliance","Brand compliance: How to protect and enforce your brand standards","Brand compliance paves the path to important branding principles, such as consistency and image. Here are five strategies to guide you.","\u002Fblog\u002Fbrand-compliance\u002F",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":69},"\u003Cpath fill=\"currentColor\" d=\"M9.175 10.825Q8 9.65 8 8t1.175-2.825T12 4t2.825 1.175T16 8t-1.175 2.825T12 12t-2.825-1.175M4 20v-2.8q0-.85.438-1.562T5.6 14.55q1.55-.775 3.15-1.162T12 13t3.25.388t3.15 1.162q.725.375 1.163 1.088T20 17.2V20zm2-2h12v-.8q0-.275-.137-.5t-.363-.35q-1.35-.675-2.725-1.012T12 15t-2.775.338T6.5 16.35q-.225.125-.363.35T6 17.2zm7.413-8.587Q14 8.825 14 8t-.587-1.412T12 6t-1.412.588T10 8t.588 1.413T12 10t1.413-.587M12 18\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":71},"\u003Cpath fill=\"currentColor\" d=\"M12 14q-.425 0-.712-.288T11 13t.288-.712T12 12t.713.288T13 13t-.288.713T12 14m-4.712-.288Q7 13.426 7 13t.288-.712T8 12t.713.288T9 13t-.288.713T8 14t-.712-.288M16 14q-.425 0-.712-.288T15 13t.288-.712T16 12t.713.288T17 13t-.288.713T16 14m-4 4q-.425 0-.712-.288T11 17t.288-.712T12 16t.713.288T13 17t-.288.713T12 18m-4.712-.288Q7 17.426 7 17t.288-.712T8 16t.713.288T9 17t-.288.713T8 18t-.712-.288M16 18q-.425 0-.712-.288T15 17t.288-.712T16 16t.713.288T17 17t-.288.713T16 18M5 22q-.825 0-1.412-.587T3 20V6q0-.825.588-1.412T5 4h1V2h2v2h8V2h2v2h1q.825 0 1.413.588T21 6v14q0 .825-.587 1.413T19 22zm0-2h14V10H5z\"\u002F>",{"left":4,"top":4,"width":5,"height":5,"rotate":4,"vFlip":6,"hFlip":6,"body":73},"\u003Cpath fill=\"currentColor\" d=\"M12 20a8 8 0 0 0 8-8a8 8 0 0 0-8-8a8 8 0 0 0-8 8a8 8 0 0 0 8 8m0-18a10 10 0 0 1 10 10a10 10 0 0 1-10 10C6.47 22 2 17.5 2 12A10 10 0 0 1 12 2m.5 5v5.25l4.5 2.67l-.75 1.23L11 13V7z\"\u002F>",1789880515734]